Get ready for the most unique Virtual Event experience you'll be a part of all year! We'll introduce how our Custom Networking Chat, Chat Channels and Video Chat Sponsor Booths work. We will also have a fun game show, where you can compete for prizes, and more!

We have respected your time, and found a way to get you all the great content and networking you expect, but in a fast-paced, in-depth, and highly-interactive experience perfect for the WFH online medium!

We built this platform from the ground up, and re-constructed the virtual summit experience to give you as close an experience as possible to one you'd find at our in-person events.

This session will review the most important KPIs you should track and monitor after a competitor launched a new app competing with yours. Laurie will also share some great techniques to respond to that launch in order to avoid getting too many installs stolen from that new app. Whether you're just getting started with ASO or already an expert, this presentation will give you plenty of actionable insights you simply cannot miss!

With Google App Campaigns and Facebook requiring the most pieces of your budget pies these days, there is a need to optimize campaigns across both monster channels. Our panel of experts will discuss how to align campaigns across channels, creative units which have worked best (and which ones haven't) for their apps, and how their approach changes between Facebook and Google App Campaigns (formerly Google UAC).

Mobile advertisers are faced with a slew of options to help optimize towards their goals, but as marketers invest more time and budget into programmatic, one strong contender has emerged: the mobile programmatic exchange. In this session, MoPub's Michael Borgmann and Franklin Ramirez are going to review what’s most important for you to look for and consider when partnering with a mobile exchange, and not only that, but what the right questions are to ensure you’re making the best decision for your brand.

Finance apps currently top the charts as the second largest category for number of apps and sixth largest for total installs, providing fertile ground for innovation of traditional enterprise players and rise of mobile-first competitors. Join Doug McMillen, AppsFlyer’s Vice President, Enterprise Strategy as he highlights the latest trends and benchmarks in financial app marketing.

Once your marketing and UA teams have acquired the best Users through effective targeting and analysis, it's all about your product's User Experience to effectively keep your Users engaged, retained and optimally monetized. What ways are our mobile app growth product experts keeping users coming back to their apps again and again?

You might be asking, “How in the world is Falafel applicable to your app financial model?” In this session, Lior Barak (Author of "Data is Like a Plate of Hummus"), will focus on the connection between falafel, and financial modeling. Explore the delicate dance of Monetization vs In-App User Experience, Estimating User Behavior, and setting your financial model all through the fun, yet still very informative, lens of falafel!

You stayed for the whole show, and now it's time to crack open the beverage of your choosing and jump on our Virtual Happy Hour video chat! Link & Password will be provided only to those present at the end of the event, so you can see those you've been chatting with all day and solidify those relationships just like at an in-person event!