App Growth Summit London 2026

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Thursday, 3 September 9:00 • Tower Hotel

Bold, Brilliant, and Back in London — App Growth Summit London 2026!We’re back in London, bringing together 300+ app growth experts from across the UK and around the world for another unforgettable event, just steps away from the iconic London Bridge.

Alongside 40 powerhouse speakers across 12+ curated sessions, we’re introducing bold new content formats, including the industry-first App Growth Debate, in-the-round and poll-led discussions, and brand-new session formats that give the audience a seat on the stage, creating a more engaging event experience.

From UA to Engagement to Retention, this is your chance to connect with the teams behind today’s fastest-growing apps, discover fresh ideas, and experience the future of app growth events.

Secure your spot for the return of London’s most iconic app growth event today!

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George Sullivan The Sole Supplier CEO The Sole Supplier

Philippa Layburn Trailmix Growth Marketing Lead Trailmix

Nikita Maidanov Praktika CPO Praktika

Apurva Dubey Just Eat Takeaway Senior Performance Display Specialist Just Eat Takeaway

Anna-Maria Moira Wolt Global Brand Performance Marketing Lead Wolt

Laura Baker Bankin’ Growth Manager Bankin'

Noa Gutterman Mistplay SVP Consumer Marketing Mistplay

Jim McCarthy-Cheung ManyPets Senior CRM Lead ManyPets

Maria Kardakova iCook CEO & Founder iCook

Timothy Lange Vinted Head of CRM Vinted

Agnes Mutiara Hoc Trade Growth Marketing Manager Hoc Trade

Caitlyn Hill Twinkl Parents Head of Marketing Twinkl Parents

View All Speakers

George Sullivan The Sole Supplier CEO The Sole Supplier

Philippa Layburn Trailmix Growth Marketing Lead Trailmix

Nikita Maidanov Praktika CPO Praktika

Apurva Dubey Just Eat Takeaway Senior Performance Display Specialist Just Eat Takeaway

Anna-Maria Moira Wolt Global Brand Performance Marketing Lead Wolt

Laura Baker Bankin’ Growth Manager Bankin'

Noa Gutterman Mistplay SVP Consumer Marketing Mistplay

Jim McCarthy-Cheung ManyPets Senior CRM Lead ManyPets

Maria Kardakova iCook CEO & Founder iCook

Timothy Lange Vinted Head of CRM Vinted

Agnes Mutiara Hoc Trade Growth Marketing Manager Hoc Trade

Caitlyn Hill Twinkl Parents Head of Marketing Twinkl Parents

Annie Chen DOWN Head of Marketing DOWN

Ayala Daly mob Senior Creative Strategist mob

Teddy Dassa Bumpy Global Growth-Creative Lead Bumpy

Peter Gillan Stronger Co-Founder Stronger

Elif Nur Sagir MoovBuddy Head of Data MoovBuddy

Colin Hodge DOWN Founder DOWN

Dominyka Morkvenaite Formerly Howbout Growth Marketer Formerly Howbout

Hannah Parvaz Aperture Founder Aperture

Elise Zareie Lingokids Head of Paid Social Lingokids

Lucrezia LeonSpinX Chief Business Development Officer SpinX

Gregoire Mercier Octopus Community CEO Octopus Community

Viktor Orlov Asapty CEO & Co-Founder Asapty

Jesse Paliotto FastSpring Director of Demand Generation FastSpring

Sema Toker Bidease Account Executive Bidease

Toni van Zütphen Snap Vertical Lead, Apps & Gaming Snap

Times TBA Shortly

PRESENTATION

The Best Growth Ideas Don't Come From Marketers:

How Listening to Users Helped Mistplay Drive ROI

Great marketing isn't just about better campaigns; it's about solving real customer problems. Learn how Mistplay used customer insights to build a sweepstakes program that delivered measurable ROI, and why listening may be your company's most underutilized growth advantage.

Noa Gutterman Mistplay SVP Consumer Marketing, Mistplay

PRESENTATION

Our AI Cookbook:

What Cooked, What Got Smoked, and the Secret Savior Ingredient

Founder of Top 10 Dating App, DOWN, reveals his company's recent recipes for putting AI to work across marketing, product, and ops. As a bestselling author and growth lead behind 100M+ users, Colin breaks down what drove real growth and the psychology that explains why.

Colin Hodge DOWN Founder, DOWN

PRESENTATION

The New App Growth Playbook:

Create Demand, Optimise the Journey, Scale What Works

App advertisers need a new playbook for sustainable growth. As competition intensifies and user journeys become more fragmented, the next stage of app growth will come from reaching incremental audiences, sharpening creative quality, strengthening measurement signals, and building learning systems that can separate meaningful growth from raw volume. Join Snapchat for a practical session on how app marketers can reach new users earlier in the journey, turn attention into action with app-native creative formats, and set up the signals, structure, and creative feedback loops that help campaigns scale toward business value. As AI accelerates creative production and raises the bar for optimisation across the industry, the advantage will go to teams with clearer inputs, stronger ideas, and a more disciplined approach to testing and learning.

Toni van Zütphen Snap Vertical Lead, Apps & Gaming, Snap

PRESENTATION

Content Engine for Satellite Accounts:

Scaling Content Production for Faceless Distribution Channels

As organic reach on corporate channels plummets, mobile apps and SaaS platforms are pivoting to decentralized, faceless niche pages that leverage platform culture to drive awareness. However, scaling these trend-reactive accounts often leads to creative burnout and disjointed messaging. This session breaks down the content architecture required to fuel a satellite network. I will share the core content strategy, how to implement AI into the production pipeline to drastically reduce cognitive load, and how to standardize workflows to turn high-velocity trend-hacking into a scalable growth lever.

Agnes Mutiara Hoc Trade Growth Marketing Manager, Hoc Trade

PRESENTATION

Beyond the Install:

UA Strategy for Food Delivery Apps

Getting the install is only the start. A conversation on how food delivery UA teams think about channel mix, budget allocation and long-term value when every acquired user needs to become a repeat customer.

Apurva Dubey Just Eat Takeaway Senior Performance Display Specialist, Just Eat Takeaway

Sema Toker Bidease Account Executive, Bidease

PRESENTATION

Turning Community Into Retention

Community can dramatically improve retention when it is designed with intention. This session explores how to build an engaged user community inside an app, what types of interactions create the strongest engagement loops, and how to measure whether community efforts are truly impacting retention and long-term value.

George Sullivan The Sole Supplier CEO, The Sole Supplier

Gregoire Mercier Octopus Community CEO, Octopus Community

PRESENTATION

Apple Ads That Actually Scale

Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.

Viktor Orlov Asapty CEO & Co-Founder, Asapty

WORKSHOP PRESENTATION

Beyond the AI Chatbot:

Building a Responsible Nutrition Assistant Users Can Trust

Dr Maria Kardakova will explore how iCook combines large language models with evidence-based nutrition, behavioural data, expert oversight, personalised meal planning, and grocery tools to build a responsible AI assistant that users can trust.

Maria Kardakova iCook CEO & Founder, iCook

WORKSHOP PRESENTATION

No Hands on the Wheel:

Automating Customer Support from Ticket to Resolution

We built an n8n pipeline that understands, categorizes, and resolves customer support tickets in every language across every solution we offer, from cancellations to refunds to disputes to helping customers navigate the help center. In this session, we'll show how the system works end to end, the decisions behind its design, and the lessons we learned building it.

Elif Nur Sagir MoovBuddy Head of Data, MoovBuddy

PANEL DISCUSSION

Scaling Creative with AI: How Lean Teams Produce, Test and Learn Faster

AI is giving lean UA teams the ability to produce and test creative at a scale that once required far more people, time, and budget. This panel explores how teams are using AI across the creative workflow to generate and test hundreds of assets, analyze performance, combat creative fatigue, and identify what resonates across audiences, markets, and platforms. Learn how to scale creative without sacrificing authenticity, and how AI-driven insights can inform what gets produced next, whether by AI or real creators.

Teddy Dassa Bumpy Global Growth-Creative Lead, Bumpy

Annie Chen DOWN Head of Marketing, DOWN

Laura Baker Bankin’ Growth Manager, Bankin'

PANEL DISCUSSION

The New Monetization Playbook:

Paywalls, Web Funnels and What Converts

The path to subscription revenue is no longer confined to the app. This panel explores how teams are testing onboarding and paywalls while expanding into web2app and app2web journeys to improve conversion and economics. Hear what's working, where users drop off, and how changing platform rules and rising costs are reshaping the monetization playbook.

Jesse Paliotto FastSpring Director of Demand Generation, FastSpring

Nikita Maidanov Praktika CPO, Praktika

PANEL DISCUSSION

The Engagement Journey:

From Great Onboarding to Lasting User Relationships

Engagement starts with onboarding, but every interaction that follows shapes whether users stay. This panel explores how teams design connected user journeys across product, in-app experiences, push, email, and other touchpoints, using personalization, data, and customer insight to deliver the right experience at the right moment. Learn how to build engagement that evolves with both your users and your product.

Jim McCarthy-Cheung ManyPets Senior CRM Lead, ManyPets

Timothy Lange Vinted Head of CRM, Vinted

Dominyka Morkvenaite Formerly Howbout Growth Marketer, Formerly Howbout

PANEL DISCUSSION

Finding the Next UA Advantage:

Smarter Strategies for a Tougher Growth Market

As acquisition gets more expensive and traditional signals become less reliable, where will the next performance advantage come from? Join this discussion on how teams are evolving their UA strategies across creative, experimentation, AI, automation, and measurement to compete more effectively and build sustainable growth.

Lucrezia LeonSpinX Chief Business Development Officer, SpinX

NETWORKING PARTY

The Riverside Social After Party 🌊🥂

When App Growth Summit London wraps, we’re heading to the riverside. Join us for The Riverside Social, with great music, delicious bites, an open bar, and plenty of good company.

Swap stories, catch up with familiar faces, make new connections, and keep the conversation going long after the final session.

App Growth Summit London 2026 - After Party

Times TBA Shortly

Experience the Globally Leading App Growth Event in London

App Growth Summit isn’t like other industry conferences. Invite-only, limited-vendor, and highly curated, it delivers an experience that’s informative, actionable, and fun. Finally, an event for experts, by experts!

AGS London Features In-the-Round Workshops, a LIVE Expert Debate & Workshops

This year, AGS London is introducing bold new content formats designed exclusively for the app growth community. Experience our classic session lineup, plus industry-first App Growth Debate, poll-led discussions, and brand-new session formats that give the audience a seat on the stage.

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Session Preview AGS London 2026

300+ Experts Come to Connect at App Growth Summit London

From Apptrepreneurs, App pioneers, Product and Marketing Experts , App Growth Summit London will have 100’s of brands in attendance. Our Events are very community-driven, so whether you’re joining for the first time or returning, you’re guaranteed to make incredible connections!

Brands Attending AGS London Include:

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The Riverside Social After Party at AGS London 2026

The summit might wrap at sunset, but the real stories start by the river. Expect music, flowing drinks, tasty bites, familiar faces, and new connections as London’s app growth crowd keeps the energy going.

Grab a glass, grab a friend, and let’s keep the conversations rolling into the night.

AGS London 2026 After Party Graphics

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SILVER

App Growth Summit Testimonials

"App Growth Summit curates a forward thinking, and highly engaging experience. It's a good sized event where you'll meet great people, see highly relevant content, and enjoy yourself. Not too much pressure like some of the larger events."

Jessica Hasenplaugh, Maple Media

"From start to finish I had a great experience being a speaker for AGS. The communication was just the right amount and the information shared in preparation was detailed and organized. The day of the event I felt prepared and supported. It was my first time speaking at a conference and I had a great deal of fun. It was an honor to participate and I would highly recommend speaking at AGS!"

Nicoline Strom-Jensen, Adjust

Featured Speakers

AGENDA

Experience the Globally Leading App Growth Event in London

AGS London Features In-the-Round Workshops, a LIVE Expert Debate & Workshops

300+ Experts Come to Connect at App Growth Summit London

The Riverside Social After Party at AGS London 2026

Our Partners

We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.

TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.

App Growth Summit London 2026

Featured Speakers

AGENDA

Experience the Globally Leading App Growth Event in London

AGS London Features In-the-Round Workshops, a LIVE Expert Debate & Workshops

300+ Experts Come to Connect at App Growth Summit London

The Riverside Social After Party at AGS London 2026

Our Partners

PLATINUM

GOLD

SILVER

BRONZE

Request an Invite

Ready to join the App Growth Summit community in London? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started!

Vendors and service providers must be sponsors to participate. There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.

We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.

TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.

App Growth Summit Testimonials

Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.