App Growth Summit Berlin 2026

8 JULY · Main Stage 9 JULY · Main Stage 8 JULY · Roundtables 9 JULY · Roundtables

9:00

DOORS OPEN!

Breakfast & Networking! ☕️

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of TaurusX, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee courtesy of:
App Growth Summit Berlin 2026 - Coffee Sponsor

10:00

CONTENT START

Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:15

PRESENTATION

From $50 in the Bank to a Multi-Million Dollar Exit (And What I’d Do Differently Today)

When Susan Ho started Journy, she had $50 in the bank and no traction — just the impossible chicken-and-egg problem every founder knows: you need growth to raise money, and money to drive growth. In this talk, she breaks down exactly how she escaped that cycle, found product-market fit without burning cash, and ultimately sold Journy to Hopper. She’ll share the fundraising mistakes she sees first-time founders make over and over, and why personal branding and social media have become the most underrated growth levers for consumer apps in 2026. Equal parts tactical playbook and honest founder therapy, this is the candid version of the startup story you rarely get to hear.

Susan Ho Capital One Travel Head of Emerging Verticals, Capital One Travel

10:40

PRESENTATION

The New App Growth Playbook:

Create Demand, Optimise the Journey, Scale What Works

App advertisers need a new playbook. To drive true incremental growth, brands must pivot to beat creative fatigue and master the fragmented audience journey. Join Snapchat for a deep dive in the new user path: we’ll move beyond the basics to show you how to audit your channels, build high-performance campaigns, and implement the effective measurement strategies needed to unlock new customers. You’ll walk away with a ready-to-execute strategy to meet customers where they are and finally unlock "what’s working" for your organization.

Toni van Zütphen Snap Vertical Lead, Apps & Gaming, Snap

11:05

PRESENTATION

Apple Ads That Actually Scale

Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.

Viktor Orlov Asapty CEO & Co-Founder, Asapty

11:25

NETWORKING BREAK

Morning Networking Break! 🤝🏻

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Dataseat to keep your energy high, refill the coffee, and then get right back into the sessions!

Morning Break courtesy of:
App Growth Summit Berlin 2026 - Break Sponsor

11:45

EXPERT TALK

Smarter on Paper, Reactive in Practice:

What AI Still Gets Wrong in UA Analytics

The UA stack has never looked more intelligent: predictive LTV, automated bidding, AI targeting. Yet many teams report the opposite of the promise: decisions still feel reactive, budget leaks into low-value cohorts, optimization lands too late. Rovio's Leyla Dolgikh separates the real breakthroughs from the hype, where predictive modeling earns its keep, why "trust the algorithm" no longer cuts it, and what the best UA teams automate, verify, or never hand over.

Artur Lukasevic Bidease Sales Director, Europe, Bidease

Leyla Dolgikh Rovio Entertainment Senior Performance Marketing Manager, Rovio Entertainment

12:15

PANEL DISCUSSION

Utilizing Your Euros:

How Smart Teams on Tight Budgets Are Finding Growth

When acquisition costs rise, the answer isn't always spending more. The most effective growth teams uncover new opportunities through smarter channel diversification, better budget allocation, and a relentless focus on incrementality. Learn how app marketers are reducing blended CPA, optimizing toward LTV, and combining channels such as Google Ads, programmatic, affiliates, and web to drive sustainable growth without sacrificing profitability.

Dmitrii MalyshevSpinX Head of Sales, SpinX

Karina Faizova Gen Head of Paid UA, Gen

Silvana Butkovic femtasy Head of Performance & Content Marketing, femtasy

12:45

LUNCH BREAK

Networking Lunch 🍽️

Fully-Catered Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Jampp (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:
App Growth Summit Berlin 2026 - Lunch Sponsor

14:00

PANEL DISCUSSION

The Brandformance Debate:

Balancing Long-Term Value and Short-Term Results

As acquisition costs rise and privacy changes make attribution more complex, marketers are being forced to rethink how they measure success. This session examines the relationship between brand marketing and performance marketing, including the metrics that matter, the organizational structures that support collaboration, and the challenges of proving long-term impact. Discover how app marketers are building measurement frameworks that account for both efficiency today and growth tomorrow.

Markus Vahtola Quantum Shake Founder & Chief XO, Quantum Shake

Marta Fogel NeoTaste Head of Marketing, NeoTaste

Maria Bocharova vaylens Brand & Marketing Team Lead, vaylens

Gessica Bicego App Growth Expert Fractional CMO, App Growth Expert

14:35

PRESENTATION

Creative at Scale:

Turning Performance Data into Better Ads

Most teams treat creative and performance data like separate departments speaking different languages. That disconnect leads to wasted spend, weak testing, and creative fatigue. This session introduces the Creative-Data Loop: a repeatable system that turns performance signals into stronger hooks, smarter messaging, faster iteration, and more scalable growth. Learn how top teams use real data to build creative that performs again and again.

Damla Yildirim MoovBuddy Co-Founder & CMO, MoovBuddy

15:00

PRESENTATION

Complete UGC Playbook:

Super-Charge Your Growth Through Creators

Every brand has UGC FOMO. Almost none have a UGC system. They hire a few creators, get mediocre videos, see no installs, and decide "UGC doesn't work." The creators were never the problem, the absence of a system was. This workshop lifts the veil on scaling with creators the way operators do, the exact system behind taking Flamme from 0.8% to 50%+ D30 and 50M+ organic views with zero paid spend. You'll leave with a creator playbook you can run starting Monday morning.

Ankit Nayal Flamme Founder & CEO, Flamme

15:20

NETWORKING BREAK

Afternoon Networking Break! 🗣️

Taking another break will allow you to power up on some snacks and get more networking in ahead of our final sessions of the day!

15:35

PRESENTATION

Win AI Recommendations:

A Guide to Optimising Apps for LLM Discovery

Practical, no-fluff guide to optimizing app descriptions for AI-discovery. Understand how LLMs interpret app content, which signals influence visibility, and how to structure descriptions so your app is more likely to appear in AI-recommendations. Expect clear framework that work rather than top-level advice.

Shivani ChhabraAutoscout24 Senior ASO Manager, Autoscout24

15:55

PANEL DISCUSSION

Winning Discovery in the Age of AI, Personalization, and User Intent

Search behavior is changing, store algorithms are evolving, and user expectations are higher than ever. From keyword strategy and creative optimization to In-App Events, featuring opportunities, and Custom Product Pages, every element of the store experience now plays a role in growth. This session examines how leading apps and games are adapting to these shifts by focusing on user intent, local relevance, and product performance. Join us for a forward-looking discussion on what will matter most for App Store success in the years ahead.

Natalia Ivanova Kolibri Games ASO Manager, Kolibri Games

Aleksander Drubkowski Decathlon Poland Head of Product Development, Decathlon Poland

16:30

PANEL DISCUSSION

UA Channel Mix:

Balancing Scale, Efficiency, and Diversification

Every growth team faces the same challenge: how much budget should stay in proven channels, and how much should be invested in finding new sources of growth? Join user acquisition leaders as they discuss budget allocation across Meta, Google, and Apple Search Ads, the role of channel diversification, and the realities of scaling campaigns across different markets. From maintaining volume and ROAS targets to testing emerging opportunities, this session explores how today's best marketers build resilient acquisition strategies.

Yue Li OpenTable App Marketing Manager, OpenTable

Matthias Hellmund ShareTheMeal Head of Customer Insights, ShareTheMeal

Kateryna Makhynko JATAPP ASA Team Lead, JATAPP

Stella Zounta GameDuell UA Manager, GameDuell

17:00
to
19:00

NETWORKING AFTER PARTY

Summer in the City - App Growth Boat After Party! ☀️🛥️

After Party on the Spree

Immediately following App Growth Summit is our on-site Summer in the City Boat After Party! courtesy of Smadex, InMobi and RZR! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

App Growth Summit Berlin 2026 - After Party Day 1

9:00

DOORS OPEN!

Breakfast & Networking! ☕️

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of Colibrix One, and a hot catered breakfast courtesy of Adikteev will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Summit Berlin 2026 - Coffee & Bev Sponsor
Breakfast courtesy of:

10:00

CONTENT START

Event Kick-Off!

Louis Tanguay Founder & Managing Director, App Growth Summit

10:10

EXPERT TALK

Performance vs. User Love:

Why Great Apps Need Both

Balancing performance and user centricity sounds simple, until product, UX, engineering and business all join the same meeting. In this Expert Talk, Limor Hadas-Sonnenschein, Associate Director of Product, and Martin Wildfeuer, Head of Product Engineering, will unpack the everyday tradeoffs behind building high performing apps that users actually love. Together, they will explore how teams can align around business outcomes, user needs, technical realities and product quality without turning every decision into a never ending stakeholder therapy session. An honest conversation about app growth, decision making, experimentation and the beautiful chaos of building products across disciplines.

Limor Hadas-Sonnenschein zooplus Associate Product Director, zooplus

Martin Wildfeuerzooplus Head of Product Engineering, zooplus

10:35

PRESENTATION

Guess the Winner:

Real Paywall A/B Tests

A fast-paced session built around real paywall experiments. For each test, you'll get the context, make your guess, then see the result. What made the winning variant win? What patterns hold across hundreds of experiments? You'll leave with a sharper intuition for what actually moves conversion.

Michal Parizek Superwall Product & Customer Growth, Superwall

11:00

EXPERT TALK

Turning Community Into Retention

Community can dramatically improve retention when it is designed with intention. This session explores how to build an engaged user community inside an app, what types of interactions create the strongest engagement loops, and how to measure whether community efforts are truly impacting retention and long-term value.

Gregoire Mercier Octopus Community CEO, Octopus Community

Bonu Khafizova Clue Product Manager, Clue

11:25

NETWORKING BREAK

Morning Networking Break! 🤝🏻

Take a break for some networking, personal needs, or just to stretch out a little! We'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions! Breakouts will also begin now as well, so you can decide which session styles spark your interest!

11:45

PANEL DISCUSSION

The Full Story of App Growth:

Aligning Acquisition, Activation and Retention

In this uniquely formatted “Mystery Box” session, where the panelist will pull questions out of a box, what questions will they pull out? We don’t know! But we do know to expect a dynamic panel featuring engaging elements throughout the session. After all, keeping people engaged is what this panel is all about. Not just in the room, but throughout the entire app user journey. Growth doesn't stop when a user installs your app. The most successful companies align acquisition, activation, product experience, and retention into one connected system. In this panel, leaders from growth, product, and lifecycle marketing will discuss how they create seamless journeys from first touch to long-term value, including onboarding, release planning, conversion optimization, engagement, and retention strategies that turn new users into loyal customers.

Julia Piep flaconi VP Retention, flaconi

Jeannie Odreman Gamigo VP Marketing & Publishing, Gamigo

Asya Paloni Welltory CPO, Welltory

12:20

PANEL DISCUSSION

From First Touch to Long-Term Loyalty:

Building Customer Journeys that Grow with Your Users

Matthew Pahnke, VP of Marketing at Customer.io, will moderate a conversation with Joel Lahger of Lovable, Karolina Mosiadz of Plugsurfing, and Vedran Pezer of GoStudent on building adaptive customer journeys that grow with users. The session will explore how brands can move beyond one-off campaigns toward lifecycle engagement that responds to real behavior, product usage, and customer needs, with practical takeaways for improving activation, retention, trust, and loyalty through smarter personalization, channel coordination, and automation.

Matthew Pahnke CustomerIO VP of Product Marketing, Customer.io

Joel Lahger Lovable Lifecycle Marketing Lead, Lovable

Karolina Mosiadz Plugsurfing Chief Marketing Officer, Plugsurfing

Vedran Pezer GoStudent Global Director Value Management & Enablement, GoStudent

12:50

LUNCH BREAK

Networking Lunch 🍽️

Fully-Catered Lunch!

Let's take a big break for food at the half-way point of the day's content. You will enjoy a a tasty catered lunch provided by RevU (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:
App Growth Summit Berlin 2026 - Lunch Sponsor

14:00

PRESENTATION

70+ CRM Experiments Later:

Why Readdle Builds Culture, Not Just A/B Tests

Experimentation is easy when you have millions of users. What do you do when you don't? This workshop shares proven frameworks for building better hypotheses, prioritizing opportunities, and running meaningful tests across onboarding, paywalls, and monetization. Expect real documents, practical examples, and case studies that show what worked, what didn't, and why.

Paul Sakhatskyi Readdle Head of Marketing, Readdle

14:25

PRESENTATION

The Hard Truth About Adding AI to Your Product

Adding AI to your product means making decisions most teams get wrong. What should be AI-powered and what shouldn't? How do you design UX when the output is unpredictable? How do you manage costs without killing the experience? I'll walk through the real decisions behind shipping AI features and what I learned the hard way.

Gökhan Besler Superblend Founder, Superblend

14:50

PRESENTATION

Small Team. Big Output. How AI Helps Us Launch More Apps in a Year

What happens when a team of 10 gains the operating capacity of a much larger organization? This session explores how AI has become embedded across development, marketing, operations, and community management to accelerate execution without increasing headcount. Learn practical approaches to AI adoption, team enablement, and workflow design that help small teams move faster, launch more products, and stay competitive in an increasingly AI-powered market.

Adam Zurek Crimson Pine Games Chief Revenue Officer, Crimson Pine Games

15:10

NETWORKING BREAK

Afternoon Networking Break! 🗣️

Taking another break will allow you to power up on some snacks and get more networking in ahead of our final sessions of the day!

15:30

CO-PRESENTATION

From Playbooks to Principles:

High Performance in the Age of AI

As AI reshapes how companies grow and make decisions, high performance requires more than strategy, data, and execution. It requires a mindset built for complexity: staying curious and adaptable when the rules keep shifting and moving from rigid playbooks to guiding principles.

Gabe Kwakyi Rhythmic Co-Founder, Rhythmic

Daniela ZarzerRhythmic Co-Founder & Work Psychologist, Rhythmic

15:55

PRESENTATION

Web Payments for Subscription Apps:

The Full Playbook from Setup to Risk Management

Web funnels and web payments let you test ideas and validate demand before you build, with more control over monetization and full flexibility in how you communicate with users. But they also mean building payment infrastructure from scratch: choosing providers, negotiating terms, handling fraud, and managing chargebacks on your own. This talk breaks it all down into a practical framework from a team that did it without 200 engineers or a dedicated payments department, and figured out what actually works, so you can skip straight to the working solutions.

Kseniya Bakumova Talaboos Head of Payments, Talaboos

16:20

PANEL DISCUSSION

The Second Act:

How Great Apps Expand Without Breaking Their Retention Engine

As successful apps expand into new categories, services, and business models, they face a critical challenge: how do you evolve without weakening the habits and retention loops that made the product successful in the first place? This panel explores how leading apps navigate the journey from focused solution to broader platform, including what happens to onboarding, engagement, positioning, and retention along the way. Learn what breaks, what survives, and what must be rebuilt to keep users coming back as your product grows.

Daniele Ronca Productlab Founder & CEO, Productlab

Akash Kedia N26 Product Leadership, N26

Nitin Maslekar Acture Group CIO, Acture

Lucie Lavenu Gymondo Chief Product Officer, Gymondo

16:50

AGS TALK

Closing Remarks!

Let's wrap up AGS Berlin with a nice bow, look forward to the rest of the year, and send you off to the closing party in style!

Louis Tanguay Founder & Managing Director, App Growth Summit

17:00
to
19:00

NETWORKING AFTER PARTY

The Spree Club Royale After Party ♠️♥️

Are you feeling lucky? Immediately following App Growth Summit is our on-site Spree Club Royale After Party courtesy of RevX! Kick back where Social Club meets Berlin's Effortless Vibes. Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

App Growth Summit Berlin 2026 - After Party Day 2

12:00

AM Roundtable 1

App Store Optimisation:

Exchanging Insights & Best Practices

ASO has evolved well beyond metadata. Join this interactive discussion on Custom Product Pages, Custom Store Listings, A/B testing, featuring opportunities, AI, GEO optimization, text metadata, and the latest strategies for improving visibility and conversion across both the App Store and Google Play.

Valerie Stovbchataya AIBY ASO Manager, AIBY

12:00

AM Roundtable 2

Creative Systems That Scale:

From Idea to Winning Ad on Meta & TikTok

Creative is the biggest growth lever for most consumer apps, but scaling production, testing, and iteration remains a challenge. Join this interactive roundtable to discuss creative concepts and formats, as well as the systems, workflows, tools, and frameworks leading growth teams use to consistently produce, test, analyze, and scale winning creatives across Meta and TikTok.

Gessica Bicego App Growth Expert Fractional CMO, App Growth Expert

14:30

PM Roundtable 1

Data & Analytics:

Aligning Your Core Metrics

What happens when every team has different KPIs, dashboards, and definitions of success? Discuss how organizations align stakeholders across marketing, product, engineering, and analytics to create clearer decision making and stronger business outcomes.

Piotr Prędkiewicz Solobit Games Founder, Solobit Games

14:30

PM Roundtable 2

Leading Through Complexity

AI is accelerating the speed and complexity of change, but the biggest questions are not only technical, but also human. This roundtable invites attendees to discuss how they are navigating uncertainty, adapting their ways of working, and helping teams stay collaborative, focused, and high-performing when familiar answers no longer apply.

Gabe Kwakyi Rhythmic Co-Founder, Rhythmic

Daniela ZarzerRhythmic Co-Founder & Work Psychologist, Rhythmic

12:00

D2 Roundtable 1

Ad Monetization:

When Good Revenue Hides Bad User Experience

Revenue dashboards rarely tell the full story. This interactive discussion explores how ad quality affects retention, engagement, and long-term value, and how publishers can identify issues before they show up in business results.

Alex Yerukhimovich AppHarbr General Manager, AppHarbr

12:00

D2 Roundtable 2

AI in Engagement:

Automating Workflows & Boosting Efficiency

Dive into practical, real-world workflows that drive tangible engagement. This roundtable will explore how operational leads are successfully integrating LLMs into daily processes, such as automating content generation in real-time, driving hyper-personalisation and smart lead filtering. Join us to discuss actionable frameworks, technical workarounds, and how to build efficient, AI-driven workflows without draining engineering resources.

David McFetridge Zenjob Marketing Technology & CRM Lead, formerly Zenjob

12:00

D2 Roundtable 3

Retention Fixes:

The Words That Make Users Stay

You've optimised your onboarding. You've tested your pricing. But what about the words users read at the exact moment they decide to leave? How your users feel in that moment matters more than you might think. Join this roundtable where we'll dig into real case studies and explore how language either builds or breaks user trust. You'll leave with a fresh way of looking at retention drop-off, and some ideas to bring back to your team.