App Growth Summit Los Angeles 2022

Main Stage Schedule

8:00
PST

DOORS OPEN

Hot Breakfast Buffet & Networking!

Come early, and valet your car, because we have a Hot Breakfast Buffet courtesy of Bidease, and great Networking! We'll also have fresh, amazing coffee all-day long, courtesy of AppTweak!

We also offer Complimentary Valet Parking so you won't have to look for parking or remember to validate. We have you covered!

So come on over early, show your vaccination card, and let's get back to live events in a safe, informative, and fun environment!

If you're watching virtually on our proprietary custom-built platform, then start chatting and networking with our global virtual audience!

9:00
PST

INTRODUCTIONS

Event Kick-Off

We'll be starting our first Summit of the year in style, with a super cool introduction via our 23-foot wide LED screen to kick-off the event the App Growth Summit way!

Louis Tanguay Managing Director, App Growth Summit

9:30
PST

KEYNOTE by SpeakHer

Growing Evergreen Titles

A Special SpeakHer Keynote!

In this special Keynote, Beth Nations, Scopely's VP of Growth, will discuss her personal strategies for how to grow evergreen titles with pre-and-post install actions.

This discussion will be moderated by Olivia Thompson, who is our SpeakHer Los Angeles Chapter President! SpeakHer is our association which aims to feature strong women leaders on tech stages, including App Growth Summit!

Beth Nations Scopely VP & GM, Direct to Consumer, Scopely

Olivia Thompson SpeakHer L.A. Chapter President, SpeakHer

9:55
PST

PRESENTATION

It's Chaos! How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Postmates, Spotify and Burger King solve data chaos.

Jonathan Senin mParticle Senior Product Marketing Manager, mParticle

10:20
PST

PRESENTATION

Single Source of Truth & DCR

In the post-iOS 14 reality, mobile marketing data comes from multiple, overlapping sources. In this session, Tony Rafetto, Director of Customer Success at AppsFlyer, shares perspectives on how to close these new mobile measurement gaps and arrive at a single source of truth.

Tony Rafetto AppsFlyer Director of Customer Success, AppsFlyer

10:45
PST

DISCUSSION PANEL

Exploring the Latest from Apple & Its Impact on App Marketers

It’s been a big year for Apple – and for advertisers too. Apple's proprietary UA products like Apple Search Ads and custom product pages are creating new opportunities and challenges for growth marketers in a post-ATT world. In this session, we’ll explore all the latest from Apple, its impact on app marketers, and top strategies for success in your iOS marketing.

Robert Garfinkle WildCard Games Head of Growth, WildCard Games

Itai Kafri ironSource Director of Product Growth, ironSource

Chris Kim MobilityWare Associate Director of Performance Marketing, MobilityWare

11:20
PST

PRESENTATION

Product Pricing Principles

In this session by Sree Das, Dotdash Meredith's Head of Product for Apps, you'll learn about different pricing strategies to maximize revenue for your product. You'll learn how to create a price structure and understand what makes people buy.

Sree Das Dotdash Meredith Executive Director of Product Management, Apps, Dotdash Meredith

11:40
PST

PRESENTATION

Connected TV: An Invaluable Component of Your UA Marketing Strategy

Connected TV has changed TV audiences from passive consumers to engaged and assertive users. During this session, Greg Wang, Head of Sales US at Adjust, will take a closer look at current CTV trends and data, spotlighting why brands should already be marketing their apps on Connected TV.

Greg Wang Adjust Head of Sales, America, Adjust

12:05
PST

FIRESIDE CHAT

Showing Up as a Leader

Great leadership can inspire and motivate a team to reach successes they might not reach on their own. There are bosses, and there are leaders. In this chat, you'll see the difference in strategies between just being the head of a department, and actually being an affective (and effective) leader of your department or company. Wowd's VP of Partnerships, Bree Nguyen, and YouAppi's VP of Sales, Nai Saeturn, discuss some of their best practices for getting the most out of your team while developing great chemistry at the same time.

Nai Saeturn YouAppi Vice President of Sales, YouAppi

Bree Nguyen Wowd VP of Partnerships, Wowd

Ashley Fauset Maple Media VP of Marketing, Maple Media

12:30
PST

NETWORKING BREAK

Networking Lunch Buffet

Enjoy our Hot Lunch Buffet, and great networking with an amazing view of the Marina!

1:30
PST

RAFFLE GIVE-AWAY!

Give-Away!

When you come back from lunch, App Growth Summit will be giving away some great prizes, such as an Apple Watch, AirPod Pros, and more!

Enter your name, or drop your business card, at the Registration Desk for your chance to win one of our amazing prizes! You must be present to win, so come back to the main stage right after you enjoy our delicious lunch!

1:45
PST

DISCUSSION PANEL

Optimizing Your Creatives Strategies for Maximum Value

Creatives are more than just great imagery. They are the first thing a User sees as they begin to decide if they'll engage with your product. Whether they are part of an Ad Campaign, or App Store images, or other uses, the creatives you send out into the world will be a large part of determining the success of any outreach campaign. How will you optimize your creatives for certain KPI's, what are the best ways to test your Creatives, and what are some basic best practices to help you get the most return from your creative investments. Learn all this and more by watching this amazing panel of Creatives experts!

Melissa Lertsmitivanta Realtor Director of Marketing, Realtor.com

Sabrina Chen Rec Room Sr User Acquisition Manager, Rec Room

Pedro de Arteaga COO & VP USA, Winclap

Julie Walsh Lucky Day Senior UA Manager, Lucky Day

Drew Rosensweig Scopely Sr. Creative Strategy Manager, Scopely

2:25
PST

DISCUSSION PANEL

User Journey and Engagement

Much attention for "growth" is considered acquisition efforts, however, after your Users install and activate your app for the first time is when the real app growth happens! Our panel of engagement and retention experts will discuss ways to onboard your users, keep them engaged, and monetize them in order for your app to limit churn and enjoy long-term retention! This is where the real growth happens, because it's the growth of your app business.

Haseeb Tariq Disney Streaming Product, Disney Streaming

Miray Alanlar FanDuel Sr Product Marketing Manager, FanDuel

Mack Keyvani DISH Wireless Head of Apps, DISH Wireless

3:05
PST

DISCUSSION PANEL

Diversifying Your Channel Mix to Boost Your App Growth Efforts

With the recent changes in Acquisition effectiveness, apps are now forced to explore a wider range of acquisition efforts. Some channels still work, and we'll discuss which ones are tried and true. New channels have also emerged, with great promise and/or results. In addition, there are some "old school" channels making a strong comeback in the early 2020's, while other channels have fallen by the wayside. Our panel of app growth experts will discuss their preferred channels, and how to incorporate some of these into your own Channel Mix Strategy.

Samantha Cheng Scopely Global Influencer Mktg & Partnerships, Sr Manager, Scopely

Michele Webb Smadex SVP Growth, US, Smadex

Angela Lee Moloco Product Specialist, Moloco

Sumee Oh Fandom Sr Dir Performance Marketing, Fandom

3:45
PST

PRESENTATION

Influencer Marketing: 7 Steps to Success

The past two years have driven more companies and consumers online than ever, making Influencer Marketing an absolute go-to channel for both startups and big corporations alike, in order to drive traffic and conversions to their products. With over 5 years of experience guiding companies, both through data-driven Influencer Marketing and also the execution of successful Influencer Marketing campaigns, Jenny Song Schmidt has broken down the process into 7 steps, to make the success of your Influencer Marketing inevitable.

Jenny Song Schmidt Influencer Marketing Influencer Marketing Expert, JSS Consulting

4:10
PST

DISCUSSION PANEL

The Future of Gaming

A Look Into New Trends on the Horizon

Gaming has always been a monster of the mobile app industry. It’s been the one vertical which has continue to thrive in any climate. Recent years gaming has not just continued to increase in profitability, but also has been one of the quickest to adopt new technologies and growth strategies. Our panel of gaming experts will discuss the most recent advantages in growing mobile games, and where we’re headed in the future!

Jennifer Donahoe HiDef Head of Publishing and Marketing, HiDef

Alfie Rustom Defend Nature Interactive CEO & Founder, Defend Nature Interactive

Cuneyt Unar Incline Gaming VP of UA, Incline Gaming

Jessica Hasenplaugh Maple Media Head of User Acquisition, Maple Media

4:45
PST

GAME SHOW!

App Growth Challenge!

Play to Win Prizes!

Are you ready to test your knowledge for the glory of public recognition and prizes? Then stay until the end of the day for your chance to win some amazing prizes...and have fun doing it!

Our open bar Happy Hour reception is immediately following!

Louis Tanguay Managing Director, App Growth Summit

Kaelani Amputch-Curtis App Growth Summit Event Logistics Manager, US, App Growth Summit

5:00
PST

NETWORKING FUN!

Networking Happy Hour!

Open Bar Reception

Stay right where you are for our super fun on-site & open bar Happy Hour immediately following the final session of the day!

Our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of mParticle, AARKI, and LifeStreet!

Let's celebrate the safe and successful return of regular live, in-person events!

The views and opinions expressed by our Speakers do not necessarily reflect the views or positions of their respective current employers.

Louis Tanguay Managing Director, App Growth Summit

Main Stage Schedule

SOLD OUT EVENT! Thank You!

COMPANIES ATTENDED INCLUDE:

Featured Speakers

Speakers

Agenda

Sponsors

App Growth Summit Los Angeles 2022

SOLD OUT EVENT! Thank You!

COMPANIES ATTENDED INCLUDE:

Featured Speakers

Speakers

Agenda

Sponsors

Title Sponsor

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

Initiatives

App Growth Summit Testimonials