Mobile App Growth Experts - Original Articles

Original Articles

5 Awesome Time-Saving Tools For Busy Facebook Campaign Managers

Modern marketers have a laundry-list of things they need to accomplish on any given day, and Facebook campaign management can quickly eat into the few precious hours they have. Between analyzing split test results, adjusting budgets, experimenting with targeting options, developing creative and rotating ad sets, it’s a wonder there’s time left for anything else.  […]

How the Right Soft-Launch Strategy Can Ensure Long-Term Success

Every dev who thinks he doesn’t need to soft launch his game is simply wrong. A successful soft launch is the best way to optimize your game for global launch. Soft launching allows developers to collect data, identify bugs, and receive early feedback from players. Soft launch will provide you with the opportunity to test […]

How Success Managers Can Scale Your Ad Monetization Business

Managing ad monetization is a big deal. Understanding how many networks an app actually need in order to max out its earning potential is the first challenge. Then there’s automation, which is covered by most of the mediation platforms. However, it doesn’t stop here. Deals and relationships cannot be solely managed by the mediation platforms, […]

The Origins of the Mobile Growth Stack

After joining SoundCloud in 2012 to grow adoption + usage of the audio platform on mobile devices, I slowly realized that, even at this cutting edge, tech-driven company with an incredible team, there was little familiarity with the concept of data-driven experimentation in digital products. Furthermore, there was little knowledge of mobile outside of the […]

Building A Marketing Tech Stack for Ad-Monetized Games

Hi, I’m Paula Neves, and I’m the CEO of Gazeus Games. We’re a mobile games developer from Rio de Janeiro, Brazil with over 70 people in our HQ. We have more than 40 titles for Android, iOS and Facebook Instant Games and 9 million monthly active users, playing from all over the world. Our main […]

When A/B Testing Isn’t Enough: Introducing Control Groups

We already discussed here at App Growth Experts about the importance of selecting the best metrics for each objective and A/B Testing to validate the results. But, sometimes, it’s not enough to be sure we are on the right track. The definition of good metrics instead of vanity metrics and utilization of A/B Testing is […]

3 Ways to Increase Your App’s Day 1 Retention

Experienced mobile publishers know that strong retention is invaluable. Whether it’s the same game played during a daily commute or a weekly check-in on the latest ecommerce products, a “sticky” app is one that’s halfway to success. If a material segment of users are opening your app daily, or even multiple times per hour, it’s […]

AppAgent’s Best Practices for Mobile Ad Creatives Production

AppAgent‘s Founder, Peter Fodor, recently moderated one of the best panels on Mobile Ad Creatives we have ever seen. We are very thankful and honored that he and the panelists chose our App Growth Summit Berlin 2018 as the event for this unique format. The panel consisted of Peter as the moderator, Elena Tsarkova from […]

Minimum Viable Analytics for a Mobile Startup

A Guide for Non-Tech Founders and CEOs Today, it’s impossible to grow a mobile business without a proper analytics setup. Yet many startup founders and product managers do not know exactly how to set up product and marketing analytics, which tools to use and how to avoid being trapped with a poor infrastructure once they […]

Streamline App Promotion with Google’s Universal App Campaigns

App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…