A New Chapter Began — App Growth Summit Istanbul 2026!
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services courtesy of RZR, and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!
Coffee & Beverages courtesy of:
Breakfast courtesy of:
Let's kick-off our newest location in App Growth Summit fashion! With a great welcome video and new energy hitting one of the only stages which put app developers first! Settle in for a full day of Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!
Let’s be honest: investors are tired of the “wrapper” startups. To get a term sheet today, you need more than just a good pitch deck. You need a founders team that knows their market better than anyone else, a product that feels “premium” from the first click, and an AI strategy that actually drives efficiency. We’re diving into why Founder-Market Fit is the only thing VCs care about right now, how the bar for “high-quality” has shifted in a crowded market, and how to treat AI as your most productive team member to build a truly scalable model.
Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.
The mobile market is moving faster than ever. The margin for error at each stage of the user journey has never been smaller. In this highly practical session, Robbie McCartney explores the full web monetization stack as a lever for genuine growth in 2026. We will dive deep into the moments that matter for acquiring, converting, and retaining users, all backed by real data. Uncover practical tactics top apps use to reduce friction at the paywall and optimise checkout conversion, before turning to the compliance and billing infrastructure that transforms web monetization from a complexity burden into a competitive advantage. Whether you are looking to bypass store fees or reach entirely new audiences, you will leave this workshop with a clear roadmap to accelerate your revenue and drive sustainable growth.
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Adjust to keep your energy high, refill the coffee, and then get right back into the sessions!
Break courtesy of:
When budgets tighten, most teams cut spend. The best teams cut waste. This panel explores how modern growth leaders are reallocating dollars based on real signals, not assumptions. From creative-first performance to strategic sandboxing and zero-waste automation, we’ll break down how top teams find incremental gains others overlook. Learn how to validate faster, scale smarter, and turn constraints into competitive advantage.
Adding AI to your product means making decisions most teams get wrong. What should be AI-powered and what shouldn't? How do you design UX when the output is unpredictable? How do you manage costs without killing the experience? I'll walk through the real decisions behind shipping AI features and what I learned the hard way.
Most teams treat creative and performance data like separate departments speaking different languages. That disconnect leads to wasted spend, weak testing, and creative fatigue. This session introduces the Creative-Data Loop: a repeatable system that turns performance signals into stronger hooks, smarter messaging, faster iteration, and more scalable growth. Learn how top teams use real data to build creative that performs again and again.
Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Lunch courtesy of:
Engagement is not a feature. It is a product philosophy. In this conversation, founders share how they design experiences that turn curiosity into consistency and consistency into loyalty. We will unpack onboarding decisions, personalization strategies, behavioral triggers, and AI-powered user support that make apps feel useful, intuitive, and worth coming back to every day.
As the shifting privacy landscape and signal loss reshape growth marketing strategies, join us to learn how Lyft leverages strategic partnerships, particularly with financial institutions—to access high-quality first-party data and enable closed-loop, outcome-based measurement. Discover how Lyft builds resilient, diversified growth strategies centered on long-term value and durable performance.
AI is becoming part of the discovery layer. Users, investors, partners, and buyers increasingly use tools like ChatGPT and Gemini to understand categories, compare products, and decide what seems credible. In this session, I’ll show how teams can inspect how AI currently understands their product, identify whether the real gap is story, proof, or product, and use credibility signals to improve discovery, trust, and growth.
Taking another break will allow you to power up on some snacks courtesy of Appier and get more networking in ahead of our final sessions of the day!
Break courtesy of:
A practical playbook for marketing teams to use AI to scale output without adding headcount. From building agentic workflows to implementing native AI tools like Lovable, this session shows how non-technical marketers can create and validate features before engineering commits a single line of code.
Meta, Google, and Apple Search Ads still dominate budgets, and efficient growth is getting harder to find. This panel explores how top marketers are testing and prioritizing which channels are working despite tighter budgets. Some topics include: scaling Apple Ads, and testing new UA channels without losing control of CAC. Learn how leading teams are balancing automation, creative iteration, and smarter measurement to find their next wave of app growth.
What happens when AI becomes embedded into how your company actually runs? This session explores how growth teams are using AI to accelerate workflows, improve decision making, automate manual tasks, and unlock efficiency across the business. Discover practical ways to build faster, leaner, and more scalable operations.
After the sessions, keep the momentum going at the Sunset Over Two Worlds Rooftop After Party. Expect sunset views, an open bar, gourmet bites, a mirror booth to capture the moment, and a live set from DJ Hande. It’s the perfect mix of music, networking, and rooftop energy to close the day.
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App Growth Summit wasn’t like other industry conferences. Invite-only, limited-vendor, and highly curated, it delivered an experience that was informative, actionable, and fun—finally, an event for experts, by experts!
From Retention, Product, User Acquisition, and more, Content at App Growth Summit covered everything app experts, app business owners, brands, and companies needed to know to get ahead.
Topics Covered Included:
From Apptrepreneurs, App pioneers, Product and Marketing Experts, App Growth Summit Istanbul had hundreds of brands in attendance. Our events were very community-driven, so whether you were joining for the first time or returning, you were guaranteed to make incredible connections!
Brands That Attended AGS Istanbul Included:
After the sessions, you joined us for the Sunset Over Two Worlds Rooftop After Party!
You expected high-energy sets from DJ Hande, an open bar flowing all night, gourmet appetizers to keep conversations going, and a mirror booth to capture the moment. With rooftop views spanning two continents, it was set to be an unforgettable night.
Powered by Adjoe and Chargeblast, bringing the rooftop experience to life.
"It is fascinating to look around, listen from experts and feel that you still have so much to learn. The AGS gets together real marketing growth geniuses and it is impossible to leave the event without learning something valuable and new."
Tamy Ribeiro, Wunder Mobility
"It was a good experience meeting and sharing with fellow User Acquisition Managers who are having the same challenges as I am. Some speakers provided a lot of valuable information and other speakers were like role models. The highlight was making a network of service providers and fellow UA managers from around the world. The vibe was great, everyone was a good conversation. Looking forward to the next AGS!"
Alan Kawesa, OneFootball
