App Growth Original Articles

Original Articles by Marcelo Zeferino

When A/B Testing Isn’t Enough: Introducing Control Groups

We already discussed here at App Growth Experts about the importance of selecting the best metrics for each objective and A/B Testing to validate the results. But, sometimes, it’s not enough to be sure we are on the right track. The definition of good metrics instead of vanity metrics and utilization of A/B Testing is […]

What They're Saying

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders."

David Shackleton, OpenBack
Guy Horowitz

"Good content meets good people - the perfect combination."

Guy Horowitz, Deutsche Telekom Capital Partners