App Growth Articles

Onboarding is the initial step where users get to know the app, and it can decide if they’ll stick around or leave. It’s like giving users a great experience to explore the app or bombarding them with annoying requests and messages that make them leave.

How well are your push notifications performing? Is it engaging enough? Does it lead to better business outcomes for you? Let’s find a way to audit & understand your push notification strategy.

What is a progressive web app (PWA)? How are PWA apps different from standard apps? Are they beneficial for affiliate marketers? Read on to find out.

With the exponential growth of the mobile app market, the question has shifted from “Does my business need a mobile app?” to “How can I build the most effective mobile app for my business?”

In today’s competitive landscape, it’s crucial to not rely on a single marketing channel for app success. By diversifying your marketing efforts across multiple channels you can maximize your chances of reaching a wider audience and gaining more app installations.

With Apple’s latest update to the SKAdNetwork, also referred to as SKAN 4.0 we have been introduced to a new notable feature, crowd anonymity. This article aims to shed light on this feature, its potential benefits, and how it could redefine the future of app tracking.

Without access to the developers, marketers are not able to drive campaigns anywhere beyond the standard goals of bringing users to the platform. Any more sophisticated campaigns require a lot of engineering work in setting up the new events. Read on to learn reasons, consequences, and solution!

Using thought leadership along with a SEO-friendly blog has proven to be a valuable tool for install acquisition, driving traffic to landing pages and ultimately resulting in increased app installs. Read on to learn about the Ling App success story.

Paid User Acquisition (UA) and App Store Optimization (ASO) are vital for app success. UA offers quick results but is costly, while ASO improves visibility organically. Both strategies should be combined to maximize results and reduce reliance on paid advertising. Read on to learn more!

While north-star metrics provide broad, overarching goals that define the strategic direction of a product, a related set of specific, targetable KPIs can define the key interventions that a company can take in order to drive a product’s north-star metric