App Growth Summit Singapore 2019

November 20, 2019 Distrii • 9 Raffles Place, F1-7 Republic Plaza, Singapore 048619
Overview Speakers Agenda

MARKETING • PRODUCT • DATA

Capping off our second year in APAC, App Growth Summit Singapore 2019 will take place on 20 November 2019! Expert presenters and panelists from all around the greater APAC region will share secrets from their mobile app growth strategies during in-depth sessions.

Hand-Picked Expert Speakers
Invite-Only Attendance
Insightful Sessions

Our invite-only crowd of experts will be treated to innovative content designed to help them acquire more high-quality users, retain users for longer periods of time, and some fresh and new ideas to help accelerate their growth strategies for 2020 and beyond. We’ll end the day with an Open Bar Reception!

Attending Companies Include:
App Growth Summit Singapore 2019 - Attending Companies

Speakers

Vegard Aas
Vegard Aas CEO OYA / Telenor
OYA
Martje Abeldt
Martje Abeldt General Manager APAC Remerge
Remerge
Rishab Chaturvedi
Rishab Chaturvedi Product Manager - Platforms Circles.Life
Circles.Life
Kabeer Chaudhary
Kabeer Chaudhary Managing Partner APAC M&C Saatchi Performance
M&C Saatchi Performance
Kiyan Foroughi
Kiyan Foroughi Founder & Director Electric8 Growth
electric8
Michael Grierson
Michael Grierson Head of Growth Marketing formerly Skyscanner
Skyscanner
Shiraz Kabir
Shiraz Kabir Head of APAC Sales Liftoff
Liftoff
Govind Kavaturi
Govind Kavaturi Director of Partnerships, APAC Branch
Branch
Tejas Kirodiwal
Tejas Kirodiwal Head of Growth ZALORA Group
ZALORA
Arun Kumar
Arun Kumar Director, Digital Marketing Carousell
Carousell
Joanne Liao
Joanne Liao Publisher Account Director MoPub
MoPub
Frank (Yu-Hang) Ng
Frank (Yu Hang) Ng Performance Marketing Manager Uber
Uber White
Carmen Oprea
Carmen Oprea VP, Growth HappyFresh
HappyFresh
James Peng
James Peng Head of Performance Marketing Grab
Grab
Bayu Adi Persada
Bayu Adi Persada Lead Product Manager Grab
Grab
Niharika Singh
Niharika Singh Head of Product ONE Championship
Ludmilla Veloso
Ludmilla Veloso VP of Operations Airbrush
Airbrush

Agenda

9:00
REGISTRATION
Registration & Networking

Arrive early and grab some tea, snacks, and networking! All courtesy of Sensor Tower!

9:30
EVENT KICK-OFF!
Welcome Message
10:00
PRESENTATION
Setting Your Growth Strategy

If you had to hire a new head of growth, what would/should they do? What should the first few months of a growth head's new tenure look like? What key analyses should they do, what areas should be reviewed, and how should they best set-up their team and process for future success? Learn all this and more!

Kiyan Foroughi
Kiyan Foroughi Founder & Director, Electric8 Growth
10:30
PRESENTATION
What We Learned Running 41,000 Mobile Creative A/B Tests

Do you have what it takes to distinguish winning ad creative from the losers? Find out as we showcase ads we A/B tested for clients in the real world, and encourage you to weigh in with your picks. Join Liftoff as we put your knowledge of ad creative to the test and share the secrets to creating compelling mobile ads that will drive user conversion and revenue for your app.

Shiraz Kabir
Shiraz Kabir Head of APAC Sales, Liftoff
10:50
PRESENTATION
Using the Right Data to Optimize Your Programmatic Strategy

Whether you're focused on acquiring new users for your app or monetizing your app with ads, using the right data is the key to making smart decisions. This session will explore how marketers and monetization managers can use impression-level revenue data to improve their buying and selling strategies in the mobile programmatic world. Uplevel your programmatic knowledge and better understand how data can tell you true lifetime value, inform your UA decisions, and customize your programmatic ad monetization strategies, with actionable examples and use cases.

Joanne Liao
Joanne Liao Publisher Account Director, MoPub
11:15
KEYNOTE PRESENTATION
Building for Digital-First Growth in a Traditionally Offline Industry

In an industry where most companies derive the bulk of their revenues through media rights, sponsorships and stadium ticketing, ONE Championship is paving the way to make digital fan engagement lie at the core of its strategy. With a predominantly millennial fan base, ONE is uniquely positioned to leverage its mobile App and other owned digital assets to strengthen its relationship with its fans and go direct, like never before. Join this session to hear more about the delightful world of digital possibilities that ONE Championship is creating for its ardent fans.

Niharika Singh
Niharika Singh Head of Product, ONE Championship
11:35
PRESENTATION
Growing with Giants: Working With "The Big 3" to Accelerate Your Growth Strategy

Everyone uses Facebook, Google and Apple to drive acquisition. However, with market saturation and fierce competition across multiple verticals, UA costs are on the rise and scaling can be expensive. Learn how Asia's first fully digital mobile operator is achieving targeted scale efficiently and quickly by utilizing the three UA giants of the mobile app marketing industry.

Vegard Aas
Vegard Aas CEO, OYA / Telenor
12:00
PRESENTATION
Building A Culture of Experimentation
Validating Product Design Ideas with Data & Not Being Afraid to Explore New Concepts

Learn how VP of Growth Carmen Oprea has put in place the foundations for experiment-driven product design at HappyFresh. Through data-driven methodologies, learn how she approaches conversion optimisation and how her team validates their ideas with data. Learn how HappyFresh is currently working on building a culture of experimentation, and how you too can add experimentation to your product development process, and learn to innovate rapidly while delivering better features, products, and higher conversions.

Carmen Oprea
Carmen Oprea VP, Growth, HappyFresh
12:20
LUNCH
NETWORKING LUNCH!

Take a mid-day break for some delicious lunch, courtesy of Userbase.

1:20
GIVE AWAY
Apple Watch Give-Away!

That's right! We're giving away a brand new Apple Watch Series 5, thanks to Curate Mobile, so eat well and get back to your seat in order to win!

(Must be present to win.)

13:30
PRESENTATION
The Evolution of App Marketing

Since it’s inception a little more than ten years ago, the app ecosystem has officially exploded. With the ever expanding needs of app companies to further distribute their apps, the app marketing industry has seen a massive boom. In this session, we’ll take you through a decade long journey of how the needs to app marketers have changed in the last decade and how has the app marketing industry continuously evolved with the ever growing needs of the marketers.

Kabeer Chaudhary
Kabeer Chaudhary Managing Partner APAC, M&C Saatchi Performance
13:55
PRESENTATION
Performance With Influencers, Say What?

Can you actually use Influencers for performance marketing? Is this a real thing?? Check out this fun and irreverent presentation to find out how to effectively work with Influencer communities around the world, using performance indicators such as CPI and CPA! Yay!

Ludmilla Veloso
Ludmilla Veloso VP of Operations, Airbrush
14:20
DISCUSSION PANEL
Mastering User Experiences and Attribution

In this day and age, the way you engage with your customers is what sets you apart; and creating a seamless user experience across channels and platforms is imperative for brands to succeed. In this session, we will discuss key challenges in building delightful user experiences and best practices that lead to efficient performance across marketing channels.

Rishab Chaturvedi
Rishab Chaturvedi Product Manager - Platforms, Circles.Life
Govind Kavaturi
Govind Kavaturi Director of Partnerships, APAC, Branch
James Peng
James Peng Head of Performance Marketing, Grab
14:50
BREAK
Networking Break & Afternoon Tea

That a quick afternoon tea and networking break , sponsored by SensorTower.

15:00
DISCUSSION PANEL
360° Growth Plan Optimisation

Growth is more than just acquiring users and marketing. That's just the beginning. Growth is determined by not only how many users can you acquire, but just as importantly how can you retain them, monetize effectively, and continuously engage with them in meaningful ways which keep them coming back to your app time and time again.

Kabeer Chaudhary
Kabeer Chaudhary Managing Partner APAC, M&C Saatchi Performance
Arun Kumar
Arun Kumar Director, Digital Marketing, Carousell
Martje Abeldt
Martje Abeldt General Manager APAC, Remerge
Tejas Kirodiwal
Tejas Kirodiwal Head of Growth, ZALORA Group
15:40
DISCUSSION PANEL
Foresight is 2020: User Acquisition Strategies for the Next 6-12 Months

User Acquisition Strategies are ever-evolving, and we have to start focusing on what worked, what didn't, and where we go from here. Join our panel of UA experts as they opine on some strategies which might be mandatory for 2020 growth plans.

Bayu Adi Persada
Bayu Adi Persada Lead Product Manager, Grab
Frank (Yu-Hang) Ng
Frank (Yu Hang) Ng Performance Marketing Manager, Uber
Michael Grierson
Michael Grierson Head of Growth Marketing, formerly Skyscanner
16:15
GAME SHOW
Mobile Heroes Showdown
Presented by Liftoff

Do you consider yourself a mobile marketing expert? Think you have what it takes to distinguish mobile marketing facts from fiction? Or separate the real app from the imposters? Find out as marketers go head to head in this special edition of our interactive and educational game show! Everyone gets to play so bring your game face. And yes, there are PRIZES involved.

Dennis Mink VP Marketing, Liftoff
16:30
NETWORKING
Networking Happy Hour

After a full day of learning how to scale your mobile app product, acquire the best users, and keep them coming back, it's time to kick back with your fellow attendees and enjoy a complimentary networking happy hour courtesy of Jampp.

Sponsors

Sponsorships Are Sold Out! Thank You!

Presenting

Contributing

Supporting

App Growth Summit Testimonials

Gonzalo Juarez

"The AGS is one of the most focused events I've ever participated in. It focuses on all the necessary topics you need to know to build or continue with your app business. It is by far one of the most useful conferences for mobile apps out there."

Gonzalo Juarez, eTips
Felix Huang

"App Growth Summit's limited-vendor format provides a relaxed and casual setting to connect and learn from others in the industry. It's one of a kind!"

Felix Huang, TELUS Health