App Growth Articles
App Growth Experts: Annica Lin on Full Funnel Growth
Meet Annica Lin, VP of Growth Marketing at Sable and expert in full funnel growth strategies. In this feature, she’ll share tips on unlocking growth potential and achieving sustainable success. With challenges in user acquisition, retention, personalization, onboarding, and engagement strategies, developing a comprehensive full funnel growth strategy is key. Learn from Annica’s expertise and optimize your growth strategy for long-term success.
6 Mobile App Promotion Trends for 2023: Strategies for Success
In this article, we delve into the trends and strategies that will shape mobile app promotion in 2023. From App Store Optimization (ASO) and the power of paid user acquisition combined with ASO to the importance of app reputation management and the use of personalization and targeting, we provide practical insights and tips for boosting your app’s visibility and download numbers in the coming year. Stay ahead of the curve and discover how to effectively promote your mobile app in 2023.
App Growth Experts: Robert Garfinkle on App Monetization
If you’re looking to learn about app monetization, look no further than app growth expert Robert Garfinkle. As a tenured performance marketing manager, with an extensive background in the gaming industry, working previously at Nexon, Gameloft, Netmarble among others, Robert will be joining us at App Growth Summit Los Angeles 2023 to share his best practices on app monetization from the lens of growth and marketing.
Comedy Sketches as the Most Powerful Format for Fintech Audience
The Fintech segments are becoming increasingly competitive and app marketers must stay on their toes and implement robust strategies to communicate their benefits to users. Comedy sketches may just be the ultimate content format for fintech audience. Use this piece as your guide to see the power of humor on your metrics.
SpeakHer: Creating Space for Female Leaders on Tech Stages
Women are making strides in the tech world, but we’re still nowhere near parity. According to Exploding Topics, more than 50 % of women in male dominated environments report gender inequality, discrimination, or sexual harassment. And we believe it’s time to change that!
How To Market With Mobile During a Downturn [VIDEO]
It’s common for companies to slash their budget during times of economic uncertainty. According to a recent survey, companies reported reducing marketing budgets by about 6% in 2021. But is it the right thing to do?
Influencer Marketing: How to Make Your Application Stand Out
In 2022, a study from IZEA Research showed that 46% of surveyed consumers purchased products that were promoted by influencers. 62% of social media users trust influencers more than celebrities, and 60% have already engaged with a sponsored post. App marketers can use the power of influencers to promote their apps, and this article shows you how.
The Truth About SKAdNetwork Nobody is Talking
Being able to understand the reason why SKAdNetwork exists will help you see the logic behind its implementation. This means that more privacy-centric policies will result in making decisions without user-level data and the lack of granularity. Read on to understand the best way to coexist with the new measurement technologies, specifically Apple’s attribution tool.
How To Reach the C-Suite
You can find your way to success from an entry-level to an executive-leadership position. You just have to take the route that compliments your attributes best. Read on to find out the three ways to make it to the C-Suite!
The Power of “SOFT SELL” to Promote Your App in Japan
The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.
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