AGS Virtual Summit Berlin 2020

19 May 2020 13:00 CEST • AGS Custom Virtual Event Platform
Overview Speakers Agenda

App Growth Summit Berlin 2020, returns after a sold out event last year! Our third event in Berlin will place on 19 May 2020! However, due to the Covid-19 outbreak, we’ll be producing and airing this event live in the format of an online virtual summit!

Don’t wince, though! We will still feature mostly European speakers and are working on technology which will mimick as close a possible (considering the situation) to all the connections, interactions, and peer-to-peer knowledge sharing you would expect from an App Growth Summit event!

25 Expert Speakers
14 Custom-Curated Sessions
Interactive Networking & Fun Gamifications

Register Now!



COMPANIES ATTENDING INCLUDE:

AGS Virtual Summit Berlin 2020


Why is AGS Virtual Summit Berlin different from other online events?

Fast-Moving, No-Pitch Sessions
Our 14 custom-curated, quick-paced content sessions share detailed information in an online-friendly format!

Video Chat with Attendees
Join Virtual Roundtables to exchange ideas with attendees in a (virtual) face-to-face format!

Interactive & Personalized Custom-Built Chat
We built a chat platform from the ground up! Our fully custom chat features Personalized Photos, Threaded Chat Channels, Separate Q&A Chat During Sessions, Direct-Messages for 1-on-1 networking, and a Speaker Green Room to chat with Speakers directly!


Important Notes:
Like all App Growth Summit events, only very limited vendors are allowed in. There’ll be No recordings of the sessions afterward, as this is meant to be a fully interactive event, not a passive webinar, so sign-up, log-in, and join us on 19 May!

Register Now!

Speakers

Lior Barak
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Gessica Bicego
Gessica Bicego Director of Performance Marketing Blinkist
Blinkist
Andy Carvell - Phiture
Andy Carvell Partner Phiture
Phiture
Natalie Fitch
Natalie Fitch CRM Manager - Retention & Engagement Babbel
Babbel
Laurie Galazzo
Laurie Galazzo CMO AppTweak
AppTweak 2020
Grzegorz (Greg) Garczyński_400
Grzegorz (Greg) Garczyński Head of Digital Marketing Booksy
Booksy
Nadir Garouche
Nadir Garouche Senior Growth Manager Tilting Point
Tilting Point
Ben Jeger
Ben Jeger Managing Director - Central Europe AppsFlyer
AppsFlyer
Andre Kempe
André Kempe Admiral Media Founder Admiral Media
Admiral Media
Jonas Kurzweg
Jonas Kurzweg Head of Marketing UXCam
UXCam
Elsa Massoudi Aguilar
Elsa Massoudi Aguilar Taxfix CRM Team Lead Taxfix
Taxfix
Hilit Mioduser Ames
Hilit Mioduser Ames VP Growth, Retargeting YouAppi
YouAppi
Timothy Perchey
Timothy Perchey VP Digital Marketing CLARK
CLARK
Thomas Petit
Thomas Petit Mobile Growth Consultant Thomasbcn
Violeta Pirnog
Violeta Pirnog Performance Marketing Manager Blinkist
Blinkist
Iana Poliakova
Iana Poliakova CRM Lead bloomon
bloomon
Shamanth Rao
Shamanth Rao Rocketship HQ CEO RocketShip HQ
Rocketship HQ
Valeria Semeraro
Valeria Semeraro Heymoney VP Marketing Heymoney
HeyMoney
Eloise Shuttleworth
Eloise Shuttleworth Director of Customer Success Iterable
Iterable
Ravi Sinha
Ravi Sinha Senior Product Manager Zalando
Zalando
Orsolya Szabo
Orsolya Szabo Programmatic Demand Lead MoPub
MoPub
Louis Tanguay
Louis Tanguay Founder App Growth Experts
App Growth Experts
Jevgen Tarasenko
Jevgen Tarasenko ASO Manager G5 Games
G5 Games
Elena Vinokurova
Elena Vinokurova Senior User Acquisition Manager Wooga
Wooga
Sophie Vo
Sophie Vo Voodoo Game Lead Voodoo Games
Voodoo Games
Lenette Yap
Lenette Yap User Acquisition Manager Wargaming
Wargaming

Agenda

12:00
NETWORKING
Virtual Doors Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or visit our video chat Sponsor booths!

13:00
EVENT KICK-OFF
Event Kick-Off!

Get ready for the most unique Virtual Event experience you'll be a part of all year! We'll introduce how our Custom Networking Chat, Chat Channels and Video Roundtables will work. We'll also have a fun game show, where you can compete for prizes, and more!

We've respected your time and found a way to get you all the great content and networking you expect...but in a fast-paced, in-depth, and highly-interactive experience perfect for the WFH pace and attention span!

AGS built this platform from the ground up, and re-constructed the virtual summit experience to give you as close an in-person feel as possible.

Louis Tanguay
Louis Tanguay Founder, App Growth Experts
13:05
KEYNOTE PRESENTATION
Master Mobile App Retention in 10 Minutes

How to keep users coming back to your app? In this session, Andy drops a mobile retention knowledge-bomb, breaking down the key points in ten minutes, with examples and best-practice from some leading apps.

Andy Carvell - Phiture
Andy Carvell Partner, Phiture
13:15
FIRESIDE CHAT
Reactivation Strategies to Engage and Retain Your Customers

Hear from bloomon’s CRM Lead Iana Poliakova about the reactivation strategies she's used to create user experiences that tackle churn, increase retention and win the hearts of their customers.

Iana Poliakova
Iana Poliakova CRM Lead, bloomon
Eloise Shuttleworth
Eloise Shuttleworth Director of Customer Success, Iterable
13:35
DISCUSSION PANEL
UA 3.0: Holistic Acquisition Strategies for Greater Growth & Success

User Acquisition is growing up and maturing. No longer are we solely focused on acquiring new users in a vacuum without considerations on how those users will add long-term growth to your app business. Our experts will reveal their best strategies for identifying Users who have the most potential for maximum retention and sustained growth over time.

Gessica Bicego
Gessica Bicego Director of Performance Marketing, Blinkist
Ben Jeger
Ben Jeger Managing Director - Central Europe, AppsFlyer
Orsolya Szabo
Orsolya Szabo Programmatic Demand Lead, MoPub
Lenette Yap
Lenette Yap User Acquisition Manager, Wargaming
14:00
PRESENTATION
Stop Losing Users Because of Bad In-App Onboarding

First impressions matter. Your onboarding can turn your newly acquired users into power-users with high LTV - or it can hurt your conversions and contribute to uninstalls. Find out how you can avoid the most common onboarding mistake and learn from the world's most successful apps that are doing it right.

Jonas Kurzweg
Jonas Kurzweg Head of Marketing, UXCam
14:10
PRESENTATION
Efficient Internal Process as an Engine of Sustainable Growth

The essence of a successful growth strategy is that it does not leave any part of the organisation behind. The resulting growth lasts and isn’t just a flash in the pan.

Ravi Sinha
Ravi Sinha Senior Product Manager, Zalando
14:20
FIRESIDE CHAT
Keep 'Em Coming Back!
PART I: Retargeting

Retention took a back seat position to User Acquisition & Montization for far too many years. Retention was the quiet part of growth that hardly got noticed. Everyone could see explosive new user growth, and revenue escalation, but slowly increasing LTVs and Retention Rates weren't as sexy to bring into a board room or investor meeting. Now that the mobile app industry has matured, however, app businesses are recognising the understated, but very powerfel, affect Retention has on all phases of business and growth. Retention's side-kicks, Re-Engagement and Re-Targeting, are going along for the ride in this discussion designed to hear how our experts are building business growth for 2020 and beyond!

Elena Vinokurova
Elena Vinokurova Senior User Acquisition Manager, Wooga
Hilit Mioduser Ames
Hilit Mioduser Ames VP Growth, Retargeting, YouAppi
14:30
FIRESIDE CHAT
Keep 'Em Coming Back!
PART II: Re-Engagement

Retention took a back seat position to User Acquisition & Montization for far too many years. Retention was the quiet part of growth that hardly got noticed. Everyone could see explosive new user growth, and revenue escalation, but slowly increasing LTVs and Retention Rates weren't as sexy to bring into a board room or investor meeting. Now that the mobile app industry has matured, however, app businesses are recognising the understated, but very powerfel, affect Retention has on all phases of business and growth. Retention's side-kicks, Re-Engagement and Re-Targeting, are going along for the ride in this discussion designed to hear how our experts are building business growth for 2020 and beyond!

Natalie Fitch
Natalie Fitch CRM Manager - Retention & Engagement, Babbel
Elsa Massoudi Aguilar
Elsa Massoudi Aguilar Taxfix CRM Team Lead, Taxfix
14:45
PRESENTATION
How to Respond to a Competitor’s New App Launch

This session will review the most important KPIs you should track and monitor after a competitor launched a new app competing with yours. Laurie will also share some great techniques to respond to that launch in order to avoid getting too many installs stolen from that new app. Whether you're just getting started with ASO or already an expert, this presentation will give you plenty of actionable insights you simply cannot miss!

Laurie Galazzo
Laurie Galazzo CMO, AppTweak
15:00
PRESENTATION
Secrets to Long-Term Organic Install Success…REVEALED!

As cost-per-installs keep increasing, it has become crucial to maximize your organic traffic. The problem is, that's no longer an easy task. Between new risks for cannibalization, app store changes, stronger usage factors, unreliable ASO data and so on, how can you do things the right way to make sure your efforts actually result in an uplift and don't go against you? During this session, you will discover the most important insights and techniques to help you boost your organic installs for the long term.

Nadir Garouche
Nadir Garouche Senior Growth Manager, Tilting Point
15:15
DISCUSSION PANEL
Mass Appeal
How to Optimize Facebook & Google for Massive Growth

Most Campaign budgets are focused on the massive ocean of Users and User Reach which only Facebook & Google can provide access to. In addition to the channels and strategies discussed earlier, we gather a few experts who can help you with your campaign, creatives and analytical efforts to navigate the sometimes treacherous and murkey waters which are sailing at full speed in two massive oceans of available Users. What are you looking for, when should you look for it, and how are you identifying a successful outing to know you're bringing the best results back to shore?

Violeta Pirnog
Violeta Pirnog Performance Marketing Manager, Blinkist
Shamanth Rao
Shamanth Rao Rocketship HQ CEO, RocketShip HQ
Andre Kempe
André Kempe Admiral Media Founder, Admiral Media
Grzegorz (Greg) Garczyński_400
Grzegorz (Greg) Garczyński Head of Digital Marketing, Booksy
15:35
PRESENTATION
You Failed Again to Get Your Data?

We all are data driven, and data centric, but yet, again we fail to make a decision based on data. We once again needed to turn our Excel skills up to find our ROI. It's ok, we all do it, we all are in the same boat, but it can be better, we can use data and say WE ARE DATA CENTRIC we have achieved a zen master in data. In the session we will focus on common mistakes and how to solve them, or at least how to avoid them by Lior Barak the author of "Data is Like a Plate of Hummus," and the data zen master level 13.

Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
15:45
DISCUSSION PANEL
Running The Show
How to Motivate, Delegate & Accelerate

Most of our Discussions and Presentations throughout the day have dealth with the very important actionable items and tasks which can be directly tracked and judged. However, no team is successful for long without the internal organization, buy-in, and motivation of the team. Add in the additional layer of complexity that WFH brings in 2020. Our panel of highly-talented and accomplished executives and producers reveal which strategies and methodologies have worked best for them to keep their teams productive and motivated in the past, in the challenging present, and how are they panning to adapt for the unknown future?

Valeria Semeraro
Valeria Semeraro Heymoney VP Marketing, Heymoney
Sophie Vo
Sophie Vo Voodoo Game Lead, Voodoo Games
Andre Kempe
André Kempe Admiral Media Founder, Admiral Media
Timothy Perchey
Timothy Perchey VP Digital Marketing, CLARK
16:10
PRESENTATION
A/B Testing on iOS from an ASO Pro: Explaining and Demystifying Values & Results

Many marketers often misinterpret organic ASO tests on iOS, or, have a very simplified understanding of the different variables which can be crucial for optimizing your organic rank. Lack of knowledge, mixed with a sub-optimal testing strategy can provide Incorrect results, or even failing a test completely. ASO Pro Jevgen Tarasenko's presentation will teach you how to properly interpret an A/B test, and what the steps are to run them smoothly!

Jevgen Tarasenko
Jevgen Tarasenko ASO Manager, G5 Games
16:20
KEYNOTE SESSION
Subscription Apps Fundamentals

With 96% of non-gaming store revenue, the subscription model has taken over the AppStore. What makes subscription different to ads, paid app & IAP models? @Thomasbcn will strip each step of the pirate funnel and reveal the challenges and opportunities specific to store subscriptions.

Thomas Petit
Thomas Petit Mobile Growth Consultant, Thomasbcn
16:30
VIDEO ROUNDTABLES
VIDEO ROUNDTABLES!

You've been learning from the app growth experts all day, and interacting via our custom-chat, but now's your chance to see each other (virtually) face-to-face! Enter our Video Roundtables and continue to be a part of the discussion!

ASO Audit: Get a complimentary ASO Audit for your App Store page, or just talk ASO strategies in general, moderated by AppTweak!

Personalization: Join this roundtable to discuss personalisation techniques to convert more customers! Join Iterable, and take a deep dive into the challenges involved, personalisation best practices, and talk about some stand out examples of how it's done well!

ReTargeting: Want to get Users back? Maybe they've lapsed, never onboarded properly, or you have a product update, etc. Join YouAppi for a peer-to-peer discussion and trade tips with fellow attendees!

Growth Doctor:: AMA with @thomasbcn! Thomas Petit will provide free consultancy and answer individual questions and concerns for anything from subscriptions, paid & organic acquisition, marketing data & growth strategies!

16:30
VIRTUAL HAPPY HOUR
Virtual Happy Hour!
BYOD & Good Vibes!

You stayed for the whole show, and now it's time to crack open the beverage of your choosing and jump on our Virtual Happy Hour video chat! Link & Password will be provided only to those present at the end of the event, so you can see those you've been chatting with all day and solidify those relationships just like at an in-person event!

Sponsors

Contributing

Marketing & Development Partners

App Publishers, Developers, and Brands; marketers, product experts, and data experts alike, please feel free to open register! We are also accepting agencies and consultants for this virtual event.However, like all AGS events, Vendors must be sponsors in order to attend.

Register Now!

App Growth Summit Testimonials

Misa Dinh

"I really enjoyed App Growth Summit! My team and I thought the agenda was very well-crafted, and the sessions were definitely more relevant and insightful than a lot of other UA-related conferences we've been to."

Misa Dinh, Square
Harsha Suri

"AGS brings together industry experts and is successful in creating a great networking platform."

Harsha Vardhan Suri, Expedia