AGS Seattle 2021

June 9, 2021 10am PDT (1pm EDT) • AGS Virtual Event Platform

AGS Seattle 2021 marked our return to the Pacific Northwest, albeit virtually this time around. This invite-only, limited-vendor event was designed to showcase the great mobile app growth experts who are accomplishing big things in mobile apps!

19 Expert Speakers
9 Custom-Curated Sessions
Fully-Customized Virtual Event Platform

Companies Attended Include:

AGSSEA2021_Logos

This event’s agenda featured a unique User-Journey format. From business and marketing strategies, to following the User down-funnel, and finally ending up with long-term User retention and LTV maximization…and a crash course in building a company to an eventual exit. AGS Seattle 2021 had it all!

James Kuczynski Creative Director Brand & Marketing Duolingo

Stephanie Lee Sr Product Manager, Advertising Activision Blizzard

Erin Smith Sr Integrated Marketing Manager T-Mobile Tuesdays

Gina Kwong EA Mobile Growth Electronic Arts (EA)

Jean Collings Director, Lifecycle Marketing RingCentral

Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer App Business Expert

Alex Merutka CRAFTSMAN+ CEO & Founder CRAFTSMAN+

Jeff Perkins CMO and Head of Product ParkMobile

Faith Price DoubleDown Interactive Director of Growth Marketing DoubleDown Interactive

Shimone Samuel Mobile Product Manager Best Buy

Solène Schwartz Mammoth Media Co-Founder & Chief Operating Officer Mammoth Media

Benoit Vialle Chief Growth Officer Vivino

View All Speakers

James Kuczynski Creative Director Brand & Marketing Duolingo

Stephanie Lee Sr Product Manager, Advertising Activision Blizzard

Erin Smith Sr Integrated Marketing Manager T-Mobile Tuesdays

Gina Kwong EA Mobile Growth Electronic Arts (EA)

Michael Bayle VP, Retail Customer & Traveler Solutions Amadeus

Alexei Chemenda CRO & Managing Director, USA Adikteev

Jean Collings Director, Lifecycle Marketing RingCentral

Leo Giel Chief Revenue Officer YouAppi

Wen Guo Founder BOOPER

Alex Kozachenko CEO HyperBeard

Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer App Business Expert

John Lopus AppsFlyer Senior Solutions Architect AppsFlyer

Alex Merutka CRAFTSMAN+ CEO & Founder CRAFTSMAN+

Jeff Perkins CMO and Head of Product ParkMobile

Faith Price DoubleDown Interactive Director of Growth Marketing DoubleDown Interactive

Shimone Samuel Mobile Product Manager Best Buy

Solène Schwartz Mammoth Media Co-Founder & Chief Operating Officer Mammoth Media

Benoit Vialle Chief Growth Officer Vivino

Chun-Kai (CK) Wang Co-Founder & CEO Kooapps

All Times PDT

9:00
PT

NETWORKING HOUR

Pre-Event Networking!

Our Virtual Doors Are Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00
PT

EVENT KICK-OFF

Event Kick-Off!

Let's get the App Growth Summit Seattle event started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content! This event will feature a linear user-journey format. We'll start with business and marketing strategies, then you'll follow the User down the funnel into finally ending up with long-term User retention and LTV maximization. Short, to-the-point, but highly detailed sessions will give you all you need to recognize the User Journey from starting up to retaining loyal users.

Louis Tanguay Founder & Managing Director, App Growth Summit

10:05
PT

Keynote Presentation

How Not to Suck at Marketing

Today, the pressure on marketing is greater than ever, and marketing leaders are more at risk than ever before. For a marketer to be successful today, you have to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins, CMO of ParkMobile, will talk about how to survive and thrive in this ever-changing digital age.

Jeff Perkins CMO and Head of Product, ParkMobile

10:15
PT

Presentation

A Marathon, Not A Sprint: Insights of the First Month Post-ATT Release

Join John Lopus, AppsFlyer's Solutions Architect, as he shares valuable and interesting insights from the first month of ATT adoption, both regionally and globally!

John Lopus AppsFlyer Senior Solutions Architect, AppsFlyer

10:25
PT

Discussion Panel

Paid Acquisition Channels Which Always Win

The strategy for success with Paid User Acquisition Channels is more nebulous and unsure than any other recent time in mobile marketing. With emerging channels and ad units, ATT, and the uncertainty of automation's effectiveness moving forward...everything is up in the air. Our experts will discuss approaches they have seen, and are taking, to mitigate risk, maximize opportunity, and navigate their paid UA budgets through some choppy waters.

Solène Schwartz Mammoth Media Co-Founder & Chief Operating Officer, Mammoth Media

Faith Price DoubleDown Interactive Director of Growth Marketing, DoubleDown Interactive

Gina Kwong EA Mobile Growth, Electronic Arts (EA)

Wen Guo Founder, BOOPER

10:50
PT

Fireside Chat

Scaling Revenue: Personalization & Predictive Analytics

In this in-depth session, our experts Benoit Vialle, Chief Growth Officer for Vivino, and Alexei Chemenda, CRO & Managing Director, USA for Adikteev, will show you how Vivino personalizes their offers and ads to unleash retargeting’s full potential. We’ll learn how Vivino has scaled up their business with a holistic marketing approach and the importance of telling your story to users. They’ll also dive in to some predictive analytics and see how Vivino uses them to drive marketing decisions. It’s a super-packed and quick-paced discussion, so buckle up and grab your pen and paper for some furious note taking!

Benoit Vialle Chief Growth Officer, Vivino

Alexei Chemenda CRO & Managing Director, USA, Adikteev

11:10
PT

Discussion Panel

Keeping Users Interested with a People-Centric Approach

Post-Install Optimization and User Retention can help to make up for some of the efficiency losses which might occur in an ATT-laden world. By keeping user interest high and user experience optimal, you'll be able to increase your LTV, monetization numbers, and also your organic rankings as well because you'll have less churn and more positive reviews, as well as an evangelized user base voluntarily telling others about how much they love your app and their experience using it. This is the holy grail of app growth, and our expert panelists will close out the show with some best practices and advice!

Shimone Samuel Mobile Product Manager, Best Buy

Erin Smith Sr Integrated Marketing Manager, T-Mobile Tuesdays

Jean Collings Director, Lifecycle Marketing, RingCentral

11:35
PT

Fireside Chat

Wander Vision: How Amadeus is Leading the Comeback for Travel Apps

Wanderlust and yearn to travel far from home is back after a one-year hiatus due to the pandemic. what are travel apps are doing to innovate and re-engage users now as we see travel making a comeback?

Michael Bayle VP, Retail Customer & Traveler Solutions, Amadeus

Leo Giel Chief Revenue Officer, YouAppi

11:50
PT

Discussion Panel

Maximize Your Revenue Strategies

Keeping with the uncertain trends of today, Ad-Based Monetization is also scheduled to take a bit of a hit. Whether your app is part of a large portfolio in a massive publisher, or a small scrapy indie, there are similarities and differences which our panel of experts will discuss.

Stephanie Lee Sr Product Manager, Advertising, Activision Blizzard

Chun-Kai (CK) Wang Co-Founder & CEO, Kooapps

Alex Kozachenko CEO, HyperBeard

Keynote Case Study

12:15
PT

Featured Session

Keynote Case Study: How Duolingo Adapted & Scaled Creatives to Drive Enhanced Results

Join this Keynote Case Study where we'll be focusing on 3 main challenges Duolingo overcame with their creatives: Customizing content globally, balancing on brand creative and results, and scaling creative quickly and efficiently. James Kuczynski from Duolingo will detail how they worked with Alex Merutka's Craftsman+ team to initiate new processes, workflows, and creative tech to drive results.

James Kuczynski Creative Director Brand & Marketing, Duolingo

Alex Merutka CRAFTSMAN+ CEO & Founder, CRAFTSMAN+

App Growth Expert Master Class

12:40
PT

Featured Session

Crash Course: From Starting a Company to Exiting

Multi-Exit Founder, Advisor & Expert Wilson Kriegel has an app resume King Midas would be jealous of! Wilson will give you a crash course in what he's learned along the way from early stage raising capital, to how to pick your founding team and opportunity that gives you a likely win, and of course how to consider if and when to exit. This is one of the can't miss sessions of the year!

Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert

1:00
PT

NETWORKING

Post-Event Networking

All Times PDT

Contributing Sponsor

App Growth Summit Testimonials

"Great first event in Paris! AGS managed to stay in their quality standards, good venue, good dynamic, very interesting people and panels. The Go-To app event. "

Thomas le Hardy, Tonsser

"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"

Alan Kawesa, OneFootball

Companies Attended Include:

Featured Speakers

Speakers

Agenda

Companies Attended Include:

Featured Speakers

Speakers

Agenda

Presenting Sponsor

Contributing Sponsor

Initiatives for Change

Marketing & Development Partners

App Growth Summit Testimonials