App Growth Articles
Does ASO work in 2021?
Are you struggling to keep up with all of the stuff that’s going on with app growth and are getting frustrated? Are you wondering if there is hope? There IS HOPE. Read on to learn the best tips for mastering ASO in 2021.
Mobile App Growth In Africa: Top Mobile App Companies to Look Out For
Now more than ever there are more Africans with smartphones and access to the Internet, and we are seeing a significant rise of African mobile app companies. 2020 saw massive exits in Africa. Stripe acquired Paystack for $200m+
How to Build Brand Loyalty With In-App Messages
Despite this ease of reach, in-app is the most underutilized marketing channel. However, it’s an incredibly productive way to increase engagement with your users
The Pros and Cons of App Growth Hacking and How to Figure Out What Works for Your App
As growth hacking involves not one but three different major aspects, namely behavioral or marketing psychology, experimentation, and automation, its pros and cons become more complicated to identify and respond to […]
5 Ways to Promote Your App With TikTok Creators
TikTok keeps growing constantly, but the main reason why marketers should pay attention to the platform is the high engagement rates creators enjoy. Read on to find out how to use Tiktok for your app and learn 5 ways to master Tiktok and Influencers.
How to Validate Mobile App Features Before Building Them
What if there was a way to validate a mobile app feature idea before building it? Fake door tests can quickly assess new feature demand in a high-fidelity and scalable way.
App Growth Summit 2020 Speakers of the Year!
Obviously, 2020 was a challenging year. To create such amazing content as our APP GROWTH SUMMIT SPEAKERS have provided for our events means they are deserving of some extra thanks this year! So, we teamed up with AppsFlyer USA to run this contest! Over the past 3 weeks, we’ve had the public vote in multiple rounds as […]
What 2020 Creative Trends Mean for 2021
2021 will be a year of reimagining. Without the IDFA, advertisers will need to find creative ways to enhance their data.
Big Data, Small Results. How We Measure More and Know Less
We think that innovation is everywhere because we talk so much about it. And we talk so much about it because it is missing. This has been on my mind because of the innovation I’ve been trying to push all these years: Big Data for Startups.
Why Are We So Obsessed With A/B Testing?
The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?
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