Original Articles

Read how Zinio, the world’s first and largest digital newsstand, solved their mobile cart abandonment issue by serving push notifications at key moments during the user experience.

Dive deeper into three vital concepts for more effective Search Ads campaign management. Based on the Search Ads 301 presentation by Gabe Kawakyi at App Growth Summit Los Angeles on February 7th, 2019.

The increasing proliferation of video ads, and the progressive shortening of user attention spans are two of the strongest forces impacting advertising today. How should we as marketers adapt to these two forces, acting in seemingly opposing directions?

In the first installment of our Masked Marketer series, an anonymous industry source discusses the hypocrisy of fraud and how it works in each industry player’s eyes.

Between recognizing fraud, optimizing spend, and trying to attribute every inch of your budget to metrics, marketers need to be extremely agile. Mobile advertising needs a blockchain standard, even if it doesn’t know it yet.

Analytics SDKs can help marketers collect data to see how people are using their app and evaluate improvements that could help attract more users. Check out the top SDKs of 2019 to help marketers really understand what’s happening in their apps.

Welcome to the Masked Marketer series – an unplugged, 100% anonymous forum for mobile marketers to share controversial, confessional, theoretical, unconclusive, or irreverently inappropriate opinions about the industry.

Could vertical video be the solution to an industry plagued by budget cuts, mergers and acquisitions and a changing content landscape?

Learn how to overcome the incomplete attribution problem posed by influencer marketing campaigns and how to better estimate influencer performance accurately.

Big thank you to our attendees, sponsors and partners of App Growth Summit SF 2018, our sold-out San Francisco event featuring 80+ speakers in 40 Sessions and 476 mobile app marketing & product professionals.