App Growth Original Articles

Original Articles by Marcelo Zeferino

When A/B Testing Isn’t Enough: Introducing Control Groups

We already discussed here at App Growth Experts about the importance of selecting the best metrics for each objective and A/B Testing to validate the results. But, sometimes, it’s not enough to be sure we are on the right track. The definition of good metrics instead of vanity metrics and utilization of A/B Testing is […]

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