App Growth Summit London 2026

Thursday, 3 September 9:00 • Tower Hotel

SOLD OUT EVENT – THANK YOU!

Bold, Brilliant, and Back in London — App Growth Summit London 2026!

We were back in London, bringing together 400+ app growth experts from across the UK and around the world for another unforgettable event, just steps away from the iconic Tower Bridge.

Alongside 30+ powerhouse speakers across 12+ curated sessions, the day featured insightful content and meaningful conversations, giving attendees fresh perspectives on the trends shaping the app growth industry.

From UA to Engagement to Retention, attendees connected with the teams behind today’s fastest-growing apps, discovered fresh ideas, and experienced the future of app growth events.

App Growth Summit London 2026 brought the community together for a day of brilliant insights, meaningful connections, and plenty of momentum for what’s next.

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Rajat Dhawan Soho House Chief Digital & Technology Officer Soho House

Andy Park Supercell Performance Marketing Lead Supercell

George Sullivan The Sole Supplier CEO The Sole Supplier

Philippa Layburn Trailmix Growth Marketing Lead Trailmix

Nikita Maidanov Praktika CPO Praktika

Apurva Dubey Just Eat Takeaway Senior Performance Display Specialist Just Eat Takeaway

Anna-Maria Moira Wolt Global Brand Performance Marketing Lead Wolt

Laura Baker Bankin’ Growth Manager Bankin'

Noa Gutterman Mistplay SVP Consumer Marketing Mistplay

Jim McCarthy-Cheung ManyPets Senior CRM Lead ManyPets

Maria Kardakova iCook CEO & Founder iCook

Caitlyn Hill Twinkl Parents Head of Marketing Twinkl Parents

View All Speakers

Rajat Dhawan Soho House Chief Digital & Technology Officer Soho House

Andy Park Supercell Performance Marketing Lead Supercell

George Sullivan The Sole Supplier CEO The Sole Supplier

Philippa Layburn Trailmix Growth Marketing Lead Trailmix

Nikita Maidanov Praktika CPO Praktika

Apurva Dubey Just Eat Takeaway Senior Performance Display Specialist Just Eat Takeaway

Anna-Maria Moira Wolt Global Brand Performance Marketing Lead Wolt

Laura Baker Bankin’ Growth Manager Bankin'

Noa Gutterman Mistplay SVP Consumer Marketing Mistplay

Jim McCarthy-Cheung ManyPets Senior CRM Lead ManyPets

Maria Kardakova iCook CEO & Founder iCook

Caitlyn Hill Twinkl Parents Head of Marketing Twinkl Parents

Jaimin Bhogaita Muzz Senior Performance Marketing Manager Muzz

Annie Chen DOWN Head of Marketing DOWN

Ayala Daly mob Senior Creative Strategist mob

Teddy Dassa Bumpy Global Growth-Creative Lead Bumpy

Adrian Gray Sumup Head of CRM Sumup

Peter Gillan Stronger Co-Founder Stronger

Colin Hodge DOWN Founder DOWN

Timothy Lange Vinted Head of CRM Vinted

Sienna Pulati Collctiv Product Marketing Manager Collctiv

Hannah Parvaz Aperture Founder Aperture

Antoine Rondelet Ganddee CEO & Co-Founder Ganddee

Elise Zareie Lingokids Head of Paid Social Lingokids

Lucrezia LeonSpinX Chief Business Development Officer SpinX

Gregoire Mercier Octopus Community CEO Octopus Community

Viktor Orlov Asapty CEO & Co-Founder Asapty

Jesse Paliotto FastSpring Director of Demand Generation FastSpring

Sema Toker Bidease Account Executive Bidease

Toni van Zütphen Snap Vertical Lead, Apps & Gaming Snap

Main Stage

8:00

DOORS OPEN!

Breakfast & Networking! ☕️

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of Applift), and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

Coffee courtesy of:
App Growth Summit London 2026 - Coffee Sponsor - Applift

9:00

CONTENT START

Event Kick-Off!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited and trusted partners, and engaged community networking, all combined with some fun and good times!

Louis Tanguay App Growth Summit Founder & CEO, App Growth Summit

9:15

PRESENTATION

Our AI Cookbook:

What Cooked, What Got Smoked, and the Secret Savior Ingredient

Founder of Top 10 Dating App, DOWN, reveals his company's recent recipes for putting AI to work across marketing, product, and ops. As a bestselling author and growth lead behind 100M+ users, Colin breaks down what drove real growth and the psychology that explains why.

Colin Hodge DOWN Founder, DOWN

9:40

PRESENTATION

The New App Growth Playbook:

Create Demand, Optimise the Journey, Scale What Works

App advertisers need a new playbook for sustainable growth. As competition intensifies and user journeys become more fragmented, the next stage of app growth will come from reaching incremental audiences, sharpening creative quality, strengthening measurement signals, and building learning systems that can separate meaningful growth from raw volume. Join Snapchat for a practical session on how app marketers can reach new users earlier in the journey, turn attention into action with app-native creative formats, and set up the signals, structure, and creative feedback loops that help campaigns scale toward business value. As AI accelerates creative production and raises the bar for optimisation across the industry, the advantage will go to teams with clearer inputs, stronger ideas, and a more disciplined approach to testing and learning.

Toni van Zütphen Snap Vertical Lead, Apps & Gaming, Snap

10:05

PRESENTATION

Apple Ads That Actually Scale

Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.

Viktor Orlov Asapty CEO & Co-Founder, Asapty

10:30

EXPERT TALK

Beyond the Install:

UA Strategy for Food Delivery Apps

Getting the install is only the start. A conversation on how food delivery UA teams think about channel mix, budget allocation and long-term value when every acquired user needs to become a repeat customer.

Apurva Dubey Just Eat Takeaway Senior Performance Display Specialist, Just Eat Takeaway

Sema Toker Bidease Account Executive, Bidease

10:50

NETWORKING BREAK

Morning Networking Break! 🤝🏻

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Dataseat to keep your energy high, refill the coffee, and then get right back into the sessions!

Morning Break courtesy of:
App Growth Summit London 2026 - Break Sponsor

11:05

PANEL DISCUSSION

Finding the Next UA Advantage:

Smarter Channels, Better Signals and More Efficient Scale

The biggest UA advantage may no longer come from simply spending more. This panel explores how growth teams are finding incremental scale through smarter channel decisions, stronger optimization signals, automation, measurement, and diversification. Learn how marketers decide where the next dollar should go and how they determine whether additional spend is creating real business growth.

Andy Park Supercell Performance Marketing Lead, Supercell

Anna-Maria Moira Wolt Global Brand Performance Marketing Lead, Wolt

Jaimin Bhogaita Muzz Senior Performance Marketing Manager, Muzz

Lucrezia LeonSpinX Chief Business Development Officer, SpinX

11:40

PANEL DISCUSSION

Organic by Design:

Building Content and Creator Strategies That Drive Acquisition

Some of the most valuable acquisition happens before a media budget ever enters the picture. This discussion explores how apps use organic content, creators, influencers, and ASO to reach new audiences, build trust, and drive installs. Hear how teams evaluate creators, find repeatable content formats, measure organic impact, and use those learnings across the wider acquisition strategy.

Ayala Daly mob Senior Creative Strategist, mob

Peter Gillan Stronger Co-Founder, Stronger

Hannah Parvaz Aperture Founder, Aperture

12:10

PRESENTATION

You Can't Optimise Your Way to Growth:

Why Your Best UA Lever Isn't Always in Your Channel (Lessons from UA Lead Tuned Growth Lead)

True growth is when you move from strictly a UA focus into a broader view of all stages of the funnel. Learn how connecting acquisition with ASO, influencers, product, and the player lifecycle can uncover app growth that channel optimization alone misses. Through hands-on examples, this session shows why better cross-functional thinking can improve everything from store conversion and creative performance to attribution and long-term growth.

Philippa Layburn Trailmix Growth Marketing Lead, Trailmix

12:30-13:50

LUNCH BREAK

Networking Lunch 🍽️

Fully-Catered Lunch!

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Alora (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

Lunch courtesy of:
App Growth Summit London 2026 - Lunch Sponsor

13:50

PANEL DISCUSSION

The New Monetization Playbook:

Paywalls, Web Funnels and Making £€$

The path to subscription revenue is no longer confined to the app. This panel explores how teams are testing onboarding and paywalls while expanding into web2app and app2web journeys to improve conversion and economics. Hear what's working, where users drop off, and how changing platform rules and rising costs are reshaping the monetization playbook.

Caitlyn Hill Twinkl Parents Head of Marketing, Twinkl Parents

Nikita Maidanov Praktika CPO, Praktika

Antoine Rondelet Ganddee CEO & Co-Founder, Ganddee

Jesse Paliotto FastSpring Director of Demand Generation, FastSpring

14:25

PRESENTATION

The Best Growth Ideas Don't Come From Marketers:

How Listening to Users Helped Mistplay Drive ROI

Great marketing isn't just about better campaigns; it's about solving real customer problems. Learn how Mistplay used customer insights to build a sweepstakes program that delivered measurable ROI, and why listening may be your company's most underutilized growth advantage.

Noa Gutterman Mistplay SVP Consumer Marketing, Mistplay

14:55

EXPERT TALK

Turning Community Into Retention

Community can dramatically improve retention when it is designed with intention. This session explores how to build an engaged user community inside an app, what types of interactions create the strongest engagement loops, and how to measure whether community efforts are truly impacting retention and long-term value.

George Sullivan The Sole Supplier CEO, The Sole Supplier

Gregoire Mercier Octopus Community CEO, Octopus Community

15:10

NETWORKING BREAK

Afternoon Networking Break! 🗣️

Taking another break will allow you to power up on some snacks and get more networking in ahead of our final sessions of the day!

15:30

PANEL DISCUSSION

The Engagement Journey:

From Great Onboarding to Lasting User Relationships

Engagement starts with onboarding, but every interaction that follows shapes whether users stay. This panel explores how teams design connected user journeys across product, in-app experiences, push, email, and other touchpoints, using personalization, data, and customer insight to deliver the right experience at the right moment. Learn how to build engagement that evolves with both your users and your product.

Jim McCarthy-Cheung ManyPets Senior CRM Lead, ManyPets

Timothy Lange Vinted Head of CRM, Vinted

Adrian Gray Sumup Head of CRM, Sumup

Sienna Pulati Collctiv Product Marketing Manager, Collctiv

16:05

EXPERT TALK

Convenience Meets Personalization:

Building an App Experience Members Love to Use

Convenience and Relevance. The cornerstones of Soho House's Chief Digital & Technology Officer, Rajat Dhawan philosophy on app experience. How do you turn an app from something members occasionally need, into something they genuinely rely on? In this exclusive keynote session, we'll explore the strategic evolution of the Soho House digital platform. We’ll explore how convenience, usability, AI-lead personalization, and member data transforms the Soho House app into a central part of the membership experience.

Rajat Dhawan Soho House Chief Digital & Technology Officer, Soho House

16:30

PANEL DISCUSSION

Scaling Creative:

How AI and Smarter Testing Keep Performance Moving

Creative performance requires a constant pipeline of new ideas, testing, and iteration. This panel explores how teams scale creative production, test hundreds of assets, analyze what works, and adapt winning concepts across audiences, markets, and platforms. Hear how AI is accelerating production and analysis, where human creativity still wins, and how smarter testing helps teams find new winners and fight creative fatigue.

Teddy Dassa Bumpy Global Growth-Creative Lead, Bumpy

Annie Chen DOWN Head of Marketing, DOWN

Laura Baker Bankin’ Growth Manager, Bankin'

Elise Zareie Lingokids Head of Paid Social, Lingokids

17:00
to
19:00

NETWORKING PARTY

The Riverside Social After Party 🌊🥂

When App Growth Summit London wraps, we’re heading to the riverside for The Riverside Social After Party! Join us for great music, delicious bites, an open bar, and plenty of good company.

Swap stories, catch up with familiar faces, make new connections, and keep the conversation going long after the final session.

App Growth Summit London 2026 - After Party

Main Stage

Inside App Growth Summit London 2026

App Growth Summit London wasn’t your typical industry conference. Invite-only, highly curated, and built for growth experts, it brought together genuine dialogue, limited vendors, and a premium, actionable experience.

It was an event for experts, by experts, where the quality of the room, conversations, and connections made all the difference.

▶ Check Out the Photos from AGS London 2026 ◀

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App Growth Powered by Never-Before-Seen Content

From UA and Engagement to Retention, Product, and Marketing, App Growth Summit London brought together the trends, challenges, and strategies shaping the industry. Across 12+ sessions, app growth experts shared practical insights, fresh perspectives, and real-world strategies designed to help teams stay ahead.

Topics Covered Included:

TEST

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400+ Experts Came Together at App Growth Summit London

From app entrepreneurs and pioneers to product, marketing, and growth experts, 400+ app growth pros and 100s of brands came together at AGS London.

Community has always been at the heart of our events, and London was no different. From first-time attendees to familiar faces, the room was filled with great conversations, new connections, and plenty of opportunities to connect with the people shaping the future of app growth.

Brands That Joined Us at AGS London Included:

AGS London 2026 Companies Attending Final & Updated

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The Riverside Social After Party at AGS London 2026

The summit wrapped at sunset, but the conversations continued by the river. The Riverside Social After Party brought London’s app growth crowd together for music, drinks, bites, familiar faces, and new connections, all with Tower Bridge as the backdrop.

It was the perfect way to keep the energy going, catch up with the community, and carry the conversations beyond the final session.

AGS London 2026 After Party Graphics