App Growth Articles

While north-star metrics provide broad, overarching goals that define the strategic direction of a product, a related set of specific, targetable KPIs can define the key interventions that a company can take in order to drive a product’s north-star metric

The marketing landscape and strategies have changed drastically in the last few years. Media mix modeling, brand marketing, and machine learning are tools heavily covered in recent months as opportunities to enhance marketing strategies. No matter which avenue you’re pursuing (likely all three), building a strong community is one tactic that amplifies the impact of these efforts.

Working with traffic, you need to keep your finger on the pulse and quickly navigate current trends, without blindly following them. Read on to see the main mistakes affiliate marketers make and find out how to avoid them

Korean apps are taking the world by storm, with many original services surpassing global giants like Google, Amazon, and Uber. What sets these Korean apps apart and allows them to withstand the fierce competition from the tech behemoths? It’s not just about language and culture; the highly competitive atmosphere in Korea plays a significant role. Find out more about the secrets behind the success of Korean apps in this captivating article

Mobile Ad Eaters showcases top-performing and creative mobile ads. The App Growth Summit London 2022 panelists shared best practices, including authenticity, working with established content creators, and embracing familiar scenarios for complicated games, and many more! Read on to gain valuable insights!

Meet Annica Lin, VP of Growth Marketing at Sable and expert in full funnel growth strategies. In this feature, she’ll share tips on unlocking growth potential and achieving sustainable success. With challenges in user acquisition, retention, personalization, onboarding, and engagement strategies, developing a comprehensive full funnel growth strategy is key. Learn from Annica’s expertise and optimize your growth strategy for long-term success.

Women are making strides in the tech world, but we’re still nowhere near parity. According to Exploding Topics, more than 50 % of women in male dominated environments report gender inequality, discrimination, or sexual harassment. And we believe it’s time to change that!