Our 2025 AGS Series brings us to Berlin for a milestone event—our 100th App Growth Summit worldwide! Be at the epicenter of app growth innovation at AGS 100 Berlin! 2 Days, 70+ Speakers, 600+ Registrations, and 3 content rooms buzzing with activity each day, and a showcase of the latest and best full-funnel growth strategies!
Be part of App Growth Summit History—join us in Berlin for our most monumental Summit yet.
As we hit our milestone event, this event will bring together a global audience and the AGS Community of Berlin. This record-breaking event is expected to house some of the biggest names in mobile with 600+ Experts in Attendance!
Companies Attending Include:
The doors are open! Let the networking at AGS 100 begin! All-day coffee & beverage services courtesy of AppNext, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content across multiple rooms! Buckle up! It's going to be quite a ride!
Coffee & Beverages courtesy of:
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times! Let's kick-off our 100th event, and get the great content, connections and idea exchanges rolling!
Based on insights from 400 surveyed growth marketers, this session unpacks what’s really driving results in a post-ATT, privacy-first world. We’ll break down what tactics are working in 2025 — with real-world case studies including how Foodpanda used real-time weather signals to boost installs and how a top grocery app leveraged creative whitelisting to keep performance strong despite data loss.
How to make people pay for subscriptions? How can a web funnel become more than just a questionnaire? In this session, we’ll break down the psychology behind high-converting Web2App funnels. Learn how to structure a funnel as a human-like dialogue that engages users, increases perceived value, and guides them toward purchase. We’ll cover the key elements of a perfect web onboarding funnel—how to make users feel understood, trigger motivation, and remove friction on the path to conversion.
How local privacy and competition regulations are reshaping mobile user experience design from onboarding to monetization. This session will explore core principles of privacy frameworks like GDPR, US laws, and their impact on mobile products. It will examine regulatory differences, key consent metrics and how Google is shifting toward consent due to European regulations. We will share the impact of privacy complexity on in-app ad monetization capacities.
Join industry leaders for a deep dive into the latest user acquisition benchmarks, scalable strategies, and real-world tactics powering the growth of top-performing apps. This session unpacks what’s working right now, from creative optimization to measurement frameworks, giving you actionable insights to elevate your UA game in a privacy-first world.
Take a break for some networking, personal needs, or just to stretch out a little! We'll offer some light power snacks courtesy of VERVE to keep your energy high, refill the coffee, and then get right back into the sessions! Breakouts will also begin now as well, so you can decide which session styles spark your interest!
Morning Break courtesy of:
The lines between brand and performance marketing have blurred, if not disappeared altogether. This panel explores how leading marketers are unifying these historically separate functions to create campaigns that both drive short-term results and build long-term equity. Learn how creative strategies, advanced measurement, and cross-functional alignment can unlock incremental value across the funnel.
In today's rapidly evolving marketing landscape, knowing what to measure and why can make or break your campaigns. As GenAI transforms how we approach mobile marketing, the need for precise, actionable analytics has never been greater. Join our expert panel as we explore how forward-thinking teams are revolutionizing their measurement strategies. You'll discover how to build robust Metric Trees, develop SMART and meaningful KPIs, and implement collaborative MarTech strategies that drive faster, smarter decisions between business and tech.
Let's take a big break for food at the half-way point of Day 1's content. We'll provide you with a tasty catered lunch, courtesy of AppTweak (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Lunch courtesy of:
In a saturated performance marketing landscape, brands are being pushed to explore, and master, new user acquisition channels beyond the traditional playbook. From data-informed influencer marketing to experimental social platforms and creative testing tactics, this panel will explore what it really takes to find, validate, and scale new UA engines. Whether you're expanding your UA mix or doubling down on what works, this conversation is your roadmap to future-proof performance marketing.
For years, Facebook, Google, Apple Search Ads, and ad networks have been the pillars of user acquisition. However, as the ecosystem grows more complex and expensive, many marketers are asking: what still works, what doesn’t, and how can these "legacy" channels evolve within modern growth strategies and a more complex media mix which demands more of your shrinking budget.
Take another break, grab a "Jamppanada" or two courtesy of Jampp, obviously, which pair well with a refill of your coffee. Then we'll get back to the final insightful sessions of the day!
Afternoon Break courtesy of:
As the app stores evolve, so must Marketers’ approach to App Store Optimization. This forward-looking panel dives into the latest shifts, from AI-generated creative assets to algorithmic changes like keyword highlighting, language-based search behaviors, and weekly AI reviews. We'll explore how leading brands are merging ASO with paid acquisition strategies, measuring impact in complex channel mixes, and staying sharp in a world where average A/B test win rates are declining. Expect actionable tactics and fresh insights on the future of discoverability and conversion.
Discover how StarBerry Games has transformed their creative workflow by integrating AI, cutting production timelines from over two months to just a few days. This shift has enabled faster narrative experimentation and scalable creative testing, leading to measurable improvements in key creative KPIs. Rapid testing now plays a central role in shaping the team’s creative strategy, allowing for quicker, data-driven decisions about where to focus their efforts. By embracing AI, StarBerry Games has unlocked a faster, smarter, and more impactful approach to creative production.
Creative is the last true lever for scale, and the most dynamic. This panel goes beyond theory to break down real-world ad creatives that perform, dissecting what makes them work across different platforms, audiences, and formats. We'll explore emotional drivers, iteration frameworks, and how top brands test fast and learn faster.
With generative AI now in the mix, the way teams ideate, produce, and scale creatives is fundamentally shifting. Join us for a high-impact, highly visual session where we’ll show real examples of great (and not-so-great) ads, reveal how AI tools are being integrated into modern creative workflows, and share actionable tips for pushing the boundaries—without blowing your budget.
Come sail away and keep the great vibes going at the, 100th Event Sail-A-Bration After Party! Whether you’re chilling out at the Dock After Party, courtesy of Liftoff & adjoe, or kicking it back on the iconic GrowBoat provided by Admiral Media right on the Spree– let’s wrap up Day 1 in style with an Open Bar, Delicious Appetizers, and incredible networking!
Join us On The Growth Boat and on the Dock Party for a dual Party Experience!
👉 GrowBoat sets sail at 5:30 and once again at 6:30! Each ride is 45 minutes long where you'll enjoy tasty snacks and drinks on the Spree! 🎉
👉 Party on the Dock with Music, Golf, Giant Jenga, Food, Open Bar, and more!
Tired of repetitive tasks stealing your time? This session shows how marketers can use AI tools to speed up work and reclaim hours each week...no coding required! Learn how simple prompts, smart workflows, and a basic understanding of APIs or Python can help you automate the boring stuff and focus on what really drives growth.
Join this no-fluff session with Andre Kempe to learn how his agency scaled user acquisition to €1M in 30 days, without wasting budget. You’ll walk away with fresh- and never-shared insights covering:
- Critical pre-launch prep (MMP setup, attribution readiness)
- Channel mix strategy and creative testing that actually works in 2025
- How do you take fast, data-backed decisions post-install
Whether scaling your first campaign or managing millions already, this workshop gives you actionable insights you can apply instantly.
Let's take a big break for food at the half-way point of Day 1's content. We'll provide you with a tasty catered lunch, courtesy of AppTweak (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Lunch courtesy of:
A eulogy to mobile Ad-Fraud and a look at the status quo of the mobile advertising industry from the perspective of a long time fraud fighter transitioning out of the space.
Join this strategic roundtable to analyze the evolving landscape of web2app and app2web approaches in mobile growth. We'll examine current market adoption, platform policy implications, and app suitability across different verticals. Discussion will cover Apple's response to revenue bypass strategies, Google's potential reactions, and the strategic trade-offs between different approaches. Explore the emerging concept of integrated strategies - combining web2app for attribution with app2web for monetization - and assess the opportunities and risks in this rapidly evolving space.
AI isn’t the future. It’s already reshaping how mobile growth teams work today. Join this roundtable to share and hear real-world examples of how teams are using AI tools across creative production, audience targeting, testing, personalization, and optimization. We’ll discuss what’s working, where teams are seeing the biggest efficiency gains, and how marketers are balancing automation with strategy. Bring your own use cases, wins, and questions, whether you’re scaling creative production with AI, fine-tuning audience segments, or using ML to optimize performance, this session is about real tactics you can apply immediately.
Whether you’re facing consent fatigue, regulatory ambiguity, inaccurate data collection or tech hurdles, join the discussion, compare your current privacy compliance with your peers and share your challenges to make your websites and apps compliant.
Discuss the potential of CTV as a powerful channel for app marketers. This session will focus on the integration of CTV into app growth strategies, driving user acquisition and engagement through targeted, data-driven campaigns. Share your thoughts and strategies; and learn how you can better harness the power of Connected TV!
Attribution and retention are at the heart of scalable growth, but today’s privacy landscape demands new approaches. In this roundtable, we’ll cover:
- How to balance probabilistic and deterministic attribution to make smarter decisions
- Using early retention signals to assess user quality and campaign impact
- Scalable growth strategies that work without full access to user-level data
Join the discussion to exchange practical ideas with marketers navigating similar challenges.
The doors are open! Let the networking at App Growth Summit 100 - Day 2 - begin! All-day coffee & beverage services courtesy of Smadex, and a hot catered breakfast courtesy of RevX will be waiting for you as we get ready to kick-off another full day of custom-curated content!
Breakfast courtesy of:
Coffee & Beverages courtesy of:
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Retention begins long before the install. This session covers how to optimize every stage of the mobile funnel: from creatives and onboarding to paywalls, upsells, and win-backs. Learn how to use behavioral analytics, smart A/B testing, and segmentation to reduce drop-off and build personalized journeys that turn first-time users into loyal customers.
Did you know that nearly two-thirds of app users churn within the first 30 days?
The biggest reason? A lack of truly personalised experiences. This session goes beyond theory. You'll gain exclusive, actionable insights from Quandoo, revealing how they've cracked the code on mobile retention and operational efficiency.
We’ll also spotlight real-world case studies from top-performing brands, showcasing how they turn first-time clicks into loyal, repeat customers using journey optimisation and omnichannel engagement strategies.
Join us to discover what it really takes to keep your users engaged to have them coming back for more.
Join senior leaders from Iterable, ImmoScout24, Marley Spoon, and Wolt for a behind-the-scenes look at how top brands are ditching outdated batch-and-blast strategies in favor of real-time, orchestrated, cross-channel engagement. Discover how they’re connecting every touchpoint with AI-driven precision to deliver moments that matter, when and where customers expect them. Forget disconnected campaigns. It’s time to build dynamic, data-driven experiences that don’t just keep up—they lead to tangible outcomes.
Take a break for some networking, personal needs, or just to stretch out a little! We'll offer some light power snacks courtesy of Digital Turbine to keep your energy high, refill the coffee, and then get right back into the sessions! Breakouts will also begin now as well, so you can decide which session styles spark your interest!
Break courtesy of:
Keeping users engaged means more than just sending more messages. In this panel, experts will explore how to craft timely, relevant communication that respects user attention and drives retention. Learn how to build adaptive journeys that respond to behavior and context, making personalization scalable, impactful, and non-intrusive. You’ll walk away with actionable strategies to connect meaningfully and keep your users coming back.
Scaling mobile growth today means fighting on four fronts: UA inflation, creative gridlock, data barriers, and privacy hurdles. This session breaks down what is really slowing apps down and the playbook leading marketers are using to break through.
Let's take a big break for food at the half-way point of Day 2's content. We'll provide you with a tasty catered lunch, (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Building lasting user value means going beyond installs. This panel explores how LTV can guide smarter decisions across UX, personalization, and retention. Hear from experts on applying user psychology, crafting high-impact onboarding, scaling personalization, and leveraging CRM to drive engagement across the full user journey, from first tap to long-term loyalty.
Getting users in the door is just step one, real growth comes from keeping users engaged. This session unpacks the tactics that drive meaningful retention, from win-back flows and CRM automation to community-building and retargeting strategies.
You'll learn how to personalize outreach, revive lapsed users, and build lasting loyalty across the full user journey.
The app world is shifting. App Store rulings, changed benchmarks, new toolkits, and better business models. The best apps pursue revenue diversification, but how do you prioritise your next experiment? And how do you chase the new opportunities whilst minimising risk? This short talk will include:
- The business calculator: how to evaluate the options
- The tooling options: which tech can help you
- The benchmarks: what results can you expect
Take a break for some networking, or just to stretch out! We'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the final sessions of our 100th event!
We're celebrating in style - It's time for some give-aways! We're giving away exciting prizes to some lucky attendees for our 100th Event Celebration!
In a market where aggressive discounting often erodes brand value and profit margins, ABOUT YOU took a smarter path. Discover how ABOUT YOU replaced blanket discounts with real-time, high-intent offers tailored to specific products, categories, and brands. This dynamic framework boosted both retention and profitability by targeting only the users who needed a nudge, without devaluing products or margins. Learn how smart discounting became the company’s top-performing strategy for long-term growth.
Discover the subtle tricks that market-dominating apps use to turn curiosity into cash. You'll leave this talk with actionable steps to create an engaging funnel that draws people in, and triggers conversion.
From ad monetization to in-app purchases, from smart trial offers to strategic promotions: monetization today is more dynamic than ever. This panel brings together leading voices from product, growth, and monetization teams to explore the evolving landscape. We’ll dig into what’s working in ad vs. IAP strategies, how to convert long-time free users without eroding value, and what the latest Apple policy shifts mean for external payments. Learn how to optimize paywall frequency, leverage data to trigger offers more intelligently, and use discounts without cannibalizing revenue.
We’ve hit 100 — now let’s celebrate the next 100...and beyond! Join us at the 100th Event and Beyond After Party - courtesy of AVOW - for a night of high-energy celebration and unforgettable moments. You'll experience a Live DJ set from DJ Bensh, an Open Bar, Food Trucks, and a crowd of brilliant minds. We’ll raise a glass to all of you who made it possible, and look forward to the next chapter in App Growth History together!
Most apps today are beautifully designed and lightning-fast, yet still lose over 90% of users within the first 30 days. Why? It’s not a feature problem; it’s a connection problem. This workshop dives into why users stay loyal to apps that foster a sense of belonging and community. You’ll learn why social experiences (like in-app chat, activity feeds, and video) have become essential for driving retention. We’ll explore how tools like Stream make it easy to integrate these features in minutes, not months, and share real-world examples of measurable impact!
Monetizing customers on the web and bypassing the app store commission is alluring for many app developers. Learn about the best practices and the traps to avoid when monetizing on the web.
Let's take a big break for food at the half-way point of Day 2's content. We'll provide you with a tasty catered lunch, (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Acknowledge and address the precipitous drop-off in user engagement that typically occurs shortly after installation. Approximately 80% of users churn within the first 30 minutes post-signup, with a low probability of returning. Gaurav Jindal from Redcare Pharmacy will walk you through the "Golden Hour" strategy which advocates for concentrating optimization efforts intensely on this critical initial period—often the very first session—to rapidly deliver core value, minimize friction, and establish a positive first impression. Find out how to prioritise ruthlessly, and focus on essential features and actions required for the user to experience the app's primary benefit.
Join this follow-up breakout session to continue the conversation from Andreas Naumann's "In Loving Memory of Mobile Ad-Fraud" workshop from Day 1. This roundtable offers a chance to sit down with Andreas for an open discussion and A.M.A. (Ask Me Anything), diving deeper into the realities of mobile ad fraud and what comes next for the industry. Bring your questions (or popcorn), and join the conversation!
Join a select group of CRM and growth experts for an open roundtable on what comes after today's A/B testing norms. Together, we’ll explore bold, unconventional experiment ideas. This isn’t about incremental wins. It’s about breaking patterns, reimagining CRM from the ground up, and walking away with fresh ideas you can test tomorrow — ideas no one else in your industry is trying (yet).
Join this interactive roundtable with experts from Google to explore effective ad monetization strategies for mobile apps. Discuss best practices, evolving trends, and how to balance user experience with revenue growth. Bring your questions and insights for a collaborative exchange with fellow app marketers and monetization pros.
In today’s attention economy, personalisation can be your app’s biggest growth lever, or its biggest turnoff. We’ll unpack how to move from “meh” to meaningful when it comes to user targeting. We’ll explore how on-device AI helps top-performing apps make every interaction feel smart, timely & privacy-friendly - without crossing the line into creepy. Expect an honest, collaborative discussion on what actually works today, what doesn’t and how teams across verticals are thinking about personalization in 2025. Bring your use cases, ideas and pain points. This one’s for anyone ready to make personalization a competitive edge, not a guessing game!
"I love coming to the AGS because it's a great opportunity for seeing the old friends, meeting new ones and sharing crisp insights about the latest trends, tools and techniques of the industry without being harassed by vendors because only a few selected ones are allowed to come to the venue. In addition to that the content on stage is hyper valuable."
Vladimiro Bilancetti, Visable Labs
"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"
Isabella Hawker, Penske Media Corporation