App Growth Articles

The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.

Visualizing your Users’ Journey, and understanding how your Lifecycle Marketing & Engagement strategies work together to help your Users reach key in-app conversion points and are more likely to become longer retained customers is key to app growth.

Growth professionals love to spend tons of resources and long hours optimizing their user acquisition flows. Although it brings many new users in, what happens is that a significant number of these users churn within a week or sometimes even in a day. Ensure you have an effective activation strategy before investing heavily in user acquisition.

Privacy has become a big concern for users in recent years, especially after the recent data scandals involving Facebook and its peers. For app marketers trying to ensure the success of their campaigns, understanding user preferences is key

Creative has always played an important role for user acquisition campaigns – but with limited access to the IDFA, increasing competition, and decreasing attention spans, performance marketing increasingly relies on the right testing strategy and creative toolset to effectively convert impressions into customers…