Original Articles

Being in mobile advertising is like skiing down a mountain as the snow melts: the landscape constantly changes and new challenges emerge every minute. Between recognizing fraud, optimizing spend, and trying to attribute every inch of your budget to metrics, marketers need to be extremely agile. I’m here to convince you that mobile advertising needs […]

Software development kits (SDKs) are invaluable tools for developers who want to build complex apps and programs. One type of SDK is that is more popular than ever is the analytics SDK. Developers who want to better collect data and really understand what’s happening with their apps can use an analytics SDK to see how […]

How many times have you been around close associates and business friends, in small groups at networking events, text message conversations, or around the water cooler and you either said, or heard, something spoken that was slightly controversial which you agreed with…but you know you could never (or should never) say in public or on […]

“Our CPI is WHAT?” I said. We had just run our first influencer marketing campaign – and the CPIs I was seeing for these influencers were in the double digits, many times that of other sources for our app. I was shocked – and embarrassed. Nearly all the influencers we had used had shown a […]

476 Mobile App Marketing & Product professionals attended App Growth Summit SF 2018 on October 25, 2018. The content-packed single-day event featured 80+ Speakers in 40 Sessions across 4 distinct room set-ups. Due to our Invite-Only format, we kept Vendors in attendance down to a comfortable 25%. This made the networking, knowledge-sharing, and overall attendee […]

Retention and Engagement are hot topics, that we see a lot of articles everyday about it. Everybody is talking about retention, churn rate and all the  other buzz words related, but retention is different for company A or B. Before talking about retention, let’s take a step back. The years can pass, but the reality […]

Hyper-casual games are a major development in the fast-paced mobile industry. We take a look at the publishers who are shaping its future. The mobile games industry is fast-paced, highly profitable, and ludicrously competitive. It’s also a market space where trends develop and flourish in a surprisingly short span of time. Hyper-casual games are an […]

On September 14th, The Mobile Growth Agency (TMGA) hosted another Mobile Growth House event. These Mobile Growth House events usually couple with larger conferences for a few hours during one of the days of the event. Previously, Mobile Growth House events have appeared at SXSW in addition to this year’s Mobile World Congress Americas in […]

Marketing your app can be difficult. The app market is fiercely competitive and traditional advertising methods are increasingly expensive, so you may feel like many who have successfully advertised their app have just gotten lucky. However, perhaps you just haven’t been driving campaigns in the right places. Particularly in the area of Gen Z marketing, […]

Want to learn how to increase your organic downloads without any keyword optimization? Have you fully optimized your app name, subtitle and keyword fields and looking for new opportunities? In this article, we will show you three simple ways to increase your organic downloads without any keyword optimization. 1. App Icon Developers do not spend […]