App Growth Articles
Clear-cut as it may seem, some app developers treat localization as an afterthought. However, being well prepared in advance and designing a suitable workflow within the rest of your business processes from the very beginning cuts out a huge amount of work.
Creative has always played an important role for user acquisition campaigns – but with limited access to the IDFA, increasing competition, and decreasing attention spans, performance marketing increasingly relies on the right testing strategy and creative toolset to effectively convert impressions into customers…
Even if we need data to feed our everyday work as User Acquisition Managers (UAMs), we’ve been focusing too long on static KPIs without trying to use creatives to enhance our performances and do better. But launching new games and working closely with the product is the perfect example of how creatives may or may not scale a game…
Building a startup can be the hardest job you’ll ever have, yet the most satisfying. In this article Wen Guo, Founder of BOOPER – Dog Social Network, shares her 5 startup learnings in dog terms.
Producing a clip to promote your product is an insanely absorbing process, one full of intricate details. There are tons of different ways to showcase your product, and probably not one of them is necessarily wrong. Read on to learn the key points to consider when creating a video about a mobile app or game.
Humans are incredibly adaptable creatures and this includes you! Whatever happens, you can handle it. Read on for tips and tricks on how to get back to “normal” life…
This article accompanies a talk which I originally gave at App Growth Summit EMEA 2021 (full video at the bottom of this article). I’ll expand on some of the key points I made during the talk and break down some principles for building a kick-ass onboarding experience for your mobile app. Onboarding: the Path to […]
As ad spend increases, does the number of ads effectively viewed by users increase? Covid has given advertisers great opportunities to have more budget and spend more on more placement. Did it result in better viewability?
The requirements of ATT and GDPR are not the same, complying with one does not guarantee your app is compliant with the other, and it’s ultimately your responsibility to make sure your app is compliant with both.
Will the IDFA deprecation kill the hyper-casual market? No, it won’t. The mass appeal, low acquisition costs and large audience of hyper-casual games keep this genre resilient.