App Growth Summit London 2022

8:30

NETWORKING BREAKFAST

Breakfast & Networking!

The doors are open! Let the networking (and food/drink) at App Growth Summit begin! Once you check in head over to the food bar to enjoy our all-day beverage service (thanks to AppTweak), as well as a great breakfast (courtesy of ironSource), as we get ready to kick-off a full day of custom curated content! Start chit-chatting with your fellow app growth experts, and we'll get the event get started soon!

9:30

EVENT KICK-OFF!

Welcome Message by App Growth Summit

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Louis Tanguay Managing Director, App Growth Summit

9:45

KEYNOTE PRESENTATION

Doing Hard Things & Succeeding in Your Career

In this kick-off Keynote Presentation, Susan Ikegwu, Omnichannel Marketing Manager with Small World, will inspire and show you how “Doing Hard Things" guarantees success! Not necessarily by "winning" all the time, but by learnings you'll gain in the process of solving hard problems. Which hard problem are YOU solving today?

Susan Ikegwu Small World Omnichannel Marketing Manager, Small World

10:10

PRESENTATION

The New Possibilities of CTV & the Evolution from Brand to Performance Channel

The ‘C’ in CTV is allowing TV advertising to shift from branding into a key performance marketing channel. During this segment, Gijsbert Pols, Director of CTV & New Channels at Adjust will share how marketers can take advantage of one of the fastest growing performance marketing channels of 2022 and how advances in technology have made it possible to deliver measurable, actionable results.

Gijsbert Pols Adjust Director of CTV & New Channels, Adjust

10:35

PRESENTATION

How to Maximize Paying Subscribers for Your App by Building Excitement During the User Onboarding Process

Nowadays Users don’t read much on mobile devices. You cannot explain unique features of your app, or give them tool tips, because Users want to go straight to Using your app. So, how can you educate Users about the value your app offers?

Grzegorz Swierad, Founder of the Mentorist app, will speak to how they developed a very effective system to maximize conversions from Free Users to Paying Customers through an interactive User Onboarding process. Onboarding is designed to build emotions and excitement for new Users so they activate the trial before they see the full version of the app.

During this presentation, you will learn the techniques and strategies of how to increase conversions for any type of app, and what you should look to incorporate in your app growth strategy.

Greg Swierad Mentorist Founder, Mentorist

11:00

NETWORKING BREAK

Morning Networking Break

Taking a break to stretch your legs and network a little with your fellow app growth experts! Power up on some snacks and get back in to the main room for more great custom content!

11:15

DISCUSSION PANEL

Using Data to Analyze the Viability of Industry Trends

Trends tell us where market interest is headed, while Data helps us know if these trends are viable and working well. In this expert panel, we'll analyze some new channels, as well as old ones, and gauge performance based on the hard Data. Most importantly, how have our experts utilized limited data post-IDFA, and what's the "new normal" trending post-IDFA? Where are we headed with our performance and results measurement in the future? We'll also dive into some recent trends such as ASA and CTV, and see if Data suggests these trends are worth running toward, running away from, or still too early to tell.

Aileen Bergman Ubisoft Publishing Product Manager, Ubisoft

Kevin Garrett Kochava Sales Engineer, EMEA, Kochava

Piyush Mishra Product Madness Head, Growth Marketing, Product Madness

Hadar Telem Huuuge Games Director of Marketing Analytics, Huuuge Games

Craig Chapple Sensor Tower Mobile Insights Strategist, EMEA, Sensor Tower

12:00

DISCUSSION PANEL

Driving Up Growth Results by Collaborating Product & Marketing Teams

Time and time again, we find marketing and product teams butting heads against KPIs, ownership of goals, and prioritisation. This panel will break down what are some of the key communication struggles and how to overcome them to achieve holistic success for the entire business.

Léa Samrani Uptime Lead Product Manager, Uptime

Hannah Parvaz Aperture Co-Founder, Aperture

Claudia Whyte Howbout Head of Marketing, Howbout

Nathan Hudson SPOKE Head of Growth, SPOKE

George Harwood Lumio Growth Product Manager, Lumio

12:35

NETWORKING LUNCH

Fully-Catered Networking Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit, and get ready for the second half of the day!

LUNCH is provided by Moloco.

13:30

TRIVIA GAME!

The App Growth Challenge!

Get ready to test your knowledge for the glory of public recognition...and prizes! Jump up on the stage for your chance to play and win...and have fun doing it!

Louis Tanguay Managing Director, App Growth Summit

Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit

13:45

FIRESIDE CHAT

Effective Strategies for Driving App Growth

Hear from Adam Holborn, Director of Growth Marketing at Popsa, best practices for driving app growth from their first video campaigns to leveraging influencers in order to become the world's fastest photobook app.

Adam Holborn Popsa Director of Growth Marketing, Popsa

Pooja Bhayani Branch Customer Success Manager, Branch

14:10

DISCUSSION PANEL

How to Optimise Your UA Efforts With Increasing Channels & Shrinking Budgets

In order to optimise your User Acquisition strategies (paid and organic), you'll need to diversify your paid spend mix, and also sync with your App Store Optimisation (ASO) team since Custom Product Pages have arrived to help us with conversions. Diversification is crucial to success. With many options barking at us to spend shrinking budgets on, how do we know we have the right mix for our business and growth efforts? In addition to our bread-and-butter channels, we must still allocate test budgets...but budgets aren't unlimited. How do we know we have the right mix to include some hot new channels as well as saving some for testing of all sorts from not only channels but also creative testing as well.

Vasil Georgiev Gameloft User Acquisition Team Lead, Gameloft

Julia Planas Smadex Chief Operating Officer, Smadex

Yolanda Huang Nativex Director, Client Growth, Nativex

Tara Thompson Bauer Mobile Marketing Manager, Bauer Media Group

Andreea Balasa Lumio Growth Marketing Executive, Lumio

14:50

NETWORKING BREAK

Networking Break

Taking another networking break (brought to you by EDGE226) will allow you to power up on some snacks and networking ahead of our final block of custom content!

15:05

DISCUSSION PANEL

How to Leverage User Psychology for Optimising Your App's Post-Install Success

Leveraging User Psychology to optimise your app's post-install success is one of the most important strategies you can utilize for your app's growth and long-term ROI. Whether you're remove blocks in your activation flow, creating custom onboarding experiences depending on a User's segment, or strategically investing in retargeting campaigns, understanding the when and how of engagement and re-engagement will lead you to long-term success and reduced churn. Guiding your Users by meeting them where they're at, to where they need to go to become long-term retained users requires some of the most important strategies your app can engineer. Let's learn from 5 app growth experts how they're able to find success post-install!

Agnes Li Spotify Senior Product Manager, Spotify

Alena Golden Rap Tech Studios CEO, Rap Tech Studios

Florian Gleissner Admiral Media Marketing Manager, Admiral Media

Hilit Mioduser SVP Growth, YouAppi

Olga Morozova Gopuff Marketing Manager, formerly Gopuff

15:55

FEATURED PRESENTATION

Why Custom Product Pages Are A Game Changer!

Their Impact on ASA & How to Bring ASO & UA Closer Together

Google and Apple have launched their Custom Product Pages, and now Thiago Cravo from Dogo App, will discuss how CPPs will change User Acquisition by looking at their current impact on Apple Search Ads.

Thiago will discuss how CPP further dictates specific account structures, opportunities for optimization, and unique strategies that are now allowed on ASA. Additionally, we'll discuss how ASO and Paid UA will get even closer by utilizing CPP for a successful strategy!

Thiago Cravo Dogo Growth & ASO Manager, Dogo

16:20

LIVE GAME SHOW!

Mobile Ad Eaters LIVE:

A Deconstruction of The Best (And Worst) Mobile Ads Out There!

Do you want to discuss interesting trends in the mobile ad space with app growth experts? Then UA managers and creative people: join the popular Youtube show for the first time ever live on stage with experts from Miniclip, Square Enix and Product Madness! Check out their best and worst-performing ads, listen to a deconstruction of the results, ask tough questions and leave with plenty of insights on how to make your mobile creatives shine brighter.

Leyla Dolgikh Square Enix User Acquisition Manager, Square Enix

Aykut Subekci Product Madness New Channels Lead, Product Madness

Jonathan Winters Miniclip Director of Performance Marketing, Miniclip

Peter Fodor AppAgent Founder & CEO, AppAgent

17:00

NETWORKING HAPPY HOUR!

Networking Happy Hour

and Open Bar Reception!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Happy Hour brought to you by Bigabid, INCRMNTAL, and Assetario!

SOLD OUT EVENT! Thank You!

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