App Growth Articles

Privacy has become a big concern for users in recent years, especially after the recent data scandals involving Facebook and its peers. For app marketers trying to ensure the success of their campaigns, understanding user preferences is key

Creative has always played an important role for user acquisition campaigns – but with limited access to the IDFA, increasing competition, and decreasing attention spans, performance marketing increasingly relies on the right testing strategy and creative toolset to effectively convert impressions into customers…

Building a startup can be the hardest job you’ll ever have, yet the most satisfying. In this article Wen Guo, Founder of BOOPER – Dog Social Network, shares her 5 startup learnings in dog terms.

Producing a clip to promote your product is an insanely absorbing process, one full of intricate details. There are tons of different ways to showcase your product, and probably not one of them is necessarily wrong. Read on to learn the key points to consider when creating a video about a mobile app or game.

Humans are incredibly adaptable creatures and this includes you! Whatever happens, you can handle it. Read on for tips and tricks on how to get back to “normal” life…

This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app. Onboarding: the Path to […]