App Growth Summit SF 2019

in partnership with APPSFLYER
October 24, 2019 The Village • 969 Market St, San Francisco, CA 94103
Overview Speakers Agenda


SOLD OUT EVENT!


MARKETING • PRODUCT • DATA

Coming back to the tech capital of the world on October 24, 2019, App Growth Summit SF 2019 will see us in a bigger venue which best matches our dynamic variety of sessions!

50 Expert Speakers
Invite-Only
Gourmet Food & Drinks
Limited Vendors
VIP Experience
and a 75-foot Video Wall & Immersive Stage Design!

This is the only event this autumn where you can get everything you need for your mobile app’s success: Marketing, Product, and Data all in one conference, and limited-vendor VIP environment.

Expert presenters and panelists from across the industry will share their mobile app growth strategies during in-depth presentations, uniquely formatted discussion panels, actionable workshops, and roundtable discussion sessions. We’ll end the day with an on-site Open Bar Reception!

Confirmed Companies Attending Include:

App Growth Summit SF 2019 Companies Attending


See What Last Year’s App Growth Summit SF Was Like:

Speakers

Victoria Cheng
Victoria Cheng Product Manager, Marketplace & Logistics Wish
Wish
Jayne Pimentel Peressini
Jayne Pimentel Peressini Senior Director, Digital DraftKings
DraftKings
Shana Sumers
Shana Sumers Head of Community HER
HER logo
Francisca Hawkins
Francisca Hawkins VP, Digital Products & Technology Philz Coffee
Philz Coffee
Sigal Bareket
Sigal Bareket Senior Director of Growth Lyft
Lyft
Michael Berger
Michael Berger Content Marketing Director Smule
smule
Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program MoPub
MoPub
Brian Bowman
Brian Bowman CEO Consumer Acquisition
Consumer Acquisition
Jennifer Burrington
Jennifer Burrington VP & Head of Sales - North America Interceptd
Interceptd
Dina Chaiffetz
Dina Chaiffetz Consultant Product Marketing Strategy Consultant
Chang Chen
Chang Chen Otter.ai Head of Growth Otter.ai
Otter AI
Gabriel Costa
Gabriel Costa CMO & Growth Singu
Singu
Luke Diaz
Luke Diaz Director, Customer Success AppsFlyer
AppsFlyer
Gadi Eliashiv
Gadi Eliashiv CEO & Co-Founder Singular
Singular
Kurt Geater
Kurt Geater Mobile Marketing Manager Groupon
Groupon
Aurelie Guerrieri
Aurelie Guerrieri Founder & CEO Akila One
Akila One
Noa Gutterman
Noa GuttermanMetric Theory Senior Manager of Digital Strategy Metric Theory
Roz Hajian
Roz Hajian User Acquisition - Product Lead Kabam
Kabam 2019
Hakeem Harrison
Hakeem Harrison Client Solutions Manager Facebook
facebook
Sarah Hawley
Sarah Hawley Co-Founder/COO FeedMob
FeedMob
Tatiana Hoffman
Tatiana Hoffman Product Manager Adjust
Adjust
Katie Hutcherson Madding VP Product Adjust
Adjust
Peleg Israeli
Peleg Israeli CRO Bidalgo
Bidalgo
Martin Kilp
Martin Kilp Head of Industry, Apps Smartly.io
Smartly.io
Joe Kim
Joe Kim Principal GameMakers.com
GameMakers
Gina Kwong
Gina Kwong Senior Marketing Manager Wine.com
Wine.com
Katherine Lam
Katherine Lam Global Ecosystem Partnerships Lead Google
Google
Martijn Lancee
Martijn Lancee Mobile Growth LinkedIn
LinkedIn
Melissa Lertsmitivanta Marketing Director Realtor.com
Realtor.com
Danielle Levitas
Danielle Levitas EVP, Global Marketing & Insights App Annie
App Annie
Michael Li
Michael Li Marketing Data Science Curology
Curology
Kevin Ma
Kevin Ma Product Manager Wish
Wish
Kasia Mikoluk
Kasia Mikoluk GM, Growth Varo
Dennis Mink VP Marketing Liftoff
Liftoff
Rachel Moll
Rachel Moll Mobile Gaming Facebook
facebook
Ashley Nader 2019
Ashley Nader Consultant Product Manager, Design & Strategy Consultant
Justin Neustadter
Justin Neustadter Head of Mobile Consumer Acquisition DoorDash
DoorDash
Chuck Nguyen
Chuck Nguyen Director of Growth Marketing Hired
Hired
Jessica Osorio
Jessica Osorio Lead, Mobile Growth Mozilla
Mozilla
Chun Pan
Chun Pan Product - Devices Lead (Mobile & TV apps) MasterClass
Masterclass
Lomit Patel
Lomit Patel Vice President, Growth IMVU
IMVU
Pedro Ponce de Leon
Pedro Ponce de Leon Senior Director, Sales Engineering Liftoff
Liftoff
Rhiannon Price
Rhiannon Price Creative Product Marketing Director Jam City
Jam City
Brian Quinn
Brian Quinn General Manager AppsFlyer
AppsFlyer
Samantha Rim
Samantha Rim Driver Growth Consultant DoorDash
DoorDash
McKenzie Roese
McKenzie Roese Growth Marketing Manager DoorDash
DoorDash
Olivier Rozay
Olivier Rozay Chief Revenue Officer Pinger
Pinger
Manoj Tolety
Manoj Tolety Global Head of App, Social and Display StubHub
StubHub
Heng Wang
Heng Wang Marketing Data Science Manager MZ
MZ - Machine Zone
Michele Webb
Michele Webb VP of US Growth & Programmatic Headway
Headway
Jennifer Wong
Jennifer Wong Head of Marketing Convoy
Convoy
Karen Zhang
Karen Zhang Product Marketing Manager Mercari
Mercari

Sponsors

Sponsorships Sold Out! Thank You All!

Title Sponsor

Presenting

Exhibiting

Contributing

Marketing & Development Partners

Agenda

Main Stage Experts Corner
8:00
BREAKFAST
Networking Breakfast

Come in early for a hot breakfast buffet provided by App Annie and get ready for a full day packed with Growth, Product and Data learnings! Also, the first 150 people to arrive will receive a limited edition water bottles and tote bags featuring custom artwork by street artist H.E.L.M.!

9:00
EVENT KICK-OFF
App Growth Summit SF 2019 Kick-Off!

We get things started with a kick-off video utilizing all 75-feet of the massive video wall! Let's start the day in style!

9:05
FIRESIDE CHAT
It’s All About Growth. Still. Always.

Join us for a lively discussion about strategies, tactics, and metrics industry leaders use to maximize growth of their apps. Growth is increasingly about getting new (and the right) users as well as driving engagement of existing or lapsed users. In this session, Aurelie Guerrieri will lead a conversation with App Annie’s EVP of Marketing and Insights, Danielle Levitas along with DoorDash’s Head of UA, Justin Neustadter, and StubHub's Global Head of App Social and Display, Manoj Tolety in which they will discuss best practices and how to make better data-driven decisions.

Justin Neustadter
Justin Neustadter Head of Mobile Consumer Acquisition, DoorDash
Manoj Tolety
Manoj Tolety Global Head of App, Social and Display, StubHub
Danielle Levitas
Danielle Levitas EVP, Global Marketing & Insights, App Annie
Aurelie Guerrieri
Aurelie Guerrieri Founder & CEO, Akila One
9:40
PRESENTATION
Connect the Dots with People-Based Attribution

Linking the full customer journey across devices and channels remains a dream for many marketers, who often rely on disparate sources for attribution and optimization. In this session, we’ll provide an overview of where AppsFlyer’s People-Based Attribution product fits into the current landscape of cross-device measurement solutions. Get inspired by tangible use cases that you can apply to develop new insights and strategies for your mobile marketing campaigns.

Brian Quinn
Brian Quinn General Manager, AppsFlyer
10:00
PRESENTATION
The Mechanics of Choice: Using Psychology to Influence Growth

What makes a user click? Why do they decide to buy? In this talk, you’ll learn about a new framework that leverages psychology and behavioral economics to help you understand the inputs for decision making and what you can do to tip the scales.

Dina Chaiffetz
Dina Chaiffetz Consultant Product Marketing Strategy, Consultant
10:15
PRESENTATION
Health in the Ecosystem: Why Smart Marketers Care About Publisher Health & Happiness

User acquisition professional are laser-focused on the demand side of the business, so they rarely have a chance to think about what's going on across the table. In this session, Michael Borgmann explores what app marketers need to know about the steps taken to ensure high-value traffic from publishers. He'll dissect what creates a healthy in-app ecosystem and why publisher happiness creates a valuable environment for user acquisition, with actionable takeaways that marketers can apply to their programmatic practices.

Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program, MoPub
10:30
COFFEE BREAK
Coffee Break

Fuel Up and keep your brain active with a coffee and tea provided by AppTweak! The packed day of content rolls on as we start the Workshops and keep the Main Stage humming!

10:35
PRESENTATION
Spaghetti Sauce, Creative Choices & Facebook UA!

Join Jam City and Consumer Acquisition to hear what spaghetti sauce and Facebook UA have in common. Hear why clustering users can improve a creative and focus creative choices. We'll share why machine learning, simplification and automation have made creative the last lever for profitable Facebook and Google advertising. Discover best practices for creative testing, competitive research and creative brief writing. You'll leave with real world, actionable insights to help you achieve and sustain high performing, profitable social advertising.

Rhiannon Price
Rhiannon Price Creative Product Marketing Director, Jam City
Brian Bowman
Brian Bowman CEO, Consumer Acquisition
11:00
KEYNOTE FIRESIDE CHAT
Developing a Personalized and Seamless Digital Experience

How do you take a viral in-person experience, and provide your customers with a seamless experience whether they're in your retail location or on your app? Learn from Philz Coffee's VP of Digital & Technology, Francisca Hawkins, as she walks you through the key ingredients to help you reach a seamless experience. She'll also reveal strategies around Personalization and how optimizing the customer experience is paramount in Philz's Coffee's app product design.

Francisca Hawkins
Francisca Hawkins VP, Digital Products & Technology, Philz Coffee
Ashley Nader 2019
Ashley Nader Consultant Product Manager, Design & Strategy, Consultant
11:25
KEYNOTE PRESENTATION
How Programmatic Took Over the Advertising World
A Comprehensive Look at How Mobile Programmatic Got to Where It's at Today

This expansive and comprehensive presentation will take you through the journey of Mobile Programmatic advertising right up to where we are now with the current ecosystem as it stands today. Though programmatic and ad networks first started as a simple way of selling "garbage" inventory, Programmatic has now evolved into the dominant way of buying and selling some of the highest quality advertising. In this session we will cover some of the key milestones along the way to programmatic dominance, and explore current trends that ensure its continued positive growth.

Pedro Ponce de Leon
Pedro Ponce de Leon Senior Director, Sales Engineering, Liftoff
11:40
PRESENTATION
Breaking Through the Noise: Why We Really Need to Automate

The average marketer works with more than 15 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data-driven decisions are made. Find out how 49% of marketers are adopting automation and getting a leg up on the competition.

Katie Hutcherson Madding VP Product, Adjust
12:00
DISCUSSION PANEL
Put Your Data to Work
Leveraging Insights for Creative Production & User Acquisition

Ad creative is one of the most important factors in UA campaign performance – and also one of the most challenging to master. For many brands, the creative process still involves a lot of guesswork to determine what’s working, what’s not, and why. In this session, our panelists will discuss how you can apply cross-channel data insights to create more predictability around creative performance, and even share their own secret sauce for creative success.

Sigal Bareket
Sigal Bareket Senior Director of Growth, Lyft
Michael Berger
Michael Berger Content Marketing Director, Smule
Roz Hajian
Roz Hajian User Acquisition - Product Lead, Kabam
Peleg Israeli
Peleg Israeli CRO, Bidalgo
Joe Kim
Joe Kim Principal, GameMakers.com
12:30
NETWORKING LUNCH
Networking Lunch!

Time to take an hour and enjoy our gourmet hot lunch buffet, curated by the world-class culinary team from The Village. Locally sourced and fresh ingredients with a menu designed specifically for our VIP mobile app marketers in attendance, enjoy the delicious and hearty fare courtesy of Adperio!

1:25
GIVE AWAY!
Apple Watch Give Away!
Yes, We're Really Giving Away An Apple Watch...and more!

Get back to the Main Stage if you would like a chance to win an Apple Watch, courtesy of Bidease! We'll be giving away a few prizes, with the main one being a brand new Series 5 Apple Watch! Must be present to win, to return to the main stage area as we draw the prizes!

1:30
FIRESIDE CHAT
Delivering Growth: An In-Depth Discussion with DoorDash

Reimagine your User Acquisition strategies with DoorDash! In this interactive discussion, you’ll learn about winning automation and creative strategies DoorDash is using with the paid social platform Smartly.io to level up performance across Facebook and Instagram!

Samantha Rim
Samantha Rim Driver Growth Consultant, DoorDash
McKenzie Roese
McKenzie Roese Growth Marketing Manager, DoorDash
Martin Kilp
Martin Kilp Head of Industry, Apps, Smartly.io
2:05
DISCUSSION PANEL
Leveraging Your Unfair Advantages in Mobile UA

As mobile user acquisition gets more and more challenging as more apps enter the market, how do you continue to get ahead? Hear from experts throughout the industry on how they go about developing user acquisition strategies tailor made to drive sustainable CAC and efficiency. How do you define your app's unfair advantage and then utilize that to make the most out of the market for app installs? How do you know when your strategies are working and when do you decide what has been working is no longer working?

Sarah Hawley
Sarah Hawley Co-Founder/COO, FeedMob
Kevin Ma
Kevin Ma Product Manager, Wish
Chuck Nguyen
Chuck Nguyen Director of Growth Marketing, Hired
Jayne Pimentel Peressini
Jayne Pimentel Peressini Senior Director, Digital, DraftKings
2:35
KEYNOTE PRESENTATION
Put a Ring On It: What it Really Means to Have Engaged Users

You can't thrive without community, they are the ones that will keep coming back to your app and commit long term. Keeping them engaged and providing value is your number one priority, but how do you go from shiny numbers to long term commitment? Time for us to find the value in community growth.

Shana Sumers
Shana Sumers Head of Community, HER
2:55
PRESENTATION
A World Without IDFA: The Implications for Marketers of the Removal of IDFA

Whether we're talking iOS, Android or the web, the drift of the mobile ecosystem is towards increased privacy. In this session, we'll analyze the implications for mobile marketing measurement should Apple remove the IDFA (IDentifier for Advertising). We'll also explore the alternatives that exist including fingerprinting and SKAdNetwork. It's never too early to start planning, so join us as we prepare for the future of privacy.

Gadi Eliashiv
Gadi Eliashiv CEO & Co-Founder, Singular
3:10
BOBA BREAK!
Networking Boba Break!

Everyone loves Boba Guys bubble milk tea and boba drinks! Singular is bringing them to App Growth Summit SF for our PM break to serve our VIP guests!

3:20
DISCUSSION PANEL
No Leaky Buckets Allowed!
The Secret to Long-Term Mobile App Product Success

Growth goes way beyond UA. As a matter of fact, Growth begins at Activation and a strong Engagement Strategy. Long-term app retention, maximized monetization, and a thriving and viral User base all starts from the very first interaction your Users have with your app (ie Onboarding) and the interaction (ie Engagement) strategy you have with your Users. Learn from this panel of Mobile App Product Experts and learn how to plug your leaky buckets to keep your Users cominb back to your app time and time again!

Victoria Cheng
Victoria Cheng Product Manager, Marketplace & Logistics, Wish
Jessica Osorio
Jessica Osorio Lead, Mobile Growth, Mozilla
Chun Pan
Chun Pan Product - Devices Lead (Mobile & TV apps), MasterClass
Jennifer Wong
Jennifer Wong Head of Marketing, Convoy
Karen Zhang
Karen Zhang Product Marketing Manager, Mercari
3:55
PRESENTATION
Dancing on a Tightrope
Transitioning From a Free App to a Subscription Model

Communication app Sideline made the bold and difficult transition from a free ad-supported app to a paid subscription app. Come and hear the strategy behind this move as well as lessons learned from this successful transition in business model.

Olivier Rozay
Olivier Rozay Chief Revenue Officer, Pinger
4:15
DISCUSSION PANEL
Reading Data as the EKG of Your App's Health

Whether you're measuring incrementality, checking for the presense of fraud, or testing new partners and channels, Data can be used as a veritable EKG for your App's health. Through data analysis and measurement, you can find what's working with your growth efforts, and what might need a data defibrillator soon!

Jennifer Burrington
Jennifer Burrington VP & Head of Sales - North America, Interceptd
Chang Chen
Chang Chen Otter.ai Head of Growth, Otter.ai
Lomit Patel
Lomit Patel Vice President, Growth, IMVU
Heng Wang
Heng Wang Marketing Data Science Manager, MZ
Michele Webb
Michele Webb VP of US Growth & Programmatic, Headway
4:45
DISCUSSION PANEL
Advanced Growth Strategies Revealed

Whether it's performance marketing, viral marketing, or a fully integrated marketing and growth strategy for your app, our panel of experts have done it all, and they're here to share some stories from the trenches and help you learn what worked (and what didn't) for them and their apps!

Kurt Geater
Kurt Geater Mobile Marketing Manager, Groupon
Noa Gutterman
Noa GuttermanMetric Theory Senior Manager of Digital Strategy, Metric Theory
Gina Kwong
Gina Kwong Senior Marketing Manager, Wine.com
Melissa Lertsmitivanta Marketing Director, Realtor.com
Kasia Mikoluk
Kasia Mikoluk GM, Growth, Varo
5:10
GAME SHOW!
NEW Mobile Heroes Showdown
Presented by Liftoff

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish mobile marketing facts from fiction? Or separate the real app from the imposters? Find out as marketers go head to head in this special new San Francisco edition of our interactive game show with all NEW questions! Everyone gets to play so bring your game face. And yes, there are prizes involved.

Dennis Mink VP Marketing, Liftoff
5:30
NETWORKING HAPPY HOUR
Networking Happy Hour!

Now that the day is over, and your brains are filled with new strategies, knowledge, and ideas...it's time to let loose a little and head up to our on-site open bar Happy Hour courtesy of AlgoLift, Applift, Sensor Tower and YouAppi! Enjoy some beer and wine, or one of two Specialty Drinks conceptualized by Taptica's in-house mixologists!

10:35
PRESENTATION
How to Build a Preload Strategy as Part of Your UA Efforts

Tips on how to best work directly with Android OEMs, and how to leverage 3rd party preload partners.

Martijn Lancee
Martijn Lancee Mobile Growth, LinkedIn
11:05
PRESENTATION
Finding Key Growth Drivers Through Data Analysis

Rather than focusing on modern, shallow growth-driving techniques, focusing on the most fundamental things and performing deep analysis can help you find the biggest growth drivers and, in fact, generate incredible scale.

Gabriel Costa
Gabriel Costa CMO & Growth, Singu
11:30
PRESENTATION
First Impressions Matter: A Data-Driven Approach to View-Through Attribution

View-through attribution is still one of the most debated topics among advertisers today. One of the biggest challenges is understanding whether your attributed conversions from ad impressions are incremental. In this workshop, we will discuss how to leverage the data from your MMP to help configure the right attribution window for your campaigns.

Michael Li
Michael Li Marketing Data Science, Curology
Tatiana Hoffman
Tatiana Hoffman Product Manager, Adjust
12:00
PRESENTATION
The Marketer’s Perspective on Privacy & Security

In the past twelve months, the digital industry has been rocked by large scale hacks and data breaches. One year into GDPR and with the upcoming CCPA, privacy and security should be among the chief concerns of digital marketers. Join this workshop to discuss how regulation will continue to shape the ecosystem, how marketers can prepare for changes in platforms and technologies, what role should Information security play in your marketing efforts, and what to consider when choosing a compliant marketing tech stack.

Luke Diaz
Luke Diaz Director, Customer Success, AppsFlyer
12:30
LUNCH
Networking Lunch

Time to take an hour and enjoy our gourmet hot lunch buffet, curated by the world-class culinary team from The Village. Locally sourced and fresh ingredients with a menu designed specifically for our VIP mobile app marketers in attendance, enjoy the delicious and hearty fare courtesy of Adperio!

1:45
PRESENTATION
Driving Deep User Engagement Within Your App

Digital marketing channels drive user acquisition and help you optimize your cost-per-install, but once your users are in the door, how do you drive deep engagement? Only 15% of app installs remain in use after 7 days, and you need to make sure your app stays in your user’s rotation. A new cutting edge initiative from Google streamlines the process of incentivizing users to take certain actions that matter within your app, such as a user booking a trip and receiving rideshare credits in return. Join an App Rewards expert to learn about how you can drive user engagement and retention and be an early adopter of the future of mobile app technology.

Katherine Lam
Katherine Lam Global Ecosystem Partnerships Lead, Google
2:20
PRESENTATION
Mastering UA + Monetization with Facebook Gaming

In an increasingly saturated marketplace, part of staying relevant is staying one step ahead, anticipating where to make the right investments and learning from your peers. The Facebook Games team will be facilitating conversations and presenting best practices on user acquisition and monetization to help you scale your business efficiently.

Rachel Moll
Rachel Moll Mobile Gaming, Facebook
Hakeem Harrison
Hakeem Harrison Client Solutions Manager, Facebook

App Growth Summit Testimonials

Lubo Smid

"App Growth Summit is a one of a kind event where the latest marketing trends and techniques are revealed by top industry professionals."

Lubo Smid, STRV
Lior Barak

"App Growth Summit was an amazing experience, driving great knowledge and awesome conversations about data, marketing, and the line between the two. I for sure will come back for the next event."

Lior Barak, A Tale About Data