This invite-only, limited-vendor event is designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit LA 2020 will provide Los Angeles with the latest up-to-date strategies, and trends for this rapidly growing mobile app community.
Dina Chaiffetz ConsultantProduct Marketing StrategyConsultant
Sabrina ChenSenior User Acquisition SpecialistJam City
Cody ChristieUA LeadRiot Games
Peter DoroSolutions ConsultantIterable
Vivek GirotraDirector of Performance MarketingFoxNext
Jordan GladstoneDirector of MarketingDave.com
Tim JungMobile EngineerActivision Blizzard
Sharan KeswaniDirector of Retention MarketingSkylar
Mack KeyvaniProduct15 Seconds of Fame
Cecile LowreyGrowth ManagerGRUBHUB
Julia MartinSenior Programmatic Demand LeadMoPub
Dennis MinkVP MarketingLiftoff
Alex PanSenior Director, Performance MarketingSeriously
Josh PancoeManager US Customer SuccessSingular
Elaine ParkSenior Manager, User AcquisitionScopely
Zach PondVP of Marketing & User AcquisitionMobilityWare
Brian QuinnGeneral ManagerAppsFlyer
Nancy Roberts YouAppiCMOYouAppi
Kia SaediDirector of SalesAdjust
Solène SchwartzChief Operating OfficerMammoth Media
Olivia SmithGrowth Marketing ManagerHopSkipDrive
Henry WangProduct Marketing ManagerLiftoff
Michele WebbVP of US Growth & ProgrammaticHeadway
Mindy WelfordDirector of MarketingGlo
Winnie WenDirector of User AcquisitionJam City
Savannah WuUser Acquisition ManagerJam City
Kevin YiuSenior User Acquisition ManagerScopely
Athar ZiaClient Solutions Manager, GamingFacebook
Networking Breakfast Buffet
Come early, and valet your car, thanks to Criteo, because we have a Hot Breakfast Buffet, made possible by the team at Bidease for feeding our early attendees!
We'll also have fresh, amazing coffee all-day long, provided by AppTweak!
...and...definitely don't forget to log-in to our super fast WiFi, courtesy of Interceptd!
We'll be starting our first Summit of the year in style, with a super cool introduction via our 23-foot wide LED screen; as we're joined by a special four-legged friend on the stage to kick-off the event the App Growth Summit way!
Growing Your App Through Meaningful Iteration: How the Call of Duty Companion App Succeeded
Today the Call of Duty Companion App has 4.8 stars on iOS, a huge number of MAUs, and a passionate userbase that keeps coming back for more. But this wasn't always the case. Originally, the App had a rocky debut with a rating of 2.0 stars. From the perspective of an engineer working on the project, here's the story behind the tactics the team used to grow the Companion App into a success with a massive userbase.
Mobile Engineer, Activision Blizzard
Breaking Through the Noise: Why We Need To Automate
The average marketer works with more than 12 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data driven decisions are made. Find out why the vast majority of marketers are planning on increasing their automation budget this year.
Director of Sales, Adjust
Mind Games: How to Leverage Consumer PsychologyFeatured Presentation
What drives a user to click? What factors influence a purchasing decision? Data and user research can provide most of the answers, but they don't tell us the whole story. Learn how to leverage the research and principles of consumer Psychology and Behavioral Economics to gain a deeper level of insight into how your customers think, what motivates them and why they decide to buy. This session will blow your mind!
Dina Chaiffetz Consultant
Product Marketing Strategy, Consultant
This or That? Mobile UA Tips from the Pros — Lightning Round Style
In this fun session, MoPub's Julia Martin hosts user acquisition experts to discuss the latest hot topics in UA — in a unique lightning round game format. Don't miss learning why these UA pros would choose "this or that" (examples: Managed service or self-service DSP? Playables or video? Snap or TikTok?), and get ready for some audience participation!
Senior Programmatic Demand Lead, MoPub
Senior User Acquisition Specialist, Jam City
Senior User Acquisition Manager, Scopely
Gifting: A Surprising and New Acquisition Channel
Learn how Grubhub has used a non-traditional channel, gift cards, to garner awareness, target new audiences, and drive customer acquisition and loyalty.
Growth Manager, GRUBHUB
Future Proofing Your Marketing Tech Stack With Open Platforms
Attribution is poised to become the technology and data layer that underpins everything a marketer does. As data-driven marketing evolves and businesses become more sophisticated, more precise and most importantly far more quantifiable, the app ecosystem also continues to grow and become more competitive. Join Brian Quinn, AppsFlyer’s President and GM, as he weighs in the future of tech stack design with attribution at the core.
General Manager, AppsFlyer
Driving Scale with Machine Learning
Machine Learning plays a big part in programmatic advertising by automating the ad buying process in real time and at scale; it can boost your performance, reduce costs, and make your media buying teams smarter. But how do you know if ML is making the right buying decisions? Find out in this fun and interactive session.
Product Marketing Manager, Liftoff
Get a Second Chance at a First Impression with Expert Engagement & Retargeting Strategies
Engaging with users decreases your churn rate and increases your chances to monetize more users. How do our experts create messages for different user segmentations, and when is the best time to re-activate users? Increasing your activation and conversion rates are an underappreciated KPI which helps drive users further down the markeitng and monetization funnel towards eventual long-term retention.
Mobile Product Marketing Manager, Mozilla
Nancy Roberts YouAppi
Growth Marketing Manager, HopSkipDrive
VP of US Growth & Programmatic, Headway
Senior User Acquisition Manager, Scopely
Networking Lunch Buffet
Enjoy our Hot Lunch Buffet (no boxed lunches here!), courtesy of Userbase!
Beat the Hero
Hosted by Liftoff
Think you’re a clever marketer? Enjoy the thrill of competition? Then get ready to play Liftoff's newest game - Beat the Hero. In this fast-paced game exclusive to AGS, audience members will have 3 chances to compete against the Mobile Heroes for the title of Top Marketer, along with great prizes like a brand new pair of AirPods Pro! So bring your A-game and get ready to play.
VP Marketing, Liftoff
Director of User Acquisition, Jam City
Building a Cross-Platform Machine in a PC-First World
Taking your growth strategy cross-platform is a bold move. Between learning how to navigate a new ecosystem, re-factoring your tech stack, and migrating your loyal user base to an entirely new user experience, there's a lot to worry about along the way. Find out first-hand how Riot Games is making the jump from PC powerhouse to a fully functioning cross-platform machine.
Brian Altman will uncover all our learnings over the past five years of running app retargeting campaigns. As each retargeting campaign requires custom solutions, we'll have a closer look at successful retargeting setups and reverse engineer them to understand how they came together.
Account Executive, Remerge
Gaming User Acquisition Strategies on The Big 3
Facebook, Google and Apple Search Ads
In this panel, our experts will discuss the latest strategies games are employing for success on The Big 3 (Facebook, Google App Campaigns [ie UAC], and Apple Search Ads). Also addressed, how the most successful games are steadily increasing their user base and opportunities for increased revenue thanks to their advanced User Acquisition strategies. What testing, channel and analytical strategies are some of the biggest and best gaming UA professionals using to keep the faucet of new users turned on full blast?
Director of Performance Marketing, FoxNext
Senior Manager, User Acquisition, Scopely
VP of Marketing & User Acquisition, MobilityWare
User Acquisition Manager, Jam City
with Special Pick-Me-Up Snacks!
3 Things to Consider When Soft Launching Your App
With over 2 million apps released since the launch of app store in 2008; it’s hard for new developers to breakthrough. Athar Zia from Facebook will explain the 3 most important things that you should consider when launching an App. From your soft launch marketing strategy to building a data-driven global launch plan.
The Dave App grew from 80,000 users to 6 million+ users in less than 2 years. One of the most challenging parts of the growth journey was figuring out where to start. Join Dave to discover the scrappy, rapidly iterative approach to growth that allowed them to scale without the resources of a large company.
Director of Marketing, Dave.com
A Not-So-Serious Overview About Serious Creative Testing Strategies
Alex Pan, Seriously's Senior Director of Performance Marketing will walk through how to break down creative testing and analysis, especially on Facebook. Alex will show some examples of their most successful creative tests, and how they set up their testing. Don't miss this in-depth and informative veritable case study on successful creative testing!
Senior Director, Performance Marketing, Seriously
Retention: An Underrated Growth Strategy
Retention is finally getting recognized as the powerful business strategy which helps drive augmented monetization and long-term growth. The longer a user is retained, the greater your LTVs, the more opportunities there are for maximized monetization efforts, your organic app & play store ratings increase ranking juice, and the better your opportunity is to increase organic installs because of your longer-term, satisfied and dedicated users who will help spread the word for you.
Director of Retention Marketing, Skylar
Product, 15 Seconds of Fame
Chief Operating Officer, Mammoth Media
Solutions Consultant, Iterable
Director of Marketing, Glo
Lakers Tickets Give-Away!
Lakers Trivia Game & Prizes!
Be sure to stay through the whole day, because App Growth Summit is giving away LA Lakers Tickets; Row B! You'll be so close you can almost touch the players...but please don't.
Enter your name, or drop your business card at the Registration Desk, and be present for your chance to play and win one of two Lakers tickets and other amazing prizes!
Provided by OPN
Networking Happy Hour
Live Entertainment & Open Bar
Stay right where you are for our super fun on-site & open bar Happy Hour immediately following the final session of the day! It's so much fun, this Happy Hour is 90 minutes long! We couldn't contain it!
Sponsored by Affle, Creadits, SensorTower, Taptica and Snapchat, our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of FeedMob!
We will also have up-close magic from the Magic Castle's Brandon Scott! All this over the smooth live musical performance by recording artist Omeri Monroe!
After Party by Liftoff & Adjust
After the official App Growth Summit LA Happy Hour concludes around 7pm, join two of or amazig sponsors, Liftoff & Adjust, for delicious coastal fare, cocktails, and a fantastic time following App Growth Summit LA 2020! They'll have a heated patio with sweeping views of the Marina del Rey sunset. A conference badge is NOT required to attend this mixer.
If beachside bashes aren't your style, and you rather settle in to a sit-down dinner, than join another of our great sponsors, YouAppi where all you need is to "Eat, Drink and Be Appi!" at their family-style dinner!
Kick-off the evening after the official App Growth Summit LA Happy Hour with a welcome cocktail and amuse-bouche, and then sit down to an intimate family-style dinner with handcrafted cocktails among friends!
In order to maintain the highest level of event quality, all App Growth Summits are invite-only format. This ensures that we keep the most interested and engaged audiences coming back to our events. Any vendor attending must be a sponsor, as there are no vendor tickets available.