Traded the conference hall for iconic outdoor festival vibes at App Growth Summit Austin 2026!
This one-of-a-kind event brought together 120+ app growth professionals, marketers, and product leaders for a full day of real conversations around user acquisition, retention, and engagement. With 25+ speakers and 12 sessions, attendees picked up practical strategies for 2026, all from a unique campground venue that turned the typical industry event into a must-do experience, complete with authentic Central Texas BBQ, live music, campfires, and more!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of Universal Ads), and a hot catered breakfast (courtesy of Mobavenue) will be waiting for you as we get ready to kick-off a full day of custom-curated content!
Coffee courtesy of:
Breakfast courtesy of:
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Learn about the "Three Funnel Framework" that achieved millions of downloads without a massive UA budget. In this talk from CEO & Co-Founder Tim Yelchaninov hear how True Finance built its acquisition strategy, while decreasing cost to acquire paying customers and improve LTV at the same time! Tim will discuss: (1) Revealing Top UA Sources; (2) How to Engage Users Post Download; (3) and LTV.
Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.
The UA landscape extends far beyond the usual paid social channels. From creators, organic social and Meta to DSPs and CTV, growth teams have more ways than ever to find and acquire users. This panel explores how teams choose which channels deserve investment, test new opportunities, and build a diversified acquisition mix that can scale. Hear how creative and channel strategy work together, and why retention, monetization and LTV ultimately determine whether an acquisition channel is really working.
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks (courtesy of Coda) to keep your energy high, refill the coffee, and then get right back into the sessions!
Morning Break courtesy of:
Lifecycle marketing is becoming less about placing customers into broad audience segments and more about understanding their behavior, intent, and what should happen next. This session explores how teams can use behavioral signals, customer data, automation, and AI to create more relevant lifecycle experiences and drive specific growth outcomes. Hear how marketers are rethinking segmentation, experimentation, and CRM to deepen customer engagement while connecting lifecycle activity to measurable business impact.
Discovery used to happen where marketers could see it: search, app stores, the feed. Now it happens inside conversations brands don't own, and old playbooks built on segments and static campaigns don't hold up. This session looks at what's replacing them: real-time context, next-best-action, and a shift from manual campaigns to autonomous decisioning, backed by benchmarks and real results across e-commerce, BFSI, telecom and travel.
What do you do when you don’t have the resources to dedicate a massive team to creative production and testing? Hear how a one-person team managed the full creative cycle for a casual solitaire title in soft launch: developing hypotheses, directing agencies, designing testing methodologies, setting up ad campaigns, analyzing results, and determining next steps. Drawing on insights from the production and testing of 200+ creatives, this session explores the growing pains, successes, failures, and frameworks used to translate results into better creative.
Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, (courtesy of RevX) (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Lunch courtesy of:
With full bellies from the delicious lunch buffet, we're going to get ready to play the App Growth Challenge game and win some great prizes and have fun! Yoghini Jackie Ey is here to help energize everyone for the challenge!
Stretch session led by:
Digital marketing doesn’t stop at acquisition. This panel explores how brands use paid media, affiliates, referrals, e-commerce, and mobile experiences to turn digital audiences into customers. We’ll discuss how different channels work together, what drives conversion, and how marketers connect acquisition with the broader customer journey, engagement, and long-term growth.
GigSafe began with a consumer app helping gig workers find better work. Today, it helps businesses get those workers onboarded and ready to earn, with email and SMS moving the journey forward. Join GigSafe’s Head of Platform, David Forbes, and OneSignal for a look inside how onboarding outside of the app can drive growth. Hear how his team cut onboarding time from weeks to days by moving users seamlessly from sign up to value, rethinking messaging, and ongoing testing.
Utility apps capture powerful signals of everyday consumer intent. Using MyFitnessPal as a case study, this session explores how publishers can transform first-party behavior into differentiated audience products, create more relevant advertising experiences, and connect high-intent consumers with brands at meaningful moments. Attendees will learn how these signals can drive stronger campaign performance, measurable outcomes, and long-term advertiser value.
Taking an opportunity to break out into 2 rooms inside the lodge for roundtable discussions based on your topic preferences!
• Room A: Paid UA and ASO/AEO Strategies
• Room B: Product Engagement/Retention Strategies
Power up on some snacks (courtesy of SpinX), and get more networking and interactive idea exchanges before of our final sessions of the day!
Afternoon Break courtesy of:
David will take the audience behind the scenes of his international lawsuit he faced from 2018-2024, what OGH's (his legal team) strategy was, and how this precedent setting case made it's way up the entire Dubai court system to the Court of Cassation.
Alfie will walk through influencer marketing end to end, drawing on his experience building the programme at Cal AI. From finding creators and negotiating deals to briefing content, measuring performance, and deciding who to renew, he’ll share how each stage connects. Attendees will leave with a practical process for launching a campaign and building the team and systems to scale it.
Great creative rarely starts with a winning ad. This panel explores how growth teams test, learn, and scale creative across organic and paid channels. We’ll cover social-first and creator content, hooks and concepts, early performance signals, asset diversity, and how to determine what actually worked or failed. From organic testing with little to no media spend to scaling millions in paid UA, the panel will share practical ways to build a smarter creative testing engine.
Immediately following App Growth Summit, the Sunset Fest After Party brings the Austin festival vibes on-site! Expect live music from Christine Renner, Grammy-nominated JaRon Marshall, and Tiny Truck Music, plus craft drinks, delicious food, and an immersive photo booth powered by AppsFlyer & OneSignal. Stay for the sunset, soak up the music, and wrap up the day in true Austin style!
App Growth Summit Austin was an industry “cult classic,” with the perfect pairing of a cool venue, great vibes, and an even cooler crowd. This year, it got even better. Invite-only, limited-vendor, and highly curated, it delivered an experience that was informative, actionable, and fun, with the VIP experience at the forefront!
From retention, product, user acquisition, and more, content at App Growth Summit covered everything app experts, app business owners, brands, and companies needed to know to get ahead.
Topics Covered Included:
From app entrepreneurs and pioneers to product and marketing experts, App Growth Summit Austin brought together a diverse mix of brands and industry leaders. Our events were all about community, so whether attendees joined for the first time or returned, they had the chance to make incredible connections.
Leading Brands That Attended AGS Austin Included:
The festival didn’t stop when the sessions ended! Attendees stuck around for the Sunset Fest After Party, featuring live music from Christine Renner, Grammy-nominated JaRon Marshall, and Tiny Truck Music. With craft drinks, delicious food, an immersive photo booth, and on-site Happy Hour, it was an Austin-style evening worth sticking around for.
Happy Hour powered by AppsFlyer and OneSignal!
"App Growth Summit is a truly world class event in the mobile app growth space!"
Luca Dell'Orletta, Nestlé
"The event was absolutely great! Nice people, great talks, very well organized. I am proud the had the opportunity to be part of AGS."
Lucas Oliveira, Bolt
