Original Articles
Scale beyond the Duopoly: Emerging Social Channels
In the mobile gaming space, Facebook and Google UAC have arguably been the top two channels ever since their deep funnel products came into dominance. Their portfolio of apps has built an ecosystem to interact with users from multiple endpoints. The massive amount of data fed by their own user profiling and advertisers’ SDK has […]
Master The Process of TikTok Creative Testing
If you’ve spent at least one week with a TikTok addiction, you’re probably well aware that the algorithm works at such a level of sophistication to never show you the same video twice and that the trending challenges and dances change every few days…
Self-Selection Effect, the Heartless Ghost
The self-selection effect is a heartless entity and haunts mobile apps/games analysts in pretty much all tasks they do. Read on to find out what self-selection effect is, why it is so daunting, and what to do about it.
Unfair Hiring Processes: Job Candidates Reveal Their Experiences
NOTE: The companies mentioned in this article have had their names removed to hide the identity of the guilty parties…and so we don’t get sued for revealing what some of these companies are actually requesting of (many times desperate) out of work candidates looking for work. Have you ever been looking for a job, going […]
Introducing The Appy Hour Talk Show by App Growth Summit! (Season 1)
To learn all about The Appy Hour Talk Show by App Growth Summit, it’s origins, it’s raison d’etre…click here and read all about it!
SKAdNetwork, or What? The Assumptions of a New Reality After the Loss of IDFA!
What Losing the IDFA Means for All Marketing Teams? The impact is huge, as today an industry that worth billion of dollars got a list of IDFA that might worth nothing tomorrow…
So, You’re Back on the Job Market, Now What?
In recent months, many professionals have found themselves unexpectedly in the job market. Now what? First, do not doubt your abilities…and take our advice from this article
Method Marketing: Immersing Yourself in Your Target Audience
Applying Method Marketing to your products can result in doubling your ARPDAU or seeing a 200% improvement in LTV in organic installs. Here’s how you can Method Market
30+ App Growth Experts’ Thoughts on Apple’s IDFA Changes
In late June, Apple announced a major change to User opt-in to sharing iOS Users’ Identifier for Advertisers (IDFA). Others (many links below) will dive into the technical details of the how’s, why’s, and what this change might mean for the mobile app marketing industry. This will be bad for some good companies which honed […]
How to Improve Your Marketing Programs When All of Your Campaigns are Put on Pause
A sudden pause in marketing can be a great opportunity for App Marketers. If you find yourself in a similar situation, consider these activities to help improve your marketing effectiveness and efficiency even when all of your campaigns are put on pause!
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