App Growth Summit SF 2020

October 21, 2020 AGS Virtual Event Platform • 10am PDT
Overview Speakers Agenda

All Phases of App Growth:
MARKETING • PRODUCT • DATA

On October 21, 2020, we will return (virtually) to the Mobile App capital of the world with App Growth Summit SF 2020! We have a 100% custom-built, highly-rated, and very engaging virtual event platform to produce this event in the same dynamic style you’re used to with App Growth Summit events!

30+ Expert Speakers
Invite-Only Attendance
Custom-Curated Informative Sessions
Limited Vendors
Quick-Paced Agenda
& Engaging Virtual Event Platform!

Our custom-built event platform gives you everything you need, all on one screen, and nothing you’re not going to use. We’re already rated as the best virtual event platform out there, as the platform enhances our events without getting in the way of the user experience.

Expert presenters and panelists from across the industry will share their mobile app growth strategies during quick-paced, in-depth presentations and uniquely formatted discussion panels, curated specifically for an optimal online experience!

Speakers

Jenna Klebanoff
Jenna Klebanoff Director of CRM, Member Marketing Equinox
Equinox
Shimone Samuel
Shimone Samuel Mobile Product Manager Best Buy
Best Buy
Phil Suh
Phil Suh Senior Director, Ad Monetization & Product Zynga
Zynga
Alexa Wieczorek
Alexa Wieczorek Growth Marketing Analyst DraftKings
DraftKings
Ayinde Alakoye
Ayinde Alakoye Founder, CEO nēdl
nēdl
Michael Reese
Michael Reese Mobile Marketing Manager The North Face
The North Face
Joe Bilman
Joe Bilman Chief Business Officer NEOU Fitness
NEOU Fitness
Mar Brandt
Mar Brandt SVP Head of Sales - North America AppsFlyer
AppsFlyer
Mike Brooks
Michael Brooks CRO WeatherBug
WeatherBug
Alexandra De Clerck
Alexandra De Clerck Head of Marketing AppTweak
AppTweak 2020
Mateo Fowler
Mateo Fowler Digital Marketing Expert Mentor & Advisor
Janice Gao
Janice Gao Big Fish Games Senior User Acquisition Analyst Big Fish Games
Big Fish Games
Amir Ghodrati
Amir Ghodrati Director Market Insights App Annie
App Annie
Leo Giel
Leo Giel Chief Revenue Officer YouAppi
YouAppi
Vivek Girotra
Vivek Girotra Elevate Labs Senior Director of Growth Marketing Elevate Labs
Elevate Labs
Noa Gutterman
Noa Gutterman VSCO Marketing Team Lead VSCO
VSCO
Marc Hale
Marc Hale Head of Existing Business & Growth, Americas Liftoff
Liftoff
Chuka Ikokwu
Chuka Ikokwu Founder DiverCity
DiverCity
Kaitlin Inman
Kaitlin Inman Publisher Account Director MoPub
MoPub
Vishal Korlipara
Vishal Korlipara Senior Manager, Mobile Marketing Strategy Intuit
Intuit
Garrett MacDonald
Garrett MacDonald EVP Sales Kochava
Kochava
Anika Maini
Anika Maini Associate Director M&C Saatchi Performance
M&C Saatchi Performance
Jon Nolz
Jon Nolz Global Director, Ads Groupon
Groupon
Faith Price
Faith Price Head of User Acquisition DoubleDown Interactive
DoubleDown Interactive
Kia Saedi
Kia Saedi Director of Sales Adjust
Adjust
Nikila Simonutti
Nikila Simonutti Senior Solutions Consultant Iterable
Iterable
Imelda Skinder
Imelda Skinder Listener Lifecycle Manager Stitcher
Amy Trus
Amy Trus Director of Lifecycle Marketing IPSY
IPSY
Ludmilla Veloso
Ludmilla Veloso VP of Operations Airbrush
Airbrush
Hubert Yee
Hubert Yee Senior Manager, Lifecycle Management IMVU
IMVU

Agenda

All Times PDT
9:00
NETWORKING
Virtual Doors Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or visit our video chat Sponsor booths!

10:00
EVENT KICK-OFF
Event Kick-Off!

Get ready for the most unique Virtual Event experience you'll be a part of all year! We'll introduce how our Custom Networking Chat and Chat Channels will work...and tell you about how our attendee prizes will work as well!

Louis Tanguay
Louis Tanguay Founder, App Growth Experts
10:10
KEYNOTE PRESENTATION
Beyond ROAS with Impression Level Revenue Data (ILRD)

When people talk about ILRD (Impression Level Revenue Data), most think about how it improves the calculation of user level revenue data and helps optimize ROAS (Return on Ad Spend). However, it can be used for so much more! Come and join Phil Suh, the Senior Director of Ad Monetization at Zynga, as he discusses what other ways ILRD can be used to improve the management of your mobile Ad Monetization business.

Phil Suh
Phil Suh Senior Director, Ad Monetization & Product, Zynga
10:25
PRESENTATION
The Future is Private
A Marketer’s Perspective

Driven by new government regulations and the policies of major platforms, the entire advertising ecosystem is in the midst of a transformative period. Mar Brandt, Senior Vice President at AppsFlyer dives into recent research findings conducted in partnership with The Mobile Marketing Association (MMA) exploring marketers' sentiments, and how they can prepare for a privacy-centric future.

Mar Brandt
Mar Brandt SVP Head of Sales - North America, AppsFlyer
10:35
FIRESIDE CHAT
Engagement Messaging FTW!

Engagement is a major key to app growth success. With a continuously engaged and active user base, churn reduces and LTV’s increase. The most efficient Engagement strategies today are SMS, Push, and Dynamic Creative Optimization via product feed messaging and creatives for Re-Engagement. You’ll learn how to use all three working together to keep your users activated and highly engaged!

Michael Reese
Michael Reese Mobile Marketing Manager, The North Face
Leo Giel
Leo Giel Chief Revenue Officer, YouAppi
10:50
DISCUSSION PANEL
Riding the Revenue Rollercoaster
Monetization Strategies & Challenges

Without revenue generation, we don't have a business. Whether your app monetization strategy is subscription-based, Ad-Based or IAP-Based (or a combination), that strategy is sure to change from 2020 to 2021. Mobile App which monetize through user-based purchases or ad-clicks are going to have a challenge ahead of them moving forward. We'll learn about what's worked throughout 2020, what might change post-IDFA in iOS 14, and we'll even hear from an expert who's app changed their marketing strategy to focus on driving increased subscriptions as a business goal.

Noa Gutterman
Noa Gutterman VSCO Marketing Team Lead, VSCO
Kaitlin Inman
Kaitlin Inman Publisher Account Director, MoPub
Vishal Korlipara
Vishal Korlipara Senior Manager, Mobile Marketing Strategy, Intuit
Jon Nolz
Jon Nolz Global Director, Ads, Groupon
11:10
PRESENTATION
Let's Get Personal!
How to Increase User Engagement & Retention Using Personalized Marketing

Personalized marketing has been proven to increase customer engagement and retention in the modern marketing world. One of the challenges marketers face internally is tapping into the large amount of consumer data, digesting what is usable and then integrating it into a customer experience that’s both individualized and meaningful. Come uncover Iterable’s tiers of personalization and walk home with applicable insights on how to take your personalization strategy to the next level.

Nikila Simonutti
Nikila Simonutti Senior Solutions Consultant, Iterable
11:20
PRESENTATION
Subscription Apps
Bridging the Data Gap to Optimize the User Journey and LTV

Subscription apps are at an all-time high. Consumers are spending an increasing amount of time at home and have never been more receptive to these services. In this keynote, Kia Saedi, Director of US Sales at Adjust, will reveal the most effective monetization strategies used in the industry, along with the metrics every marketer should be tracking to pave the way for success.

Kia Saedi
Kia Saedi Director of Sales, Adjust
11:35
DISCUSSION PANEL
Under the Influence
Influencer Marketing as a Scalable Growth Channel

Grasp a better understanding of the ever-fluctuating UA Channel, Influencer Marketing. With more booms and busts than a volatile stock, Influencer Marketing has seen it ups and downs. We’re on an uptick in Influencer Marketing now that strategies have been refined and data-based best practices can finally be reliably planned. We’ll speak to two app growth experts who have had great success with Influencers big and small.

Ayinde Alakoye
Ayinde Alakoye Founder, CEO, nēdl
Mateo Fowler
Mateo Fowler Digital Marketing Expert, Mentor & Advisor
Ludmilla Veloso
Ludmilla Veloso VP of Operations, Airbrush
11:55
PRESENTATION
Navigating Chaos
How Mobile App Growth Strategies Have Changed Forever

This year could be easily summed up as “chaotic,” and probably a few other adjectives as well. To get this far we have had to learn how to steer around obstacles and at times “navigate chaos” to develop new best practices on the fly. Amir Ghodrati, the Director of Market Insights at App Annie, will share what they’ve seen from companies successfully navigating mobile and how to best adapt for 2021 and beyond.

Amir Ghodrati
Amir Ghodrati Director Market Insights, App Annie
12:05
HALF TIME - NETWORKING BREAK - POTTY BREAK
Mid-Event Stretch!
...or Potty Break, Food Delivery Order Break, etc...

OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after a couple hours of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more about the prizes we're giving away today, and/or hit the food delivery apps or take a potty break! These 10 minutes are your re-charge time!

Louis Tanguay
Louis Tanguay Founder, App Growth Experts
12:10
DISCUSSION PANEL
Stick Around for a While
Full-Funnel Lifecycle Optimizations for User Stickiness

The next era of “app growth” is going to be the epiphany that retaining engaged users for longer periods of time will result in increased average revenue per user. Previously, UA carried the big stick. However, as apps matured into app businesses, the tried-and-true successful approach of relationship focused experiences are just as beneficial (or arguably more so) than just acquisition of mass numbers of users. If your full-funnel lifecycle strategy has holes in it, then all those users you paid to get will fall out of those flawed cavities. Join this panel and hear how our panel of app lifecycle experts plug those holes and keep users sticking around for a little while.

Jenna Klebanoff
Jenna Klebanoff Director of CRM, Member Marketing, Equinox
Imelda Skinder
Imelda Skinder Listener Lifecycle Manager, Stitcher
Amy Trus
Amy Trus Director of Lifecycle Marketing, IPSY
Hubert Yee
Hubert Yee Senior Manager, Lifecycle Management, IMVU
12:30
KEYNOTE PRESENTATION
Apostrophe S
The Crossover Strategy for Improving Your In-App Experience

We're back at it strong with our second Keynote Presentation of the day with Shimone Samuel from Best Buy!

Forget what you know about creating a user-friendly User Experience for Users. Add an apostrophe to your app UX strategy and your user’s experience is guaranteed to improve.

Shimone Samuel
Shimone Samuel Mobile Product Manager, Best Buy
12:50
FEATURE PRESENTATION
Building the Perfect (& Diverse) Mobile App Team

A diverse live-ops team can make a startup 65% more valuable, so how does one go about building one? Building a successful mobile application team is already tough, and at that, building a diverse one is tougher, but there are tips and tricks that can make this a much more simple process. Join Chuka Ikokwu, Co-Founder & CEO of Divercity, as he discusses what's worked and what hasn't worked in this world of mobile app growth.

Chuka Ikokwu
Chuka Ikokwu Founder, DiverCity
1:00
KEYNOTE PRESENTATION
A Beginner’s Guide to Bringing Programmatic In-House

Have you ever considered running your programmatic advertising in house? This presentation will cover foundational questions to ask when deciding if an in-house programmatic solution is right for your company/growth team as well as a “beginner’s guide” to starting your own in house programmatic solution.

Alexa Wieczorek
Alexa Wieczorek Growth Marketing Analyst, DraftKings
1:10
PRESENTATION
Impact of iOS 14 on Your ASO Strategy!

iOS 14 is live! During this session Alexandra de Clerck, AppTweak’s Head of Marketing, will discuss how the latest modifications in the App Store search results, app details page and privacy changes might have an impact on your ASO strategy.

Alexandra De Clerck
Alexandra De Clerck Head of Marketing, AppTweak
1:25
DISCUSSION PANEL
Shifting UA Strategies from 2020 to 2021
An Open & Candid Dialogue

User Acquisition is undergoing a seismic shift in strategy, process and tactics. What started with automated bidding services, machine learning, and data privacy regulations is continuing to change the landscape of User Acquisition with iOS 14 IDFA deprecation, and the rise of Walled Gardens like Snapchat and TikTok. Our panel of UA experts will engage in a candid discussion on the shifts in UA strategies from 2020 and going into 2021...and beyond.

Joe Bilman
Joe Bilman Chief Business Officer, NEOU Fitness
Janice Gao
Janice Gao Big Fish Games Senior User Acquisition Analyst, Big Fish Games
Vivek Girotra
Vivek Girotra Elevate Labs Senior Director of Growth Marketing, Elevate Labs
Marc Hale
Marc Hale Head of Existing Business & Growth, Americas, Liftoff
1:45
FEATURED DISCUSSION PANEL
IDFA: OMG or IDGAF?
Walking the Tightrope of the Privacy Panic

IDFA Apocalypse! The End of Advertising as We Know It! Everyone’s Jobs are Going Away! The Return of Rampant Fraud! We have all heard the sensationalist headlines to bait you into clicking...and reading...and clicking again...and reading more. Then there are “IDFA-deniers,” who feel the advertising world will figure it out and we’ll adapt as always. Which side are you on? Which side are our app growth expert panelists on? Join us for a very candid discussion of ideas and ideology about Apple’s IDFA’s change.

Mike Brooks
Michael Brooks CRO, WeatherBug
Garrett MacDonald
Garrett MacDonald EVP Sales, Kochava
Anika Maini
Anika Maini Associate Director, M&C Saatchi Performance
Faith Price
Faith Price Head of User Acquisition, DoubleDown Interactive
2:10
END OF SHOW!
Closing Remarks & Contest Winners!

Louis is back to announce the winners of the attendee prizes, and of course to thank all our amazing speakers, sponsors and congratulate (and reward) everyone for staying until the end!

Louis Tanguay
Louis Tanguay Founder, App Growth Experts
2:15
NETWORKING
Post-Show Networking
Network via our Chat Channels and/or Video!

We will leave the Networking Chat & Threaded Topics open for another hour or so, post-show. If there's interest to do so, we can have video networking as well, for those who want to grab a beverage of your choosing for a virtual toast! The options to keep the conversation going are many!!

Sponsors

Presenting Companies

Contributing Companies

Marketing & Development Partners

Social Initiatives & Partnerships

App Growth Summit Testimonials

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