App Growth Summit APAC 2020

November 18, 2020 10am SG & China • 1pm AEDT • (6pm PST on 17 Nov) • AGS Virtual Event Platform
Overview Speakers Agenda

MARKETING • PRODUCT • DATA

Capping off our third year in APAC, App Growth Summit APAC 2020 will take place on 18 November 2020! Expert presenters and panelists from all around the greater APAC region will share secrets from their mobile app growth strategies during in-depth sessions.

23 Hand-Picked Expert Speakers
Invite-Only Attendance
12 Insightful Sessions

Our invite-only crowd of experts will be treated to innovative content designed to help them acquire more high-quality users, retain users for longer periods of time, and some fresh and new ideas to help accelerate their growth strategies for 2020 and beyond.


COMPANIES ATTENDING INCLUDE:

App Growth Summit APAC 2020 - Attending Companies

Speakers

Kelly Umberfield
Kelly Umberfield Partnerships - SEA TikTok
TikTok
Zhi Wei Neo
Zhi Wei Neo Regional Performance Marketing Manager Tinder
Tinder
Michelle Darmawan
Michelle Darmawan Senior Subscription Manager, APAC Spotify
Spotify
Daniel Rowlands
Daniel Rowlands Publisher Partner Facebook
facebook
Devin Nambiar
Devin Nambiar Sr Director & Head of Product Mgmt, APAC Electronic Arts (EA)
Electronic Arts (EA)
Alex Ngiam
Alex Ngiam Brand (Paid Media), APAC Uber
Uber
Bibaswan Banerjee
Bibaswan Banerjee Director, CRM Klook
Klook
Shawn Bonham
Shawn Bonham President, Asia Pacific Adjust
Adjust
Lorena Casillas
Lorena Casillas Growth Marketer Canva
Canva
Rachel Brown
Rachel Brown Sr customer Marketing Manager Iterable
Iterable
Michael Grierson
Michael Grierson NRTR App Growth Consultant NRTR (formerly Skyscanner)
NRTR
Michel Hamilton
Michel Hamilton Chief Strategy, Transformation & Digital Officer Maybank
Maybank
Ryosuke Izumi
Ryosuke Izumi Country Manager Japan YouAppi
YouAppi
Anna Ji Head of Product Clipchamp
clipchamp
Eiso Kawamoto Jr
Eiso Kawamoto Jr Head of Product, Monetization & UA Metamoki
Metamoki
Angela Li
Angela Li Growth Marketing Zynga
Zynga
Deepika Rudra Murthy
Deepika Rudra Murthy Lead Product Manager Gojek
Gabrielle Neveu
Gabrielle Neveu Digital Marketing & Growth Manager YoRipe
YoRipe
Frank (Yu Hang) Ng
Frank (Yu Hang) Ng RB Regional Performance Marketing Manager RB
RB - Reckitt Benckiser
Carmen Oprea
Carmen Oprea VP, Growth HappyFresh
HappyFresh
Warren Woodward 2020
Warren Woodward Upptic Co-Founder & CGO Upptic
Upptic
Isabella Yamin
Isabella Yamin Product Manager Rakuten Viki
Rakuten Viki
Junde Yu
Junde Yu VP Sales & Support, GM Gaming App Annie
App Annie

Agenda

All Times SGT/China (GMT+8)
9:00
SGT
PRE-EVENT NETWORKING
Virtual Doors Open for Networking!

Log in, check out our custom-designed and fully interactive chat, and start networking directly with other attendees, in our pre-selected topic rooms, or learn more about our limited and high-quality Sponsors!

10:00
SGT
EVENT KICK-OFF
Event Kick-Off!

Get ready for the most unique Virtual Event experience you'll be a part of all year! We'll introduce how our Custom Networking Chat and Chat Channels will work...and get things started!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:05
SGT
KEYNOTE PRESENTATION
Growing Registrations and Revenue in APAC

APAC is an established, mobile-first region that has seen rapid growth in the app install market in recent years. In this presentation, we will discuss how to leverage audience metrics, paid media, and brand partnerships in the region.

Zhi Wei Neo
Zhi Wei Neo Regional Performance Marketing Manager, Tinder
10:20
SGT
FEATURED PRESENTATION
Bidding - The New Era in Monetization

The mobile app ecosystem for publishers is undergoing a very significant transformation in the way inventory is mediated. Bidding is rapidly becoming the primary way that publishers and developers mediate their inventory to drive incremental revenue while gaining operational efficiencies that come with real time bidding. During this session, you'll hear from Facebook Audience Network on the how bidding works, the benefits it provides, and how to get started on the journey.

Daniel Rowlands
Daniel Rowlands Publisher Partner, Facebook
10:35
SGT
EXPERT FIRESIDE CHAT
When Demand Slows, Lifecycle Wins
How Klook Nurtured LTV & Retained Loyal Travelers

As travel came to a grinding halt, Klook (an app-based, global travel marketplace) doubled-down on their post-acquisition marketing strategy to nurture and retain their existing audience. Join Bibaswan Banerjee, Director of CRM at Klook to learn how their omni-channel lifecycle strategy nurtured LTV in spite of halted demand.

Bibaswan Banerjee
Bibaswan Banerjee Director, CRM, Klook
Rachel Brown
Rachel Brown Sr customer Marketing Manager, Iterable
10:50
SGT
DISCUSSION PANEL
Growth Drivers
Full-Funnel App Growth Strategies

With IDFA deprecation, and increasingly stronger privacy laws to protect consumer identities, Brand and Product strength will be the biggest and most efficient drivers of growth moving forward in the near future. Our Brand and Product experts will discuss how both are near IDFA-proof, and can ignite growth!

Devin Nambiar
Devin Nambiar Sr Director & Head of Product Mgmt, APAC, Electronic Arts (EA)
Frank (Yu Hang) Ng
Frank (Yu Hang) Ng RB Regional Performance Marketing Manager, RB
Alex Ngiam
Alex Ngiam Brand (Paid Media), APAC, Uber
Carmen Oprea
Carmen Oprea VP, Growth, HappyFresh
11:15
SGT
EXPERT FIRESIDE CHAT
Digital Transformation 2.0: The Future of Mobile Banking

Banks in Southeast Asia are reporting an unprecedented surge in digital services and an increase in the registration of digital banking accounts recently. Hear from Michel Hamilton, Chief of Strategy, Transformation and Digital Officer at Maybank Indonesia, how they are navigating through this digital shift, bringing traditional banking services to the unbanked population.

Shawn Bonham
Shawn Bonham President, Asia Pacific, Adjust
Michel Hamilton
Michel Hamilton Chief Strategy, Transformation & Digital Officer, Maybank
11:30
SGT
PRESENTATION
How Mobile App Growth Strategies Have Changed Forever

This year could be easily summed up as “chaotic,” and probably a few other adjectives as well. To get this far we have had to learn how to steer around obstacles and at times “navigate chaos” to develop new best practices on the fly. Junde Yu, VP of Sales and Global Support at App Annie, will share what they’ve seen from companies successfully navigating mobile and how to best adapt for 2021 and beyond.

Junde Yu
Junde Yu VP Sales & Support, GM Gaming, App Annie
11:45
SGT
HALF TIME - NETWORKING BREAK - POTTY BREAK
Mid-Event Stretch!
...or Potty Break, Food Delivery Order Break, etc...

OK, here's our mid-event stretch! Literally! Louis will be back for a few to limber you up after a couple hours of amazing content and engaging chatting/networking/idea exchanges on our custom-built and super fun virtual event platform!

Take this time to join us in a stretch, and/or hit the food delivery apps or take a potty break! These 10 minutes are your re-charge time!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
11:50
SGT
PRESENTATION
How We Got Featured in the App Store

Singapore's fast growing Cooking & Grocery App YoRipe was featured on the App Store on both "Valentine’s Day" and "Made in Singapore 🇸🇬 " editorial sections. “We thought it was a spam, and deleted Apple editorial team’s first email.” Tune in to hear the journey and learn more on how to increase your chances to get featured as well!

Gabrielle Neveu
Gabrielle Neveu Digital Marketing & Growth Manager, YoRipe
12:00
SGT
DISCUSSION PANEL
UA & Retargeting Strategies
What Will Work in 2021

With over 80% market share in Asia, Android users and apps will not have to worry about Apple’s IDFA deprecation. For the APAC region, IDFA is less of a concern, but how are UA and Retargeting strategies shifting still because of iOS 14’s major change to IDFA opt-ins? We will discuss what UA and Retargeting Companies, and Agencies, are doing, and what they see from their clients, on how Apple’s shift for Western market share dominance affects Eastern acquisition strategies.

Angela Li
Angela Li Growth Marketing, Zynga
Eiso Kawamoto Jr
Eiso Kawamoto Jr Head of Product, Monetization & UA, Metamoki
Ryosuke Izumi
Ryosuke Izumi Country Manager Japan, YouAppi
Warren Woodward 2020
Warren Woodward Upptic Co-Founder & CGO, Upptic
12:25
SGT
PRESENTATION
Getting your ASA strategy prepared for 2021

IDFA deprecation is a reality. How we prepare today will help us to have a successful ASA strategy in the future. In this presentation we will go through actionable insights to help to have a smooth transition during uncertain times.

Lorena Casillas
Lorena Casillas Growth Marketer, Canva
12:35
SGT
FIRESIDE CHAT
Expert Tips for Succeeding on TikTok

TikTok is the hottest channel right now for apps to dive into and acquire users. Whether it’s through KOL (key opinion leaders) partnerships, or buying directly on the TikTok Ad Platform, Apps are turning to TikTik for success! However, TikTok success does not look like other channels. TikTok’s Kelly Umberfield will walk us through some expert tips and best practices to help you succeed on your next TikTok initiative!

Also tune in to see a very TikTok style ending!

Kelly Umberfield
Kelly Umberfield Partnerships - SEA, TikTok
12:50
SGT
PRESENTATION
5 ASO Quick Wins You Can Do Today

In this mini-masterclass Michael Grierson of NRTR (formally Skyscanner) will take you through 5 ASO quick wins that you can do today to instantly give your app a boost on Google Play and Apple App Store.

Michael Grierson
Michael Grierson NRTR App Growth Consultant, NRTR (formerly Skyscanner)
13:05
SGT
DISCUSSION PANEL
Subscription Apps - 360° Strategy Optimization

Subscription-based Monetization is a viable option for many mobile apps, especially in the impending looming shadow of IDFA Deprecation stretching over the horizon. Learn from our 4 amazing App Growth Experts on how to optimize your strategies for subscription users, onboarding strategies, subscription pricing models, and which KPI’s you should be analyzing for optimal LTV, revenue, and retention results!

Michelle Darmawan
Michelle Darmawan Senior Subscription Manager, APAC, Spotify
Anna Ji Head of Product, Clipchamp
Deepika Rudra Murthy
Deepika Rudra Murthy Lead Product Manager, Gojek
Isabella Yamin
Isabella Yamin Product Manager, Rakuten Viki
13:25
SGT
END OF SHOW!
Closing Remarks & Contest Winners!

Louis is back to close out the event, to thank all our amazing speakers, sponsors, and everyone who helped produce App Growth Summit APAC 2020!

13:30
SGT
NETWORKING
Post-Event Networking
Network via our Chat Channels and/or Video!

We will leave the Networking Chat & Threaded Topics open for another hour or so, post-show. If there's interest to do so, we can have video networking as well, for those who want to grab a beverage of your choosing for a virtual toast! The options to keep the conversation going are many!!

Sponsors

Partners

Marketing & Development Partners

App Growth Summit Testimonials

Stephen Lee

"App Growth Summit was a very informative event. A lot of relevant topics were covered and I met a lot of marketing professionals across different industries."

Stephen Lee, DECA Games
Sara San Antonio

"I think App Growth Summit was super awesome. I learned a lot of new strategies."

Sara San Antonio, Zillow