AGS Berlin 2021 • 30 September 2021

Agenda Subject to Change - All Times CEST

9:00

NETWORKING BREAKFAST

Doors Open!

The doors are open! Virtual, and IRL! This will be the first in-person event for the Mobile App industry in over 18 months, and the first hybrid event for the industry as well!

Whether you're joining us in the safe environment of Alte Münze in Berlin, or the custom-built AGS Virtual Event Platform, let's start networking with your fellow attendees!

If you're there live, then enjoy some great Coffee, Tea, and Beverages, courtesy of AppTweak!

9:45

EVENT BEGINS

Kick-Off Address!

We're BACK!

The mobile app industry is BACK in Berlin, officially! The first event of it's kind, live streaming to a global audience as well as bringing back mobile app growth in-person events to Berlin! Let's get this started!

Louis Tanguay Managing Director, App Growth Summit

10:00

KEYNOTE PRESENTATION

Starting & Building Multiple Companies

Our Keynote Presentation will discuss how to build multiple companies from scratch, exit, then launch a new one! What has been learned along the way, mistakes made, lessons learned, and more!

10:25

PRESENTATION

From App Install to Pizza on Your Doorstep with Just Eat Takeaway.com

During this fireside chat, we’ll dive into how Just Eat Takeaway.com leverages CRM to win over hungry users across markets worldwide. Nick Peng, Just Eat Takeaway.com’s Global Head of CRM, and Wout Laban, Leanplum’s Head of Customer Success, discuss and elaborate on the mutual strategy to convert new users to loyal customers, drive more business for restaurant partners and growth for Just Eat Takeaway.com, and how to enable operational efficiency globally.

Nick Peng Just Eat Takeaway Global Head of CRM, Just Eat Takeaway

Wout Laban Leanplum Head of Customer Success, Leanplum

10:50

DISCUSSION PANEL

How to Diversify the Media Mix and Improve Ad Performance

There is a lot of traffic on the internet, but not all of it is legit or relevant for the app you are trying to promote. And even if most of us rely on search and social as predominant sources to gain traction and visibility, it is crucial to run campaigns on different types of media sources to increase reach, scale, and minimise the risk of dependency. Our panel of experts will share best practices, learnings and tactics to connect your app with more users and explore the places where it is worth to look for new customers.

Vladimiro Bilancetti Visable Labs Head of Performance Marketing, Visable Labs

Daniel Tchernahovsky AppLovin VP International BD & Managing Director EMEA, AppLovin

11:25

PRESENTATION

One Size Doesn't Fit All: Diversifying UX for Incremental Gains

Andy Carvell, Partner of Phiture, makes the case for diversifying many aspects of the user experience according to the acquisition source and other characteristics of the user. Incremental gains are there for the taking for publishers able to deliver tailored onboarding and pricing rather than taking a cookie-cutter lowest-common-denominator approach to product, growth and monetization.

Andy Carvell Partner, Phiture

11:55

DISCUSSION PANEL

An Optimistic Outlook on Apple’s ATT:

Focusing on Positive Strategies for the New World of User Privacy

We hear many mobile app experts claiming Apple’s ATT is the APPocalype of Measurement and Targeting, the gloom and doom of the IDFA sky falling down upon us. With Google’s GAID deprecation just over the horizon, this is a new dawn of User privacy, and we’re going to have to find the ways we can make this work for us, instead of focusing on what we can’t control. Our panel of experts will dive in with a positive outlook on the new world without user-level data.

Vincenzo Serricchio Delivery Hero Global Head of Mobile Marketing & Programmatic, Delivery Hero

Viktor Romanov Magmatic Games Head of Marketing, Magmatic Games

Maor Sadra incrmntal Co-Founder, incrmntal

Philip Weiskirchen VP International, Jampp

Adam Jaffe Mega Studio Founder & CEO, Mega Studio

12:30

PRESENTATION

The Balancing Act Between Revenue and Smart Customer Journey:

Event-Based vs. Behavior-Based Monetization Strategies

In this expert presentation, Florian Gleißner, Lead Product Marketing Manager for Fastic, will walk us through the essentials of what's needed to install a profitable Offer Journey, and which strategies are target-oriented for special offers.

Florian Gleissner Lead Product Marketing Manager, Fastic

12:50

NETWORKING LUNCH

Networking Lunch!

Let's enjoy some amazing lunch in the Cafe, courtesy of Usercentrics! Network, get some grub, and take a nice break before going back in for the second half of the day!

13:45

APP GROWTH GAME!

Play the App Growth Trivia Game!

Participate & Win Some Prizes!

As we come back from lunch, we're going to bring to the stage a brand new App Growth Trivia Game where those in the audience can win some amazing prizes!

Louis Tanguay Managing Director, App Growth Summit

13:55

DISCUSSION PANEL

Passing the Test? Experts Debate Apple's New iOS 15 ASO A/B Testing Tool

Many changes and much needed app store improvements are coming, and how you adapt your organic user acquisition strategies will determine your success with the updates to the Apple Store with iOS 15 and Apple's new ASO A/B Testing Tool. Start getting ready for the changes now, so you're able to take full advantage of them when they go live soon!

Dora Trostanetsky SoundCloud Director of Growth Marketing, SoundCloud

Nika Grigoreva Ada Health Senior Performance Marketing Manager, ASO & Search, Ada Health

George Natsvlishvili Air Apps Organic Growth, Air Apps

Simon Thillay Head of ASO, AppTweak

Simona Rubanaite App Store Optimization, Nord Security

14:35

PRESENTATION

You're Being Paid By Your Users, Treat Them Well!

Users are revenue drivers. They determine if we will be successful, or not, and they are the key for real growth. In this session, we will be talking about how can you leverage data to understand your users better, what is a good retention benchmark to aim for, why and how can we focus on our users, and also how to find the super users who will drive your LTVs and retention rates higher!

And we will also discuss why hummus is so important to understand the wisdom of the user retention.

Lior Barak Senior Data Project Manager, Tale About Data

14:55

DISCUSSION PANEL

Navigating the Ever-Shifting Waters of Paid UA:

Finding Value & Optimising Strategies for Sustainable Growth

The Paid UA Growth Strategies we all have been using are undergoing some pretty big changes. From the hot-topic Privacy-First requirements, to ever-shifting Creative Ad Unit performance, how seasonality and holiday marketing strategies are changing due to this year's seismic shifts in our ability to target users, to rapidly rising UA costs. Our panel of experts will share how they're navigating through these ever-changing choppy waters and which KPI's are the most accurate for measuring success these days to help you determine which way to chart your course to successful scalability via paid UA.

Bastian Winterkemper Regional Lead, DACH, Liftoff

15:30

DISCUSSION PANEL

Developing an Effective Post-Install Strategy for Sustainable App Growth

After our teams have worked so hard (and in many cases, spent so much) to acquire the right users, and bring in the most relevant users they could, now the growth work begins! The real relationship with your users only begins with discovery and install. Once a user activates the app, onboards and starts to engage with your app, this is where the most important work begins. What happens now will determine your ultimate success for the entire company. Let's learn from our expert panelists how they optimize their engagement and retention strategies for scalable app growth!

Roma Sieradzka VAHA Head of CRM, VAHA

Anna Boguslavska HelloFreshGO Head of CRM, HelloFreshGO

Caglar Eger Director App Store Relations/Partnerships, Goodgame Studios

16:00

PRESENTATION

Influencer Marketing Strategies from the Trenches

Influencer Marketing has exploded over the past few years. However, many apps are not seeing the ROI they hoped to. This is due to many factors and flaws in planning, strategy, and placements. Our expert presenter will reveal her formula for massive success with Influencer Marketing!

Ludmilla Veloso VP of Operations, Airbrush

16:25

DISCUSSION PANEL

Full-Funnel App Growth Strategies

This discussion panel will feature experts from every step of the funnel, to continue to give you perspectives, and insights on how to optimize your users' journey every step of the way. We'll discuss complete and total app success at every key point from top of funnel, all the way to limiting churn and maximizing revenue and growth!

Lorenzo Rossi REPLUG Co-Founder & Head of Growth, REPLUG

Elena Bazai CodeCheck Head of Growth, CodeCheck

Carolina Bertini Whatwapp Digital Marketing Manager, Whatwapp

Christina Sørensen Podimo Head of UXR & CRM, Podimo

17:00

NETWORKING RECEPTION

Networking Appy Hour!

Open Bar Reception On-Site!

Now the day is done, but the networking continues! Let's go to the Cage Club on the lower floor of Alte Münze and enjoy each other's company with an open bar reception and some light fare, all courtesy of YouAppi!

Agenda Subject to Change - All Times CEST

All Phases of App Growth:
MARKETING • PRODUCT • DATA

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App Growth Summit Berlin 2021

All Phases of App Growth: MARKETING • PRODUCT • DATA

Companies Attending Include:

Featured Speakers

Speakers

Agenda

Sponsors

Contributing Sponsors

Supporting Sponsors

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All Phases of App Growth:
MARKETING • PRODUCT • DATA