App Growth Summit Berlin 2024

Main Stage Workshops Roundtables

8:00

DOORS OPEN

Breakfast & Networking

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services, courtesy of AppTweak, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

9:00

EVENT START

Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

9:30

PRESENTATION

Leveraging Community Enthusiasm to Fuel App Growth

Discover how to transform active users into your app's most passionate advocates. This talk will guide you through real-life and actionable examples from leading apps across various categories, showcasing how to leverage user enthusiasm for universal growth. Learn practical tips for engaging with your users' naturally and integrating them into your app's journey, ultimately enhancing loyalty from day one. Plus, gain insights from both do's and don'ts to navigate your community strategy with confidence.

Max Amelang Prematch Product Marketing Manager, Prematch

9:55

PRESENTATION

The Next Generation of Ad Creatives

How to Improve Your Process

As automation becomes the norm for UA strategy, creatives still require a human copilot. Join Julia Onuchina, Director of EMEA, Non-Gaming at AppLovin, for a compelling deep-dive into the next generation of ads and how you can harness your creative edge in the increasingly automated world of digital advertising. Julia will showcase successful creative examples and share essential learnings and best practices from high-performing ads. The session will also provide an insightful look into the role of generative AI in supercharging creative production, and how using these invaluable tools will help you swiftly adapt to trends and experiment widely, thus significantly amplifying creative output.

Julia Onuchina AppLovin Director EMEA Non-Gaming, AppLovin

10:20

PRESENTATION

The Efficiency Conundrum:

Building Profitable Customer Engagement Programs on a Tight Budget

In the past, marketing teams had seemingly endless budgets and were encouraged to take risks and learn from their mistakes. However, times have changed, and marketing budgets are being reduced while marketers are expected to deliver better results. This creates a paradox for marketing teams that are expected to achieve more with fewer resources. The focus on marketing efficiency has become more crucial than ever before. So, what can marketers do to succeed in this new environment?

Dimi Chatzigiannopoulos CleverTap Account Executive, CleverTap

10:40

NETWORKING BREAK

Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:00

PANEL

Balancing Acts

Navigating Brand and Performance in UA App Campaigns

Join us as industry leaders unravel the complexities of digital marketing campaigns, from initial structuring to advanced performance optimization. Learn how to navigate the challenges of bid management, make strategic use of automation, and adapt metrics and measurement strategies to your company’s lifecycle. This panel will also cover essential aspects of budget distribution and team skills setup to ensure your campaigns thrive in any market condition.

Mark Mukhin AutoScout24 Sr Apps Marketing Manager, AutoScout24

Gessica Bicego Paired CMO, Paired

Bastian Winterkemper Jampp VP EMEA, Jampp

11:35

PRESENTATION

AI Isn’t Here to Kill Us...

But It Sure Will Change Everything We Knew About Optimization

What 25 years of unlimited user access lead to, how Meta, Google, AppLovin were able to use AI all thanks to Apple, and why and why the imminent demise of the attribution postback will lead to a healthy separation of powers between Advertisers and Ad Platforms.

Maor Sadra INCRMNTAL CEO & Co-Founder, INCRMNTAL

Moti Tal INCRMNTAL CTO & Co-Founder, INCRMNTAL

12:00

PANEL

Unlocking App Growth:

How to Get Real Results with Today’s Marketing Limitations

Performance Marketing teams have ongoing constraints - tighter efficiency targets, reduced resourcing, less flexibility on ad platforms, etc. Yet, growth expectations aren't getting smaller. So, how do some of the most complex businesses achieve growth in light of this? Join Clarisights CEO Arun Srinivasan and app acquisition leaders from Delivery Hero and ABOUT YOU to gain valuable insights and tactics for achieving growth goals in spite of these challenges.

Arun Srinivasan Clarisights CEO, Clarisights

Federica Pezzetti Delivery Hero Head of Performance Marketing Growth - EMEA, Delivery Hero

Cindy Lin ABOUT YOU Senior Performance Marketing Manager, ABOUT YOU

12:30

Fully-Catered Lunch

Networking Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements). Our friendly staff will also refill the coffee, so you can fuel up, networking more, and get ready for the second half of the day!

13:30

PANEL

Channeling Success

Navigating the Dynamics of Mobile App User Acquisition Channels

Join our panel of experts as they share insights into optimizing user acquisition strategies across various app channels. Learn how in-app events and promotional content can significantly enhance visibility and engagement, and the benefits of getting your app featured by store editorial teams. We'll explore the complexities of managing UA through MMPs, tackling fraud effectively, and quantifying the real impact of marketing spend with methods like MMM and Incrementality Tests.

Aiste Grazyte Nord Security Mobile Partnerships Director, Nord Security

Quoc Anh Luong Vinted ASO Manager, Vinted

Gary Danks Kochava GM - AIM, Kochava

Anika Maini App Growth Expert Performance Marketing Director, App Growth Expert

14:05

PANEL

Efficiency in Action

Cost-Effective Strategies for Mobile App Growth

Explore strategies to enhance your mobile app's growth without breaking the bank in this insightful panel discussion. Experts will share their experiences with growth tactics and hacks, including conversion rate optimization, referral programs, and the influential power of user-generated content and influencers. Learn how to prioritize engagement over acquisition and discover innovative ways to utilize AI for creating localized ad content and developing viral product features.

Marichka Baluk Zenjob CMO, Zenjob

Rodolphe Helderwerdt Tandem Head of Marketing, Tandem

Andre Wagner Taxfix Director of Data Analytics, Taxfix

Ben Jeger Moloco VP EMEA, Moloco

14:40

PRESENTATION

Elevating Creative Production

AI & Automation Insights

Join us for a session where innovation meets creativity, revolutionizing traditional creative production tactics. Discover how integrating AI tools and automation has not only streamlined our creative processes but also significantly increased the quantity of top-performing creatives produced, all without expanding our team or extending work hours.

Anastasia Shuishbaieva Gismart VP Performance Marketing, Gismart

15:00

NETWORKING BREAK

Afternoon Networking Break!

Taking another networking break will allow you to power up on some snacks, courtesy of NEXXEN, and networking ahead of our final block of custom content!

15:20

PANEL

Cultivating Loyalty

Innovative CRM and Retention Tactics for Apps

This panel brings together seasoned professionals to explore effective CRM and retention strategies that drive app growth. Gain insights into personalizing user experiences to foster loyalty, how engagement can lead to higher conversion rates, and the role of gamification in user retention. Speakers will also discuss the strategic implementation of subscription models and the critical role of promotional strategies in lifecycle marketing to keep users engaged and active.

Giulia Penna Clue Head of CRM, Clue

Semih Sengolge Trendyol CRM Lead, Trendyol

Francesca Stratenwerth Kitchen Stories Senior CRM Manager, Kitchen Stories

Alessandro Citti GameDuell CRM Team Lead, GameDuell

15:55

PANEL

Creative Conversions

Innovating Ad Creatives for Optimal Impact

Step into the creative realm where artistry and data collide to redefine advertising success. This panel discussion features industry creatives who have mastered the art of lowering CPIs and enhancing ROI through innovative approaches like user-generated content and hyper-localization. Get the scoop on advanced creative testing strategies and the automation techniques that streamline optimization in massive campaigns, ensuring every pixel pays its way to performance.

Hanzade Bayulken Wooga Performance Marketing Manager, Wooga

Max Mikhedov Easybrain Lead UA, Easybrain

Ara Salbashian FREE NOW Head of Digital Marketing, FREE NOW

Axel Kauffmann Holiday Pirates Mobile Marketing Manager, Holiday Pirates

16:30

PANEL

Reignite and Reconnect

Mastering Re-engagement in Mobile Apps

Revitalize your mobile app's user base with powerful retargeting strategies unveiled in this engaging panel session. Experts will share their secrets on crafting re-engagement campaigns that not only capture attention but also ensure sustained user activity. Discover the creative nuances that make these campaigns successful and gather valuable insights on leveraging learnings to enhance user retention. Turn fleeting interactions into lasting engagements and maximize your app's potential.

Ali Mehrabiyan Vinted Sr. Digital Marketing Manager, Vinted

Bruno Romão Rodrigues FREE NOW Regional Digital Marketing Lead, FREE NOW

Peter Koczak YouAppi Director of Partnerships EMEA, YouAppi

17:00

NETWORKING PARTY

AGS Berlin Official After Party!

Immediately following App Growth Summit is our on-site After Party! Network for the final time today with your fellow attendees, have a libation (or three) on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

11:00

WORKSHOP PRESENTATION

Shaping Android’s Privacy Sandbox

As mobile advertising adapts to prioritize user privacy, industry players are navigating through the changes in regulations and technological standards. Join Remerge's CEO & Co-Founder, Pan, and Hélène Gainand, Privacy Partnerships Lead for Android at Google, as they delve into the latest developments in shaping Android’s Privacy Sandbox. Discover the forthcoming changes advertisers can anticipate and gain invaluable insights on how to excel in a privacy-first era.

Pan Katsukis Remerge CEO & Co-Founder, Remerge

Hélène Gainand Google Privacy Partnerships Lead for Android, EMEA, Google

11:30

WORKSHOP PRESENTATION

Unlocking Growth in the New Mobile Era

A new era of mobile growth is upon us where privacy takes center stage. This workshop will look back on key milestones and learnings throughout the evolution of the app economy, and look ahead to how app marketers can not only thrive today, but embrace what’s next with confidence.

Key Takeaways:
• Gain actionable insights into modern mobile user behavior and operating system trends
• Hear real-world stories of how leading app marketers are making smart use of today’s data and innovation to drive growth today
• Get practical advice on how to balance current growth priorities while preparing for what’s to come

Sara Camden InMobi Head of Product Marketing, App Performance, InMobi

12:00

WORKSHOP PRESENTATION

Real Talk on Burnout

What to Do When Shit Hits the Fan for You or Your Colleagues

Join CEO and certified career coach Gabe Kwakyi, to find what happens when things go south. Gabe will recount hard lessons learned on a journey from overworked overachiever, to burnout breaking point, to transforming his approach to work and life to be a sustainable high performer. You’ll learn from real life experience and walk away with tips on how to navigate burnout – both personally and as a leader.

Gabe Kwakyi Lingvano CEO, Lingvano

12:30

Fully-Catered Lunch

Networking Lunch!

13:30

WORKSHOP PRESENTATION

Decoding iOS

Measurement Methods Made Simple

In this technical but exciting presentation, Lucas dives into the pillars of modern mobile app measurement, the fundamentals of SKAdNetwork, and how app developers can benefit from the new server-to-server ecosystem. You will understand the trade-off between different iOS conversion values schema, how to work with raw data activity, the limitations you will face, and how to use your first-party data to improve your decision-making process. Made by a non-developer for non-developers, so even if you are not a technical person, you will get to learn:

• The basics and how we get to 2024
• The trade-offs and limitations
• How to think to build a solid SKAN CV schema
• The power of working with raw data

Lucas Moscón Monkey Taps Sr Paid UA Manager, Monkey Taps

14:05

WORKSHOP PRESENTATION

Beyond Basics

Prompt Engineering for CRM - & Content Manager

In our fast-paced digital era, the knack for effectively communicating with AI tools is becoming indispensable for CRM Managers and content creators alike. That's where the magic of Prompt Engineering comes into play. It’s all about mastering the art of asking AI tools precisely what you need, transforming your work into a faster, more efficient, and enjoyable experience.

For those in CRM and content creation, excelling in Prompt Engineering allows you to direct AI with precision, turning it into a powerful ally in your daily tasks. As this skill becomes increasingly vital, now's the time to dive in and gain that competitive edge.

In this session Robert Vaternam, Senior CRM Manager for Freeletics, will venture beyond the commonplace, offering fresh, innovative insights into leveraging AI to your advantage. We'll uncover strategies to enhance your efficiency, push past the elementary knowledge that’s all too familiar, and inject fun back into your workflow.

Robert Vaternam Freeletics Senior CRM Manager, Freeletics

14:35

WORKSHOP PRESENTATION

The 5 W’s for Efficient KPIs

Are your KPIs a treasure map leading you to success, or a confusing riddle hindering your progress? This presentation will unveil the 5 Ws framework, a powerful tool for crafting clear, actionable, and strategic Key Performance Indicators (KPIs). By following these essential steps, you can ensure your KPIs provide valuable insights that guide informed decision-making and propel your team towards achieving its goals.

Lior Barak App Growth Expert App Growth Expert, Data Experts & Hummus Lover

11:30-12:30

ROUNDTABLE 1

App Growth User Acquisition

Join a roundtable discussion where industry leaders converge to explore pioneering strategies in App Growth UA. We will discuss the latest trends and technologies that are shaping the future of mobile app advertising, including AI-driven campaigns, CTV, programmatic buying, and the effective use of data analytics. Don’t miss the chance to refine your strategies and connect with experts at the forefront of digital innovation.

Boaz Cohen Edge 226 CRO, Edge226

11:30-12:30

ROUNDTABLE 2

AI-Driven Personalisation

This roundtable session will cover the latest advancements in AI-enabled personalisation, as we explore the delicate balance between utilizing consumer data for app growth, and maintaining privacy. Additionally, we will discuss emerging trends in AI that will aid in user journey optimisation.

Asya Paloni Welltory VP of Strategy, Welltory

14:00-15:00

ROUNDTABLE 1

AI-Enabled Mobile Marketing

Join us for an exhilarating roundtable discussion where we’ll explore the dynamic world of AI-driven marketing, with a focus on Performance Marketing and mobile CRM. It's no secret that AI is reshaping the landscape for mobile marketers. Buckle up as we jump into the future of mobile marketing practices together! We will discuss how to leverage AI to optimize your app growth efforts far into the future!

Christian Eckhardt Customlytics CEO, Customlytics

14:00-15:00

ROUNDTABLE 2

Solving Burnout:

How to Manage Yourself & Others Under Stress and Fatigue

Building off of Gabe Kwakyi's pre-lunch presentation on overcoming Burnout, Gabe will offer his learnings in an interactive roundtable discussion. So if you're challenged by the same issues touched on in his Presentation, be sure to join this discussion/workshop, and solve burnout...hopefully for once and for all!

Gabe Kwakyi Lingvano CEO, Lingvano

Main Stage Workshops Roundtables

3 Rooms of Curated Content!

Featured Speakers

24+ Sessions Across 3 Rooms
Unveiled The Latest App Growth Strategies!

See Highlights from App Growth Summit Berlin 2024:

The Official AGS Berlin Spree Club After Party!

• Best-In-Class Networking in Berlin with 450 Experts •

Check Out The Photos From the Event!

App Growth Summit Berlin 2024

3 Rooms of Curated Content!

Featured Speakers

24+ Sessions Across 3 Rooms Unveiled The Latest App Growth Strategies!

See Highlights from App Growth Summit Berlin 2024:

The Official AGS Berlin Spree Club After Party!

• Best-In-Class Networking in Berlin with 450 Experts •

Check Out The Photos From the Event!

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

24+ Sessions Across 3 Rooms
Unveiled The Latest App Growth Strategies!