Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

It’s been a seismic year for the app economy. In the US, a landmark ruling forced Apple to allow external payments without fees. But things are more tricky in Europe. With complex tiered structures and renewed scare tactics, it's clear Web2App is becoming a non-negotiable growth lever for all apps. So how do you win on the web? Join this talk to find out:

• The moments that matter: A data-backed framework for acquiring, converting and retaining subscribers, based on real conversion data from top apps.
• Do the numbers work for you? See if the economics of external payments make it worth testing with our interactive calculator.
• How to go from zero to live in hours: See how teams are launching web monetization quickly and iterating fast.

ASO and UA are often treated as separate disciplines, each with its own goals, data, and creative direction. But users don’t experience your app in silos. This session explores how aligning UA creatives and ASO assets can improve performance across the entire funnel. Learn how to build shared messaging frameworks, translate top-performing themes across channels, and create a more cohesive and effective growth strategy.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Stream (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:

How do leading teams align tools, data, and messaging across channels to drive adoption? This peer-led discussion (moderated by Anuvind Kanwal, Sr Program Manager - Marketing Technology at Miro) dives into real-world challenges and solutions around optimizing your marketing tech stack. Come ready to share your stack wins (and lessons), and leave with practical strategies to enhance your cross-channel effectiveness.

This panel brings together experts across UA, RT, social/influencer, and non-traditional channels to share how their verticals are evolving to balance cost with competitive ROI. You’ll walk away with:

• Concrete frameworks for balancing UA and RT budgets
• Proven influencer/social strategies that actually scale ROI
• Non-traditional tactics panelists are using to cut costs while boosting performance
• How to future-proof your funnel during economic uncertainty

Leading a growing company across borders is equal parts vision, grit, and adaptation. This conversation explores the human side of scaling; like managing setbacks, sustaining momentum, and staying connected to purpose while the business evolves. Real stories, real insights, no filters.

Custom Product Pages have become one of the most powerful tools for modern app marketing. This session explores how teams are leveraging CPPs to improve acquisition across both Apple Search Ads and organic discovery. Panelists will share real experiences building and testing CPP variants, selecting meaningful metrics, and aligning page design with campaign objectives. Learn how to use CPPs to match intent, meet disclosure requirements, and create seamless user journeys that lift conversion and engagement.