Limited In-Person Attendance, with Global LiveStream
30 September 202110:00 CEST • Alte Münze - Mitte, Berlin
SOLD OUT EVENT! Thank You!
All Phases of App Growth: MARKETING • PRODUCT • DATA
On 30 September 2021, we returned to the Mobile App capitol of Europe with App Growth Summit Berlin 2021! We welcomed a limited in-person audience of app growth experts while our custom-built AGS Virtual Event Platform globally streamed the event, featuring Berlin’s top app growth experts!
COVID 19 NOTE: We only allowed fully-vaccinated individuals into this event. We also took additional precautions to ensure our VIP Guests’ safety, such as: providing Individual Hand Sanitizers as supplies last, limiting the audience, and ensuring seating is spread out more than usual. If you prefer, attendees also had the opportunity to Request a free Virtual Ticket, and enjoy the LiveStream of our event via our proprietary and custom-built AGS Virtual Event Platform.
Emma Baines HelloFreshGlobal Director of Creative ServicesHelloFresh
Dora Trostanetsky SoundCloudDirector of Growth MarketingSoundCloud
Orlina Miller Duolingo Director of Country MarketingDuolingo
Nick Peng Just Eat TakeawayGlobal Head of CRMJust Eat Takeaway
The doors are open! Virtual, and IRL! This will be the first in-person event for the Mobile App industry in over 18 months, and the first hybrid event for the industry as well!
Whether you're joining us in the safe environment of Alte Münze in Berlin, or the custom-built AGS Virtual Event Platform, let's start networking with your fellow attendees!
If you're there live, then enjoy some great Coffee, Tea, and Beverages, courtesy of AppTweak!
The mobile app industry is BACK in Berlin, officially! The first event of it's kind, live streaming to a global audience as well as bringing back mobile app growth in-person events to Berlin! Let's get this started!
Managing Director, App Growth Summit
How Branding Plays an Important Part To Fuel Your App's Growth
Good apps help users get stuff done. Great apps turn actions into experiences, harnessing content and creatives to provide instruction and inspiration that creates value for everyone. In this keynote session, we talk with Emma Baines, HelloFresh's Global Director Creative Services, and Orlina Miller, Duolingo's Director of Country Marketing, about how their fast-growing apps use a strong Brand to create evangelized and loyal Users!
Emma Baines HelloFresh
Global Director of Creative Services, HelloFresh
Orlina Miller Duolingo
Director of Country Marketing, Duolingo
From App Install to Pizza on Your Doorstep with Just Eat Takeaway
During this fireside chat, we’ll dive into how Just Eat Takeaway.com leverages CRM to win over hungry users across markets worldwide. Nick Peng, Just Eat Takeaway’s Global Head of CRM, and Wout Laban, Leanplum’s Head of Customer Success, discuss and elaborate on the mutual strategy to convert new users to loyal customers, drive more business for restaurant partners and growth for Just Eat Takeaway.com, and how to enable operational efficiency globally.
Nick Peng Just Eat Takeaway
Global Head of CRM, Just Eat Takeaway
Wout Laban Leanplum
Head of Customer Success, Leanplum
How to Diversify the Media Mix and Improve Ad Performance
There is a lot of traffic on the internet, but not all of it is legit or relevant for the app you are trying to promote. And even if most of us rely on search and social as predominant sources to gain traction and visibility, it is crucial to run campaigns on different types of media sources to increase reach, scale, and minimise the risk of dependency. Our panel of experts will share best practices, learnings and tactics to connect your app with more users and explore the places where it is worth to look for new customers.
Radostina Zhekova Voodoo
UA Manager, Voodoo Games
Vladimiro Bilancetti Visable Labs
Head of Online Acquisition, Visable Labs
Daniel Tchernahovsky AppLovin
VP International BD, AppLovin
Marco Esposito App Growth Expert
Marketing Manager, App Growth Expert
Pedro de Almeida Remerge
Director Account Management, EMEA, Remerge
One Size Doesn't Fit All: Diversifying UX for Incremental Gains
Andy Carvell, Partner of Phiture, makes the case for diversifying many aspects of the user experience according to the acquisition source and other characteristics of the user. Incremental gains are there for the taking for publishers able to deliver tailored onboarding and pricing rather than taking a cookie-cutter lowest-common-denominator approach to product, growth and monetization.
The Privacy Shake Up...or Shake Down:
App Growth Experts Debate!
We hear many mobile app experts claiming Apple’s ATT is the APPocalype of Measurement and Targeting, the gloom and doom of the IDFA sky falling down upon us. With Google’s GAID deprecation just over the horizon, this shake-up is a new dawn for User privacy, and we’re going to have to find the ways we can make this work for us, instead of focusing on what we can’t control. Our lively panel of outspoken app growth experts will dive in and debate whether this change was truly championing user privacy, or was this merely an Art of War style play to shake down the industry and rake in more money for the App Stores?
Maor Sadra INCRMNTAL
CEO & Co-Founder, INCRMNTAL
VP International, Jampp
Adam Jaffe Mega Studio
Founder & CEO, Mega Studio
Let's enjoy some amazing lunch in the Cafe, courtesy of Usercentrics! Network, get some grub, and take a nice break before going back in for the second half of the day!
LUNCH & LEARN WORKSHOP
Secrets of ASO
Keyword Optimization for the App Store
In this lunchtime learning session, Ryan Kelley is going to explain how to conduct regular ASO audits, reverse engineer competitors' strategies, and the most effective tweaks to make to your app page.
Ryan Kelley NP Digital
ASO Manager, NP Digital
APP GROWTH GAME!
Play the App Growth Trivia Game!
Participate & Win Some Prizes!
As we come back from lunch, we're going to bring to the stage a brand new App Growth Trivia Game where those in the audience can win some amazing prizes!
Managing Director, App Growth Summit
Passing the Test? Experts Debate Apple's New iOS 15 ASO A/B Testing Tool
Many changes and much needed app store improvements are coming, and how you adapt your organic user acquisition strategies will determine your success with the updates to the Apple Store with iOS 15 and Apple's new ASO A/B Testing Tool. Start getting ready for the changes now, so you're able to take full advantage of them when they go live soon!
Dora Trostanetsky SoundCloud
Director of Growth Marketing, SoundCloud
Nika Grigoreva Ada Health
Senior Performance Marketing Manager, ASO & Search, Ada Health
George Natsvlishvili Air Apps
Product Marketing, Air Apps
App Store Optimization, Nord Security
Head of ASO, AppTweak
You're Being Paid By Your Users, Treat Them Well!
Users are revenue drivers. They determine if we will be successful, or not, and they are the key for real growth. In this session, we will be talking about how can you leverage data to understand your users better, what is a good retention benchmark to aim for, why and how can we focus on our users, and also how to find the super users who will drive your LTVs and retention rates higher!
And we will also discuss why hummus is so important to understand the wisdom of the user retention.
Chief Product Officer, Tale About Data
Navigating the Ever-Shifting Waters of Paid UA:
Finding Value & Optimising Strategies for Sustainable Growth
The Paid UA Growth Strategies we all have been using are undergoing some pretty big changes. From the hot-topic Privacy-First requirements, to ever-shifting Creative Ad Unit performance, how seasonality and holiday marketing strategies are changing due to this year's seismic shifts in our ability to target users, to rapidly rising UA costs. Our panel of experts will share how they're navigating through these ever-changing choppy waters and which KPI's are the most accurate for measuring success these days to help you determine which way to chart your course to successful scalability via paid UA.
Marichka Baluk Blinkist
Director of Online Marketing, Blinkist
Stas Rozenbaum Ada Health
Head of Growth, Ada Health
Jenny Song Schmidt Gymondo
Lead Influencer Marketing & Social Media, Gymondo
Elena Vinokurova Wooga
Senior User Acquisition Manager, Wooga
Developing an Effective Post-Install Strategy for Sustainable App Growth
After our teams have worked so hard (and in many cases, spent so much) to acquire the right users, and bring in the most relevant users they could, now the growth work begins! The real relationship with your users only begins with discovery and install. Once a user activates the app, onboards and starts to engage with your app, this is where the most important work begins. What happens now will determine your ultimate success for the entire company. Let's learn from our expert panelists how they optimize their engagement and retention strategies for scalable app growth!
Anna Boguslavska HelloFreshGO
Head of CRM, HelloFreshGO
Roma Sieradzka VAHA
Head of CRM, VAHA
Nina Pollex Babbel
Director of Global CRM, Babbel
Laura Plank González ABOUT YOU
CRM Manager, ABOUT YOU
Influencer Marketing Strategies from the Trenches
Influencer Marketing has exploded over the past few years. However, many apps are not seeing the ROI they hoped to. This is due to many factors and flaws in planning, strategy, and placements. Our expert presenter will reveal her formula for massive success with Influencer Marketing!
VP of Marketing, Airbrush
Full-Funnel App Growth Strategies
This discussion panel will feature experts from every step of the funnel, to continue to give you perspectives, and insights on how to optimize your users' journey every step of the way. We'll discuss complete and total app success at every key point from top of funnel, all the way to limiting churn and maximizing revenue and growth!
Elena Bazai CodeCheck
Head of Growth, CodeCheck
Carolina Bertini Whatwapp
Digital Marketing Manager, Whatwapp
Lorenzo Rossi REPLUG
Co-Founder & Head of Growth, REPLUG
Christina Sørensen Podimo
Head of UXR & CRM, Podimo
Networking Appy Hour!
Open Bar Reception On-Site!
Now the day is done, but the networking continues! Let's go to the Cage Club on the lower floor of Alte Münze and enjoy each other's company with an open bar reception and some light fare, all courtesy of YouAppi! Have some drinks and network with your fellow attendees as we enjoy the first time back together in far too long!
All Times CEST
Sponsorships Sold Out!
App Growth Summit Testimonials
"App Growth Summit curates a forward thinking, and highly engaging experience. It's a good sized event where you'll meet great people, see highly relevant content, and enjoy yourself. Not too much pressure like some of the larger events."
"AGS is a fantastic place to not only meet other people in the industry, but also gain insights on the market, up-and-coming trends, and also learn about tools and services to solve business challenges. I really enjoy getting to know other founders and vendors as well. It's great to make those personal connections beyond a Zoom call or LinkedIn connect. The food was also amazing! Who doesn't love that!"
Jillian Lee Stout,
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