App Growth Summit LA 2020

in partnership with Adjust
March 5, 2020 Marina del Rey Hotel • 13534 Bali Way, Marina del Rey, CA 90292
Overview Speakers Agenda

SOLD OUT EVENT!

App Growth Summit Los Angeles 2020 kicks off our third year with a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2020 plans for growth!

30+ Expert Speakers
16 Custom-Curated Sessions
Outstanding & Transparent Networking

This invite-only, limited-vendor event is designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit LA 2020 will provide Los Angeles with the latest up-to-date strategies, and trends for this rapidly growing mobile app community.


COMPANIES ATTENDING INCLUDE:

App Growth Summit LA 2020

Speakers

Miray Alanlar
Miray Alanlar Mobile Product Marketing Manager Mozilla
Mozilla
Brian Altman
Brian Altman Account Executive Remerge
Remerge
Dina Chaiffetz
Dina Chaiffetz Consultant Product Marketing Strategy Consultant
Sabrina Chen
Sabrina Chen Senior User Acquisition Specialist Jam City
Jam City
Cody Christie
Cody Christie UA Lead Riot Games
Riot Games
Peter Doro
Peter Doro Solutions Consultant Iterable
Iterable_Logo_220
Vivek Girotra
Vivek Girotra Director of Performance Marketing FoxNext
FoxNext
Jordan Gladsone
Jordan Gladstone Director of Marketing Dave.com
Dave.com
Peleg Israeli
Peleg Israeli CRO Bidalgo
Bidalgo
Tim Jung
Tim Jung Mobile Engineer Activision Blizzard
Activision Blizzard
Sharan Keswani
Sharan Keswani Director of Retention Marketing Skylar
Skylar
Mack Keyvani
Mack Keyvani Product 15 Seconds of Fame
15 Second To Fame
Cecile Lowrey
Cecile Lowrey Growth Manager GRUBHUB
GRUBHUB
Dennis Mink VP Marketing Liftoff
Liftoff
Alex Pan
Alex Pan Senior Director, Performance Marketing Seriously
Seriously
Josh Pancoe
Josh Pancoe Manager US Customer Success Singular
Singular
Elaine Park
Elaine Park Senior Manager, User Acquisition Scopely
Scopely
Zach Pond
Zach Pond VP of Marketing & User Acquisition MobilityWare
MobilityWare
Jasper Radeke
Jasper Radeke Sr. Director, Marketing, North America Appsflyer
AppsFlyer
Nancy Roberts
Nancy Roberts YouAppi CMO YouAppi
YouAppi
Kia Saedi
Kia Saedi Director of Sales Adjust
Adjust
Solene Schwartz
Solène Schwartz Chief Operating Officer Mammoth Media
Mammoth Media
Olivia Smith
Olivia Smith Growth Marketing Manager HopSkipDrive
HopSkipDrive
Henry Wang
Henry Wang Product Marketing Manager Liftoff
Liftoff
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo
Mindy Welford
Mindy Welford Director of Marketing Glo
Glo
Winnie Wen
Winnie Wen Director of User Acquisition Jam City
Jam City
Savannah Wu
Savannah Wu User Acquisition Manager Jam City
Jam City
Kevin Yiu
Kevin Yiu Senior User Acquisition Manager Scopely
Scopely

Agenda

8:00
NETWORKING BREAKFAST
Networking Breakfast Buffet

Come early, and valet your car, thanks to Criteo, because we have a Hot Breakfast Buffet, made possible by the team at Bidease for feeding our early attendees!

We'll also have fresh, amazing coffee all-day long, provided by AppTweak!

...and...definitely don't forget to log-in to our super fast WiFi, courtesy of Interceptd!

9:00
INTRODUCTIONS
Event Kick-Off

We'll be starting our first Summit of the year in style, with a super cool introduction via our 23-foot wide LED screen; as we're joined by a special four-legged friend on the stage to kick-off the event the App Growth Summit way!

9:10
PRESENTATION
Growing Your App Through Meaningful Iteration: How the Call of Duty Companion App Succeeded

Today the Call of Duty Companion App has 4.8 stars on iOS, a huge number of MAUs, and a passionate userbase that keeps coming back for more. But this wasn't always the case. Originally, the App had a rocky debut with a rating of 2.0 stars. From the perspective of an engineer working on the project, here's the story behind the tactics the team used to grow the Companion App into a success with a massive userbase.

Tim Jung
Tim Jung Mobile Engineer, Activision Blizzard
9:40
PRESENTATION
Breaking Through the Noise: Why We Need To Automate

The average marketer works with more than 12 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data driven decisions are made. Find out why the vast majority of marketers are planning on increasing their automation budget this year.

Kia Saedi
Kia Saedi Director of Sales, Adjust
10:05
PRESENTATION
Mind Games: How to Leverage Consumer PsychologyFeatured Presentation

What drives a user to click? What factors influence a purchasing decision? Data and user research can provide most of the answers, but they don't tell us the whole story. Learn how to leverage the research and principles of consumer Psychology and Behavioral Economics to gain a deeper level of insight into how your customers think, what motivates them and why they decide to buy. This session will blow your mind!

Dina Chaiffetz
Dina Chaiffetz Consultant Product Marketing Strategy, Consultant
10:30
PODCAST
Live Podcast Recording!

App Growth Summit is releasing a new podcast soon, and you get to hear a sneak peek of this always fun version of a podcast unlike you'll hear from anyone else in the industry! Our special guest for this live recording is Jam City's Sabrina Chen!

Sabrina Chen
Sabrina Chen Senior User Acquisition Specialist, Jam City
Ariel Neidermeier
Ariel Neidermeier Director of Marketing & Content, App Growth Experts
Louis Tanguay
Louis Tanguay Founder, App Growth Experts
11:00
PRESENTATION
Gifting: A Surprising and New Acquisition Channel

Learn how Grubhub has used a non-traditional channel, gift cards, to garner awareness, target new audiences, and drive customer acquisition and loyalty.

Cecile Lowrey
Cecile Lowrey Growth Manager, GRUBHUB
11:20
PRESENTATION
Future Proofing Your Marketing Tech Stack With Open Platforms

Attribution is poised to become the technology and data layer that underpins everything a marketer does. As data-driven marketing evolves and businesses become more sophisticated, more precise and most importantly far more quantifiable, the app ecosystem also continues to grow and become more competitive. Join Brian Quinn, AppsFlyer’s President and GM, as he weighs in the future of tech stack design with attribution at the core.

Jasper Radeke
Jasper Radeke Sr. Director, Marketing, North America, Appsflyer
11:40
PRESENTATION
Driving Scale with Machine Learning

Machine Learning plays a big part in programmatic advertising by automating the ad buying process in real time and at scale; it can boost your performance, reduce costs, and make your media buying teams smarter. But how do you know if ML is making the right buying decisions? Find out in this fun and interactive session.

Henry Wang
Henry Wang Product Marketing Manager, Liftoff
12:00
DISCUSSION PANEL
Get a Second Chance at a First Impression with Expert Engagement & Retargeting Strategies

Engaging with users decreases your churn rate and increases your chances to monetize more users. How do our experts create messages for different user segmentations, and when is the best time to re-activate users? Increasing your activation and conversion rates are an underappreciated KPI which helps drive users further down the markeitng and monetization funnel towards eventual long-term retention.

Miray Alanlar
Miray Alanlar Mobile Product Marketing Manager, Mozilla
Nancy Roberts
Nancy Roberts YouAppi CMO, YouAppi
Olivia Smith
Olivia Smith Growth Marketing Manager, HopSkipDrive
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
Kevin Yiu
Kevin Yiu Senior User Acquisition Manager, Scopely
12:35
NETWORKING LUNCH
Networking Lunch Buffet

Enjoy our Hot Lunch Buffet (no boxed lunches here!), courtesy of Userbase!

1:30
GAME SHOW!
Beat the Hero
Hosted by Liftoff

Think you’re a clever marketer? Enjoy the thrill of competition? Then get ready to play Liftoff's newest game - Beat the Hero. In this fast-paced game exclusive to AGS, audience members will have 3 chances to compete against the Mobile Heroes for the title of Top Marketer, along with great prizes like a brand new pair of AirPods Pro! So bring your A-game and get ready to play.

Dennis Mink VP Marketing, Liftoff
Winnie Wen
Winnie Wen Director of User Acquisition, Jam City
1:55
FIRESIDE CHAT
Building a Cross-Platform Machine in a PC-First World

Taking your growth strategy cross-platform is a bold move. Between learning how to navigate a new ecosystem, re-factoring your tech stack, and migrating your loyal user base to an entirely new user experience, there's a lot to worry about along the way. Find out first-hand how Riot Games is making the jump from PC powerhouse to a fully functioning cross-platform machine.

Cody Christie
Cody Christie UA Lead, Riot Games
Josh Pancoe
Josh Pancoe Manager US Customer Success, Singular
2:20
PRESENTATION
Reverse Engineering Successful Retargeting Campaigns & Set-Ups

Brian Altman will uncover all our learnings over the past five years of running app retargeting campaigns. As each retargeting campaign requires custom solutions, we'll have a closer look at successful retargeting setups and reverse engineer them to understand how they came together.

Brian Altman
Brian Altman Account Executive, Remerge
2:40
DISCUSSION PANEL
Gaming User Acquisition Strategies on The Big 3
Facebook, Google and Apple Search Ads

In this panel, our experts will discuss the latest strategies games are employing for success on The Big 3 (Facebook, Google App Campaigns [ie UAC], and Apple Search Ads). Also addressed, how the most successful games are steadily increasing their user base and opportunities for increased revenue thanks to their advanced User Acquisition strategies. What testing, channel and analytical strategies are some of the biggest and best gaming UA professionals using to keep the faucet of new users turned on full blast?

Vivek Girotra
Vivek Girotra Director of Performance Marketing, FoxNext
Peleg Israeli
Peleg Israeli CRO, Bidalgo
Elaine Park
Elaine Park Senior Manager, User Acquisition, Scopely
Zach Pond
Zach Pond VP of Marketing & User Acquisition, MobilityWare
Savannah Wu
Savannah Wu User Acquisition Manager, Jam City
3:20
NETWORKING BREAK
Networking Break
with Special Pick-Me-Up Snacks!
3:40
PRESENTATION
Dave’s Scrappy Scaling Approach

The Dave App grew from 80,000 users to 6 million+ users in less than 2 years. One of the most challenging parts of the growth journey was figuring out where to start. Join Dave to discover the scrappy, rapidly iterative approach to growth that allowed them to scale without the resources of a large company.

Jordan Gladsone
Jordan Gladstone Director of Marketing, Dave.com
4:05
PRESENTATION
A Not-So-Serious Overview About Serious Creative Testing Strategies

Alex Pan, Seriously's Senior Director of Performance Marketing will walk through how to break down creative testing and analysis, especially on Facebook. Alex will show some examples of their most successful creative tests, and how they set up their testing. Don't miss this in-depth and informative veritable case study on successful creative testing!

Alex Pan
Alex Pan Senior Director, Performance Marketing, Seriously
4:25
DISCUSSION PANEL
Retention: An Underrated Growth Strategy

Retention is finally getting recognized as the powerful business strategy which helps drive augmented monetization and long-term growth. The longer a user is retained, the greater your LTVs, the more opportunities there are for maximized monetization efforts, your organic app & play store ratings increase ranking juice, and the better your opportunity is to increase organic installs because of your longer-term, satisfied and dedicated users who will help spread the word for you.

Sharan Keswani
Sharan Keswani Director of Retention Marketing, Skylar
Mack Keyvani
Mack Keyvani Product, 15 Seconds of Fame
Solene Schwartz
Solène Schwartz Chief Operating Officer, Mammoth Media
Peter Doro
Peter Doro Solutions Consultant, Iterable
Mindy Welford
Mindy Welford Director of Marketing, Glo
5:05
GIVE-AWAY!
Lakers Tickets Give-Away!
Lakers Trivia Game & Prizes!

Be sure to stay through the whole day, because App Growth Summit is giving away LA Lakers Tickets; Row B! You'll be so close you can almost touch the players...but please don't.

Enter your name, or drop your business card at the Registration Desk, and be present for your chance to play and win one of two Lakers tickets and other amazing prizes!

Provided by OPN

5:30
NETWORKING FUN!
Networking Happy Hour
Live Entertainment & Open Bar

Stay right where you are for our super fun on-site & open bar Happy Hour immediately following the final session of the day! It's so much fun, this Happy Hour is 90 minutes long! We couldn't contain it!

Sponsored by Affle, Creadits, SensorTower, Taptica and Snapchat, our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of FeedMob!

We will also have up-close magic from the Magic Castle's Brandon Scott! All this over the smooth live musical performance by recording artist Omeri Monroe!

7:00
AFTER PARTY
Beachside Bash
After Party by Liftoff & Adjust

After the official App Growth Summit LA Happy Hour concludes around 7pm, join two of or amazig sponsors, Liftoff & Adjust, for delicious coastal fare, cocktails, and a fantastic time following App Growth Summit LA 2020! They'll have a heated patio with sweeping views of the Marina del Rey sunset. A conference badge is NOT required to attend this mixer.

Register for the Liftoff/Adjust Beach Bash After Party Here!

7:00
DINNER & DRINKS
Eat, Drink & Be Appi Dinner
After-Event Dinner by YouAppi

If beachside bashes aren't your style, and you rather settle in to a sit-down dinner, than join another of our great sponsors, YouAppi where all you need is to "Eat, Drink and Be Appi!" at their family-style dinner!

Kick-off the evening after the official App Growth Summit LA Happy Hour with a welcome cocktail and amuse-bouche, and then sit down to an intimate family-style dinner with handcrafted cocktails among friends!

Register for the Eat, Drink & Be Appi Dinner Here!

Sponsorships Sold Out!

Title Sponsor

Presenting

Exhibiting

Contributing

Marketing & Development Partners

App Growth Summit Testimonials

Vishal Korlipara - Credit Carma

"AGS is essential for growth marketers to network and stay up to speed on the newest strategies in the industry."

Vishal Korlipara, Mint
Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches AGS considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, YouAppi