App Growth Masterminds London 2022

Limited to only 30 App Growth Experts!
In Partnership with mParticle
26 May 2022 10:00 • Techspace Shoreditch • 25 Luke St, London, UK
Overview Agenda Sponsors

App Growth Masterminds London was not like our regular App Growth Summits. This new, more intimate format has been very popular, because it’s one part idea-exchange, one part brainstorming, and all-around fun! All while creating connections in a new, fresh, and positive environment conducive to ideation, networking, and knowledge sharing.

Limited to 45 Experts
Fully-Immersive Format
Open & Honest Closed-Door Discussions

App Growth Masterminds London was invite-only, and limited only to leaders in the Mobile App Growth industry who were actively looking to improve their app success and the industry as a whole by sharing real off-the-record information and strategies together.

Network & Connect with Fellow Experts
Learn What’s Working (& What’s Not) with Others
Personalized Brainstorming & Ideation





Pre-Event Networking Tea & Coffee

Arrive into our retreat-for-the-day space, grab some tea or coffee, and start meeting the other app growth experts who you'll be spending the day, exchanging ideas and strategies with! Don't forget to power up with some coffee and networking!

Welcome Message

We'll kick-off the event, explain how the AGS Masterminds work, and set everyone up for a day designed to ideation, strategy discussions, and building bonds with your fellow app growth experts. Everyone will introduce themselves to the group, and we'll get things started!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Tackling Data Chaos!
How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like M&S, Klarna and Discovery solve data chaos.

Richard Pickett
Richard Pickett mParticle Solutions Engineer, mParticle
Topic-Based Roundtables
Topic-Based Roundtables

Here are our first Roundtable discussions of the day! In this round of discussions, each Roundtable is led by an expert on that topic. Pick the topic which works best for your interests and get in there! Halfway through, you'll have the opportunity to continue discussing your initially-chosen topic, or, move to one of the others.

Roundtable Topics Included:

  • Alternative Growth Strategies
  • Lifecycle Marketing Optimisation
  • Post-IDFA UA Strategies
Hannah Parvaz
Hannah Parvaz Uptime Head of Marketing, Uptime
Carolina Neves
Carolina Neves Headspace International Lifecycle Marketing Manager, Headspace
Anika Maini
Anika Maini M&C Saatchi Performance Director, Planning & Buying, formerly M&C Saatchi Performance
Fully-Catered Lunch!

Taking a break for food, we'll offer a tasty catered lunch, refill the coffee, and do a little more networking at the halfway point of our Masterminds.

Discussion Panel
Optimising Your App Growth Strategy

In the second structured content session of the day, we’ll explore how to optimise your App Growth Strategy, so you understand how to best realise ROI on your growth efforts throughout the funnel. We’ll explore acquisition and engagement strategies, and when to re-connect with users at key moments to optimize your growth efforts.

Ting-Yi Wang
Ting-Yi Wang Google Gaming Growth Manager, Google
Natalie Cook
Natalie Cook GameHouse UA Manager, GameHouse
Alexander Ruban
Alexander Ruban Product Madness User Acquisition Lead, Product Madness
Matteo Berzoini
Matteo Berzoini Scalable Capital Head of Performance Marketing, Scalable Capital
App Growth Challenge

To prep the Mastermind Roundtables for the final session, we'll split everyone up into groups. Each group will become a team, where you'll have to work together to win the App Growth Challenge trivia game! This game will help you break the ice with your team, and help you bond so you can brainstorm better in the following Masterminds session.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Mastermind Roundtable Sessions
Deep Dive Mastermind Discussions

The whole day has been designed to prep your mind, energy, camaraderie and focus towards this 90-minute session. Here's where the rubber meets the road. All phones will be turned OFF for this session, but note pads will be provided for inspiration-capture. Our experts in attendance will be able to share information freely and privately with each other!

Private Dinner!

All that discussion and networking has probably made you hungry! So let's sit down to a private VIP dinner with your fellow app growth experts, and cap the day off with some fine dining and exchange contact information as you like to stay connected with some new friends, and established colleagues alike. This is our thanks to you for spending the day with us, and enjoying this unique interactive event format!


Title Sponsor

Supporting Sponsors

App Growth Summit Testimonials

Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games
Lior Barak

"As always App Growth Summit pulling something off no one else in the industry can do, and they manage to keep it entertaining, and above all relevant to the industry!"

Lior Barak, Tale About Data