App Growth Summit Los Angeles 2022

In Partnership with mParticle
March 10, 2022 9:30am PT • Marina del Rey Hotel
Overview Speakers Agenda Sponsors

SOLD OUT EVENT! Thank You!

App Growth Summit Los Angeles 2022 kicked off our fifth year with a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2022 plans for growth!

30+ Expert Speakers
14 Custom-Curated Sessions
Outstanding & Transparent Networking

This invite-only, limited-vendor event was designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit Los Angeles 2022 provided Los Angeles with the latest up-to-date strategies and trends for the rapidly growing mobile app community.


COMPANIES ATTENDED INCLUDE:

AGSLA2022_Logos_900px


Speakers

Beth Nations
Beth Nations Scopely VP of Growth Scopely
Scopely
Miray Alanlar
Miray Alanlar FanDuel Sr Product Marketing Manager FanDuel
FanDuel
Sabrina Chen
Sabrina Chen Rec Room Sr User Acquisition Manager Rec Room
Rec Room
Samantha Cheng
Samantha Cheng Scopely Senior UA Manager Scopely
Scopely
Sree Das
Sree Das Dotdash Meredith Executive Director of Product Management, Apps Dotdash Meredith
Dotdash Meredith
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Jen Donahoe
Jennifer Donahoe HiDef Head of Publishing and Marketing HiDef
HiDef
Ashley Fauset
Ashley Fauset Maple Media VP of Marketing Maple Media
Maple Media
Robert Garfinkle
Robert Garfinkle WildCard Games Head of Growth WildCard Games
WildCard Games
Jessica Hasenplaugh
Jessica Hasenplaugh Maple Media Head of User Acquisition Maple Media
Maple Media
Itai Kafri
Itai Kafri ironSource Director of Product Growth ironSource
IronSource
Mack Keyvani
Mack Keyvani DISH Wireless Head of Apps DISH Wireless
DISH Wireless
Chris Kim
Chris Kim MobilityWare Associate Director of Performance Marketing MobilityWare
MobilityWare
Angela Lee
Angela Lee Moloco Product Specialist Moloco
Moloco Ads
Melissa Lertsmitivanta
Melissa Lertsmitivanta Marketing Director Realtor.com
Realtor.com
Bree Nguyen
Bree Nguyen Wowd VP of Partnerships Wowd
Wowd
Sumee Oh
Sumee Oh Fandom Sr Dir Performance Marketing Fandom
Fandom
Tony Rafetto
Tony Rafetto AppsFlyer Director of Customer Success AppsFlyer
AppsFlyer
Drew Rosensweig
Drew Rosensweig Scopely Sr. Creative Strategy Manager Scopely
Scopely
Alfie Rusto
Alfie Rustom Defend Nature Interactive CEO & Founder Defend Nature Interactive
DNI - Defend Nature Interactive
Nai Saeturn
Nai Saeturn YouAppi Vice President of Sales YouAppi
YouAppi
Jonathan Senin
Jonathan Senin mParticle Senior Product Marketing Manager mParticle
mParticle
Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Consultant
Louis Tanguay
Louis Tanguay Managing Director App Growth Summit
App Growth Summit
Haseeb Tariq
Haseeb Tariq Disney Streaming Product Disney Streaming
Disney Streaming Service
Olivia Thompson - SpeakHer
Olivia Thompson Sesh Director of Marketing Sesh
Sesh 2022 Logo
Cuneyt Unar
Cuneyt Unar Incline Gaming VP of UA Incline Gaming
Incline Gaming
Julie Walsh
Julie Walsh Lucky Day Senior UA Manager Lucky Day
Lucky Day - Yellow
Greg Wang
Greg Wang Adjust Head of Sales, North America Adjust
Adjust
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo 2021

Agenda

Main Stage Schedule
8:00
PST
DOORS OPEN
Hot Breakfast Buffet & Networking!

Come early, and valet your car, because we have a Hot Breakfast Buffet courtesy of Bidease, and great Networking! We'll also have fresh, amazing coffee all-day long, courtesy of AppTweak!

We also offer Complimentary Valet Parking so you won't have to look for parking or remember to validate. We have you covered!

So come on over early, show your vaccination card, and let's get back to live events in a safe, informative, and fun environment!

If you're watching virtually on our proprietary custom-built platform, then start chatting and networking with our global virtual audience!

9:00
PST
INTRODUCTIONS
Event Kick-Off

We'll be starting our first Summit of the year in style, with a super cool introduction via our 23-foot wide LED screen to kick-off the event the App Growth Summit way!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:30
PST
KEYNOTE by SpeakHer
Growing Evergreen Titles
A Special SpeakHer Keynote!

In this special Keynote, Beth Nations, Scopely's VP of Growth, will discuss her personal strategies for how to grow evergreen titles with pre-and-post install actions.

This discussion will be moderated by Olivia Thompson, who is our SpeakHer Los Angeles Chapter President! SpeakHer is our association which aims to feature strong women leaders on tech stages, including App Growth Summit!

Beth Nations
Beth Nations Scopely VP of Growth, Scopely
Olivia Thompson - SpeakHer
Olivia Thompson SpeakHer L.A. Chapter President, SpeakHer
9:55
PST
PRESENTATION
It's Chaos! How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Postmates, Spotify and Burger King solve data chaos.

Jonathan Senin
Jonathan Senin mParticle Senior Product Marketing Manager, mParticle
10:20
PST
PRESENTATION
Single Source of Truth & DCR

In the post-iOS 14 reality, mobile marketing data comes from multiple, overlapping sources. In this session, Tony Rafetto, Director of Customer Success at AppsFlyer, shares perspectives on how to close these new mobile measurement gaps and arrive at a single source of truth.

Tony Rafetto
Tony Rafetto AppsFlyer Director of Customer Success, AppsFlyer
10:45
PST
DISCUSSION PANEL
Exploring the Latest from Apple & Its Impact on App Marketers

It’s been a big year for Apple – and for advertisers too. Apple's proprietary UA products like Apple Search Ads and custom product pages are creating new opportunities and challenges for growth marketers in a post-ATT world. In this session, we’ll explore all the latest from Apple, its impact on app marketers, and top strategies for success in your iOS marketing.

Robert Garfinkle
Robert Garfinkle WildCard Games Head of Growth, WildCard Games
Itai Kafri
Itai Kafri ironSource Director of Product Growth, ironSource
Chris Kim
Chris Kim MobilityWare Associate Director of Performance Marketing, MobilityWare
11:20
PST
PRESENTATION
Product Pricing Principles

In this session by Sree Das, Dotdash Meredith's Head of Product for Apps, you'll learn about different pricing strategies to maximize revenue for your product. You'll learn how to create a price structure and understand what makes people buy.

Sree Das
Sree Das Dotdash Meredith Executive Director of Product Management, Apps, Dotdash Meredith
11:40
PST
PRESENTATION
Connected TV: An Invaluable Component of Your UA Marketing Strategy

Connected TV has changed TV audiences from passive consumers to engaged and assertive users. During this session, Greg Wang, Head of Sales US at Adjust, will take a closer look at current CTV trends and data, spotlighting why brands should already be marketing their apps on Connected TV.

Greg Wang
Greg Wang Adjust Head of Sales, North America, Adjust
12:05
PST
FIRESIDE CHAT
Showing Up as a Leader

Great leadership can inspire and motivate a team to reach successes they might not reach on their own. There are bosses, and there are leaders. In this chat, you'll see the difference in strategies between just being the head of a department, and actually being an affective (and effective) leader of your department or company. Wowd's VP of Partnerships, Bree Nguyen, and YouAppi's VP of Sales, Nai Saeturn, discuss some of their best practices for getting the most out of your team while developing great chemistry at the same time.

Nai Saeturn
Nai Saeturn YouAppi Vice President of Sales, YouAppi
Bree Nguyen
Bree Nguyen Wowd VP of Partnerships, Wowd
Ashley Fauset
Ashley Fauset Maple Media VP of Marketing, Maple Media
12:30
PST
NETWORKING BREAK
Networking Lunch Buffet

Enjoy our Hot Lunch Buffet, and great networking with an amazing view of the Marina!

1:30
PST
RAFFLE GIVE-AWAY!
Give-Away!

When you come back from lunch, App Growth Summit will be giving away some great prizes, such as an Apple Watch, AirPod Pros, and more!

Enter your name, or drop your business card, at the Registration Desk for your chance to win one of our amazing prizes! You must be present to win, so come back to the main stage right after you enjoy our delicious lunch!

1:45
PST
DISCUSSION PANEL
Optimizing Your Creatives Strategies for Maximum Value

Creatives are more than just great imagery. They are the first thing a User sees as they begin to decide if they'll engage with your product. Whether they are part of an Ad Campaign, or App Store images, or other uses, the creatives you send out into the world will be a large part of determining the success of any outreach campaign. How will you optimize your creatives for certain KPI's, what are the best ways to test your Creatives, and what are some basic best practices to help you get the most return from your creative investments. Learn all this and more by watching this amazing panel of Creatives experts!

Melissa Lertsmitivanta
Melissa Lertsmitivanta Marketing Director, Realtor.com
Sabrina Chen
Sabrina Chen Rec Room Sr User Acquisition Manager, Rec Room
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Julie Walsh
Julie Walsh Lucky Day Senior UA Manager, Lucky Day
Drew Rosensweig
Drew Rosensweig Scopely Sr. Creative Strategy Manager, Scopely
2:25
PST
DISCUSSION PANEL
User Journey and Engagement

Much attention for "growth" is considered acquisition efforts, however, after your Users install and activate your app for the first time is when the real app growth happens! Our panel of engagement and retention experts will discuss ways to onboard your users, keep them engaged, and monetize them in order for your app to limit churn and enjoy long-term retention! This is where the real growth happens, because it's the growth of your app business.

Haseeb Tariq
Haseeb Tariq Disney Streaming Product, Disney Streaming
Miray Alanlar
Miray Alanlar FanDuel Sr Product Marketing Manager, FanDuel
Mack Keyvani
Mack Keyvani DISH Wireless Head of Apps, DISH Wireless
3:05
PST
DISCUSSION PANEL
Diversifying Your Channel Mix to Boost Your App Growth Efforts

With the recent changes in Acquisition effectiveness, apps are now forced to explore a wider range of acquisition efforts. Some channels still work, and we'll discuss which ones are tried and true. New channels have also emerged, with great promise and/or results. In addition, there are some "old school" channels making a strong comeback in the early 2020's, while other channels have fallen by the wayside. Our panel of app growth experts will discuss their preferred channels, and how to incorporate some of these into your own Channel Mix Strategy.

Samantha Cheng
Samantha Cheng Scopely Senior UA Manager, Scopely
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
Angela Lee
Angela Lee Moloco Product Specialist, Moloco
Sumee Oh
Sumee Oh Fandom Sr Dir Performance Marketing, Fandom
3:45
PST
PRESENTATION
Influencer Marketing: 7 Steps to Success

The past two years have driven more companies and consumers online than ever, making Influencer Marketing an absolute go-to channel for both startups and big corporations alike, in order to drive traffic and conversions to their products. With over 5 years of experience guiding companies, both through data-driven Influencer Marketing and also the execution of successful Influencer Marketing campaigns, Jenny Song Schmidt has broken down the process into 7 steps, to make the success of your Influencer Marketing inevitable.

Jenny Song Schmidt
Jenny Song Schmidt Influencer Marketing Influencer Marketing Consultant
4:10
PST
DISCUSSION PANEL
The Future of Gaming
A Look Into New Trends on the Horizon

Gaming has always been a monster of the mobile app industry. It’s been the one vertical which has continue to thrive in any climate. Recent years gaming has not just continued to increase in profitability, but also has been one of the quickest to adopt new technologies and growth strategies. Our panel of gaming experts will discuss the most recent advantages in growing mobile games, and where we’re headed in the future!

Jen Donahoe
Jennifer Donahoe HiDef Head of Publishing and Marketing, HiDef
Alfie Rusto
Alfie Rustom Defend Nature Interactive CEO & Founder, Defend Nature Interactive
Cuneyt Unar
Cuneyt Unar Incline Gaming VP of UA, Incline Gaming
Jessica Hasenplaugh
Jessica Hasenplaugh Maple Media Head of User Acquisition, Maple Media
4:45
PST
GAME SHOW!
App Growth Challenge!
Play to Win Prizes!

Are you ready to test your knowledge for the glory of public recognition and prizes? Then stay until the end of the day for your chance to win some amazing prizes...and have fun doing it!

Our open bar Happy Hour reception is immediately following!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit
5:00
PST
NETWORKING FUN!
Networking Happy Hour!
Open Bar Reception

Stay right where you are for our super fun on-site & open bar Happy Hour immediately following the final session of the day!

Our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of mParticle, AARKI, and LifeStreet!

Let's celebrate the safe and successful return of regular live, in-person events!

The views and opinions expressed by our Speakers do not necessarily reflect the views or positions of their respective current employers.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit

Sponsors

Title Sponsor

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Initiatives

App Growth Summit Testimonials

Harsha Suri

"AGS brings together industry experts and is successful in creating a great networking platform."

Harsha Vardhan Suri, Expedia
Nicolai Dotter

"I gained valuable insights that I applied to my growth and testing strategies!"

Nicolai Dotter, Skillz