App Growth Summit Istanbul 2026

Thursday, 14 May 9:00・Swissôtel The Bosphorus
Overview Speakers Agenda Sponsors

A New Chapter Begins — App Growth Summit Istanbul 2026!
For the first time ever, App Growth Summit is coming to the crossroads of Europe and Asia. Join us for a full-day premiere event designed for app marketers, growth leaders, and product innovators ready to turn insights into action. With 30 speakers, 12 sessions, you’ll explore acquisition, retention, engagement, and monetization strategies in one of the world’s most dynamic and culturally rich cities.

Over 150 app growth experts are expected to attend — secure your spot for this monumental debut!

Request an Invite

Kübra Yurtsever Temp
Kübra Yurtsever Meditopia Sr. User Acquisition Manager Meditopia
Erkmen
Erkmen Erakkus Stoikk Co-Founder & CEO Stoikk
Stoikk logo
Arslan Kiran
Arslan Kiran Animoca Brands Growth Lead Turkey Animoca Brands
Animoca Brands logo
Gokhan Besler
Gokhan Besler Superblend Founder Superblend
Damla Yildirim
Damla Yildirim MoovBuddy Co-Founder & CMO MoovBuddy
moovbody temp logo
Aleyna Cerrah
Aleyna CerrahAPPS UA Manager APPS
APPS logo 2026
Ertuğrul Cavusoglu
Ertuğrul Cavusoglu Mindlid Co-Founder & CEO Mindlid
Mindlid
Mert İdacı
Mert İdacı Viyatek Co-Founder & CEO Viyatek
Viyatek logo
Özgür Karayalçın
Özgür Karayalçın Anka Ventures Fund Manager Anka Ventures
Kevin Hsu
Kevin HsuLyft Director, Growth Lyft
Lyft
Taha Karsli
Taha Karsli poq Senior App Marketing & Growth Consultant poq
poq
İlsu Karataş
İlsu KarataşTeklifimGelsin Performance Marketing Lead TeklifimGelsin
Teklifimgelsin
Burak Behnan
Burak Behnan Byterise COO Byterise
Byterise logo
Deniz Bora
Deniz Bora formerly Rollic & TapNation Head of User Acquistion formerly Rollic & TapNation
Selimhan Cakir
Selimhan Cakir MobileOcean Founder & CEO MobileOcean
Mobile Ocean
Sangita Sarkar
Sangita Sarkar Intrigue Media Co-Founder Intrigue Media
Intrigue Media
Oz Silahtar
Oz Silahtar Transform Gaming Chief AI Officer Transform Gaming
Richard Ding
Richard Ding Paddle Senior Product Manager Paddle
Paddle
Artur Lukaservic
Artur Lukasevic Bidease Sales Director, Europe Bidease
Bidease 2025
Dmitrii Malyshev
Dmitrii MalyshevSpinX Head of Sales SpinX
Spinx
Viktor Orlov
Viktor Orlov Asapty CEO & Co-Founder Asapty
Asapty
Louis Tanguay
Louis Tanguay Founder & Managing Director App Growth Summit
App Growth Summit

Full Agenda

Main Stage
8:30
DOORS OPEN!
Breakfast & Networking! ☕️

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of RZR, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee & Beverages courtesy of:
App Growth Summit IST 2026 - Coffee Sponsor

9:30
CONTENT START
Event Kick-Off!

Let's kick-off our newest location in App Growth Summit fashion! With a great welcome video and new energy hitting one of the only stages which put app developers first! Settle in for a full day of Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Founder & Managing Director, App Growth Summit
10:00
PRESENTATION
Beyond the Hype:
The Three Pillars of a Fundable Startup

Let’s be honest: investors are tired of the “wrapper” startups. To get a term sheet today, you need more than just a good pitch deck. You need a founders team that knows their market better than anyone else, a product that feels “premium” from the first click, and an AI strategy that actually drives efficiency. We’re diving into why Founder-Market Fit is the only thing VCs care about right now, how the bar for “high-quality” has shifted in a crowded market, and how to treat AI as your most productive team member to build a truly scalable model.

Özgür Karayalçın
Özgür Karayalçın Anka Ventures Fund Manager, Anka Ventures
10:25
PRESENTATION
Apple Ads That Actually Scale

Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.

Viktor Orlov
Viktor Orlov Asapty CEO & Co-Founder, Asapty
10:50
PRESENTATION
The Moments That Matter:
A Web Monetization Framework for Resilient App Growth

The mobile market is moving faster than ever. The margin for error at each stage of the user journey has never been smaller. In this highly practical session, Lucas Lovell explores the full web monetization stack as a lever for genuine growth in 2026. We will dive deep into the moments that matter for acquiring, converting, and retaining users, all backed by real data. Uncover practical tactics top apps use to reduce friction at the paywall and optimise checkout conversion, before turning to the compliance and billing infrastructure that transforms web monetization from a complexity burden into a competitive advantage. Whether you are looking to bypass store fees or reach entirely new audiences, you will leave this workshop with a clear roadmap to accelerate your revenue and drive sustainable growth.

Richard Ding
Richard Ding Paddle Senior Product Manager, Paddle
11:10
NETWORKING BREAK
Morning Networking Break! 🗣️

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Adjust to keep your energy high, refill the coffee, and then get right back into the sessions!

Break courtesy of:
App Growth Summit IST 2026 - Break Sponsor

11:25
PANEL DISCUSSION
Where Smart Money Goes to Grow: Spending Strategically on User Acquisition

When budgets tighten, most teams cut spend. The best teams cut waste. This panel explores how modern growth leaders are reallocating dollars based on real signals, not assumptions. From creative-first performance to strategic sandboxing and zero-waste automation, we’ll break down how top teams find incremental gains others overlook. Learn how to validate faster, scale smarter, and turn constraints into competitive advantage.

Artur Lukaservic
Artur Lukasevic Bidease Sales Director, Europe, Bidease
Kübra Yurtsever Temp
Kübra Yurtsever Meditopia Sr. User Acquisition Manager, Meditopia
Mert İdacı
Mert İdacı Viyatek Co-Founder & CEO, Viyatek
12:00
PRESENTATION
The Hard Truth About Adding AI to Your Product

Adding AI to your product means making decisions most teams get wrong. What should be AI-powered and what shouldn't? How do you design UX when the output is unpredictable? How do you manage costs without killing the experience? I'll walk through the real decisions behind shipping AI features and what I learned the hard way.

Gokhan Besler
Gokhan Besler Superblend Founder, Superblend
12:25
PRESENTATION
The Data Loop Behind Winning Creative

Most teams treat creative and performance data like separate departments speaking different languages. That disconnect leads to wasted spend, weak testing, and creative fatigue. This session introduces the Creative-Data Loop: a repeatable system that turns performance signals into stronger hooks, smarter messaging, faster iteration, and more scalable growth. Learn how top teams use real data to build creative that performs again and again.

Damla Yildirim
Damla Yildirim MoovBuddy Co-Founder & CMO, MoovBuddy
12:45
LUNCH BREAK
Networking Lunch 🍽️
Fully-Catered Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

13:45
PANEL DISCUSSION
From First Tap to Daily Habit:
Founders Discuss the Engagement Secrets Behind Their Success

Engagement is not a feature. It is a product philosophy. In this conversation, founders share how they design experiences that turn curiosity into consistency and consistency into loyalty. We will unpack onboarding decisions, personalization strategies, behavioral triggers, and AI-powered user support that make apps feel useful, intuitive, and worth coming back to every day.

Burak Behnan
Burak Behnan Byterise COO, Byterise
Erkmen
Erkmen Erakkus Stoikk Co-Founder & CEO, Stoikk
Selimhan Cakir
Selimhan Cakir MobileOcean Founder & CEO, MobileOcean
14:20
EXPERT TALK
Growth in the Privacy-First Era:
Rethinking Mobile Advertising and Measurement

As the shifting privacy landscape and signal loss reshape growth marketing strategies, join us to learn how Lyft leverages strategic partnerships, particularly with financial institutions—to access high-quality first-party data and enable closed-loop, outcome-based measurement. Discover how Lyft builds resilient, diversified growth strategies centered on long-term value and durable performance.

Kevin Hsu
Kevin HsuLyft Director, Growth, Lyft
Dmitrii Malyshev
Dmitrii MalyshevSpinX Head of Sales, SpinX
14:50
PRESENTATION
Would AI Recommend Your Product? How Credibility Turns Into Growth in 2026

AI is becoming part of the discovery layer. Users, investors, partners, and buyers increasingly use tools like ChatGPT and Gemini to understand categories, compare products, and decide what seems credible. In this session, I’ll show how teams can inspect how AI currently understands their product, identify whether the real gap is story, proof, or product, and use credibility signals to improve discovery, trust, and growth.

Ertuğrul Cavusoglu
Ertuğrul Cavusoglu Mindlid Co-Founder & CEO, Mindlid
15:15
NETWORKING BREAK
Afternoon Networking Break 🤝🏻

Taking another break will allow you to power up on some snacks courtesy of Appier and get more networking in ahead of our final sessions of the day!

Break courtesy of:
App Growth Summit IST 2026 - Break Sponsor

15:35
PRESENTATION
AI as a Force Multiplier:
How Growth Teams Do More With Less

A practical playbook for marketing teams to use AI to scale output without adding headcount. From building agentic workflows to implementing native AI tools like Lovable, this session shows how non-technical marketers can create and validate features before engineering commits a single line of code.

Sangita Sarkar
Sangita Sarkar Intrigue Media Co-Founder, Intrigue Media
16:00
PANEL DISCUSSION
Modern Acquisition Playbook:
UA Channels to Scale Your App's Growth

Meta, Google, and Apple Search Ads still dominate budgets, and efficient growth is getting harder to find. This panel explores how top marketers are testing and prioritizing which channels are working despite tighter budgets. Some topics include: scaling Apple Ads, and testing new UA channels without losing control of CAC. Learn how leading teams are balancing automation, creative iteration, and smarter measurement to find their next wave of app growth.

Taha Karsli
Taha Karsli poq Senior App Marketing & Growth Consultant, poq
İlsu Karataş
İlsu KarataşTeklifimGelsin Performance Marketing Lead, TeklifimGelsin
Aleyna Cerrah
Aleyna CerrahAPPS UA Manager, APPS
Deniz Bora
Deniz Bora formerly Rollic & TapNation Head of User Acquistion, formerly Rollic & TapNation
16:35
PANEL DISCUSSION
How AI Is Reshaping Execution Across Product, Growth, and Operations

What happens when AI becomes embedded into how your company actually runs? This session explores how growth teams are using AI to accelerate workflows, improve decision making, automate manual tasks, and unlock efficiency across the business. Discover practical ways to build faster, leaner, and more scalable operations.

Oz Silahtar
Oz Silahtar Transform Gaming Chief AI Officer, Transform Gaming
Arslan Kiran
Arslan Kiran Animoca Brands Growth Lead Turkey, Animoca Brands
17:00
NETWORKING PARTY
Sunset Over Two Worlds Rooftop After Party 🌇🎶

After the sessions, keep the momentum going at the Sunset Over Two Worlds Rooftop After Party. Expect sunset views, an open bar, gourmet bites, a mirror booth to capture the moment, and a live set from DJ Hande. It’s the perfect mix of music, networking, and rooftop energy to close the day.

Powered by adjoe and chargeblast

App Growth Summit IST 2026 - After Party

Our Partners

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Experience the Globally Leading App Growth Event in Istanbul 

App Growth Summit isn’t like other industry conferences. Invite-only, limited-vendor, and highly curated, it delivers an experience that’s informative, actionable, and fun—finally, an event for experts, by experts!


Drive 2026 App Growth With Never-Before-Seen Content 

From Retention, Product, User Acquisition, and more, Content at App Growth Summit covers everything app experts, app business owners, brands and companies need to know to get ahead.

Topics Covered Include:

TEST

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150+ Experts are Joining us at App Growth Summit Istanbul 

From Apptrepreneurs, App pioneers, Product and Marketing Experts , App Growth Summit Istanbul will have 100’s of brands in attendance. Our Events are very community-driven, so whether you’re joining for the first time or returning, you’re guaranteed  to make incredible connections!

Brands That Are Attending AGS Istanbul Include:

AGS Istanbul 2026 Companies Attending Updated

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Sunset Over Two Worlds Rooftop After Party at AGS Istanbul 2026

After the sessions, join us for the Sunset Over Two Worlds Rooftop After Party!

Expect high-energy sets from DJ Hande, an open bar flowing all night, gourmet appetizers to keep conversations going, and a mirror booth to capture the moment. With rooftop views spanning two continents, it’s set to be an unforgettable night.

Powered by Adjoe and Chargeblast, bringing the rooftop experience to life.

AGS Istanbul 2026 After Party Graphics

Ready to join the App Growth Summit community in Istanbul? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started!
Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.

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    We vet our limited, select Sponsors and only partner with the highest-quality service providers. If relevant, they might want to contact you to see if they can help you. Checking these boxes will indicate willingness to have them conduct respectful, non-spammy, outreach to you.
  • TLDR: We don't sell your email, but we provide Registration lists with public data to our Sponsors.
  • Vendors, Service Providers and Sales individuals must be a sponsor in order to attend any and all App Growth Summit events. This form is only for qualified app and game publishers.

App Growth Summit Testimonials

Gonzalo Juarez

"The App Growth Summit is one of the most focused events I've ever participated in. It focuses on all the necessary topics you need to know to build or continue with your app business. It is by far one of the most useful conferences for mobile apps out there."

Gonzalo Juarez, eTips
Jessica Llarena

"App Growth Summit is the right scenario and opportunity to meet experts across different industries around the world, share value and learn from each other! "

Jéssica Llarena, Decathlon UK