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AGS IDFA Roundtables

AGS IDFA Roundtables

Live Interactive Discussions & AMA-Style Q&A!
August 12, 2020 11am PDT / 3pm BRT / 8pm CEST • AGS Virtual Event Platform
Overview Speakers Agenda

AGS IDFA Roundtable was not like our regular App Growth Summits. We featured 3 Virtual Roundtables of App Growth Experts from across the industry to talk about how Apple’s upcoming iOS 14 IDFA change might affect them…and you!

15 App Growth Experts
Fully-Immersive & Interactive Format
Candid & Honest Unscripted Discussions

After the experts shared their thoughts, we opened up the discussion to our participants where they could join the video roundtable during a never-before-seen, fully-interactive, audience participation roundtable session!

Network & Connect with Fellow Experts
Learn the Latest Progress on Apple’s IDFA Changes
Ability to Join the Discussion Live!

Featured Speakers

Kalia Aragon
Kalia Aragon Product Manager Disney Streaming Services
Disney Streaming Services
Marichka Baluk
Marichka Baluk Blinkist Director of Online Marketing Blinkist
Blinkist
Lior Barak
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Angela Bauer
Angela Bauer Senior Marketing Manager Audible
Audible
Kevin Bravo
Kevin Bravo Co-Founder 2nd Potion
2nd Potion
Mirela Cialai
Mirela Cialai Senior Global Marketing Director Zinio
Zinio
Chandra Hill
Chandra Hill Chief Revenue Officer MobilityWare
MobilityWare
Adam Jaffe
Adam Jaffe Tenko Games CEO Tenko Games
Tenko Games
Casie Jordan
Casie Jordan Sr. Director, Professional Services & Partnerships MoPub
MoPub
Gabe Kwakyi
Gabe Kwakyi Incipia Co-Founder & CEO Incipia
Incipia logo
Charles Manning
Charles Manning CEO Kochava
Kochava
Claire Rozain
Claire Rozain Product Madness UA Manager Product Madness
Product Madness
Maor Sadra
Maor Sadra incrmntal Co-Founder incrmntal
incrmntal
David Simon
David Simon CRO Fyber
Fyber
Michael Stiller
Michael Stiller Marketing & Business Analytics Expert heycar
heycar
View All Speakers

Speakers

Kalia Aragon
Kalia Aragon Product Manager Disney Streaming Services
Disney Streaming Services
Marichka Baluk
Marichka Baluk Blinkist Director of Online Marketing Blinkist
Blinkist
Lior Barak
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Angela Bauer
Angela Bauer Senior Marketing Manager Audible
Audible
Kevin Bravo
Kevin Bravo Co-Founder 2nd Potion
2nd Potion
Mirela Cialai
Mirela Cialai Senior Global Marketing Director Zinio
Zinio
Chandra Hill
Chandra Hill Chief Revenue Officer MobilityWare
MobilityWare
Adam Jaffe
Adam Jaffe Tenko Games CEO Tenko Games
Tenko Games
Casie Jordan
Casie Jordan Sr. Director, Professional Services & Partnerships MoPub
MoPub
Gabe Kwakyi
Gabe Kwakyi Incipia Co-Founder & CEO Incipia
Incipia logo
Charles Manning
Charles Manning CEO Kochava
Kochava
Claire Rozain
Claire Rozain Product Madness UA Manager Product Madness
Product Madness
Maor Sadra
Maor Sadra incrmntal Co-Founder incrmntal
incrmntal
David Simon
David Simon CRO Fyber
Fyber
Michael Stiller
Michael Stiller Marketing & Business Analytics Expert heycar
heycar

Agenda

Virtual Roundtables
11:00
PDT
LIVE ROUNDTABLE
IDFA Changes: UA & Attribution

In this first Virtual Roundtable of the day, our App Growth Experts will discuss how the upcoming IDFA changes in Apple's iOS 14 release might directly affect how mobile marketers target and acquire users as well as how installs are tracked and attributed.

After this Virtual Roundtable discussion, we'll take live Q's from the audience to be A'ed in real time either in our Q&A chat or with the option of bringing you into the video chat to join the roundtable!

Kalia Aragon
Kalia Aragon Product Manager, Disney Streaming Services
Angela Bauer
Angela Bauer Senior Marketing Manager, Audible
Adam Jaffe
Adam Jaffe Tenko Games CEO, Tenko Games
Gabe Kwakyi
Gabe Kwakyi Incipia Co-Founder & CEO, Incipia
Charles Manning
Charles Manning CEO, Kochava
Claire Rozain
Claire Rozain Product Madness UA Manager, Product Madness
12:00
PDT
LIVE ROUNDTABLE
IDFA Sends Data Analysis Back to the Stone Age

Our final Virtual Roundtable of the day is candy for data junkies. The IDFA change in iOS 14 is akin to bringing data analysis back to the days when dinosaurs walked the Earth. Apple is effectively killing the IDFA with their IOS14 release. We all knew this was coming, either by the ePrivacy laws, or by some other enforcement. How should the analytics team react to IDFA's deprecation? What should you do to keep your company running; and is it true all attributions are not worth it without iOS data?

Just like the other Virtual Roundtable discussions, we'll be taking live Questions from attendees in real time either in our Q&A chat or, just like before, we can bring you into the video chat to join the roundtable to ask your question and/or follow-up, just like at an in-person event where someone would give you a mic to ask questions from the audience.

Marichka Baluk
Marichka Baluk Blinkist Director of Online Marketing, Blinkist
Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
Maor Sadra
Maor Sadra incrmntal Co-Founder, incrmntal
Michael Stiller
Michael Stiller Marketing & Business Analytics Expert, heycar
1:00
PDT
LIVE ROUNDTABLE
IDFA Changes: LTV & Monetization

Our second Virtual Roundtable of the day features another all-star line-up of App Growth Experts. For this session, our experts discuss how the upcoming IDFA changes in Apple's iOS 14 release might directly affect not only how LTV measurement and predictivity might be affected, but also tackle how lack of IDFA acceptance might challenge apps' and games' monetization efforts moving forward. In a world with potentially less-reliable iOS data and metrics, Apps will need to focus more on Engagement, Retention and Re-Engagement efforts in order to maximize LTVs of both existing Users as well as new Users who come in. Now more than ever having engaged and sticky users is of paramount importance to the long-term success of any and all apps and games.

After this Virtual Roundtable discussion, we'll once again take live Q&A attendees in an AMA-style format in real time! Once again, you'll have the option of jumping into the video chat to join the roundtable!

Offer Yehudai
Offer Yehudai President, Fyber
Chandra Hill
Chandra Hill Chief Revenue Officer, MobilityWare
Mirela Cialai
Mirela Cialai Senior Global Marketing Director, Zinio
Kevin Bravo
Kevin Bravo Co-Founder, 2nd Potion
Casie Jordan
Casie Jordan Sr. Director, Professional Services & Partnerships, MoPub
2:00
PDT
VIDEO ROUNDTABLES & NETWORKING
Audience Participation Video Roundtables

Once our 3rd and final Virtual Roundtable and subsequent Q&A has been completed, we'll open up the video channels to bring YOU into randomized virtual video roundtables so you can join the discussions with fellow attendees. We will keep these open as long as the discussions go, so join in the discussion and talk all things IDFA with your fellow attendees and App Growth Experts!

If you're shy, no worries, we'll keep the stream going and you can check out the main roundtable and you can watch the discussion and continue to chat via our custom-built and highly-interactive AGS Virtual Event Platform's chat!

Virtual Roundtables

App Growth Summit Testimonials

Alexa Sundberg - Gunderson Direct

"Great energy in the SF APP Growth Summit - there was literally a roar of the exchange of ideas and strategies - a lot of lively conversation. Everyone with the goal of testing, exchanging ideas and growing. Also, thank you for the diversity in speakers."

Alexa Sundberg, Gunderson Direct
Lubo Smid

"App Growth Summit is a one of a kind event where the latest marketing trends and techniques are revealed by top industry professionals."

Lubo Smid, STRV