AGS presents: Mobile Programmatic SF 2020

February 6, 2020 Terra Gallery • San Francisco, CA
Overview Agenda

Mobile Programmatic SF is a full-day event focused solely on, that’s right…all mobile programmatic! Whether you’re a seasoned pro and need to sharpen your programmatic strategy, or you’re just thinking about getting into the programmatic world…App Growth Summit: Mobile Programmatic has you covered!

Multiple discussions on various topics will be able to help everyone and anyone interested in mobile programmatic optimize your strategies in an interactive, non-sales, fully educational environment!

Speakers

Jayne Pimentel Peressini
Jayne Pimentel Peressini Senior Director, Digital DraftKings
DraftKings
Heng Wang
Heng Wang Marketing Data Science Manager MZ
MZ - Machine Zone
Kevin Ma
Kevin Ma Product Manager Wish
Wish
Lomit Patel
Lomit Patel Vice President, Growth IMVU
IMVU

Agenda

8:30
Breakfast!
Networking Breakfast Hour

Come in early, beat the traffic, and enjoy our hot breakfast buffet while you start networking and get settled in!

9:30
Event Kick-Off!
Event Kick-Off!
9:45
FEATURED PRESENTATION
How Programmatic Took Over the Advertising World
A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

This expansive and comprehensive presentation will take you through the journey of Mobile Programmatic advertising right up to where we are now with the current ecosystem as it stands today. Though programmatic and ad networks first started as a simple way of selling "garbage" inventory, Programmatic has now evolved into the dominant way of buying and selling some of the highest quality advertising. In this session we will cover some of the key milestones along the way to programmatic dominance, and explore current trends that ensure its continued positive growth.

10:15
FEATURED PRESENTATION
Get More Users, Make More Money
Using the Right Data to Optimize Your Programmatic Strategy

Whether you're focused on acquiring new users for your app or monetizing your app with ads, using the right data is the key to making smart decisions. This session will explore how marketers and monetization managers can use impression-level revenue data to improve their buying and selling strategies in the mobile programmatic world. Uplevel your programmatic knowledge and better understand how data can tell you true lifetime value, inform your UA decisions, and customize your programmatic ad monetization strategies, with actionable examples and use cases.

10:40
PRESENTATION
Two Sides of the Same Programmatic Coin
How UA and Product Strategies Should Align to Optimize & Increase Customer LTVs
11:00
COFFEE BREAK!
NETWORKING BREAK!

Decide to stay in the main room and play a fun game with prizes during our Break, or, feel free to head over to the Networking Lounge for some coffee and conversation!

11:15
DISCUSSION PANEL
Bringing Programmatic In-House
Pro's, Con's & Cost Analysis
11:55
DISCUSSION PANEL
Working with Partners
How to Evaluate & Test DSPs, Ad Networks, & Other Partnerships
12:30
PRESENTATION
Supply Considerations & Optimizations
12:30
LUNCH!
Networking Lunch!

Fuel up, because the day is only half over, and the information is starting to get rolling! Amazing hot lunch buffet for guests because you deserve the best!

1:30
Give-Away Raffle!
Apple Watch Give-Away!

Enjoy the Lunch Buffet, do some networking, but be sure to get back into the main room for 1:30, because we're giving away an Apple Watch...and other prizes!

1:40
DISCUSSION PANEL
Publisher First - Taking Back Control of Your Programmatic Ad Stack

Learn best practices to optimize your ad stack and move away from outdated platforms.

2:20
DISCUSSION PANEL
Programmatic UA Bidding Strategies
Managed vs Custom Builds vs White Label
2:55
PRESENTATION
ABC's of Building Out Programmatic Models
3:20
PRESENTATION
Monetizing Through Programmatic
3:40
COFFEE BREAK
NETWORKING BREAK!

Decide to stay in the main room and play a fun game with prizes during our Break, or, feel free to head over to the Networking Lounge for some coffee and conversation!

3:55
PRESENTATION
Working with Exchanges
4:15
PRESENTATION
Evaluating and Optimizing Your Programmatic UA Efforts

After you’ve been running campaigns for a while, there are certain KPIs which you’ll measure success against; you’ll also have to determine if you should increase Programmatic’s share of your budget depending on your ROAS; finally, you’ll also have to determine how clean and fraud-free your efforts have been and if the selection of your partners needs to be re-evaluated. Learn from our experts on how they measure their Programmatic results, tweak as needed, and what are some of the benchmarks they look to hit…and exceed!

4:40
PRESENTATION
Targeting & Re-Targeting Strategies
5:05
PRESENTATION
Attribution & Tracking
5:30
Open Bar Happy Hour
Networking Happy Hour!!!

Sponsors

Title Sponsor

Presenting Sponsors

Contributing

Like all App Growth Summit events, this event is Invite-Only. If you would like to attend, and are NOT a vendor, then App Publishers and Brand Marketers please feel free to…

Request an Invite

App Growth Summit Testimonials

Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches AGS considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, YouAppi
Timothy Armoo

"Great event with great people. Not only were we able to meet quality forward thinking customers at the event, we also made some personal friends who were able to help us understand the mobile app ecosystem even better. Will be attending the event again."

Timothy Armoo, Fanbytes