AGS Seattle 2021 marked our return to the Pacific Northwest, albeit virtually this time around. This invite-only, limited-vendor event was designed to showcase the great mobile app growth experts who are accomplishing big things in mobile apps!
This event’s agenda featured a unique User-Journey format. From business and marketing strategies, to following the User down-funnel, and finally ending up with long-term User retention and LTV maximization…and a crash course in building a company to an eventual exit. AGS Seattle 2021 had it all!
James KuczynskiCreative Director Brand & MarketingDuolingo
Jean CollingsDirector, Lifecycle MarketingRingCentral
Leo GielChief Revenue OfficerYouAppi
Wilson Kriegel App Business ExpertAdvisor, Coach & Multi-Exit Chief OfficerApp Business Expert
John Lopus AppsFlyerSenior Solutions ArchitectAppsFlyer
Alex Merutka CRAFTSMAN+CEO & FounderCRAFTSMAN+
Jeff PerkinsCMO and Head of ProductParkMobile
Faith Price DoubleDown InteractiveDirector of Growth MarketingDoubleDown Interactive
Shimone SamuelMobile Product ManagerBest Buy
Solène Schwartz Mammoth MediaCo-Founder & Chief Operating OfficerMammoth Media
Benoit VialleChief Growth OfficerVivino
Chun-Kai (CK) WangCo-Founder & CEOKooapps
All Times PDT
Our Virtual Doors Are Open for Networking!
Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!
Let's get the App Growth Summit Seattle event started!
We'll quickly welcome you to the platform and get right into the packed agenda of 100% original and highly-curated content! This event will feature a linear user-journey format. We'll start with business and marketing strategies, then you'll follow the User down the funnel into finally ending up with long-term User retention and LTV maximization. Short, to-the-point, but highly detailed sessions will give you all you need to recognize the User Journey from starting up to retaining loyal users.
Managing Director, App Growth Summit
How Not to Suck at Marketing
Today, the pressure on marketing is greater than ever, and marketing leaders are more at risk than ever before. For a marketer to be successful today, you have to cut through the noise and focus on doing fewer things that deliver big results. In this session, Jeff Perkins, CMO of ParkMobile, will talk about how to survive and thrive in this ever-changing digital age.
CMO and Head of Product, ParkMobile
A Marathon, Not A Sprint: Insights of the First Month Post-ATT Release
Join John Lopus, AppsFlyer's Solutions Architect, as he shares valuable and interesting insights from the first month of ATT adoption, both regionally and globally!
John Lopus AppsFlyer
Senior Solutions Architect, AppsFlyer
Paid Acquisition Channels Which Always Win
The strategy for success with Paid User Acquisition Channels is more nebulous and unsure than any other recent time in mobile marketing. With emerging channels and ad units, ATT, and the uncertainty of automation's effectiveness moving forward...everything is up in the air. Our experts will discuss approaches they have seen, and are taking, to mitigate risk, maximize opportunity, and navigate their paid UA budgets through some choppy waters.
Solène Schwartz Mammoth Media
Co-Founder & Chief Operating Officer, Mammoth Media
Faith Price DoubleDown Interactive
Director of Growth Marketing, DoubleDown Interactive
In this in-depth session, our experts Benoit Vialle, Chief Growth Officer for Vivino, and Alexei Chemenda, CRO & Managing Director, USA for Adikteev, will show you how Vivino personalizes their offers and ads to unleash retargeting’s full potential. We’ll learn how Vivino has scaled up their business with a holistic marketing approach and the importance of telling your story to users. They’ll also dive in to some predictive analytics and see how Vivino uses them to drive marketing decisions. It’s a super-packed and quick-paced discussion, so buckle up and grab your pen and paper for some furious note taking!
Chief Growth Officer, Vivino
CRO & Managing Director, USA, Adikteev
Keeping Users Interested with a People-Centric Approach
Post-Install Optimization and User Retention can help to make up for some of the efficiency losses which might occur in an ATT-laden world. By keeping user interest high and user experience optimal, you'll be able to increase your LTV, monetization numbers, and also your organic rankings as well because you'll have less churn and more positive reviews, as well as an evangelized user base voluntarily telling others about how much they love your app and their experience using it. This is the holy grail of app growth, and our expert panelists will close out the show with some best practices and advice!
Mobile Product Manager, Best Buy
Sr Integrated Marketing Manager, T-Mobile Tuesdays
Director, Lifecycle Marketing, RingCentral
Wander Vision: How Amadeus is Leading the Comeback for Travel Apps
Wanderlust and yearn to travel far from home is back after a one-year hiatus due to the pandemic. what are travel apps are doing to innovate and re-engage users now as we see travel making a comeback?
VP, Retail Customer & Traveler Solutions, Amadeus
Chief Revenue Officer, YouAppi
Maximize Your Revenue Strategies
Keeping with the uncertain trends of today, Ad-Based Monetization is also scheduled to take a bit of a hit. Whether your app is part of a large portfolio in a massive publisher, or a small scrapy indie, there are similarities and differences which our panel of experts will discuss.
Sr Product Manager, Advertising, Activision Blizzard
Chun-Kai (CK) Wang
Co-Founder & CEO, Kooapps
Keynote Case Study
Keynote Case Study: How Duolingo Adapted & Scaled Creatives to Drive Enhanced Results
Join this Keynote Case Study where we'll be focusing on 3 main challenges Duolingo overcame with their creatives: Customizing content globally, balancing on brand creative and results, and scaling creative quickly and efficiently. James Kuczynski from Duolingo will detail how they worked with Alex Merutka's Craftsman+ team to initiate new processes, workflows, and creative tech to drive results.
Creative Director Brand & Marketing, Duolingo
Alex Merutka CRAFTSMAN+
CEO & Founder, CRAFTSMAN+
App Growth Expert Master Class
Crash Course: From Starting a Company to Exiting
Multi-Exit Founder, Advisor & Expert Wilson Kriegel has an app resume King Midas would be jealous of! Wilson will give you a crash course in what he's learned along the way from early stage raising capital, to how to pick your founding team and opportunity that gives you a likely win, and of course how to consider if and when to exit. This is one of the can't miss sessions of the year!
Wilson Kriegel App Business Expert
Advisor, Coach & Multi-Exit Chief Officer, App Business Expert
All Times PDT
Initiatives for Change
Marketing & Development Partners
App Growth Summit Testimonials
"AGS really made it! People were connected and talked about their ideas/experience and ways of marketing on the edge! It was really good to attend! "
"App Growth Summit was a fantastic event with a focused agenda and great networking opportunities. The smaller nature made it feel much more personal and really delivered value for the day."
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