App Growth Original Articles

Original Articles by Arthur Castro

Retention Vs. Engagement: When Everything Starts with Emotion

Retention and Engagement are hot topics, that we see a lot of articles everyday about it. Everybody is talking about retention, churn rate and all the  other buzz words related, but retention is different for company A or B. Before talking about retention, let’s take a step back. The years can pass, but the reality […]

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