AGS Mastermind Roundtables SF 2021

Limited to only 50 App Growth Experts!
September 1, 2021 Outdoor Rooftop & Fully-Vaccinated Event • San Francisco, CA
Overview Speakers Agenda Sponsors

SOLD OUT EVENT!

Since we weren’t able to produce a full-capacity conference-style event just yet, but our App Growth Experts like yourself wanted to still meet in a safe, outdoor environment to exchange knowledge and network, we brought back our AGS Mastermind Roundtables SF!

This new format was a major hit last year, before the Covid lockdowns, and is one part idea-exchange, one part brainstorming, and all-around fun! All while creating connections in a new, fresh, and safe outdoor environment conducive to ideation, networking, and knowledge sharing in 2021.

Limited to 50 App Growth Experts
Open & Honest Closed-Door Discussions Format
VIP Dinner @ A Fine Dining Establishment Nearby


AGS Mastermind Roundtables SF was still invite-only, all attendees had to be fully-vaccinated in order to attend, and was limited only to select leaders in the Mobile App Growth industry who were actively looking to improve their app success and the industry as a whole by sharing real off-the-record information and strategies together.

Network & Connect with Fellow Fully-Vaccinated Experts
Learn What’s Working (& What’s Not) with Others
Personalized Brainstorming & Ideation in a Safe Outdoor Environment

Alexa Wieczorek - 2021
Alexa Wieczorek EA User Acquisition Manager Electronic Arts (EA)
Electronic Arts (EA)
Patrick Chang
Patrick Chang Jam City TitleSenior Manager, User Acquisition Jam City
Jam City
Diane Le
Diane Le Curtsy Sr Manager, Performance Marketing Curtsy
Curtsy
Christopher Dewing
Christopher Dewing Skillz Manager of Analytics, Distribution Skillz
Skillz
Vishal Korlipara
Vishal Korlipara Future Fitness Growth, Acquisition Future Fitness
Future Fitness
Jeff Wang
Jeff Wang Hiatus Head of Growth Marketing Hiatus
Avishek Das
Avishek Das Liftoff Sales Lead, Americas Liftoff
Liftoff
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Laurie Galazzo
Laurie Galazzo CMO AppTweak
AppTweak 2020
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing Times Internet
Times Internet
Taylor Gunter
Taylor Gunter Iterable Senior Solutions Consultant Iterable
Iterable
Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager AppsFlyer
AppsFlyer
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Greg Wang
Greg Wang Adjust Head of Sales, North America Adjust
Adjust
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo 2021

All Times Are PDT
10:00
NETWORKING
Pre-Event Networking & Coffee

Arrive into our retreat-for-the-day space, grab some coffee or tea, and start meeting your fellow app growth experts in a safe, fully-vaccinated, outdoor environment!

10:45
EVENT KICK-OFF
Welcome Message

We'll kick-off the event, explain how the day will work, and set everyone up for a day designed for opening up your mind and ideas and building bonds with your fellow app growth experts. Don't forget to fill up on some coffee, courtesy of AppTweak!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
11:00
DISCUSSION PANEL
Campaign Strategies for Facebook, Google...and Others!

Facebook and Google are major channels for Apps, but what worked last year might not work now. Strategies are constantly changing depending on goals, KPI’s, how those channels are reacting to the app growth ecosystem, and of course what outside forces have on the duopoly’s ability to perform for you at high levels. Maybe it’s time for you to branch out and test or dive into alternative channels…but how? We’ll discuss all that here!

Jeff Wang
Jeff Wang Hiatus Head of Growth Marketing, Hiatus
Diane Le
Diane Le Curtsy Sr Manager, Performance Marketing, Curtsy
Patrick Chang
Patrick Chang Jam City TitleSenior Manager, User Acquisition, Jam City
Vishal Korlipara
Vishal Korlipara Future Fitness Growth, Acquisition, Future Fitness
11:30
Topic-Based Roundtables
Topic-Based Roundtables: Session 1

Here's our first Roundtable session of the day! In this round of 30-minute discussions, each Roundtable is led by an expert on that topic. Pick the topic which works best for your interests and get in there!

Roundtable Topics Include:

  • Internationalization
  • The Future of Performance Measurement
  • User Engagement Strategies
  • Fueling UA Growth via Marketing Automation
  • Optimizing Conversion Values for iOS 14
  • iOS 15 & ASO
Avishek Das
Avishek Das Liftoff Sales Lead, Americas, Liftoff
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Laurie Galazzo
Laurie Galazzo CMO, AppTweak
Taylor Gunter
Taylor Gunter Iterable Senior Solutions Consultant, Iterable
Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager, AppsFlyer
Greg Wang
Greg Wang Adjust Head of Sales, North America, Adjust
12:10
Topic-Based Roundtables
Topic-Based Roundtables: Session 2

Our second Roundtable session of the day allows all participants to join a new discussion, and broaden their connections, or, stay in the roundtable they initially chose and go deeper! In this round of 30-minute discussions, each Roundtable is led by an expert on that topic. Pick the topic which works best for your interests and get in there!

Roundtable Topics Include:

  • Internationalization
  • The Future of Performance Measurement
  • User Engagement Strategies
  • Fueling UA Growth via Marketing Automation
  • Optimizing Conversion Values for iOS 14
  • iOS 15 & ASO
Avishek Das
Avishek Das Liftoff Sales Lead, Americas, Liftoff
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Laurie Galazzo
Laurie Galazzo CMO, AppTweak
Taylor Gunter
Taylor Gunter Iterable Senior Solutions Consultant, Iterable
Larissa Klitzke
Larissa Klitzke Sr Product Marketing Manager, AppsFlyer
Greg Wang
Greg Wang Adjust Head of Sales, North America, Adjust
12:45
NETWORKING LUNCH
Fully-Catered Lunch!

We'll take a break for fueling up, networking with your peers, and light interpersonal discussions on what you just heard.

1:45
Fireside Chat
How to Optimize Performance Marketing in a post-IDFA/GAID Landscape

The conversation around SKAdNetwork, and how to keep performance marketing strategies effective is an ever-evolving conversation. What we thought made sense, now has changed, and with the coming deprecation of GAID, we’ve only just begun the shift to the new way of determining success for our paid UA efforts. These are very hot topics these days, and we’re going to continue the conversation here!

Alexa Wieczorek - 2021
Alexa Wieczorek EA User Acquisition Manager, Electronic Arts (EA)
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
Christopher Dewing
Christopher Dewing Skillz Manager of Analytics, Distribution, Skillz
Vivek Girotra
Vivek Girotra Times Internet VP of Growth Marketing, Times Internet
2:15
GAME SHOW
SF Giants Tickets Give-Away

To celebrate the return to live events, App Growth Summit and Adjust are giving away 3 SF Giants tickets to the game on Saturday, September 4th against their heated rivals, the LA Dodgers! Must be present at the venue and available to attend the game, in order to win the tix. There will be other prizes as well! In case you're curious, they are 9th row in section FC109, so...they're great seats! Come and win them!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Greg Wang
Greg Wang Adjust Head of Sales, North America, Adjust
2:45
GAME SHOW
Team Game

To prep the Mastermind Roundtables for the final session, we'll split everyone up into groups. Each group will become a team, where you'll have to work together to win! This game will help you break the ice with your group, which will then become your roundtable mastermind group, and help you bond so you can brainstorm better in the following session.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis SpeakHer Global Chairwoman, SpeakHer
3:15
Mastermind Roundtable Sessions
Deep Dive Mastermind Discussions

The whole day has been designed to prep your mind, energy, camaraderie and focus towards this 90-minute session. Here's where the rubber meets the road. All phones will be turned OFF for this session, but note pads will be provided for inspiration-capture. Our amazing vendors will step out for this session, and our experts will be able to share information freely and privately with each other!

5:00
Appy Hour Reception
Appy Hour

Now that all the ideations and strategies have been given and received, it's time to network one more time with our open bar APPY HOUR, and go over some of the amazing learnings, break-throughs, and insights you've gathered throughout the day!

5:45
VIP Private Dinner
VIP Dinner!

We'll also be having a dinner for all participants at The Vault Gardens. Every participant will have their name on the Private Dining Guest List in their open garden area outside for safe and fun dining.

Sponsors

Platinum Sponsors

Gold Sponsors

App Growth Summit Testimonials

Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches AGS considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, YouAppi
Elizabeth Olson

"Not only is App Growth Summit a well-organized event, but the excellent content and quality of attendees made it a very worthwhile day."

Elizabeth Olson, Strategic Marketing & PR Consultant