Original Articles

It is an exciting time for mobile programmatic. This year, US advertisers are projected to spend almost $60 billion on programmatic display, and two-thirds of that will be scooped up by mobile. But unfortunately, marketers didn’t all become programmatic experts overnight, and the result has meant that some of that 60 billion budget has been […]

To do successful marketing, you need strong data to drive your decisions, campaign automation tools to avoid manual work, creative automation tools to create more niched advertisements, and audience management to tell you when and where to advertise. This is the future.

A common misconception among developers is that as long as an app is presented nicely in the stores, downloads will follow organically. This approach overlooks a crucial social component. To achieve high conversion, you have to convince users that most people love your app. The best place to do this is in the review section.

Proper localization goes way beyond a word-by-word translation. In this blog post, you will learn 8 ways to improve your app product page localization to provide a better experience for international users.

Read how Zinio, the world’s first and largest digital newsstand, solved their mobile cart abandonment issue by serving push notifications at key moments during the user experience.

Dive deeper into three vital concepts for more effective Search Ads campaign management. Based on the Search Ads 301 presentation by Gabe Kawakyi at App Growth Summit Los Angeles on February 7th, 2019.

The increasing proliferation of video ads, and the progressive shortening of user attention spans are two of the strongest forces impacting advertising today. How should we as marketers adapt to these two forces, acting in seemingly opposing directions?

On June 1, 2019, we organized our first App Growth Summit charitable event to fundraise for GEN ONE, an initiative organized by Infor’s Education Alliance Program (EAP) and Dream Corps #YesWeCode programs to help 100,000 young people from underrepresented backgrounds find successful careers in the tech sector. Together with our App Growth Experts NYC Community, […]

In the first installment of our Masked Marketer series, an anonymous industry source discusses the hypocrisy of fraud and how it works in each industry player’s eyes.

Between recognizing fraud, optimizing spend, and trying to attribute every inch of your budget to metrics, marketers need to be extremely agile. Mobile advertising needs a blockchain standard, even if it doesn’t know it yet.