This invite-only, limited-vendor event was designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit Los Angeles 2022 provided Los Angeles with the latest up-to-date strategies and trends for the rapidly growing mobile app community.
COMPANIES ATTENDED INCLUDE:
Beth Nations ScopelyVP of GrowthScopely
Miray Alanlar FanDuelSr Product Marketing ManagerFanDuel
Sabrina Chen Rec RoomSr User Acquisition ManagerRec Room
Samantha Cheng ScopelyGlobal Influencer Mktg & Partnerships, Sr ManagerScopely
Sree Das Dotdash MeredithExecutive Director of Product Management, AppsDotdash Meredith
Ashley Fauset Maple MediaVP of MarketingMaple Media
Mack Keyvani DISH WirelessHead of AppsDISH Wireless
Chris Kim MobilityWareAssociate Director of Performance MarketingMobilityWare
Melissa Lertsmitivanta RealtorDirector of MarketingRealtor.com
Haseeb Tariq Disney StreamingProductDisney Streaming
Jonathan Senin mParticleSenior Product Marketing ManagermParticle
Jenny Song Schmidt Influencer MarketingInfluencer Marketing Consultant
Louis TanguayManaging DirectorApp Growth Summit
Haseeb Tariq Disney StreamingProductDisney Streaming
Olivia Thompson SeshDirector of MarketingSesh
Cuneyt Unar Incline GamingVP of UAIncline Gaming
Julie Walsh Lucky DaySenior UA ManagerLucky Day
Greg Wang AdjustHead of Sales, AmericaAdjust
Michele Webb SmadexSVP Growth, USSmadex
Main Stage Schedule
Hot Breakfast Buffet & Networking!
Come early, and valet your car, because we have a Hot Breakfast Buffet courtesy of Bidease, and great Networking! We'll also have fresh, amazing coffee all-day long, courtesy of AppTweak!
We also offer Complimentary Valet Parking so you won't have to look for parking or remember to validate. We have you covered!
So come on over early, show your vaccination card, and let's get back to live events in a safe, informative, and fun environment!
If you're watching virtually on our proprietary custom-built platform, then start chatting and networking with our global virtual audience!
We'll be starting our first Summit of the year in style, with a super cool introduction via our 23-foot wide LED screen to kick-off the event the App Growth Summit way!
Managing Director, App Growth Summit
KEYNOTE by SpeakHer
Growing Evergreen Titles
A Special SpeakHer Keynote!
In this special Keynote, Beth Nations, Scopely's VP of Growth, will discuss her personal strategies for how to grow evergreen titles with pre-and-post install actions.
This discussion will be moderated by Olivia Thompson, who is our SpeakHer Los Angeles Chapter President! SpeakHer is our association which aims to feature strong women leaders on tech stages, including App Growth Summit!
It's Chaos! How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy
The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Postmates, Spotify and Burger King solve data chaos.
Jonathan Senin mParticle
Senior Product Marketing Manager, mParticle
Single Source of Truth & DCR
In the post-iOS 14 reality, mobile marketing data comes from multiple, overlapping sources. In this session, Tony Rafetto, Director of Customer Success at AppsFlyer, shares perspectives on how to close these new mobile measurement gaps and arrive at a single source of truth.
Tony Rafetto AppsFlyer
Director of Customer Success, AppsFlyer
Exploring the Latest from Apple & Its Impact on App Marketers
It’s been a big year for Apple – and for advertisers too. Apple's proprietary UA products like Apple Search Ads and custom product pages are creating new opportunities and challenges for growth marketers in a post-ATT world. In this session, we’ll explore all the latest from Apple, its impact on app marketers, and top strategies for success in your iOS marketing.
Robert Garfinkle WildCard Games
Head of Growth, WildCard Games
Itai Kafri ironSource
Director of Product Growth, ironSource
Chris Kim MobilityWare
Associate Director of Performance Marketing, MobilityWare
Product Pricing Principles
In this session by Sree Das, Dotdash Meredith's Head of Product for Apps, you'll learn about different pricing strategies to maximize revenue for your product. You'll learn how to create a price structure and understand what makes people buy.
Sree Das Dotdash Meredith
Executive Director of Product Management, Apps, Dotdash Meredith
Connected TV: An Invaluable Component of Your UA Marketing Strategy
Connected TV has changed TV audiences from passive consumers to engaged and assertive users. During this session, Greg Wang, Head of Sales US at Adjust, will take a closer look at current CTV trends and data, spotlighting why brands should already be marketing their apps on Connected TV.
Greg Wang Adjust
Head of Sales, America, Adjust
Showing Up as a Leader
Great leadership can inspire and motivate a team to reach successes they might not reach on their own. There are bosses, and there are leaders. In this chat, you'll see the difference in strategies between just being the head of a department, and actually being an affective (and effective) leader of your department or company. Wowd's VP of Partnerships, Bree Nguyen, and YouAppi's VP of Sales, Nai Saeturn, discuss some of their best practices for getting the most out of your team while developing great chemistry at the same time.
Nai Saeturn YouAppi
Vice President of Sales, YouAppi
Bree Nguyen Wowd
VP of Partnerships, Wowd
Ashley Fauset Maple Media
VP of Marketing, Maple Media
Networking Lunch Buffet
Enjoy our Hot Lunch Buffet, and great networking with an amazing view of the Marina!
When you come back from lunch, App Growth Summit will be giving away some great prizes, such as an Apple Watch, AirPod Pros, and more!
Enter your name, or drop your business card, at the Registration Desk for your chance to win one of our amazing prizes! You must be present to win, so come back to the main stage right after you enjoy our delicious lunch!
Optimizing Your Creatives Strategies for Maximum Value
Creatives are more than just great imagery. They are the first thing a User sees as they begin to decide if they'll engage with your product. Whether they are part of an Ad Campaign, or App Store images, or other uses, the creatives you send out into the world will be a large part of determining the success of any outreach campaign. How will you optimize your creatives for certain KPI's, what are the best ways to test your Creatives, and what are some basic best practices to help you get the most return from your creative investments. Learn all this and more by watching this amazing panel of Creatives experts!
Melissa Lertsmitivanta Realtor
Director of Marketing, Realtor.com
Sabrina Chen Rec Room
Sr User Acquisition Manager, Rec Room
Pedro de Arteaga
COO & VP USA, Winclap
Julie Walsh Lucky Day
Senior UA Manager, Lucky Day
Much attention for "growth" is considered acquisition efforts, however, after your Users install and activate your app for the first time is when the real app growth happens! Our panel of engagement and retention experts will discuss ways to onboard your users, keep them engaged, and monetize them in order for your app to limit churn and enjoy long-term retention! This is where the real growth happens, because it's the growth of your app business.
Haseeb Tariq Disney Streaming
Product, Disney Streaming
Miray Alanlar FanDuel
Sr Product Marketing Manager, FanDuel
Mack Keyvani DISH Wireless
Head of Apps, DISH Wireless
Diversifying Your Channel Mix to Boost Your App Growth Efforts
With the recent changes in Acquisition effectiveness, apps are now forced to explore a wider range of acquisition efforts. Some channels still work, and we'll discuss which ones are tried and true. New channels have also emerged, with great promise and/or results. In addition, there are some "old school" channels making a strong comeback in the early 2020's, while other channels have fallen by the wayside. Our panel of app growth experts will discuss their preferred channels, and how to incorporate some of these into your own Channel Mix Strategy.
Samantha Cheng Scopely
Global Influencer Mktg & Partnerships, Sr Manager, Scopely
Michele Webb Smadex
SVP Growth, US, Smadex
Angela Lee Moloco
Product Specialist, Moloco
Sumee Oh Fandom
Sr Dir Performance Marketing, Fandom
Influencer Marketing: 7 Steps to Success
The past two years have driven more companies and consumers online than ever, making Influencer Marketing an absolute go-to channel for both startups and big corporations alike, in order to drive traffic and conversions to their products. With over 5 years of experience guiding companies, both through data-driven Influencer Marketing and also the execution of successful Influencer Marketing campaigns, Jenny Song Schmidt has broken down the process into 7 steps, to make the success of your Influencer Marketing inevitable.
Jenny Song Schmidt Influencer Marketing
Influencer Marketing Consultant
The Future of Gaming
A Look Into New Trends on the Horizon
Gaming has always been a monster of the mobile app industry. It’s been the one vertical which has continue to thrive in any climate. Recent years gaming has not just continued to increase in profitability, but also has been one of the quickest to adopt new technologies and growth strategies. Our panel of gaming experts will discuss the most recent advantages in growing mobile games, and where we’re headed in the future!
Jennifer Donahoe HiDef
Head of Publishing and Marketing, HiDef
Stay right where you are for our super fun on-site & open bar Happy Hour immediately following the final session of the day!
Our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of mParticle, AARKI, and LifeStreet!
Let's celebrate the safe and successful return of regular live, in-person events!
The views and opinions expressed by our Speakers do not necessarily reflect the views or positions of their respective current employers.
Managing Director, App Growth Summit
Main Stage Schedule
App Growth Summit Testimonials
"App Growth Summit is a great and quick way to surround yourself with like-minded professionals across many verticals."
"App Growth Summit curates a forward thinking, and highly engaging experience. It's a good sized event where you'll meet great people, see highly relevant content, and enjoy yourself. Not too much pressure like some of the larger events."
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