AGS EMEA 2021

in partnership with AppsFlyer
19 May 2021 10:00 GMT (12:00 CEST) • AGS Virtual Event Platform
Overview Speakers Agenda Sponsors

All Phases of App Growth:
MARKETING • PRODUCT • DATA

Since our in-person return to Berlin later in the year will be limited audience, and travel will be unlikely, we didn’t want to lose the opportunity to showcase App Growth Experts throughout Europe, the Middle East, and Africa!  Therefore, we presented the AGS EMEA 2021 on 19 May 2021!

36 App Growth Expert Speakers!
17 Custom-Curated & Informative Sessions!
Invite-Only Format (Apps, Games & Brands)
Quick-Paced & Highly-Interactive Format


Companies Who Attended Included:

AGS EMEA 2021 - Companies Attending


As a special bonus, all App Growth Summit EMEA 2021 attendees will receive a special 50% discount code off Eric Seufert’s “iOS 14: How to Prevail in Q2 2021!”

Scott Dunlap
Scott Dunlap VP, Mobile Adidas
Adidas
Michal Toczynski
Michal Toczynski Senior Digital Manager CEE, Agile Product Owner Coca-Cola Company
Coca-Cola
Anette Dahlstrom Staloy
Anette Dahlstrøm Ståløy Chief Marketing Officer Dirtybit
DirtyBit
Feranmi Ajetomobi
Feranmi Ajetomobi Product Marketer Cowrywise
cowrywise
Emily Atkins
Emily Atkins Digital Marketing & Acquisition Manager Sole Supplier
Sole Supplier
Aude Boscher
Aude Boscher Heetch Growth Marketing Product Manager Heetch
Heetch
Kim Carlson
Kim Carlson VP Sales Aarki
Aarki
Andy Carvell_2021_400
Andy Carvell Partner Phiture
Phiture
Sara Cole
Sara Cole Chegg Sr Mobile Marketing Manager Chegg
Chegg
Gerard Colomer
Gerard Colomer Product Manager Smadex
Smadex Logo 2021
Patricia Doest
Patricia Doest Head of Localization Preply
Preply
Franziska Elsaesser
Franziska Elsaesser EMEA Cross-Google Partner Manager, Gaming GOOGLE
Google
Florian Gleissner
Florian Gleissner Lead Product Marketing Manager Fastic
Fastic
Jessica Grimm
Jessica Grimm Head of Localization Management LOVOO
LOVOO
Jessica Hasenplaugh
Jessica Hasenplaugh Performance Marketing Director formerly Wooga
Wooga
Jessica Hooper
Jessica Hooper Customer Success Manager Iterable
Iterable
Adam Jaffe
Adam Jaffe Tenko Games CEO Tenko Games
Tenko Games
Uzoma James
Uzoma James Marketing Project Manager YellowCard App
YellowCard
Andre Kempe
André Kempe Admiral Media Founder Admiral Media
Admiral Media
Łukasz Kwiecień
Łukasz Kwiecień Head of Marketing Gamesture
Gamesture
David Llewellyn
David Llewellyn Marketing Director, EMEA AppsFlyer
AppsFlyer
Hilit Mioduser Ames
Hilit Mioduser Ames VP Growth, Retargeting YouAppi
YouAppi
Nnamdi Okafor
Nnamdi Okafor Growth Analyst Bundle Africa
Bundle Africa
Hannah Parvaz
Hannah Parvaz Aphael Director Aphael
Aphael
Jérôme Perani
Jérôme Perani Purchasely CMO Purchasely
Purchasely
Thomas Petit
Thomas Petit Mobile Growth Consultant Thomasbcn
Luisa Rodrigues
Luisa Rodrigues Product Marketing Manager Adjust
Adjust
Simona Rubanaite
Simona Rubanaite App Store Optimization Nord Security
Nord Security
Peggy Anne Salz
Peggy Anne Salz MobileGroove Founder & Chief Analyst MobileGroove
MobileGroove
Adrian Sarasa
Adrián Sarasa Head of User Acquisition LIFULL Connect
LIFULL Connect
Krisztina Simon
Krisztina Simon Retargeting Lead Product Madness
Product Madness
Jevgen Tarasenko
Jevgen Tarasenko Tilting Point Head of ASO Tilting Point
Tilting Point
Simon Thillay
Simon Thillay Head of ASO AppTweak
AppTweak 2020
Ludmilla Veloso
Ludmilla Veloso VP of Operations Airbrush
Airbrush
Sophie Vo
Sophie Vo Voodoo Game Lead Voodoo Games
Voodoo Games
Anna Yukhtenko
Anna Yukhtenko Hutch Senior Games Analyst Hutch

Agenda

All Times GMT
9:00
GMT
PRE-EVENT NETWORKING
Virtual Doors Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00
GMT
EVENT KICK-OFF
Event Kick-Off!

Let's get the App Growth Summit EMEA event started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:05
GMT
KEYNOTE PRESENTATION
Run For The Oceans - Using Purpose & Sports to Create World Record Participatory Events

Can sports change the world? Come hear how adidas uses their sports apps and partners with the fitness community to create world record participatory events that promote sustainable practices and ending plastic waste.

Scott Dunlap
Scott Dunlap VP, Mobile, Adidas
10:20
GMT
KEYNOTE PRESENTATION
Growing A Business After a Viral Success!

Almost 10 years ago, a small team from Norway created a mobile game that became a viral success! Through word of mouth, "Fun Run" was creating a buzz all over the world, and today the games in the series have more than 130 million installs! Chief Marketing Officer, Anette Ståløy, will share the story about how Dirtybit grew their company based on the organic success with multiple "Fun Run" titles, by riding the wave, optimizing for luck and learning how to improve their overall business!

Anette Dahlstrom Staloy
Anette Dahlstrøm Ståløy Chief Marketing Officer, Dirtybit
10:35
GMT
PRESENTATION
Facts & Figures on the Initial iOS 14.5 Roll Out

Early Spring has come, and we’ve braced ourselves for what 14.5 might bring us. David Llewellyn, AppsFlyer’s Director of Marketing for EMEA, will break down what we’ve learnt from the first few weeks of ATT enforcement.

David Llewellyn
David Llewellyn Marketing Director, EMEA, AppsFlyer
10:50
GMT
DISCUSSION PANEL
Keep It Growing! Post-Install Strategies for Long-Term Success

You work really hard to find the right users, they install your app, but that’s only half the battle to success. Now the real work begins, as we must now keep those users you fought hard to acquire. By optimizing your Engagement and Re-Engagement Strategies, you’ll find longer-term Retention and Revenue which will ultimately lead to more success! This panel of four App Growth Experts will help you to optimize your post-install strategies!

Emily Atkins
Emily Atkins Digital Marketing & Acquisition Manager, Sole Supplier
Aude Boscher
Aude Boscher Heetch Growth Marketing Product Manager, Heetch
Łukasz Kwiecień
Łukasz Kwiecień Head of Marketing, Gamesture
Peggy Anne Salz
Peggy Anne Salz MobileGroove Founder & Chief Analyst, MobileGroove
11:10
GMT
PRESENTATION
Kick-Ass Mobile App Onboarding

Most users are lost during the first day after install, never to return to the app. In this session, Andy will present some golden rules for Mobile App Onboarding and show how some of the top apps are improving their activation rates with a data-driven approach.

Andy Carvell_2021_400
Andy Carvell Partner, Phiture
11:20
GMT
PRESENTATION
How Marketers Optimize the User Journey to Increase Revenue

After impressive gains in 2019 and 2020, subscription app growth continues to accelerate into 2021. Join Adjust’s Luisa Rodrigues, Product Marketing Manager, as she explores the current state of the mobile app market and how you can use subscription-based app models and their user journey insights to increase revenue in 2021.

Luisa Rodrigues
Luisa Rodrigues Product Marketing Manager, Adjust
11:30
GMT
DISCUSSION PANEL
Monetization Optimization:
Which Monetization Strategy is Right for Your App in a Post-IDFA World?

With the deprecation of IDFA, and potential low-adoption rates for ATT opt-in, more than just your paid user acquisition will be affected. Ad Monetization will need to be adjusted, as will the adoption of Subscriptions. There are also blended models to consider, which can help you maximize revenue from both subscribers and those using an ad-supported experience.

Sara Cole
Sara Cole Chegg Sr Mobile Marketing Manager, Chegg
Jérôme Perani
Jérôme Perani Purchasely CMO, Purchasely
Adam Jaffe
Adam Jaffe Tenko Games CEO, Tenko Games
12:00
GMT
PRESENTATION
5 ASO Mistakes to Avoid When Launching Your App

Launching an app can be an overwhelming process, as it's crucial not to forget any key detail to maximize success from day 1. In this talk, Simon will share the 5 biggest ASO mistakes to avoid before your app hits the store and the days that follow your launch.

Simon Thillay
Simon Thillay Head of ASO, AppTweak
12:10
GMT
DISCUSSION PANEL
Localization As A Growth Strategy

The need to connect with Users on the human level is becoming more and more important as User-level data becomes more difficult to receive and use for app growth. Localization is an important strategy which can help you grow both acquisition and retention efforts by customizing your app for multiple markets and cultures.

Michal Toczynski
Michal Toczynski Senior Digital Manager CEE, Agile Product Owner, Coca-Cola Company
Jessica Grimm
Jessica Grimm Head of Localization Management, LOVOO
Jevgen Tarasenko
Jevgen Tarasenko Tilting Point Head of ASO, Tilting Point
Simona Rubanaite
Simona Rubanaite App Store Optimization, Nord Security
Patricia Doest
Patricia Doest Head of Localization, Preply
12:30
GMT
MID-EVENT BREAK
Mid-Event Stretch & Move!

"OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after an hour and a half of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, learn more in the networking chat, hit the food delivery apps...or take a potty break! These few minutes are yours to recharge however works for you!"

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
12:35
GMT
PRESENTATION
A 5-step Guide to Mobile Marketing: Get Your App Growing in 10 Minutes

Not sure where to start? This guide will give you the basics, some quick hacks, and interesting facts about mobile marketing.

Hannah Parvaz
Hannah Parvaz Aphael Director, Aphael
12:40
GMT
FIRESIDE CHAT
Personalising Your Onboarding Process to Increase Activation and Retention Rates

The question on everyone’s lips - how do you build a personalised onboarding program at scale? Personalisation is a strategy which requires thought, data and a customer-first approach. Hear how Florian Gleisner, Lead Product marketer at Fastic (the #1 app for healthy fasting) has done just this to ensure all of their customers have a positive onboarding experience. Learn the strategies he’s using to increase Fastic’s customer engagement and retention rates, by adding real value to their Users’ journeys. Join this session to learn how you can optimize your strategy to deliver a best-in-class onboarding experience.

Florian Gleissner
Florian Gleissner Lead Product Marketing Manager, Fastic
Jessica Hooper
Jessica Hooper Customer Success Manager, Iterable
12:55
GMT
DISCUSSION PANEL
The Rise of the African App Market:
Learn More About This Rapidly Maturing App Market

For quite a while now, African-based mobile apps have been thriving and rising in an emerging market which has been underrepresented in traditional tech media. Our panel of African App Growth Experts will discuss the general state of the African app market, what works in Africa, and where some growth improvements are being made for Africa to be the next LATAM or Europe.

Nnamdi Okafor
Nnamdi Okafor Growth Analyst, Bundle Africa
Uzoma James
Uzoma James Marketing Project Manager, YellowCard App
Feranmi Ajetomobi
Feranmi Ajetomobi Product Marketer, Cowrywise
13:15
GMT
DISCUSSION PANEL
Constructing Success:
How Leaders Build High-Performing, Motivated, and Inclusive, Teams

A company is only as good as it’s people, product, and process. In this panel, we’ll be focusing on leaders which will give advice on how they have built strong, motivated, and inclusive teams at multiple levels. Now you, too, can learn from their successes and built the perfect team for your company’s long-term success goals.

Franziska Elsaesser
Franziska Elsaesser EMEA Cross-Google Partner Manager, Gaming, GOOGLE
Sophie Vo
Sophie Vo Voodoo Game Lead, Voodoo Games
Adrian Sarasa
Adrián Sarasa Head of User Acquisition, LIFULL Connect
13:30
GMT
FIRESIDE CHAT
Effective Retargeting Strategies in a Post-IDFA World

Now with IDFA on it’s way to essential non-existence, we are learning the best ways to continue to strategize effective retargeting strategies which can still work well without IDFA. Our two Retargeting experts will discuss what’s changed, what’s still going to work, and what the future holds for our retargeting efforts moving forward!

Krisztina Simon
Krisztina Simon Retargeting Lead, Product Madness
Hilit Mioduser Ames
Hilit Mioduser Ames VP Growth, Retargeting, YouAppi
13:45
GMT
PRESENTATION
Influencer Marketing:
Understanding the Real Financial Value for Your App's Growth!

Ludmilla Veloso, Airbrush's VP Operations and leader in the Influencer Marketing space, will help you to actually look at influencers campaigns to truly understand ROI, ROAS and organic uplift. She'll also help you learn how to stop fighting with your finance department, and show the real financial value of influencers!

Ludmilla Veloso
Ludmilla Veloso VP of Operations, Airbrush
13:55
GMT
PRESENTATION
Monetization Cannibalization:
Ways to Measure and (hopefully) Mitigate

Do you want to know how much actual revenue uplift your new in-app offers bring? Do you want to make informed decisions and evaluate your offer strategy like a pro? Cannibalization is an old-time retail metric that can be put to a good use in IAP offer analysis and help you achieve all of the above! Anna Yukhtenko, Senior Analyst from Hutch, is here to share some valuable tips and tricks about cannibalization. And help you step up your analytics game, of course.

Anna Yukhtenko
Anna Yukhtenko Hutch Senior Games Analyst, Hutch
14:10
GMT
DISCUSSION PANEL
The Aftermath of the Apocalypse - What's Changed, What's New, Since the Launch of ATT/14.5
Uncensored & Raw Thoughts!
Jessica Hasenplaugh
Jessica Hasenplaugh Performance Marketing Director, formerly Wooga
Thomas Petit
Thomas Petit Mobile Growth Consultant, Thomasbcn
Andre Kempe
André Kempe Admiral Media Founder, Admiral Media
Kim Carlson
Kim Carlson VP Sales, Aarki
Gerard Colomer
Gerard Colomer Product Manager, Smadex
15:00
GMT
VIRTUAL NETWORKING
Post-Event Networking Chat

We'll leave our custom-built platform open for another hour or so, so everyone can continue discussion strategies and ideas with our speakers, and connect!

Title Sponsor

Presenting Sponsors

Contributing Sponsors

App Growth Summit Testimonials

David Shackleton

"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders."

David Shackleton, OpenBack
Andrej Kugonic

"Great speakers, great networking area and amazing organization! I would recommend it to everyone who want to learn something new, extend their professional network and have great time overall. "

Andrej Kugonic, Nordeus