App Growth Original Articles

Original Articles by Aurelie Guerrieri

Growth Hacking Starts to Grow Up

Even the best mobile applications need marketing to distinguish themselves in an ocean of hundreds of thousands of available apps in any one category. Such fierce competition results in mobile marketers focusing their efforts on acquiring ‘good’ users: in short, those who will continue to use the app everyday, thereby offering the highest lifetime value and profit margin vs. costs of acquisition and retention.

What They're Saying

Sean Rones

"What a game changer for my start-up! This was exactly what we needed! I am so excited to also attend the Los Angeles event, because App Growth Summit SF was really well done!"

Sean Rones, LifeCouple
Andre Kempe

"AGS is certainly one of the best events in the industry when it comes to knowledge transfer & meeting new people. What I also liked very much was the limited amount of sponsors."

André Kempe, SolidarityApp