Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited and trusted partners, and engaged community networking, all combined with some fun and good times!

Discord has become home to one of the world’s largest mobile gaming audiences with 90M daily active users. This session explores the connection between highly engaged audiences and app growth, including how community engagement can drive new installs, re-engage lapsed users, and win back churned players. Backed by data and real-world case studies, learn where community can fit alongside traditional UA and lifecycle strategies.

App advertisers need a new playbook for sustainable growth. As competition intensifies and user journeys become more fragmented, the next stage of app growth will come from reaching incremental audiences, sharpening creative quality, strengthening measurement signals, and building learning systems that can separate meaningful growth from raw volume. Join Snapchat for a practical session on how app marketers can reach new users earlier in the journey, turn attention into action with app-native creative formats, and set up the signals, structure, and creative feedback loops that help campaigns scale toward business value. As AI accelerates creative production and raises the bar for optimisation across the industry, the advantage will go to teams with clearer inputs, stronger ideas, and a more disciplined approach to testing and learning.

Getting users to pay is only the beginning of a successful subscription strategy. This panel explores how onboarding, paywalls, pricing, packaging, trials, and web-based purchase journeys work together to drive sustainable revenue. Hear what teams are learning from real-world experimentation, where conversion tactics can help or hurt long-term value, and how to balance getting more users to subscribe with building a product they actually want to keep paying for.

• Lean teams can't afford to guess where growth comes from.
• Erich Detert (Director of Performance Marketing at Huckleberry Labs, ex-Meta) shares how his team combines AI, marketing, and product analytics to manage spend across app and web marketing.
• See real examples of using MCP to query attribution, incrementality, and product analytics data to inform strategic decisions that accelerate growth.

The next big growth idea may not come from another brainstorm or dashboard. It may already be visible in customer behavior and feedback. This panel explores how teams uncover those signals, translate them into hypotheses, and use experimentation to determine which ideas can meaningfully improve activation, conversion, engagement, and ROI.

DICK’S Sporting Goods' App growth didn’t come from treating the App as simply another shopping channel. It came from making the App the hub of the Athlete experience — whether someone is shopping from the couch, earning points for getting active, hunting for a limited sneaker drop, or walking into a DICK’S store.

In this session, DICK’S will share the tactics behind that growth, from app-exclusive offers and viral moments to in-store QR codes, web-to-app banners, email, and social. We’ll unpack how an intentional omnichannel acquisition strategy helped turn big download moments into lasting engagement, why DICK’S most loyal athletes are also its most active app users, and what comes next as the app evolves to meet athletes wherever they are.

As AI and automation take over more of the mechanical work of user acquisition, the role of the UA team is changing. This panel explores how lean growth teams are using automation across creative production, campaign management, testing, measurement, and reporting to move faster without adding headcount. Hear where AI is creating real performance gains, how better measurement is changing budget decisions, and why human judgment may become even more valuable as more of UA becomes automated.

Jonathan Knight unpacks how a legacy publisher built a genuine games business, and what app growth teams can steal from a company that turned a crossword into its biggest engagement engine.

The summit may be wrapping up, but the good times are just getting started! Join us for the Superfly After Party and keep the app growth conversations going over an open bar, delicious appetizers, and a retro photo booth powered by Mintegral, Yango Ads, and InMobi.

Come for the drinks, stay for the throwback vibes, strike a pose, meet some new people, and celebrate a day packed with big ideas, great connections, and even better company.