App Growth Original Articles

Original Articles by Matej Lancaric

How the Right Soft-Launch Strategy Can Ensure Long-Term Success

Every dev who thinks he doesn’t need to soft launch his game is simply wrong. A successful soft launch is the best way to optimize your game for global launch. Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Soft launch will provide you with the opportunity to test […]

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Alexa Sundberg - Gunderson Direct

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Alexa Sundberg, Gunderson Direct
Kevin Kinnison

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Kevin Kinnison, Lightning AI