AGS Seattle 2021

June 9, 2021 10am PDT (1pm EDT) • AGS Virtual Event Platform
Overview Speakers Agenda Sponsors

AGS Seattle 2021 marked our return to the Pacific Northwest, albeit virtually this time around. This invite-only, limited-vendor event was designed to showcase the great mobile app growth experts who are accomplishing big things in mobile apps!

19 Expert Speakers
9 Custom-Curated Sessions
Fully-Customized Virtual Event Platform


Companies Attended Include:

AGSSEA2021_Logos


This event’s agenda featured a unique User-Journey format. From business and marketing strategies, to following the User down-funnel, and finally ending up with long-term User retention and LTV maximization…and a crash course in building a company to an eventual exit. AGS Seattle 2021 had it all!


Speakers

James Kuczynski
James Kuczynski Creative Director Brand & Marketing Duolingo
Duolingo
Stephanie Lee
Stephanie Lee Sr Product Manager, Advertising Activision Blizzard
Activision Blizzard
Erin Smith
Erin Smith Sr Integrated Marketing Manager T-Mobile Tuesdays
T-Mobile Tuesdays
Gina Kwong
Gina Kwong EA Mobile Growth Electronic Arts (EA)
Electronic Arts (EA)
Michael Bayle
Michael Bayle VP, Retail Customer & Traveler Solutions Amadeus
Amadeus
Alexei Chemenda
Alexei Chemenda CRO & Managing Director, USA Adikteev
Adikteev
Jean Collings
Jean Collings Director, Lifecycle Marketing RingCentral
RingCentral
Leo Giel
Leo Giel Chief Revenue Officer YouAppi
YouAppi
Wen Guo
Wen Guo Founder BOOPER
Booper
Alex Kozachenko
Alex Kozachenko CEO HyperBeard
HyperBeard Games
Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer App Business Expert
John Lopus
John Lopus Solutions Architect AppsFlyer
AppsFlyer
Alex Merutka
Alex Merutka CEO CRAFTSMAN+
Craftsman+
Jeff Perkins
Jeff Perkins CMO and Head of Product ParkMobile
ParkMobile
Faith Price
Faith Price Head of User Acquisition DoubleDown Interactive
DoubleDown Interactive
Shimone Samuel
Shimone Samuel Mobile Product Manager Best Buy
Best Buy
Solene Schwartz
Solène Schwartz Chief Operating Officer Mammoth Media
Mammoth Media
Benoit Vialle
Benoit Vialle Chief Growth Officer Vivino
Vivino
Chun-Kai (CK) Wang
Chun-Kai (CK) Wang Co-Founder & CEO Kooapps
Kooapps

Agenda

All Times PDT
9:00
PT
NETWORKING HOUR
Pre-Event Networking!
Our Virtual Doors Are Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00
PT
EVENT KICK-OFF
Event Kick-Off!

Let's get the App Growth Summit Seattle event started!

We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content! This event will feature a linear user-journey format. We'll start with business and marketing strategies, then you'll follow the User down the funnel into finally ending up with long-term User retention and LTV maximization. Short, to-the-point, but highly detailed sessions will give you all you need to recognize the User Journey from starting up to retaining loyal users.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:05
PT
Keynote Presentation
How Not to Suck at Marketing

Today, the pressure on marketing is greater than ever, and marketing leaders are more at risk than ever before. For a marketer to be successful today, you have to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins, CMO of ParkMobile, will talk about how to survive and thrive in this ever-changing digital age.

Jeff Perkins
Jeff Perkins CMO and Head of Product, ParkMobile
10:15
PT
Presentation
A Marathon, Not A Sprint: Insights of the First Month Post-ATT Release

Join John Lopus, AppsFlyer's Solutions Architect, as he shares valuable and interesting insights from the first month of ATT adoption, both regionally and globally!

John Lopus
John Lopus Solutions Architect, AppsFlyer
10:25
PT
Discussion Panel
Paid Acquisition Channels Which Always Win

The strategy for success with Paid User Acquisition Channels is more nebulous and unsure than any other recent time in mobile marketing. With emerging channels and ad units, ATT, and the uncertainty of automation's effectiveness moving forward...everything is up in the air. Our experts will discuss approaches they have seen, and are taking, to mitigate risk, maximize opportunity, and navigate their paid UA budgets through some choppy waters.

Solene Schwartz
Solène Schwartz Chief Operating Officer, Mammoth Media
Faith Price
Faith Price Head of User Acquisition, DoubleDown Interactive
Gina Kwong
Gina Kwong EA Mobile Growth, Electronic Arts (EA)
Wen Guo
Wen Guo Founder, BOOPER
10:50
PT
Fireside Chat
Scaling Revenue: Personalization & Predictive Analytics

In this in-depth session, our experts Benoit Vialle, Chief Growth Officer for Vivino, and Alexei Chemenda, CRO & Managing Director, USA for Adikteev, will show you how Vivino personalizes their offers and ads to unleash retargeting’s full potential. We’ll learn how Vivino has scaled up their business with a holistic marketing approach and the importance of telling your story to users. They’ll also dive in to some predictive analytics and see how Vivino uses them to drive marketing decisions. It’s a super-packed and quick-paced discussion, so buckle up and grab your pen and paper for some furious note taking!

Benoit Vialle
Benoit Vialle Chief Growth Officer, Vivino
Alexei Chemenda
Alexei Chemenda CRO & Managing Director, USA, Adikteev
11:10
PT
Discussion Panel
Keeping Users Interested with a People-Centric Approach

Post-Install Optimization and User Retention can help to make up for some of the efficiency losses which might occur in an ATT-laden world. By keeping user interest high and user experience optimal, you'll be able to increase your LTV, monetization numbers, and also your organic rankings as well because you'll have less churn and more positive reviews, as well as an evangelized user base voluntarily telling others about how much they love your app and their experience using it. This is the holy grail of app growth, and our expert panelists will close out the show with some best practices and advice!

Shimone Samuel
Shimone Samuel Mobile Product Manager, Best Buy
Erin Smith
Erin Smith Sr Integrated Marketing Manager, T-Mobile Tuesdays
Jean Collings
Jean Collings Director, Lifecycle Marketing, RingCentral
11:35
PT
Fireside Chat
Wander Vision: How Amadeus is Leading the Comeback for Travel Apps

Wanderlust and yearn to travel far from home is back after a one-year hiatus due to the pandemic. what are travel apps are doing to innovate and re-engage users now as we see travel making a comeback?

Michael Bayle
Michael Bayle VP, Retail Customer & Traveler Solutions, Amadeus
Leo Giel
Leo Giel Chief Revenue Officer, YouAppi
11:50
PT
Discussion Panel
Maximize Your Revenue Strategies

Keeping with the uncertain trends of today, Ad-Based Monetization is also scheduled to take a bit of a hit. Whether your app is part of a large portfolio in a massive publisher, or a small scrapy indie, there are similarities and differences which our panel of experts will discuss.

Stephanie Lee
Stephanie Lee Sr Product Manager, Advertising, Activision Blizzard
Chun-Kai (CK) Wang
Chun-Kai (CK) Wang Co-Founder & CEO, Kooapps
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
Keynote Case Study
12:15
PT
Featured Session
Keynote Case Study: How Duolingo Adapted & Scaled Creatives to Drive Enhanced Results

Join this Keynote Case Study where we'll be focusing on 3 main challenges Duolingo overcame with their creatives: Customizing content globally, balancing on brand creative and results, and scaling creative quickly and efficiently. James Kuczynski from Duolingo will detail how they worked with Alex Merutka's Craftsman+ team to initiate new processes, workflows, and creative tech to drive results.

James Kuczynski
James Kuczynski Creative Director Brand & Marketing, Duolingo
Alex Merutka
Alex Merutka CEO, CRAFTSMAN+
App Growth Expert Master Class
12:40
PT
Featured Session
Crash Course: From Starting a Company to Exiting

Multi-Exit Founder, Advisor & Expert Wilson Kriegel has an app resume King Midas would be jealous of! Wilson will give you a crash course in what he's learned along the way from early stage raising capital, to how to pick your founding team and opportunity that gives you a likely win, and of course how to consider if and when to exit. This is one of the can't miss sessions of the year!

Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert
1:00
PT
NETWORKING
Post-Event Networking

Presenting Sponsor

Contributing Sponsor

Initiatives for Change

Marketing & Development Partners

App Growth Summit Testimonials

Alexa Sundberg - Gunderson Direct

"Great energy in the SF APP Growth Summit - there was literally a roar of the exchange of ideas and strategies - a lot of lively conversation. Everyone with the goal of testing, exchanging ideas and growing. Also, thank you for the diversity in speakers."

Alexa Sundberg, Gunderson Direct
Isabella Hawker

"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"

Isabella Hawker, Penske Media Corporation