We stopped by the wonderful city of Paris for an intimate, closed-door gathering of the people shaping what comes next in app growth in a quick, engaging, and immersive format.
Attendees had candid discussion, off-the-record insights, and a closer look at the full-funnel trends and strategies set to define the future of the industry. Plus, everyone who attended had a great time connecting alongside fellow leaders in the space and exchanging valuable ideas they simply won’t hear at other industry gatherings.
The doors are open! Let the networking at App Growth Mastermind Paris begin! Welcome snacks, coffee & beverage services, and some light bites will be waiting for you as we get ready to kick-off a great evening of custom-curated content and connections!
Let's get started! We will address each stage of the funnel in quick-hit sections. From Acquisition to Compliance to to User Journey and Community. App Growth Mastermind Paris is designed to give you quick hit up-to-date information since we were last in Paris!
Creative performance requires a constant pipeline of new ideas, testing, and iteration. This session explores how you can scale creative production, test hundreds of assets, analyze what works, and adapt winning concepts across audiences, markets, and platforms. Hear how AI is accelerating production and analysis, where human creativity still wins, and how smarter testing helps teams find new winners and fight creative fatigue.
From generating creative and managing campaigns to analyzing performance and improving team efficiency, AI is rapidly changing the mechanics of UA. This panel explores what is genuinely working, what teams are automating, what they are building themselves, and where AI can help growth teams accomplish more without simply adding people or budget.
Consent experiences can be more than a compliance requirement: they can become a growth channel. Using TUI France as a concrete example, this session will show how web privacy touchpoints can drive organic user acquisition, while in-app consent screens can promote new features and drive adoption. It will explore how immersive consent UX can create value across the user journey.
Most teams optimize a single screen. Meanwhile, most trials start on install day, about half of paid conversions land on day zero, and the top reason people cancel isn't price, it's that they weren't using the app enough. Conversion isn't a moment, it's an opportunity to seize at every step of the user journey: web2app funnels, personalized onboarding, upsell nudges, and retention campaigns. Learn how category-leading apps drive revenue by optimizing every touchpoint, from first click to renewal.
Community can dramatically improve retention when it is designed with intention. This session explores how to build an engaged user community inside an app, what types of interactions create the strongest engagement loops, and how to measure whether community efforts are truly impacting retention and long-term value.
Now that we've covered the updates in full-funnel marketing, and delivered some great insights you can start implementing right away...let's network, continue the discussions, and meet the other expert practitioners in the audience to share notes and some good times!
"The eye of the storm of thought leaders thinking about the future of mobile - a super meeting of leaders!"
David Shackleton, OpenBack
"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"
Alan Kawesa, OneFootball
