AGS Europe 2021 • 19 May 2021

All Times GMT

9:00
GMT

PRE-EVENT NETWORKING

Virtual Doors Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00
GMT

EVENT KICK-OFF

Event Kick-Off!

Let's get the App Growth Summit EMEA event started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:05
GMT

KEYNOTE PRESENTATION

Run For The Oceans - Using Purpose & Sports to Create World Record Participatory Events

Can sports change the world? Come hear how adidas uses their sports apps and partners with the fitness community to create world record participatory events that promote sustainable practices and ending plastic waste.

Scott Dunlap VP, Mobile, Adidas

10:20
GMT

KEYNOTE PRESENTATION

Growing A Business After a Viral Success!

Almost 10 years ago, a small team from Norway created a mobile game that became a viral success! Through word of mouth, "Fun Run" was creating a buzz all over the world, and today the games in the series have more than 130 million installs! Chief Marketing Officer, Anette Ståløy, will share the story about how Dirtybit grew their company based on the organic success with multiple "Fun Run" titles, by riding the wave, optimizing for luck and learning how to improve their overall business!

Anette Dahlstrøm Ståløy Chief Marketing Officer, Dirtybit

10:35
GMT

PRESENTATION

Facts & Figures on the Initial iOS 14.5 Roll Out

Early Spring has come, and we’ve braced ourselves for what 14.5 might bring us. David Llewellyn, AppsFlyer’s Director of Marketing for EMEA, will break down what we’ve learnt from the first few weeks of ATT enforcement.

David Llewellyn Marketing Director, EMEA, AppsFlyer

10:50
GMT

DISCUSSION PANEL

Keep It Growing! Post-Install Strategies for Long-Term Success

You work really hard to find the right users, they install your app, but that’s only half the battle to success. Now the real work begins, as we must now keep those users you fought hard to acquire. By optimizing your Engagement and Re-Engagement Strategies, you’ll find longer-term Retention and Revenue which will ultimately lead to more success! This panel of four App Growth Experts will help you to optimize your post-install strategies!

Emily Atkins Digital Marketing & Acquisition Manager, Sole Supplier

Aude Boscher Heetch Senior Product Manager, Heetch

Łukasz Kwiecień Head of Marketing, Gamesture

Peggy Anne Salz MobileGroove Founder & Chief Analyst, MobileGroove

11:10
GMT

PRESENTATION

Kick-Ass Mobile App Onboarding

Most users are lost during the first day after install, never to return to the app. In this session, Andy will present some golden rules for Mobile App Onboarding and show how some of the top apps are improving their activation rates with a data-driven approach.

Andy Carvell Partner, Phiture

11:20
GMT

PRESENTATION

How Marketers Optimize the User Journey to Increase Revenue

After impressive gains in 2019 and 2020, subscription app growth continues to accelerate into 2021. Join Adjust’s Luisa Rodrigues, Product Marketing Manager, as she explores the current state of the mobile app market and how you can use subscription-based app models and their user journey insights to increase revenue in 2021.

Luisa Rodrigues Adjust Senior Product Marketing Manager, Adjust

11:30
GMT

DISCUSSION PANEL

Monetization Optimization:

Which Monetization Strategy is Right for Your App in a Post-IDFA World?

With the deprecation of IDFA, and potential low-adoption rates for ATT opt-in, more than just your paid user acquisition will be affected. Ad Monetization will need to be adjusted, as will the adoption of Subscriptions. There are also blended models to consider, which can help you maximize revenue from both subscribers and those using an ad-supported experience.

Sara Cole Chegg Sr Mobile Marketing Manager, Chegg

Jérôme Perani Purchasely CMO, Purchasely

Adam Jaffe Tenko Games CEO, Tenko Games

12:00
GMT

PRESENTATION

5 ASO Mistakes to Avoid When Launching Your App

Launching an app can be an overwhelming process, as it's crucial not to forget any key detail to maximize success from day 1. In this talk, Simon will share the 5 biggest ASO mistakes to avoid before your app hits the store and the days that follow your launch.

Simon Thillay Head of ASO, AppTweak

12:10
GMT

DISCUSSION PANEL

Localization As A Growth Strategy

The need to connect with Users on the human level is becoming more and more important as User-level data becomes more difficult to receive and use for app growth. Localization is an important strategy which can help you grow both acquisition and retention efforts by customizing your app for multiple markets and cultures.

Michal Toczynski Senior Digital Manager CEE, Agile Product Owner, Coca-Cola Company

Jessica Grimm Head of Localization Management, LOVOO

Yevhen Tarasenko Tilting Point Head of ASO, Tilting Point

Simona Rubanaite App Store Optimization, Nord Security

Patricia Doest Head of Localization, Preply

12:30
GMT

MID-EVENT BREAK

Mid-Event Stretch & Move!

"OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after an hour and a half of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more in the networking chat, hit the food delivery apps...or take a potty break! These few minutes are yours to recharge however works for you!"

Louis Tanguay Founder & Managing Director, App Growth Summit

12:35
GMT

PRESENTATION

A 5-step Guide to Mobile Marketing: Get Your App Growing in 10 Minutes

Not sure where to start? This guide will give you the basics, some quick hacks, and interesting facts about mobile marketing.

Hannah Parvaz Aphael Owner & Director, Aphael

12:40
GMT

FIRESIDE CHAT

Personalising Your Onboarding Process to Increase Activation and Retention Rates

The question on everyone’s lips - how do you build a personalised onboarding program at scale? Personalisation is a strategy which requires thought, data and a customer-first approach. Hear how Florian Gleisner, Lead Product marketer at Fastic (the #1 app for healthy fasting) has done just this to ensure all of their customers have a positive onboarding experience. Learn the strategies he’s using to increase Fastic’s customer engagement and retention rates, by adding real value to their Users’ journeys. Join this session to learn how you can optimize your strategy to deliver a best-in-class onboarding experience.

Florian Gleissner Fastic Lead Product Marketing Manager, Fastic

Jessica Hooper Customer Success Manager, Iterable

12:55
GMT

DISCUSSION PANEL

The Rise of the African App Market:

Learn More About This Rapidly Maturing App Market

For quite a while now, African-based mobile apps have been thriving and rising in an emerging market which has been underrepresented in traditional tech media. Our panel of African App Growth Experts will discuss the general state of the African app market, what works in Africa, and where some growth improvements are being made for Africa to be the next LATAM or Europe.

Nnamdi Okafor Growth Analyst, Bundle Africa

Uzoma James Yellow Card Manager West Africa, YellowCard App

Feranmi Ajetomobi Product Marketer, Cowrywise

13:15
GMT

DISCUSSION PANEL

Constructing Success:

How Leaders Build High-Performing, Motivated, and Inclusive, Teams

A company is only as good as it’s people, product, and process. In this panel, we’ll be focusing on leaders which will give advice on how they have built strong, motivated, and inclusive teams at multiple levels. Now you, too, can learn from their successes and built the perfect team for your company’s long-term success goals.

Franziska Elsaesser EMEA Cross-Google Partner Manager, Gaming, GOOGLE

Sophie Vo Voodoo Studio & Game Lead, Voodoo Games

Adrián Sarasa Head of User Acquisition, LIFULL Connect

13:30
GMT

FIRESIDE CHAT

Effective Retargeting Strategies in a Post-IDFA World

Now with IDFA on it’s way to essential non-existence, we are learning the best ways to continue to strategize effective retargeting strategies which can still work well without IDFA. Our two Retargeting experts will discuss what’s changed, what’s still going to work, and what the future holds for our retargeting efforts moving forward!

Krisztina Simon Retargeting Lead, Product Madness

Hilit Mioduser SVP Growth, YouAppi

13:45
GMT

PRESENTATION

Influencer Marketing:

Understanding the Real Financial Value for Your App's Growth!

Ludmilla Veloso, Airbrush's VP Operations and leader in the Influencer Marketing space, will help you to actually look at influencers campaigns to truly understand ROI, ROAS and organic uplift. She'll also help you learn how to stop fighting with your finance department, and show the real financial value of influencers!

Ludie Veloso VP of Marketing, Airbrush

13:55
GMT

PRESENTATION

Monetization Cannibalization:

Ways to Measure and (hopefully) Mitigate

Do you want to know how much actual revenue uplift your new in-app offers bring? Do you want to make informed decisions and evaluate your offer strategy like a pro? Cannibalization is an old-time retail metric that can be put to a good use in IAP offer analysis and help you achieve all of the above! Anna Yukhtenko, Senior Analyst from Hutch, is here to share some valuable tips and tricks about cannibalization. And help you step up your analytics game, of course.

Anna Yukhtenko Hutch Head of Analytics, Hutch

14:10
GMT

DISCUSSION PANEL

The Aftermath of the Apocalypse - What's Changed, What's New, Since the Launch of ATT/14.5

Uncensored & Raw Thoughts!

Jessica Hasenplaugh Wooga Performance Marketing Director, formerly Wooga

Thomas Petit App Growth Expert, Thomasbcn

André Kempe Admiral Media Founder, Admiral Media

Kim Carlson VP Sales, Aarki

Gerard Colomer Product Manager, Smadex

15:00
GMT

VIRTUAL NETWORKING

Post-Event Networking Chat

We'll leave our custom-built platform open for another hour or so, so everyone can continue discussion strategies and ideas with our speakers, and connect!

All Times GMT

All Phases of App Growth:
MARKETING • PRODUCT • DATA

Companies Who Attended Included:

Featured Speakers

Agenda

AGS EMEA 2021

All Phases of App Growth: MARKETING • PRODUCT • DATA

Companies Who Attended Included:

Featured Speakers

Agenda

Title Sponsor

Presenting Sponsors

Contributing Sponsors

App Growth Summit Testimonials

All Phases of App Growth:
MARKETING • PRODUCT • DATA