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App Growth Mini-Summit: Programmatic NYC

in partnership with MoPub
February 21, 2019 Twitter NY • 249 W 17th St, New York, NY 10011
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Overview Speakers Agenda Sponsors

EVENT SOLD OUT! Thank You All!

App Growth Mini-Summit: Programmatic NYC symposium was a special invite-only evening event which focused on helping experienced Programmatic Advertisers, Publishers, and Brand Marketers optimize their 2019 Programmatic strategies. Attendance was limited to only 50 top mobile app & brand marketers at the MoPub/Twitter NY offices in Chelsea!

In this event, our experts discussed:

  • Programmatic Best Practices,
  • How to Enhance Your Programmatic Strategies,
  • Optimize Your Campaigns with Better Measurement & Testing Strategies,
  • 3 Advertiser-to-Advertiser Roundtables led by non-vendor Programmatic experts so our exclusive audience could experience peer-to-peer idea sharing!
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This event was SOLD OUT, but if you would like to attend a future App Growth Summit event (no vendors, please):
Request An Invite

Featured Speakers

Julia Nizinski
Julia Nizinski Digital Media Director HEINEKEN
The HEINEKEN Company
Mike Brooks
Michael Brooks SVP of Revenue WeatherBug
WeatherBug
Caitlin McGovern
Caitlin McGovern Head of Programmatic North America MoPub
MoPub
Junior Reyes
Junior Reyes Head of Programmatic Marketing NectarSleep
Nectar Sleep
Alex Tarrand
Alex Tarrand Vice President of Growth & Marketing Jump Ramp
Jump Ramp
Drew Fung
Drew Fung LetGo User Acquisition Manager Letgo
Letgo
David Landau
David Landau Director, Acquisition Marketing Betterment
Betterment
Rick Welch
Rick Welch Head of Programmatic Advertising Flipboard
Flipboard
View All Speakers

Speakers

Julia Nizinski
Julia Nizinski Digital Media Director HEINEKEN
The HEINEKEN Company
Caitlin McGovern
Caitlin McGovern Head of Programmatic North America MoPub
MoPub
Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program MoPub
MoPub
Mike Brooks
Michael Brooks SVP of Revenue WeatherBug
WeatherBug
Kim Carlson
Kim Carlson VP Sales Aarki
Aarki
Drew Fung
Drew Fung LetGo User Acquisition Manager Letgo
Letgo
David Landau
David Landau Director, Acquisition Marketing Betterment
Betterment
Amir Maor
Amir Maor CEO Appreciate
Appreciate DSP
Joli Barretta
Joli Barretta Head of Product Content Strategy Adjust
Adjust
Franklin Ramirez
Franklin E. Ramirez Strategic Partnership Relationship Manager MoPub
MoPub
Junior Reyes
Junior Reyes Head of Programmatic Marketing NectarSleep
Nectar Sleep
Alex Tarrand
Alex Tarrand Vice President of Growth & Marketing Jump Ramp
Jump Ramp
Rick Welch
Rick Welch Head of Programmatic Advertising Flipboard
Flipboard
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing Jampp
Jampp

Content

Programmatic NYC
4:00
Check In & Network!
Arrival & Food!

Check-In, Mingle with Other Attendees, and nibble on some great food and drink graciously provided by MoPub!

5:00
Presentation
Programmatic Best Practices: Optimizing Your Mobile Strategy

Optimizing your programmatic strategy as a savvy mobile marketer means understanding all sides of the ecosystem. This session will provide insights into how in-app header bidding will impact marketers, what to look for when it comes to transparency, and how to protect yourself from ad fraud.

Caitlin McGovern
Caitlin McGovern Head of Programmatic North America, MoPub
5:15
Panel
Succeeding with Programmatic
Enhancing Your Programmatic Strategies

Designed for the experienced Programmatic Advertiser, our panel of Programmatic experts will discuss some of the most important tweaks to strategy and process to improve their (and your) Programmatic success. Some topics discussed will include working with multiple DSPs, evaluating Programmatic Partners, distribution of budget, and trends for 2019.

Michael Borgmann
Michael Borgmann Strategic Partnerships Lead, MoPub Marketer Program, MoPub
Mike Brooks
Michael Brooks SVP of Revenue, WeatherBug
Kim Carlson
Kim Carlson VP Sales, Aarki
Julia Nizinski
Julia Nizinski Digital Media Director, HEINEKEN
Alex Tarrand
Alex Tarrand Vice President of Growth & Marketing, Jump Ramp
5:45
Panel
Optimizing Your Campaigns With Measurement & Testing Strategies

Every Programmatic overall strategy and specific campaign needs to be constantly tested, challenged, analyzed and optimized. In this panel, we’ll discuss measuring results, identifying and snuffing out fraudulent activity, and A/B testing strategies all designed to build off the previous panel and help you achieve even more success.

Joli Barretta
Joli Barretta Head of Product Content Strategy, Adjust
Amir Maor
Amir Maor CEO, Appreciate
Franklin Ramirez
Franklin E. Ramirez Strategic Partnership Relationship Manager, MoPub
Junior Reyes
Junior Reyes Head of Programmatic Marketing, NectarSleep
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing, Jampp
6:15
Roundtable Discussions
Advertiser-to-Advertiser Roundtables

Two 20-minute advertiser-to-advertiser roundtable sessions for attendees to discuss some ideas not heard in previous sessions, and learn from what their fellow advertisers are doing in Mobile Programmatic. 3 different topics to choose from, each led by a non-vendor industry expert Advertiser for that topic!

• Programmatic Creatives
With Programmatic taking much of the work off marketers’ plates, and assisting to optimize much of the process, Creatives remain extremely important to conversions and your Programmatic Success. Programmatic, AI and Machine Learning can help you reach the right people, but Creatives and Copy will help you reach the human on the other end who’s going to make the click and install decision. Join the discussion with other Advertisers and share what’s working for you, and hear what’s working for others!
Moderated by Drew Fung, User Acquisition Manager at Letgo

• Quality Control in Programmatic Advertising
Programmatic can help you achieve massive reach, targeted reach, and also a wide range of users. Sit down at this table to learn how to control and optimize your Programmatic initiatives and learn how to maintain quality control over your campaigns. Join the discussion on how to protect your Brand, should you take your Programmatic solutions in-house, and much more like identifying cost-efficient supply paths, inventory quality and other strategies to share!
Moderated by David Landau, Director of User Acquisition at Betterment

• Monetizing with Programmatic
Programmatic isn't just for acquiring new users. Apps can discuss ways they're monetizing affectively with Programmatic, and share tips & tricks with each other! Share and learn strategies on how to monetize your app by taking advantage of the power of Programmatic!
Moderated by Rick Welch, Head of Programmatic Advertising at Flipboard

Drew Fung
Drew Fung LetGo User Acquisition Manager, Letgo
David Landau
David Landau Director, Acquisition Marketing, Betterment
Rick Welch
Rick Welch Head of Programmatic Advertising, Flipboard
7:00
Happy Hour Drinks & Networking

Network with other attendees, and enjoy an exquisite Open Bar & Light Fare, graciously provided by MoPub!

Programmatic NYC

Sponsors

Presenting Sponsor

Gold Sponsors

Request an Invite

In order to maintain the highest level of event quality, all App Growth Summit Expert Symposiums have an invite-only and limited-vendor format. If you would like to attend App Growth Mini-Summit: Programmatic NYC, please Request an Invite and we’ll get right back to you! (Due to limited capacity, no vendors, agencies or consultants can be accepted for this event.)

Request an Invite

App Growth Summit Testimonials

Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches App Growth Summit considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, Craftsman+
Jason Kahn

"AGS was a a great experience. Loved hearing from the many industry experts who provided unique insight into the complicated world of mobile UA, monetization, and product development."

Jason Kahn, Thrive Market