App Growth Summit Austin 2023

November 15, 2023 9:00am CST • Zilker Lodge, Austin, TX
Overview Speakers Agenda Sponsors

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EXPERT STRATEGIES • TEXAS BBQ • ENTERTAINMENT

We returned to Austin for the third time with App Growth Summit Austin 2023! It was a fantastic experience filled with top-notch content, industry-leading speakers, and the VIP treatment App Growth Summit Events are known for!

We dove deep into how to refine your 2023 app growth strategies while building our growth for 2024! We had the opportunity to connect with fellow app growth experts and learn from the best in the business all while having fun!

20 Expert Speakers & 10+ Custom-Curated Sessions
Networking with Top Brands & Apps
Delicious Texas BBQ & Open Bar After Party

The engaging discussions, interactive sessions, and invaluable networking opportunities with top industry experts we’re unforgettable. Our carefully curated sessions provided fresh insights and helped foster meaningful connections with like-minded professionals in the industry!


Yuni Cho
Yuni Cho TapBlaze Community Manager TapBlaze
TapBlaze
Amanda Lulewicz
Amanda Lulewicz Muus Collective Head of Marketing Muus Collective
Sasha Ojagh
Sasha Ojagh Shopify Mobile Growth Lead Shopify
Shopify
Alex Kozachenko
Alex Kozachenko CEO HyperBeard
HyperBeard 2023
Ludmilla Veloso
Ludie Veloso VP of Marketing Airbrush
Airbrush
Nic Barradas
Nic Barradas Hopper Product Lead Hopper
Casey Braunreuther
Casey Braunreuther Acorns Sr Product Marketing Manager ex-Acorns
ex-MyFitnessPal
Mike Brooks
Mike Brooks App Growth Expert Advisor & Fractional CMO App Growth Expert
App Growth Expert
Caroline Hubbard
Caroline Hubbard Flex Senior Product Manager Flex
Flex
David Jumper
David Jumper ARB Interactive CMO ARB Interactive
ARB Interactive
Reema Naser
Reema Naser RaiseRight Product Manager RaiseRight
RaiseRight
Nancy Roberts
Nancy Roberts App Growth Expert Business Advisor App Growth Expert
App Growth Expert
Ben Roodman
Ben Roodman CleverTap VP of Partnerships CleverTap
CleverTap
Sangita Sarkar
Sangita Sarkar Method Marketer Fractional CMO The Method Marketer
Method Marketer
Johnny Shami
Johnny Shami ClearPier SVP of Sales ClearPier
ClearPier
Dario Sheikh
Dario Sheikh Moloco Head of Agency Moloco
Moloco
Michele Webb
Michele Webb Bidease Head of Sales, Americas Bidease
Bidease
Jordon Weissman
Jordon Weissman Smadex Sales Director Smadex
Smadex
Lindsey Witmer Collins
Lindsey Witmer Collins WLCM App Studio Founder WLCM App Studio
WLCM
Ken Vermeille
Ken Vermeille CEO Vermillion Sky
Vermillion Sky

COMPANIES THAT ATTENDED INCLUDED:


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Featured Sessions

Full Agenda
9:00
NETWORKING
Networking Breakfast!

Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of AppTweak), and a hot catered breakfast (courtesy of mFilterIt) will be waiting for you as we get ready to kick-off a full day of custom-curated content in our campground setting!

10:00
OPENING REMARKS
Event Kick-Off!!!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:15
PRESENTATION
First Impressions Count:
Designing a Mobile Onboarding Experience That Delivers

In this talk, Ken Vermeille, founder of Vermillion Sky, will discuss the critical importance of mobile onboarding in driving user engagement and retention. Drawing on his extensive experience in app development, Ken will explore the common pitfalls of onboarding and offer practical tips for creating an effective onboarding experience that delivers value to users from the get-go. He will share case studies and real-world examples, including the infamous Rover onboarding experience, and discuss how games use clever tactics to hook users and drive conversions. Attendees will come away with a deep understanding of what it takes to create an engaging onboarding experience that sets their app up for success, and inspires users to keep coming back.

Ken Vermeille
Ken Vermeille CEO, Vermillion Sky
10:40
PRESENTATION
You’re Using Emojis Wrong!
Learn to Boost Engagement with Emojis

Love ‘em or hate ‘em, emojis are a proven way to boost engagement and a staple for marketers looking to draw attention to their messages and push notifications. So it may surprise you to learn that the most commonly used emojis do not correlate with the ones that actually drive engagement. In this session, we will provide a sneak peek into CleverTap’s upcoming Emoji Report – the most comprehensive data study on the topic, based on over 10B data points. We will dive into the do’s and dont's of the attention grabbing icons, and provide actionable insights and winning strategies on making emojis work for your business.

Ben Roodman
Ben Roodman CleverTap VP of Partnerships, CleverTap
11:05
PANEL DISCUSSION
Optimizing Your UA Efforts
Which Channels and Strategies Are Best for Long-Term App Growth?

In a world of seemingly endless acquisition channels, with an endless array of advice, we need to hear from the experts on what's actually working now. We'll analyze acquisition channels based on expert testimonials and advice. What strategies are working now for them and their clients? Where should you be looking to invest next year's budget, and how much? Learn all this and more!

Michele Webb
Michele Webb Bidease Head of Sales, Americas, Bidease
Jordon Weissman
Jordon Weissman Smadex Sales Director, Smadex
Sasha Ojagh
Sasha Ojagh Shopify Mobile Growth Lead, Shopify
Sangita Sarkar
Sangita Sarkar Method Marketer Fractional CMO, The Method Marketer
11:50
PANEL DISCUSSION
Building Collaborative Teams
How to Lead a Motivated Team During Today's Challenges

In this discussion, we'll talk about how being an effective leader can help your growth efforts. By hiring the best fit team members, to techniques to keep them motivated during today's challenges of WFH and the topsy turvy nature of today's world, to staying aligned and targeted on our growth numbers, these leaders will share anecdotes, tips and strategies to keep their departments and businesses growing!

Amanda Lulewicz
Amanda Lulewicz Muus Collective Head of Marketing, Muus Collective
Alex Kozachenko
Alex Kozachenko CEO, HyperBeard
Caroline Hubbard
Caroline Hubbard Flex Senior Product Manager, Flex
Johnny Shami
Johnny Shami ClearPier SVP of Sales, ClearPier
12:30
NETWORKING LUNCH
Central Texas Style BBQ Lunch!
Terry Black's BBQ

Let's take a big break for food at the half-way point of the day's content, courtesy of Adjust. We'll provide you with a central Texas BBQ Lunch from Terry Black's BBQ, along with other catered lunch options like Slow and Low BBQ Snacks! Do a little more networking at the halfway point, and get ready for the second half of the day!

Please note: vegans, vegetarians, and dietary restrictions will be respected and taken care of, so please contact us with specific requirements, so we can accommodate.

1:30
YOGA-INSPIRED STRETCH
A.G.Stretch!

With full bellies from the delicious lunch buffet, we're going to get ready to play the App Growth Challenge game and win some great prizes and have fun! Yoghini Jackie Ey is here to help energize everyone for the challenge!

1:40
GIVE-AWAY GAME!
App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Julia C Niedzwiecka
Julia Niedzwiecka App Growth Summit Senior Marketing Manager, App Growth Summit
Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
2:00
PANEL DISCUSSION
Creating a Sticky Product
How to Keep Your Users in Love with Your Product

Many times product takes a back seat to marketing when it comes to growth initiatives. However, the install is where the user journey truly starts, not finishes. What ways can you make sure your app is intuitive, user-friendly, and build for the long term success of the company?

Casey Braunreuther
Casey Braunreuther Acorns Sr Product Marketing Manager, ex-Acorns
ex-MyFitnessPal
Reema Naser
Reema Naser RaiseRight Product Manager, RaiseRight
Lindsey Witmer Collins
Lindsey Witmer Collins WLCM App Studio Founder, WLCM App Studio
2:45
PRESENTATION
Pivotal Organic Strategies for Continued User Growth of Good Pizza, Great Pizza

In the world of mobile apps, especially for indie studios with limited budgets, user acquisition can be a formidable challenge without substantial investments in paid methods. Today, we focus on the power of organic acquisition to enhance accessibility, discussing the successful tactics employed by TAPBLAZE, from creating memorable in-app experiences to multilingual localization, strategic feature placements, and sustaining momentum. These organic strategies stand as robust countermeasures for evolving privacy policies and the growing significance of app profitability.

Yuni Cho
Yuni Cho TapBlaze Community Manager, TapBlaze
3:00
NETWORKING BREAK
Networking Break!

Taking another networking break will allow you to power up on some snacks, empañadas courtesy of Jampp (should we call them "Jamppañadas??"), and get in some more networking ahead of our final block of custom content!

3:20
YOGA-INSPIRED STRETCH
A.G.Stretch!

As we re-focus for some more amazing content, we'll have our very own yoghini Jackie Ey return to lead you in a reinvigorating stretch so you can get ready to focus on the next session!

3:25
PANEL DISCUSSION
KPI's vs Vanity Metrics
Are You Focusing on the Right Numbers?

How do you know you're looking at the right metrics for growth analysis? What's the difference between a true Key Performance Indicator vs a false indication of success? What numbers are the real EKG of your growth health vs which ones just help you look good temporarily but don't actually mean anything significant? This discussion will break down what you should, and shouldn't, be looking at when determining your app growth progress.

Mike Brooks
Mike Brooks App Growth Expert Advisor & Fractional CMO, App Growth Expert
David Jumper
David Jumper ARB Interactive CMO, ARB Interactive
Dario Sheikh
Dario Sheikh Moloco Head of Agency, Moloco
4:10
FIRESIDE CHAT
Decoding Delight:
A Data-Driven Journey through Travel Fintech

Explore the intersection of data, conversion tactics, and consumer psychology in the Fintech Travel industry, uncovering the path to crafting unforgettable customer experiences that drive bottom-line impact.

Nic Barradas
Nic Barradas Hopper Product Lead, Hopper
Nancy Roberts
Nancy Roberts App Growth Expert Business Advisor, App Growth Expert
4:40
PRESENTATION
The 4 T's of Influencer Marketing

This presentation from Airbrush app's VP of Marketing delivers her framework-based approach to ensure efficiency and exceptional outcomes for your influencer marketing campaigns. Together, we will explore actual use cases and scenarios where you can see the framework in action.

Ludmilla Veloso
Ludie Veloso VP of Marketing, Airbrush
5:00
NETWORKING AFTER PARTY!
AGS After Party!
Live Music, Open Bar...and S'mores!!

Immediately following App Growth Summit is our on-site After Party, courtesy of Vibe, ClearPier, and YouAppi! Enjoy 2 local Austin musical acts and network for the final time today with your fellow attendees with an open bar reception! Have a libation (or three) on us, enjoy some s'mores by the campfire, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day! Headlining the After Party will be the amazing duo of Jennifer Foster & Robert Parker Jr. Opening up the After Party will be Sidney Scott!

Sponsors

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Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Andre Kempe

"App Growth Summit is certainly one of the best events in the industry when it comes to knowledge transfer & meeting new people. What I also liked very much was the limited amount of sponsors."

André Kempe, Admiral Media
Anthony Francis

"It was an AWESOME opportunity to learn & connect with some of the brightest minds in the mobile app industry. Hearing strategies from some of the most successful mobile app companies in the industry was extremely informative and will help inform my future strategies!"

Anthony Francis, Moloco