App Growth Summit London 2022

8 September 2022 9am BST • Shoreditch Studios, London, UK
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!

App Growth Summit London 2022 featured a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2022 plans for growth!

30 Expert Speakers
10 Custom-Curated Sessions
Outstanding & Transparent Networking

This invite-only, limited-vendor event was designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit London 2022 provided the UK with the latest up-to-date strategies and trends for this rapidly growing mobile app community.


COMPANIES ATTENDED INCLUDE:

COMPANIES ATTENDING AGS LONDON INCLUDE

Speakers

Agnes Li
Agnes Li Spotify Senior Product Manager Spotify
Spotify
Susan Ikegwu
Susan Ikegwu Small World Omnichannel Marketing Manager Small World
Small World
Aileen Bergman
Aileen Bergman Ubisoft Publishing Product Manager Ubisoft
Ubisoft
Thiago Cravo
Thiago Cravo Dogo Growth & ASO Manager Dogo
Dogo App
Andreea Balasa
Andreea Balasa Lumio Growth Marketing Executive Lumio
Lumio
Pooja Bhayani
Pooja Bhayani Branch Customer Success Manager Branch
Branch
Craig Chapple
Craig Chapple Sensor Tower Mobile Insights Strategist, EMEA Sensor Tower
SensorTower
Leyla Dolgikh
Leyla Dolgikh Square Enix User Acquisition Manager Square Enix
Square Enix
Peter Fodor
Peter Fodor AppAgent Founder & CEO AppAgent
AppAgent
Kevin Garrett
Kevin Garrett Kochava Sales Engineer, EMEA Kochava
Kochava
Vasil Georgiev
Vasil Georgiev Gameloft User Acquisition Team Lead Gameloft
Gameloft
Florian Gleissner
Florian Gleissner Admiral Media Marketing Manager Admiral Media
Admiral Media
Alena Golden
Alena Golden Rap Tech Studios CEO Rap Tech Studios
Rap Tech Studios
George Harwood
George Harwood Lumio Growth Product Manager Lumio
Lumio
Nathan Hudson
Nathan Hudson SPOKE Head of Growth SPOKE
SPOKE
Adam Holborn
Adam Holborn Popsa Director of Growth Marketing Popsa
Popsa
Yolanda Huang
Yolanda Huang Nativex Director, Client Growth Nativex
Nativex
Hilit Mioduser Ames
Hilit Mioduser SVP Growth YouAppi
YouAppi
Piyush Mishra
Piyush Mishra Product Madness Head, Growth Marketing Product Madness
Product Madness
Olga Morozova
Olga Morozova Gopuff Marketing Manager formerly Gopuff
Gopuff
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder Aperture
Aperture
Julia Planas
Julia Planas Smadex Chief Operating Officer Smadex
Smadex Logo 2021
Gijsbert Pols
Gijsbert Pols Adjust Director of CTV & New Channels Adjust
Adjust
Lea Samrani
Léa Samrani Uptime Lead Product Manager Uptime
uptime
Aykut Subekci
Aykut Subekci Product Madness New Channels Lead Product Madness
Product Madness
Greg Swierad
Greg Swierad Mentorist Founder Mentorist
Mentorist
Hadar Telem
Hadar Telem Huuuge Games Director of Marketing Analytics Huuuge Games
Huuuge Games
Tara Thompson
Tara Thompson Bauer Mobile Marketing Manager Bauer Media Group
Bauer
Claudia Whyte
Claudia Whyte Howbout Head of Marketing Howbout
Howbout
Jonathan Winters
Jonathan Winters Miniclip Director of Performance Marketing Miniclip
Miniclip

Agenda

8:30
NETWORKING BREAKFAST
Breakfast & Networking!

The doors are open! Let the networking (and food/drink) at App Growth Summit begin! Once you check in head over to the food bar to enjoy our all-day beverage service (thanks to AppTweak), as well as a great breakfast (courtesy of ironSource), as we get ready to kick-off a full day of custom curated content! Start chit-chatting with your fellow app growth experts, and we'll get the event get started soon!

9:30
EVENT KICK-OFF!
Welcome Message by App Growth Summit

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:45
KEYNOTE PRESENTATION
Doing Hard Things & Succeeding in Your Career

In this kick-off Keynote Presentation, Susan Ikegwu, Omnichannel Marketing Manager with Small World, will inspire and show you how “Doing Hard Things" guarantees success! Not necessarily by "winning" all the time, but by learnings you'll gain in the process of solving hard problems. Which hard problem are YOU solving today?

Susan Ikegwu
Susan Ikegwu Small World Omnichannel Marketing Manager, Small World
10:10
PRESENTATION
The New Possibilities of CTV & the Evolution from Brand to Performance Channel

The ‘C’ in CTV is allowing TV advertising to shift from branding into a key performance marketing channel. During this segment, Gijsbert Pols, Director of CTV & New Channels at Adjust will share how marketers can take advantage of one of the fastest growing performance marketing channels of 2022 and how advances in technology have made it possible to deliver measurable, actionable results.

Gijsbert Pols
Gijsbert Pols Adjust Director of CTV & New Channels, Adjust
10:35
PRESENTATION
How to Maximize Paying Subscribers for Your App by Building Excitement During the User Onboarding Process

Nowadays Users don’t read much on mobile devices. You cannot explain unique features of your app, or give them tool tips, because Users want to go straight to Using your app. So, how can you educate Users about the value your app offers?

Grzegorz Swierad, Founder of the Mentorist app, will speak to how they developed a very effective system to maximize conversions from Free Users to Paying Customers through an interactive User Onboarding process. Onboarding is designed to build emotions and excitement for new Users so they activate the trial before they see the full version of the app.

During this presentation, you will learn the techniques and strategies of how to increase conversions for any type of app, and what you should look to incorporate in your app growth strategy.

Greg Swierad
Greg Swierad Mentorist Founder, Mentorist
11:00
NETWORKING BREAK
Morning Networking Break

Taking a break to stretch your legs and network a little with your fellow app growth experts! Power up on some snacks and get back in to the main room for more great custom content!

11:15
DISCUSSION PANEL
Using Data to Analyze the Viability of Industry Trends

Trends tell us where market interest is headed, while Data helps us know if these trends are viable and working well. In this expert panel, we'll analyze some new channels, as well as old ones, and gauge performance based on the hard Data. Most importantly, how have our experts utilized limited data post-IDFA, and what's the "new normal" trending post-IDFA? Where are we headed with our performance and results measurement in the future? We'll also dive into some recent trends such as ASA and CTV, and see if Data suggests these trends are worth running toward, running away from, or still too early to tell.

Aileen Bergman
Aileen Bergman Ubisoft Publishing Product Manager, Ubisoft
Kevin Garrett
Kevin Garrett Kochava Sales Engineer, EMEA, Kochava
Piyush Mishra
Piyush Mishra Product Madness Head, Growth Marketing, Product Madness
Hadar Telem
Hadar Telem Huuuge Games Director of Marketing Analytics, Huuuge Games
Craig Chapple
Craig Chapple Sensor Tower Mobile Insights Strategist, EMEA, Sensor Tower
12:00
DISCUSSION PANEL
Driving Up Growth Results by Collaborating Product & Marketing Teams

Time and time again, we find marketing and product teams butting heads against KPIs, ownership of goals, and prioritisation. This panel will break down what are some of the key communication struggles and how to overcome them to achieve holistic success for the entire business.

Lea Samrani
Léa Samrani Uptime Lead Product Manager, Uptime
Hannah Parvaz
Hannah Parvaz Aperture Co-Founder, Aperture
Claudia Whyte
Claudia Whyte Howbout Head of Marketing, Howbout
Nathan Hudson
Nathan Hudson SPOKE Head of Growth, SPOKE
George Harwood
George Harwood Lumio Growth Product Manager, Lumio
12:35
NETWORKING LUNCH
Fully-Catered Networking Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit, and get ready for the second half of the day!

LUNCH is provided by Moloco.

13:30
TRIVIA GAME!
The App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit
13:45
FIRESIDE CHAT
Effective Strategies for Driving App Growth

Hear from Adam Holborn, Director of Growth Marketing at Popsa, best practices for driving app growth from their first video campaigns to leveraging influencers in order to become the world's fastest photobook app.

Adam Holborn
Adam Holborn Popsa Director of Growth Marketing, Popsa
Pooja Bhayani
Pooja Bhayani Branch Customer Success Manager, Branch
14:10
DISCUSSION PANEL
How to Optimise Your UA Efforts With Increasing Channels & Shrinking Budgets

In order to optimise your User Acquisition strategies (paid and organic), you'll need to diversify your paid spend mix, and also sync with your App Store Optimisation (ASO) team since Custom Product Pages have arrived to help us with conversions. Diversification is crucial to success. With many options barking at us to spend shrinking budgets on, how do we know we have the right mix for our business and growth efforts? In addition to our bread-and-butter channels, we must still allocate test budgets...but budgets aren't unlimited. How do we know we have the right mix to include some hot new channels as well as saving some for testing of all sorts from not only channels but also creative testing as well.

Vasil Georgiev
Vasil Georgiev Gameloft User Acquisition Team Lead, Gameloft
Julia Planas
Julia Planas Smadex Chief Operating Officer, Smadex
Yolanda Huang
Yolanda Huang Nativex Director, Client Growth, Nativex
Tara Thompson
Tara Thompson Bauer Mobile Marketing Manager, Bauer Media Group
Andreea Balasa
Andreea Balasa Lumio Growth Marketing Executive, Lumio
14:50
NETWORKING BREAK
Networking Break

Taking another networking break (brought to you by EDGE226) will allow you to power up on some snacks and networking ahead of our final block of custom content!

15:05
DISCUSSION PANEL
How to Leverage User Psychology for Optimising Your App's Post-Install Success

Leveraging User Psychology to optimise your app's post-install success is one of the most important strategies you can utilize for your app's growth and long-term ROI. Whether you're remove blocks in your activation flow, creating custom onboarding experiences depending on a User's segment, or strategically investing in retargeting campaigns, understanding the when and how of engagement and re-engagement will lead you to long-term success and reduced churn. Guiding your Users by meeting them where they're at, to where they need to go to become long-term retained users requires some of the most important strategies your app can engineer. Let's learn from 5 app growth experts how they're able to find success post-install!

Agnes Li
Agnes Li Spotify Senior Product Manager, Spotify
Alena Golden
Alena Golden Rap Tech Studios CEO, Rap Tech Studios
Florian Gleissner
Florian Gleissner Admiral Media Marketing Manager, Admiral Media
Hilit Mioduser Ames
Hilit Mioduser SVP Growth, YouAppi
Olga Morozova
Olga Morozova Gopuff Marketing Manager, formerly Gopuff
15:55
FEATURED PRESENTATION
Why Custom Product Pages Are A Game Changer!
Their Impact on ASA & How to Bring ASO & UA Closer Together

Google and Apple have launched their Custom Product Pages, and now Thiago Cravo from Dogo App, will discuss how CPPs will change User Acquisition by looking at their current impact on Apple Search Ads.

Thiago will discuss how CPP further dictates specific account structures, opportunities for optimization, and unique strategies that are now allowed on ASA. Additionally, we'll discuss how ASO and Paid UA will get even closer by utilizing CPP for a successful strategy!

Thiago Cravo
Thiago Cravo Dogo Growth & ASO Manager, Dogo
16:20
LIVE GAME SHOW!
Mobile Ad Eaters LIVE:
A Deconstruction of The Best (And Worst) Mobile Ads Out There!

Do you want to discuss interesting trends in the mobile ad space with app growth experts? Then UA managers and creative people: join the popular Youtube show for the first time ever live on stage with experts from Miniclip, Square Enix and Product Madness! Check out their best and worst-performing ads, listen to a deconstruction of the results, ask tough questions and leave with plenty of insights on how to make your mobile creatives shine brighter.

Leyla Dolgikh
Leyla Dolgikh Square Enix User Acquisition Manager, Square Enix
Aykut Subekci
Aykut Subekci Product Madness New Channels Lead, Product Madness
Jonathan Winters
Jonathan Winters Miniclip Director of Performance Marketing, Miniclip
Peter Fodor
Peter Fodor AppAgent Founder & CEO, AppAgent
17:00
NETWORKING HAPPY HOUR!
Networking Happy Hour
and Open Bar Reception!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Happy Hour brought to you by Bigabid, INCRMNTAL, and Assetario!

Sponsors

Sponsorships Sold Out!

Presenting Sponsors

Exhibiting Sponsor

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Nancy Roberts

"App Growth Summit SF was one of the best conferences I've attended in mobile marketing. The content, event team, and attendees were among the best. I appreciated the small touches AGS considered to make the event more personal for the attendees and sponsors."

Nancy Roberts, YouAppi
Thomas Brooks

"AGS format encouraged open participation and initiated some great chats with industry experts. Will definitely be coming next year!"

Thomas Brooks, Delivery Hero