App Growth Summit Berlin 2021

Limited In-Person Attendance, with Global LiveStream
30 September 2021 10:00 CEST • Alte Münze - Mitte, Berlin
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!

All Phases of App Growth:
MARKETING • PRODUCT • DATA

On 30 September 2021, we returned to the Mobile App capitol of Europe with App Growth Summit Berlin 2021! We welcomed a limited in-person audience of app growth experts while our custom-built AGS Virtual Event Platform globally streamed the event, featuring Berlin’s top app growth experts!

36 Expert Speakers
Invite-Only Attendance
14 Custom-Curated & Informative Sessions


Companies Attending Included:

AGSBER2021_Logos


COVID 19 NOTE: We only allowed fully-vaccinated individuals into this event. We also took additional precautions to ensure our VIP Guests’ safety, such as: providing Individual Hand Sanitizers as supplies last, limiting the audience, and ensuring seating is spread out more than usual. If you prefer, attendees also had the opportunity to Request a free Virtual Ticket, and enjoy the LiveStream of our event via our proprietary and custom-built AGS Virtual Event Platform.

Speakers

Orlina Miller
Orlina Miller Duolingo Director of Country Marketing Duolingo
Duolingo_logo_new_220px
Dora Trostanetsky
Dora Trostanetsky SoundCloud Director of Growth Marketing SoundCloud
SoundCloud
Emma Baines
Emma Baines HelloFresh Global Director of Creative Services HelloFresh
HelloFresh
Nick Peng
Nick Peng Just Eat Takeaway Global Head of CRM Just Eat Takeaway
Just Eat Takeaway
Marichka Baluk
Marichka Baluk Director of Online Marketing Blinkist
Blinkist
Lior Barak
Lior Barak Senior Data Project Manager Tale About Data
Tale About Data
Elena Bazai_2021_400
Elena Bazai CodeCheck Head of Growth CodeCheck
CodeCheck
Carolina Bertini
Carolina Bertini Whatwapp Digital Marketing Manager Whatwapp
Whatwapp
Vladimiro Bilancetti
Vladimiro Bilancetti Visable Labs Head of Performance Marketing Visable Labs
Visable
Anna Boguslavska
Anna Boguslavska HelloFreshGO Head of CRM HelloFreshGO
HelloFresh GO
Andy Carvell_2021_400
Andy Carvell Partner Phiture
Phiture
Pedro de Almeida
Pedro de Almeida Remerge Director Account Management, EMEA Remerge
Remerge 2020
Marco Esposito
Marco Esposito App Growth Expert Marketing Manager App Growth Expert
Nika Grigoreva
Nika Grigoreva Ada Health Senior Performance Marketing Manager, ASO & Search Ada Health
Ada Health
Ryan Kelley
Ryan Kelley NP Digital ASO Manager NP Digital
NP-Digital_logo_220
Adam Jaffe
Adam Jaffe Mega Studio Founder & CEO Mega Studio
Mega Studio
Wout Laban
Wout Laban Leanplum Head of Customer Success Leanplum
Leanplum
George Natsvlishvili
George Natsvlishvili Air Apps Organic Growth Air Apps
AirApps
Laura-Plank-Gonzalez_400
Laura Plank González ABOUT YOU CRM Manager ABOUT YOU
ABOUT-YOU_Logo
Nina Pollex
Nina Pollex Babbel Director of Global CRM Babbel
Babbel
Lorenzo Rossi
Lorenzo Rossi REPLUG Co-Founder & Head of Growth REPLUG
REPLUG
Stas Rozenbaum
Stas Rozenbaum Ada Health Head of Growth Ada Health
Ada Health
Simona Rubanaite
Simona Rubanaite App Store Optimization Nord Security
Nord Security
Maor Sadra
Maor Sadra incrmntal Co-Founder incrmntal
incrmntal
Jenny Song Schmidt
Jenny Song Schmidt Gymondo Lead Influencer Marketing & Social Media Gymondo
Gymondo
Roma Sieradzka
Roma Sieradzka VAHA Head of CRM VAHA
VAHA
Christina Sorensen_2021_400
Christina Sørensen Podimo Head of UXR & CRM Podimo
Podmio
Daniel Tchernahovsky
Daniel Tchernahovsky AppLovin VP International BD AppLovin
AppLovin
Simon Thillay
Simon Thillay Head of ASO AppTweak
AppTweak 2020
Ludmilla Veloso
Ludmilla Veloso VP of Operations Airbrush
Airbrush
Elena Vinokurova
Elena Vinokurova Wooga Senior User Acquisition Manager Wooga
Wooga
Bastian Winterkemper
Bastian Winterkemper Regional Lead, DACH Liftoff
Liftoff
Philip Weiskirchen
Philip Weiskirchen VP International Jampp
Jampp
Radostina Zhekova
Radostina Zhekova Voodoo UA Manager Voodoo Games
Voodoo Games

Agenda

All Times CEST
9:00
NETWORKING BREAKFAST
Doors Open!

The doors are open! Virtual, and IRL! This will be the first in-person event for the Mobile App industry in over 18 months, and the first hybrid event for the industry as well!

Whether you're joining us in the safe environment of Alte Münze in Berlin, or the custom-built AGS Virtual Event Platform, let's start networking with your fellow attendees!

If you're there live, then enjoy some great Coffee, Tea, and Beverages, courtesy of AppTweak!

10:00
EVENT BEGINS
Kick-Off Address!
We're BACK!

The mobile app industry is BACK in Berlin, officially! The first event of it's kind, live streaming to a global audience as well as bringing back mobile app growth in-person events to Berlin! Let's get this started!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:15
KEYNOTE SESSION
How Branding Plays an Important Part To Fuel Your App's Growth

Good apps help users get stuff done. Great apps turn actions into experiences, harnessing content and creatives to provide instruction and inspiration that creates value for everyone. In this keynote session, we talk with Emma Baines, HelloFresh's Global Director Creative Services, and Orlina Miller, Duolingo's Director of Country Marketing, about how their fast-growing apps use a strong Brand to create evangelized and loyal Users!

Emma Baines
Emma Baines HelloFresh Global Director of Creative Services, HelloFresh
Orlina Miller
Orlina Miller Duolingo Director of Country Marketing, Duolingo
10:40
PRESENTATION
From App Install to Pizza on Your Doorstep with Just Eat Takeaway

During this fireside chat, we’ll dive into how Just Eat Takeaway.com leverages CRM to win over hungry users across markets worldwide. Nick Peng, Just Eat Takeaway’s Global Head of CRM, and Wout Laban, Leanplum’s Head of Customer Success, discuss and elaborate on the mutual strategy to convert new users to loyal customers, drive more business for restaurant partners and growth for Just Eat Takeaway.com, and how to enable operational efficiency globally.

Nick Peng
Nick Peng Just Eat Takeaway Global Head of CRM, Just Eat Takeaway
Wout Laban
Wout Laban Leanplum Head of Customer Success, Leanplum
11:05
DISCUSSION PANEL
How to Diversify the Media Mix and Improve Ad Performance

There is a lot of traffic on the internet, but not all of it is legit or relevant for the app you are trying to promote. And even if most of us rely on search and social as predominant sources to gain traction and visibility, it is crucial to run campaigns on different types of media sources to increase reach, scale, and minimise the risk of dependency. Our panel of experts will share best practices, learnings and tactics to connect your app with more users and explore the places where it is worth to look for new customers.

Radostina Zhekova
Radostina Zhekova Voodoo UA Manager, Voodoo Games
Vladimiro Bilancetti
Vladimiro Bilancetti Visable Labs Head of Performance Marketing, Visable Labs
Daniel Tchernahovsky
Daniel Tchernahovsky AppLovin VP International BD, AppLovin
Marco Esposito
Marco Esposito App Growth Expert Marketing Manager, App Growth Expert
Pedro de Almeida
Pedro de Almeida Remerge Director Account Management, EMEA, Remerge
11:40
PRESENTATION
One Size Doesn't Fit All: Diversifying UX for Incremental Gains

Andy Carvell, Partner of Phiture, makes the case for diversifying many aspects of the user experience according to the acquisition source and other characteristics of the user. Incremental gains are there for the taking for publishers able to deliver tailored onboarding and pricing rather than taking a cookie-cutter lowest-common-denominator approach to product, growth and monetization.

Andy Carvell_2021_400
Andy Carvell Partner, Phiture
12:00
DISCUSSION PANEL
The Privacy Shake Up...or Shake Down:
App Growth Experts Debate!

We hear many mobile app experts claiming Apple’s ATT is the APPocalype of Measurement and Targeting, the gloom and doom of the IDFA sky falling down upon us. With Google’s GAID deprecation just over the horizon, this shake-up is a new dawn for User privacy, and we’re going to have to find the ways we can make this work for us, instead of focusing on what we can’t control. Our lively panel of outspoken app growth experts will dive in and debate whether this change was truly championing user privacy, or was this merely an Art of War style play to shake down the industry and rake in more money for the App Stores?

Maor Sadra
Maor Sadra incrmntal Co-Founder, incrmntal
Philip Weiskirchen
Philip Weiskirchen VP International, Jampp
Adam Jaffe
Adam Jaffe Mega Studio Founder & CEO, Mega Studio
12:30
NETWORKING LUNCH
Networking Lunch!

Let's enjoy some amazing lunch in the Cafe, courtesy of Usercentrics! Network, get some grub, and take a nice break before going back in for the second half of the day!

12:45
LUNCH & LEARN WORKSHOP
Secrets of ASO
Keyword Optimization for the App Store

In this lunchtime learning session, Ryan Kelley is going to explain how to conduct regular ASO audits, reverse engineer competitors' strategies, and the most effective tweaks to make to your app page.

Ryan Kelley
Ryan Kelley NP Digital ASO Manager, NP Digital
13:30
APP GROWTH GAME!
Play the App Growth Trivia Game!
Participate & Win Some Prizes!

As we come back from lunch, we're going to bring to the stage a brand new App Growth Trivia Game where those in the audience can win some amazing prizes!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
13:50
DISCUSSION PANEL
Passing the Test? Experts Debate Apple's New iOS 15 ASO A/B Testing Tool

Many changes and much needed app store improvements are coming, and how you adapt your organic user acquisition strategies will determine your success with the updates to the Apple Store with iOS 15 and Apple's new ASO A/B Testing Tool. Start getting ready for the changes now, so you're able to take full advantage of them when they go live soon!

Dora Trostanetsky
Dora Trostanetsky SoundCloud Director of Growth Marketing, SoundCloud
Nika Grigoreva
Nika Grigoreva Ada Health Senior Performance Marketing Manager, ASO & Search, Ada Health
George Natsvlishvili
George Natsvlishvili Air Apps Organic Growth, Air Apps
Simona Rubanaite
Simona Rubanaite App Store Optimization, Nord Security
Simon Thillay
Simon Thillay Head of ASO, AppTweak
14:30
PRESENTATION
You're Being Paid By Your Users, Treat Them Well!

Users are revenue drivers. They determine if we will be successful, or not, and they are the key for real growth. In this session, we will be talking about how can you leverage data to understand your users better, what is a good retention benchmark to aim for, why and how can we focus on our users, and also how to find the super users who will drive your LTVs and retention rates higher!

And we will also discuss why hummus is so important to understand the wisdom of the user retention.

Lior Barak
Lior Barak Senior Data Project Manager, Tale About Data
14:50
DISCUSSION PANEL
Navigating the Ever-Shifting Waters of Paid UA:
Finding Value & Optimising Strategies for Sustainable Growth

The Paid UA Growth Strategies we all have been using are undergoing some pretty big changes. From the hot-topic Privacy-First requirements, to ever-shifting Creative Ad Unit performance, how seasonality and holiday marketing strategies are changing due to this year's seismic shifts in our ability to target users, to rapidly rising UA costs. Our panel of experts will share how they're navigating through these ever-changing choppy waters and which KPI's are the most accurate for measuring success these days to help you determine which way to chart your course to successful scalability via paid UA.

Marichka Baluk
Marichka Baluk Director of Online Marketing, Blinkist
Stas Rozenbaum
Stas Rozenbaum Ada Health Head of Growth, Ada Health
Jenny Song Schmidt
Jenny Song Schmidt Gymondo Lead Influencer Marketing & Social Media, Gymondo
Elena Vinokurova
Elena Vinokurova Wooga Senior User Acquisition Manager, Wooga
Bastian Winterkemper
Bastian Winterkemper Regional Lead, DACH, Liftoff
15:25
DISCUSSION PANEL
Developing an Effective Post-Install Strategy for Sustainable App Growth

After our teams have worked so hard (and in many cases, spent so much) to acquire the right users, and bring in the most relevant users they could, now the growth work begins! The real relationship with your users only begins with discovery and install. Once a user activates the app, onboards and starts to engage with your app, this is where the most important work begins. What happens now will determine your ultimate success for the entire company. Let's learn from our expert panelists how they optimize their engagement and retention strategies for scalable app growth!

Anna Boguslavska
Anna Boguslavska HelloFreshGO Head of CRM, HelloFreshGO
Roma Sieradzka
Roma Sieradzka VAHA Head of CRM, VAHA
Nina Pollex
Nina Pollex Babbel Director of Global CRM, Babbel
Laura-Plank-Gonzalez_400
Laura Plank González ABOUT YOU CRM Manager, ABOUT YOU
16:00
PRESENTATION
Influencer Marketing Strategies from the Trenches

Influencer Marketing has exploded over the past few years. However, many apps are not seeing the ROI they hoped to. This is due to many factors and flaws in planning, strategy, and placements. Our expert presenter will reveal her formula for massive success with Influencer Marketing!

Ludmilla Veloso
Ludmilla Veloso VP of Operations, Airbrush
16:25
DISCUSSION PANEL
Full-Funnel App Growth Strategies

This discussion panel will feature experts from every step of the funnel, to continue to give you perspectives, and insights on how to optimize your users' journey every step of the way. We'll discuss complete and total app success at every key point from top of funnel, all the way to limiting churn and maximizing revenue and growth!

Elena Bazai_2021_400
Elena Bazai CodeCheck Head of Growth, CodeCheck
Carolina Bertini
Carolina Bertini Whatwapp Digital Marketing Manager, Whatwapp
Lorenzo Rossi
Lorenzo Rossi REPLUG Co-Founder & Head of Growth, REPLUG
Christina Sorensen_2021_400
Christina Sørensen Podimo Head of UXR & CRM, Podimo
17:00
NETWORKING RECEPTION
Networking Appy Hour!
Open Bar Reception On-Site!

Now the day is done, but the networking continues! Let's go to the Cage Club on the lower floor of Alte Münze and enjoy each other's company with an open bar reception and some light fare, all courtesy of YouAppi! Have some drinks and network with your fellow attendees as we enjoy the first time back together in far too long!

Sponsors

Sponsorships Sold Out!

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Bianca Chan

"The App Growth Summit gave me a glimpse into how successful ventures manage a strong and unique brand. As a co-founder of a young startup less than a year old, there are many marketing challenges I look forward to tackling."

Bianca Chan, Octane Technologies
Sean Rones

"What a game changer for my start-up! This was exactly what we needed! I am so excited to also attend the Los Angeles event, because App Growth Summit SF was really well done!"

Sean Rones, LifeCouple