Mobile App Growth Experts - Original Articles

Original Articles

How to Increase Organic Mobile App Downloads Without Changing Keywords

Want to learn how to increase your organic downloads without any keyword optimization? Have you fully optimized your app name, subtitle and keyword fields and looking for new opportunities? In this article, we will show you three simple ways to increase your organic downloads without any keyword optimization. 1. App Icon Developers do not spend […]

The Realities of the Traffic Purchase Market

The realities of traffic purchase market in 2018. Find out how to spend your budget on real users and not give it to fraudsters. Most of the app industry companies are expanding their marketing budgets from year to year, putting more money and efforts into mobile. For example, Uber claimed to spent about $82.5 million […]

ASO Hacks that Move the Needle in a Crowded Marketplace

The app stores are competitive environments, and any competitive edge developers can get can make the difference between a hit app and a major miss. App Store Optimization (ASO) can provide that edge, with best practices to ensure an app will both appear organically in searches and appeal to users. Beyond the ASO basics, there […]

5 Awesome Time-Saving Tools For Busy Facebook Campaign Managers

Modern marketers have a laundry-list of things they need to accomplish on any given day, and Facebook campaign management can quickly eat into the few precious hours they have. Between analyzing split test results, adjusting budgets, experimenting with targeting options, developing creative and rotating ad sets, it’s a wonder there’s time left for anything else.  […]

How the Right Soft-Launch Strategy Can Ensure Long-Term Success

Every dev who thinks he doesn’t need to soft launch his game is simply wrong. A successful soft launch is the best way to optimize your game for global launch. Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Soft launch will provide you with the opportunity to test […]

How Success Managers Can Scale Your Ad Monetization Business

Managing ad monetization is a big deal. Understanding how many networks an app actually need in order to max out its earning potential is the first challenge. Then there’s automation, which is covered by most of the mediation platforms. However, it doesn’t stop here. Deals and relationships cannot be solely managed by the mediation platforms, […]

The Origins of the Mobile Growth Stack

After joining SoundCloud in 2012 to grow adoption + usage of the audio platform on mobile devices, I slowly realized that, even at this cutting edge, tech-driven company with an incredible team, there was little familiarity with the concept of data-driven experimentation in digital products. Furthermore, there was little knowledge of mobile outside of the […]

Building A Marketing Tech Stack for Ad-Monetized Games

Hi, I’m Paula Neves, and I’m the CEO of Gazeus Games. We’re a mobile games developer from Rio de Janeiro, Brazil with over 70 people in our HQ. We have more than 40 titles for Android, iOS and Facebook Instant Games and 9 million monthly active users, playing from all over the world. Our main […]

When A/B Testing Isn’t Enough: Introducing Control Groups

We already discussed here at App Growth Experts about the importance of selecting the best metrics for each objective and A/B Testing to validate the results. But, sometimes, it’s not enough to be sure we are on the right track. The definition of good metrics instead of vanity metrics and utilization of A/B Testing is […]

3 Ways to Increase Your App’s Day 1 Retention

Experienced mobile publishers know that strong retention is invaluable. Whether it’s the same game played during a daily commute or a weekly check-in on the latest ecommerce products, a “sticky” app is one that’s halfway to success. If a material segment of users are opening your app daily, or even multiple times per hour, it’s […]