Original Articles

An article for newly-established game companies and start-ups that are building their own analytics systems. There is no magic recipe for an analytics system – the way you end up building it depends on your circumstances.

While Instagram, YouTube and Facebook remain the most popular social media platforms, TikTok has risen as a new top-performing social platform. Read some simple ways to use TikTok to help your brand reach its marketing goals.

As more and more marketers move to programmatic advertising, many are discovering that a large portion of ad impressions fail to deliver due to internet connectivity or ad server issues. Read this case study from Kyle Carline, App Brands Manager at Salem Web Network, on how to confront the programmatic void using cached ads.

It is an exciting time for mobile programmatic. This year, US advertisers are projected to spend almost $60 billion on programmatic display, and two-thirds of that will be scooped up by mobile. But unfortunately, marketers didn’t all become programmatic experts overnight, and the result has meant that some of that 60 billion budget has been […]

To do successful marketing, you need strong data to drive your decisions, campaign automation tools to avoid manual work, creative automation tools to create more niched advertisements, and audience management to tell you when and where to advertise. This is the future.

A common misconception among developers is that as long as an app is presented nicely in the stores, downloads will follow organically. This approach overlooks a crucial social component. To achieve high conversion, you have to convince users that most people love your app. The best place to do this is in the review section.

Proper localization goes way beyond a word-by-word translation. In this blog post, you will learn 8 ways to improve your app product page localization to provide a better experience for international users.

Read how Zinio, the world’s first and largest digital newsstand, solved their mobile cart abandonment issue by serving push notifications at key moments during the user experience.

Dive deeper into three vital concepts for more effective Search Ads campaign management. Based on the Search Ads 301 presentation by Gabe Kawakyi at App Growth Summit Los Angeles on February 7th, 2019.

The increasing proliferation of video ads, and the progressive shortening of user attention spans are two of the strongest forces impacting advertising today. How should we as marketers adapt to these two forces, acting in seemingly opposing directions?