Mobile App Growth Experts - Original Articles

Original Articles

AppAgent’s Best Practices for Mobile Ad Creatives Production

AppAgent‘s Founder, Peter Fodor, recently moderated one of the best panels on Mobile Ad Creatives we have ever seen. We are very thankful and honored that he and the panelists chose our App Growth Summit Berlin 2018 as the event for this unique format. The panel consisted of Peter as the moderator, Elena Tsarkova from […]

Minimum Viable Analytics for a Mobile Startup

A Guide for Non-Tech Founders and CEOs Today, it’s impossible to grow a mobile business without a proper analytics setup. Yet many startup founders and product managers do not know exactly how to set up product and marketing analytics, which tools to use and how to avoid being trapped with a poor infrastructure once they […]

Streamline App Promotion with Google’s Universal App Campaigns

App developers now have an easier time marketing to their target audience with Google’s Universal App Campaigns (UAC) instead of setting up separate campaigns for Search and Play, YouTube, and Display. This service, designed to streamline app promotion across all of Google’s platforms, went live in 2015 for Android and 2016 for iOS. Developers may now choose to allow Google’s algorithms and attribution modeling to promote the ad where it is most likely to have the desired effect…

TMGA’s 5 Session Takeaways from App Growth Summit NYC 2018

Earlier this month, our Contributing Sponsor TMGA: The Mobile Growth Agency helped tackle the topic of fighting fraud at our first event of the year: App Growth Summit NYC 2018. Miranda Chapman, Senior Manager of Growth, TMGA moderated the panel which featured RetailMeNot’s Amanda Carvell, FreshPlanet’s Shamanth Rao, and FeedMob’s Sarah Hawley. You can read […]

App Growth Summit NYC 2018 – Recap & Review

Our first event is in the books, and we’re very happy and proud to announce that the App Growth Summit NYC 2018 on April 5, 2018 was a sold-out and packed success! This was our first event of the year, and while it was exciting and encouraging to full book the event, we were disappointed that […]

5 App Monetization Trends We Can’t Ignore in 2018

As mobile is developing at a rapid pace, the industry observes a fair split that is forming between in-app purchases and mobile ads. Moreover, since brands tend to spend more on mobile ads during this year, this type of monetization can even outperform in-apps. Let’s see what tendencies seem to solidify in 2018. We know […]

Perk Up Your Push Notifications With These 4 Powerful Tips

There’s no sugar coating it. Getting the attention of app users is hard. It seems there’s a never-ending stream of mobile noise, with push notifications, email alerts, text, app badges, updates, and more flooding everyone’s view every few minutes. To grab users’ attention and lure them back to your app, you need to break through […]

How to Use Snapchat Influencers For Massive App Downloads

Want to see how you can use Snapchat influencers to drive app downloads affordably? Looking for best practices on how to work with Snapchat influencers? Don’t only rely on the App Store, Facebook, Twitter, and other online communities to reach your audience. After working with brands like Plato, Zimad, Sony Music, Universal and running hundreds […]

3 Design Hacks for Better Click-Through Rates

Effective marketing depends on compelling creative. Unfortunately, there is no cut-and-dried formula to design compelling creative that compels audiences to take action. It requires just the right combination of artwork, messaging, copy and calls to action, but there is no consistent formula for designing winning creative. Like any creative discipline, the only consistent way forward […]