App Growth Summit LA 2021

March 24, 2021 11am PT (2pm ET) • AGS Virtual Event Platform
Overview Speakers Agenda Sponsors

App Growth Summit Los Angeles 2021 kicks off our fourth year with a full slate of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2021 plans for growth!

27 App Growth Expert Speakers
12 Custom-Curated Sessions
Fully-Customized Virtual Event Platform

This invite-only, limited-vendor event is designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit LA 2021 will provide Los Angeles with the latest up-to-date strategies, and trends for this rapidly growing mobile app community.

Olivia Smith - SpeakHer
Olivia Smith NIKE Director of Program Operations & Marketplace NIKE Valiant Labs
NIKE Logo
Ayinde Alakoye
Ayinde Alakoye Founder, CEO nēdl
nēdl
Melissa Coleman
Melissa Coleman Director of Client Success Adjust
Adjust
Marcella Coombs
Marcella Coombs Senior Product Content Strategist Adjust
Adjust
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Jen Donahoe
Jennifer Donahoe Marketing & Growth Lead Riot Games
Riot Games
Ashley Fauset
Ashley Fauset Chief Operating Officer Stardust Entertainment
Stardust Entertainment
Laurie Galazzo
Laurie Galazzo CMO AppTweak
AppTweak 2020
Vivek Girotra
Vivek Girotra Elevate Labs Senior Director of Growth Marketing Elevate Labs
Elevate Labs
Debarati Goswami
Debarati Goswami Product Lead eBay
eBay
Josh Houghton
Josh Houghton Growth Fernish
Fernish
Angela Humphrey
Angela Humphrey Director, BD & Strategy YouAppi
YouAppi
Chuka Ikokwu
Chuka Ikokwu Founder DiverCity
DiverCity
Mack Keyvani
Mack Keyvani Mack to the Future App Growth Expert Mack to the Future
Mack to the Future
Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager AppsFlyer
AppsFlyer
Maria Lannon
Maria Lannon Dir of Account Management, Americas Remerge
Remerge 2020
Kate Nezhura
Kate Nezhura Director of Product MobilityWare
MobilityWare
Elaine Park
Elaine Park App Growth Expert UA Director, Mobile Games App Growth Expert
Jenny Pollock
Jenny Pollock Lead Subscription Monetization Manager Together Labs
Together Labs
Rhiannon Price
Rhiannon Price Director, Creative Jam City
Jam City
Michael Reese
Michael Reese Mobile Marketing Manager The North Face
The North Face
Imelda Skinder
Imelda Skinder Listener Lifecycle Manager Stitcher
Haseeb Tariq
Haseeb Tariq Guess Mobile Marketing formerly GUESS
GUESS
Julie Walsh
Julie Walsh Performance Marketing Manager Possible Finance
Possible Finance
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo 2021
Savannah Wu
Savannah Wu Sr User Acquisition Manager Jam City
Jam City
Eileen Ye
Eileen Ye Growth Manager Otter.ai
Otter ai logo

Agenda

All Times PT
10:00
PT
NETWORKING
Virtual Doors Open for Networking!

Log in, check out our custom-built and fully interactive virtual event platform, and start networking directly with other attendees! Our all-on-one-page unique design means you don't have to click anywhere else throughout the event...just log-in and enjoy the unique user experience of the custom AGS Virtual Event Platform!

11:00
PT
EVENT KICK-OFF
Event Kick-Off!

Let's get this 4th year of AGS events started! AGS LA is our 40th event! Let's keep this train rolling at full-speed!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
11:05
PT
KEYNOTE PRESENTATION
Empowering Evangelism and Retention from Day One:
Creating an Experience that Drives Growth

Digital experiences rule our everyday lives. How can your business stay one step ahead? In this Keynote from NIKE Valiant Lab’s Olivia Smith, we'll look at how you can start with the end in mind when driving Retention and Evangelism for exponential growth!

Olivia Smith - SpeakHer
Olivia Smith NIKE Director of Program Operations & Marketplace, NIKE Valiant Labs
11:15
PT
PRESENTATION
Predictive Analytics For SKAdNetwork & Beyond

As iOS 14 reframes privacy and the use of consumer data, marketers are taking creative approaches around SKAdNetwork conversion setup in order to maximize the depth and quality of attribution insights. While each approach has its own set of tradeoffs, the goal for any model is to accurately predict the future of performance. Join AppsFlyer’s Senior Product Marketing Manager, Larissa Klitzke, for guidance on steps marketers can implement to inform their measurement strategy, and how machine learning can be leveraged to take predictive analytics to the next level.

Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager, AppsFlyer
11:25
PT
DISCUSSION PANEL
Optimizing Your Advertising
The Latest Recommendations for Ad Units & Channels

Which Ad Units & Channels are remaining hot and working well for our panel of experts? In this interactive panel, we will see which Ad Units have been on an upward trend for Acquiring the best Users, and most efficiently, as well as which UA Channels are they looking to invest more into, and which are they soon to be moving away from. Also, is Brand Marketing becoming more prevalent in UA Marketing budgets over Performance Marketing?

Rhiannon Price
Rhiannon Price Director, Creative, Jam City
Elaine Park
Elaine Park Scopely Director, User Acquisition, Scopely
Julie Walsh
Julie Walsh Performance Marketing Manager, Possible Finance
Eileen Ye
Eileen Ye Growth Manager, Otter.ai
11:50
PT
PRESENTATION
App Monetization: The Power of Subscription Models in Gaming

As gaming apps look to diversify monetization, subscriptions are becoming more popular. In this session learn how pricing strategies affect subscription conversions, how to leverage user onboarding to drive adoption and retention, and how to leverage user research to optimize your subscription product and marketing strategies.

Jenny Pollock
Jenny Pollock Lead Subscription Monetization Manager, Together Labs
12:00
PT
PRESENTATION
Why Consent Is Important and How to Win the Trust of Your Users

With upcoming IDFA privacy policy changes nearing, obtaining consent from your users will be more important than ever. While the task may appear daunting, it is possible to ask your users to opt-in in a way that ensures a trustworthy and on-brand customer experience. Join Adjust’s opt-in experts, Melissa Coleman, Director of Customer Success and Marcella Coombs, Sr. Product Content Strategist, as they share the best practices they’ve discovered over six months of research, to help you gain consent and trust from your users with confidence.

Melissa Coleman
Melissa Coleman Director of Client Success, Adjust
Marcella Coombs
Marcella Coombs Senior Product Content Strategist, Adjust
12:10
PT
DISCUSSION PANEL
Full-Funnel Strategies for Maximum User Engagement

User Engagement Strategy is the beating heart of every App's ultimate success. If your User Engagement flat lines, then so will your revenue. Dormant and/or lapsed users need to be brought back to life within your app with greater effort than a solid lifecycle strategy would take. By focusing on keeping your Users engaged and excited from activation all the way through their lifecycle will result in great app growth than your competitors.

Josh Houghton
Josh Houghton Growth, Fernish
Angela Humphrey
Angela Humphrey Director, BD & Strategy, YouAppi
Michael Reese
Michael Reese Mobile Marketing Manager, The North Face
Imelda Skinder
Imelda Skinder Listener Lifecycle Manager, Stitcher
12:30
PT
HALF TIME - NETWORKING BREAK - LUNCH ORDER BREAK
Mid-Event Stretch!
...or Potty Break, Food Delivery Order Break, etc...

OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after an hour and a half of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more in the networking chat, hit the food delivery apps...or take a potty break! These few minutes are yours to recharge however works for you!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
12:35
PT
PRESENTATION
LiveOps: What Makes for a Successful Event?

There are many components to a great LiveOps event and when done right the impact to the game's KPIs could be significant. In this presentation we are going to look at what makes for a great event, examine some of the best examples in the mobile gaming space and break it down into actionable items.

Kate Nezhura
Kate Nezhura Director of Product, MobilityWare
12:45
PT
FIRESIDE CHAT
Can You Hear Me Now?
A Discussion on the Exploding Popularity of Audio-Based Social Chat Apps

Last year saw the rapid rise of audio-based social networks. More connected than radio or podcasts, these Apps allow the audience to jump in and be a part of the broadcast and conversation...or just listen in. We sit down with Ayinde Alakoye, founder of nēdl, one of the audio-based apps making moves for not just your eardrums, but also your vocal chords and active input to discuss this medium in a thoughtful conversation with product expert Mack Keyvani.

Ayinde Alakoye
Ayinde Alakoye Founder, CEO, nēdl
Mack Keyvani
Mack Keyvani Mack to the Future App Growth Expert, Mack to the Future
1:00
PT
DISCUSSION PANEL
Product Data & In-App UX to Increase Retention

User Data & the ability to keep your Users is going to be paramount for app success. Never before has In-App UX, Personalization, and Data Analysis been as important as it is now, and even more so in a post-IDFA world. Our panel of Product experts will discuss data, UX segmentation and more, all designed to keep Users activated and monetized for as long as possible.

Ashley Fauset
Ashley Fauset Chief Operating Officer, Stardust Entertainment
Debarati Goswami
Debarati Goswami Product Lead, eBay
Chuka Ikokwu
Chuka Ikokwu Founder, DiverCity
Haseeb Tariq
Haseeb Tariq Guess Mobile Marketing, formerly GUESS
1:20
PT
PRESENTATION
Taking Your Apple Search Ads Strategy to the Next Level with ASO

With Apple iOS14 IDFA update around the corner, many advertisers will be shifting significant UA budget to Search Ads since these will be exempted from the new App Track Transparency rules. Discover how to get started with ASA and how to leverage ASO to maximize your campaigns' results!

Laurie Galazzo
Laurie Galazzo CMO, AppTweak
1:30
PT
PRESENTATION
From PC to Mobile
Lessons in Expanding to Multi-Platform Gaming

Today, users want their favorite content to be available to them anytime and anywhere. For any developer recognizing this, means migrating their products from PC to mobile or developing products or games for cross-play across platforms. We'll review key tips and take questions for how to approach this growth opportunity.

Jen Donahoe
Jennifer Donahoe Marketing & Growth Lead, Riot Games
1:40
PT
DISCUSSION PANEL
The IDFApocalypse is Upon Us!

Well, it's here, folks. The end times for deterministic data has arrived, and there's no hope for humanity....or at least advertising. OR....is there??? Our panel of UA experts will discuss how the advertising industry can survive and adapt in a world without IDFA on iOS, and what best practices to take to still generate as much positive results as possible from your UA campaigns.

Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Vivek Girotra
Vivek Girotra Elevate Labs Senior Director of Growth Marketing, Elevate Labs
Maria Lannon
Maria Lannon Dir of Account Management, Americas, Remerge
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
Savannah Wu
Savannah Wu Sr User Acquisition Manager, Jam City
2:00
PT
NETWORKING HOUR
Closing Remarks & Networking Appy Hour!

Louis is back to close out our first AGS show of the year, and of course to thank all our amazing attendees, speakers, and sponsors!

...and of course to start-up the Networking Appy Hour!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit

Presenting Sponsor

Contributing Sponsors

Supporting Sponsor

Initiatives for Change

Marketing & Development Partners

App Growth Summit Testimonials

Peter Fodor

"App Growth Summit keeps the bar high and delivers true value to attendees. AGS Berlin was one of the best events of the year, in terms of the content and great networking opportunities."

Peter Fodor, AppAgent
Sara San Antonio

"I think App Growth Summit was super awesome. I learned a lot of new strategies."

Sara San Antonio, Zillow