App Growth Articles
How to Validate Mobile App Features Before Building Them
What if there was a way to validate a mobile app feature idea before building it? Fake door tests can quickly assess new feature demand in a high-fidelity and scalable way.
App Growth Summit 2020 Speakers of the Year!
Obviously, 2020 was a challenging year. To create such amazing content as our APP GROWTH SUMMIT SPEAKERS have provided for our events means they are deserving of some extra thanks this year! So, we teamed up with AppsFlyer USA to run this contest! Over the past 3 weeks, we’ve had the public vote in multiple rounds as […]
What 2020 Creative Trends Mean for 2021
2021 will be a year of reimagining. Without the IDFA, advertisers will need to find creative ways to enhance their data.
Big Data, Small Results. How We Measure More and Know Less
We think that innovation is everywhere because we talk so much about it. And we talk so much about it because it is missing. This has been on my mind because of the innovation I’ve been trying to push all these years: Big Data for Startups.
Why Are We So Obsessed With A/B Testing?
The time it takes to plan a test, to set everything up and prepare everyone for it requires an enormous amount of resources and people. Instead of A/B testing, could you test other things? Could you launch a new feature?
Top 25 AGS Speakers of 2020!
We’ve had hundreds of speakers join us in 2020! This means you will see all new content with every App Growth Summit, and it also means we have seen some amazing content on our stages and virtual stages in 2020! Combined with your post-event survey answers, and our Content & Quality Committees, we have identified […]
Scale beyond the Duopoly: Emerging Social Channels
In the mobile gaming space, Facebook and Google UAC have arguably been the top two channels ever since their deep funnel products came into dominance. Their portfolio of apps has built an ecosystem to interact with users from multiple endpoints. The massive amount of data fed by their own user profiling and advertisers’ SDK has […]
Master The Process of TikTok Creative Testing
If you’ve spent at least one week with a TikTok addiction, you’re probably well aware that the algorithm works at such a level of sophistication to never show you the same video twice and that the trending challenges and dances change every few days…
Self-Selection Effect, the Heartless Ghost
The self-selection effect is a heartless entity and haunts mobile apps/games analysts in pretty much all tasks they do. Read on to find out what self-selection effect is, why it is so daunting, and what to do about it.
Unfair Hiring Processes: Job Candidates Reveal Their Experiences
NOTE: The companies mentioned in this article have had their names removed to hide the identity of the guilty parties…and so we don’t get sued for revealing what some of these companies are actually requesting of (many times desperate) out of work candidates looking for work. Have you ever been looking for a job, going […]
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