Appy Hour Episodes

Our last, but certainly not least, guest of Season 1 of The Appy Hour Talk Show is none other than Matt Sadofsky, Head of Growth & Retention for Equinox; and formerly with Tidal, Tilting Point, and Studio. Matt joins us to recognize the importance of improv classes for almost literally everyone in any profession. We’ll learn about monthly subscriptions to lactose pills, and pass a few dad jokes around the podcast table until we get down and nerdy when we discuss if audio-based contextual ads are really a thing, or if recency bias skews our beliefs. Join us for some info and laughs with Matt!

Andrew Birnbryer, Startup Advisor & Mobile Consultant, brings his energy to the podcast room, and into your ears to espouse the massive sweetness of kisses from grandma as well as his Sneaker Head affinity for fancy and fun podiatric coverings. We’ll also discuss New York Pizza. For our tech talking segment, Andrew Talks Nerdy to us about the massive potential surrounding location-based targeting.

Our next guest for Season 1 of The Appy Hour Talk Show is none other than Siberia Su, who is now the Head of Growth for MobilityWare’s Jump Ramp Games Group, and Founder of the PPE marketplace and donation platform MRACLE2020. Siberia is a huge favorite in the mobile app industry. She’ll share a more personal anecdote about the trials and tribulations of losing a job while on a work visa and having to race to find a new job with the deadline running out. Hear how a large segment of the mobile app industry came to help and how she was able to stay calm, focused and positive through that very stressful time. We continue Season 1 with more of an inspirational twist, and we do find a few fun moments as well. This is an Appy Hour episode, after all.

Alex Merutka, CEO & Founder of Craftsman+ is our third ever guest! In this episode of wide-ranging topics, Alex will explore with us his many instances of accidental self-injury, be it playing volleyball like Ice Man and Maverick (shirts and baby oil optional), swimming with sharks while having a bloody nose, or ignoring friendly advice and sliding down an entire icy staircase. No one was injured in the making of this podcast, thankfully, as we also discussed bartending for celebrities, getting decked out in all-swag attire, and of course, learning all about being a “Dragon Bro.” Alex did talk nerdy with us, too, and his POV was on changing the game of mobile ad creative. How he finds time for all this, we’ll maybe never know.

Adrian Sarasa and Deniz Varol from letgo join us to give a first-hand account of how many tattoos they might have, the joy of dogs in offices, the importance of fitness/yoga/martial arts as a way to balance your mind and your life, and call attention to the essential requirement of doing what we can to progress diversity in tech for greater inclusion and acceptance. For their Talk Nerdy to Me segment, we’ll dip our toes into the Retargeting and Attribution in UA waters.

Adam Hadi is the VP of Marketing for Current, the mobile bank FinTech app. In this show, Adam talks to us about learning languages, looking for homes in NYC, marital longevity, and how to fix the NY Knicks. For our Talk Nerdy to Me segment, we’ll discuss personalized marketing for your customers.