App Growth Mini-Summit NYC: Strategizing for Success in 2019

September 20, 2018 • 5:30pm iHeartRadio Offices • 32 Avenue of the Americas, 23rd Floor, New York, NY 10013
Overview Speakers Event Schedule Sponsors

App Growth Mini-Summit NYC: Strategizing for Success in 2019 was a special invite-only evening event which took place September 20, 2018. We gathered 75 top mobile app and brand marketers together at the iHeartRadio offices in Tribeca to discuss the trends from 2018, how our experts optimized for the 2018 holiday season, and what they were looking to execute for 2019!

Our mini-summits are supporting events focusing on specific deep dive topics which foster community building in between our annual full-day Summits. This 4-hour event was sponsored and hosted by iHeartRadio, in partnership with CleverTap!

Like all App Growth Summits, this event was Invite-Only with no vendor tickets available. 90% of the audience was non-vendor, and experienced mobile app growth professionals.

If  you are a Mobile App or Game Publisher, Developer, or Brand Marketer at a future App Growth Summit event, please:
Request An Invite


Speakers

Elyse Burack
Elyse Burack Marketing Director Boxed
Boxed
Vivian Chang
Vivian Chang Senior Director of Marketing Plated
Plated
Eric Cogan
Eric Cogan Mobile Product Manager iHeartRadio
iHeartRadio
Kara Dake VP of Growth and Partnerships CleverTap
CleverTap
Taylor Gobar
Taylor Gobar Senior User Acquisition Manager Hopper
Estee Goldschmidt
Estee Goldschmidt Co-Founder, CEO ShopDrop
Leana Kalinowski
Leana Kalinowski Peloton Senior Manager, Demand Generation Peloton Interactive
Peloton
Tricia Morizio Senior Product Manager, Mobile Verizon
Verizon
Rebecca Nackson
Rebecca Nackson Growth and Marketing ourIQ Solutions
Colette Nataf
Colette Nataf CEO Lightning AI
Lightning AI
Grace Pratt
Grace Pratt Sr. Marketing Specialist StreetEasy
StreetEasy
Patrick Tinnelly
Patrick Tinnelly Regional Sales Director North America CleverTap
CleverTap

Event Schedule
5:30pm
Registration Meet-and-Greet

Check in, grab a few snacks, and meet your other VIP attendees!

6:30pm
Automated Real-time Notifications

We'll kick off the event with a presentation on how iHeartRadio uses real-time notifications to improve User Engagement and Retain Users.

Eric Cogan
Eric Cogan Mobile Product Manager, iHeartRadio
7:00pm
AI & Machine Learning
Be a Jedi Mobile Marketer

The typical mobile marketer only utilizes 5% of her available data to make decisions. In this presentation, you will learn how to harness the additional 95% of your data using the power of AI & Machine Learning (ML).

Discover best practices on:
• Using interest-based data to improve your marketing efforts
• Predicting segments for better spend allocation
• Increasing conversions with more targeted campaigns

Kara Dake VP of Growth and Partnerships, CleverTap
7:15pm
User Acquisition Strategies for 2019

Our panel of UA and Growth Marketing experts will discuss Holiday 2018 Strategies, and what new channels they're looking to pursue in early 2019! We'll discuss Programmatic UA as well as alternative UA Strategies to acquire the best users for your brand!

Vivian Chang
Vivian Chang Senior Director of Marketing, Plated
Leana Kalinowski
Leana Kalinowski Peloton Senior Manager, Demand Generation, Peloton Interactive
Colette Nataf
Colette Nataf CEO, Lightning AI
7:40pm
Onboarding New Users for Long-Term Retention

The Onboarding Process for new Users is the first step to long-term Retention and Engagement. You never get a second chance to make a first impression, so learn how to make sure your first impression is inviting, helpful, and welcoming for first-time Users.

Elyse Burack
Elyse Burack Marketing Director, Boxed
Estee Goldschmidt
Estee Goldschmidt Co-Founder, CEO, ShopDrop
Rebecca Nackson
Rebecca Nackson Growth and Marketing, ourIQ Solutions
8:05pm
Push It Real Good!
Push Notification Strategies for Better Retention/Engagement

When used correctly and at the appropriate times, Push Notifications can be your best weapon to keep your Users continuously Engaged and Re-Engaged over time, increasing the Retention of your Product as well as your LTVs. You heard how iHeartRadio uses Push, now hear from our panel of experts about their own Notification strategies to deliver great results for their apps!

Taylor Gobar
Taylor Gobar Senior User Acquisition Manager, Hopper
Tricia Morizio Senior Product Manager, Mobile, Verizon
Grace Pratt
Grace Pratt Sr. Marketing Specialist, StreetEasy
Patrick Tinnelly
Patrick Tinnelly Regional Sales Director North America, CleverTap
8:30pm
Open Bar Happy Hour!

After our 2 hours of expert insights are done, we'll be cracking open the beer, and pouring the wine for an open bar happy hour and networking time wth the speakers and your fellow attendees!

Sponsors

Presenting Sponsor

In Partnership With

with Support from

In order to maintain the highest level of event quality, all App Growth Summit events have an invite-only and limited-vendor format. This ensures we keep the most interested and engaged audiences coming back to our events. If you are a Mobile App Publisher, Developer, or Brand Marketer, and would like to join one of our events, please Request an Invite and we'll get right back to you!

Request an Invite

What They're Saying

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders."

David Shackleton, OpenBack
Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games