App Growth Articles
The basis of marketing is communication, and there is differentiation in the way each country communicates. For that reason, it is necessary to examine a country’s culture, history, and values to understand the best way to market to them.
Visualizing your Users’ Journey, and understanding how your Lifecycle Marketing & Engagement strategies work together to help your Users reach key in-app conversion points and are more likely to become longer retained customers is key to app growth.
The app and technology landscape is constantly changing. This means you and your company need to update your app-monetization strategy at a similar cadence. Start the second half of 2022 by evaluating IDFA’s impact on your subscription app’s monetization strategy.
Growth professionals love to spend tons of resources and long hours optimizing their user acquisition flows. Although it brings many new users in, what happens is that a significant number of these users churn within a week or sometimes even in a day. Ensure you have an effective activation strategy before investing heavily in user acquisition.
Are you planning to launch an app in Korea? Is your app optimized for the competitive Korean market? You’ll need to find ways to cut through the noise and ensure your application gets noticed. Read on to avoid crucial mistakes when localizing your app to the Korean market.
It’s no secret that push notifications have become an important part of the product and user experience. Push notifications can be used (spoiler alert: and should be) as external triggers to re-engage users as they fall out of their journey, suggesting activities that reinforce the habit of using your app…
This article focuses on a new user acquisition strategy based on alternative app stores and special traffic sources provided by them. Read on to find out the role of alternative stores in mobile app marketing in 2021!
Privacy has become a big concern for users in recent years, especially after the recent data scandals involving Facebook and its peers. For app marketers trying to ensure the success of their campaigns, understanding user preferences is key
Clear-cut as it may seem, some app developers treat localization as an afterthought. However, being well prepared in advance and designing a suitable workflow within the rest of your business processes from the very beginning cuts out a huge amount of work.
Creative has always played an important role for user acquisition campaigns – but with limited access to the IDFA, increasing competition, and decreasing attention spans, performance marketing increasingly relies on the right testing strategy and creative toolset to effectively convert impressions into customers…