1. ASO Roundtable
Discussion Led by Sara Cole, Director of Marketing, Eyecon Global
ASO (app store optimization) is vital for sustainable app growth. Join the roundtable discussion about implementing successful ASO strategies including keyword research, A/B testing, measuring results, the difference between Google Play and Apple and more.
2. Combating Fraud
Discussion Led by Thomas Brooks, Mobile Marketing Specialist, Delivery Hero
Fraud impacts all aspects of mobile marketing. As the market develops so too do more creative fraudsters. Join us to tackle the challenges in a rapidly changing environment. We will cover: What defines mobile fraud, and how do we quantify fraudulent activity. How to identify fraud in your campaigns, from attribution stealing to event spoofing. Finally, how can we counter fraud, and what methods can we take to prevent fraud in the future.
3. Content as an Acquisition Channel
Discussion Led by John Bonten, VP of Growth, formerly Spotify
John Bonten will share some of his experiences working with companies such as Spotify, Framer, Tinder, and Calm. Together, the roundtable participants will help to identify themes to discuss in depth such as building a knowledge base to improve usage of a product, how content is a very viable and important acquisition channel, and more!