App Growth Original Articles

Original Articles by Andy Carvell

The Origins of the Mobile Growth Stack

After joining SoundCloud in 2012 to grow adoption + usage of the audio platform on mobile devices, I slowly realized that, even at this cutting edge, tech-driven company with an incredible team, there was little familiarity with the concept of data-driven experimentation in digital products. Furthermore, there was little knowledge of mobile outside of the […]

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