App Growth Summit NYC 2021

Limited In-Person Attendance, with Global LiveStream
October 27, 2021 10:00am EDT • Studio Arte, 17th Floor - Midtown Manhattan
Overview Speakers Agenda Sponsors

WE ARE BACK!

On October 27, 2021, we returned to New York City with a limited in-person audience, and a livestream virtual audience simulcast, with App Growth Summit NYC 2021!

We featured original and fresh content from NYC-based app growth experts on a live stage in front of a limited, invite-only, VIP audience, as well as streamed through our custom-built AGS Event Platform for the world to see the return of mobile app conferences!

25 Expert Speakers
Invite-Only & Fully-Vaccinated Attendance
9 Custom-Curated & Informative Sessions


Companies Attended Include:

Companies Attending AGS NYC 2021 Include

COVID 19 NOTE: We ensured everyone’s safety by limiting attendees, and following all current CDC guidelines for gatherings. We only allowed fully vaccinated individuals into this event, and also took additional precautions to ensure our VIP Guests’ safety, such as: providing Individual Hand Sanitizers as supplies last, limiting the audience, and ensuring seating are spread out more than usual. If preferred, attendees also had the opportunity to Request a free Virtual Ticket and enjoy the LiveStream of our event via our proprietary and custom-built AGS Virtual Event Platform.

Speakers

Donte Ledbetter
Donté Ledbetter Codecademy Senior Product Marketing Manager Codecademy
Codecademy_220
Kate Palmer
Kate Palmer Stash Invest Senior Director of Growth STASH
Stash Invest
Annica Lin
Annica Lin Sable Vice President of Growth Marketing Sable
Sable_logo_220px
Sylvain Gauchet
Sylvain Gauchet Babbel Senior Manager, Growth Product & Mobile Marketing Babbel
Babbel
Yahya Mokhtarzada
Yahya Mokhtarzada Truebill Founder, Chief Revenue Officer Truebill
Truebill
Olivia Thompson
Olivia Thompson Sesh Director of Marketing Sesh
Sesh Logo 2021_220
Rockford Yapp_2021
Rockford Yapp Public.com VP of Acquisition Public.com
Public.com-Logo-220px
Solene Schwartz
Solène Schwartz Chief Operating Officer Mammoth Media
Mammoth Media
Vincent Eterlet
Vincent Eterlet fuboTV Marketing Director fuboTV
fuboTV
Brian Altman
Brian Altman Remerge Senior Account Executive Remerge
Remerge 2020
Mike Brooks
Michael Brooks SVP of Revenue WeatherBug
WeatherBug
Gina Cohen_2021
Gina Cohen Liftoff + Vungle Senior Account Executive Liftoff + Vungle
Liftoff+Vungle
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Eric Gaffey
Eric Gaffey Liftoff Account Executive Liftoff + Vungle
Liftoff+Vungle
Adam Hadi
Adam Hadi Current VP of Marketing Current
Current
Jacinta Mathis
Jacinta Mathis Wagmo VP of Growth Wagmo
Wagmo_220
Alex Meredith
Alex Meredith Vice President of Growth Minibar Delivery
Minibar Delivery
Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer App Business Expert
Nancy Roberts
Nancy Roberts YouAppi CMO YouAppi
YouAppi
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Brian Setaro
Brian Setaro Founder & CEO Notion Digital
Notion Digital
Jeff Wang
Jeff Wang Hiatus Head of Growth Marketing Hiatus
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic Smadex
Smadex Logo 2021
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing Jampp
Jampp

Agenda

All Times EDT
9:00
NETWORKING BREAKFAST
Registration & Networking!

The doors are open! Virtual, and IRL! AGS NYC 2021 will be our 4th in-person event of the year, and 1st in the Mobile App industry in NYC in 2 years! So let's get back together and catch up with a little morning food and networking again with other fully-vaccinated attendees!

Whether you're joining us in the safe environment of our venue in NYC, or the custom-built AGS Virtual Event Platform, let's start networking with your fellow attendees, digitally or in-person!

If you're joining us in-person, please enjoy a great breakfast courtesy of Bidalgo along with all-day coffee & beverages courtesy of Adjust!

10:00
EVENT BEGINS
Kick-Off Address!

The mobile app industry is BACK in New York City, officially! The first event of it's kind in the United States, live streaming to a global audience as well as bringing back mobile app growth in-person events to NYC! Let's get this started!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
10:15
KEYNOTE PRESENTATION
The Best of Growth Gems:
Things Learned After Mining Hundreds of Podcast, Panels & Webinars

After listening and watching literally hundreds of pieces of content online, offline, virtually and in-person, Sylvain Gauchet has created Growth Gems, where he will break down each piece of content to the highlights and publish those into an industry newsletter. For the first time, Sylvain will take all that he's learned and absorbed and present his top strategies learned in this special Keynote. Tune in to hear the best of the best all wrapped up into one presentation!

Sylvain Gauchet
Sylvain Gauchet Babbel Senior Manager, Growth Product & Mobile Marketing, Babbel
10:40
DISCUSSION PANEL
App Growth Strategies at Every Step Along the Acquisition Funnel

This session looks not only at acquisition from an advertising point-of-view, but also how to optimize your efforts at every stage along the acquisition funnel. Our experts will be discussing the importance of post-install user onboarding, retargeting strategies, and more to assist you in creating incremental optimization every stop of the way!

Annica Lin
Annica Lin Sable Vice President of Growth Marketing, Sable
Kate Palmer
Kate Palmer Stash Invest Senior Director of Growth, STASH
Nancy Roberts
Nancy Roberts YouAppi CMO, YouAppi
Rockford Yapp_2021
Rockford Yapp Public.com VP of Acquisition, Public.com
11:25
DISCUSSION PANEL
Optimizing App Growth Through Extensive Testing & KPI Analysis

Looking at your Acquisition results, and understanding which data are your north star KPIs vs just a vanity metric, and creating tests will help you optimize your app growth strategies exponentially. Our panel of experts will talk how to thoroughly test your creatives, whether managed or self-service, how to frame experiment hypotheses and how to evaluate the success of your campaigns, and how to create, test and optimize viral loops.

Alex Meredith
Alex Meredith Vice President of Growth, Minibar Delivery
Gina Cohen_2021
Gina Cohen Liftoff + Vungle Senior Account Executive, Liftoff + Vungle
Jeff Wang
Jeff Wang Hiatus Head of Growth Marketing, Hiatus
Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
12:10
PRESENTATION
The State of App Retargeting Post-ATT

The launch of the App Tracking Transparency (ATT) framework was supposed to signal the end of app retargeting. Following Apple's privacy announcement last year, experts across the ad tech industry believed that this ID-based marketing strategy would soon become a thing of the past. Were they right or was this prediction premature? Six months down the line, advertisers are asking themselves whether it still makes sense to run retargeting campaigns. Join Brian Altman from Remerge as he shares new insights, performance data, and observations that may surprise you.

Brian Altman
Brian Altman Remerge Senior Account Executive, Remerge
12:30
NETWORKING LUNCH
Networking Lunch

Let's enjoy some amazing lunch during our halfway point of the day! Network, get some grub, and take a nice break before going back in for the second half of the day!

For our virtual attendees, you'll have a few minutes to grab some grub, and join us for a Lunch-And-Learn session while our in-person attendees enjoy their networking lunch!

1:30
APP GROWTH GAME SHOW!
Beat the Mobile Hero!
Hosted by Liftoff!

Think you’re a clever marketer? Enjoy the thrill of competition? Then get ready to play Liftoff's newest game - Beat the Hero. In this fast-paced game exclusive to AGS, audience members will have 3 chances to compete against the Mobile Heroes for the title of Top Marketer, along with great prizes like a brand new pair of AirPods Pro! So bring your A-game and get ready to play.

Eric Gaffey
Eric Gaffey Liftoff Account Executive, Liftoff + Vungle
1:50
DISCUSSION PANEL
UX is More Than Just UI Graphics:
How to Optimize Your Users' Journey to Increase Retention & Engagement

You've spent all this time and effort (and money) to find your best users, get them to install your app, and open it up for the first time. Now is where app growth truly begins. How your users feel about their experience in using your app (over and over and over) will determine to ultimate success or failure of your app over the long term. Too often, you'll see UI/UX combined, but both are very different, and a User's Experience goes way beyond on-screen graphics and is much more important than it's often given credit for. Our experts will help us understand how we keep our sometimes fickle, but always very important, users to continue to want to come back and use our app over time.

Olivia Thompson
Olivia Thompson Sesh Director of Marketing, Sesh
Donte Ledbetter
Donté Ledbetter Codecademy Senior Product Marketing Manager, Codecademy
Brian Setaro
Brian Setaro Founder & CEO, Notion Digital
2:25
DISCUSSION PANEL
Mixing it Up!
How Diversifying Your Media Mix and Acquisition Channel Usage is More Important Than Ever!

With IDFA & GAID going away, networks merging to create new monsters of inventory supply, and a return of "old school" advertising strategies to become New School again, we need to open up and continue to explore opportunities to find your best Users where they are likely to be, since user profiling is getting more tricky by the week. Our experts will discuss which channels and mixes they have seen work, what their thoughts are on where advertising is headed, and of course how to measure the results of your efforts when trying out these new (and sometimes old) channels.

Jacinta Mathis
Jacinta Mathis Wagmo VP of Growth, Wagmo
Michele Webb
Michele Webb Smadex VP of US Growth & Programmatic, Smadex
Solene Schwartz
Solène Schwartz Chief Operating Officer, Mammoth Media
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing, Jampp
Vincent Eterlet
Vincent Eterlet fuboTV Marketing Director, fuboTV
3:10
Fireside Chat
The Alley-Oop of App Growth:
Setting Up Your Strategy for a Slam Dunk Success

In a unique style of session, we have two long-time pillars of the app growth industry engage in an open and fun dialogue about what it takes to acquire customers in the new multi-channel world, and how to best monetize and retain those hard won new Users, and turn them into long-time evangelists with ever-improving retention and revenue rates.

Adam Hadi
Adam Hadi Current VP of Marketing, Current
Mike Brooks
Michael Brooks SVP of Revenue, WeatherBug
3:40
DISCUSSION PANEL
Riding the Waves of Business Growth
Top Executives Share The Secrets of Their Successes, and Challenges, Growing App Businesses

Our Expert panel of App Growth Executives share the strategies and stories of their successes...and challenges. Each of these experts has grown one (or many more!) apps from the start-up stage all the way to multi-million dollar exits, or an unexpected outcome. This is a rare opportunity to hear this level of expertise who have gone through the highs and lows of building business, all in one place! The format of this discussion will be a unique blend of moderated talk as well as individual consultation, and reflection. It's a cannot-be-missed session! There will be ample time for Q&A, so take advantage as we end the day super strong!

Yahya Mokhtarzada
Yahya Mokhtarzada Truebill Founder, Chief Revenue Officer, Truebill
Wilson Kriegel
Wilson Kriegel App Business Expert Advisor, Coach & Multi-Exit Chief Officer, App Business Expert
Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
4:30
NETWORKING RECEPTION
Networking Appy Hour!
Open Bar Reception On-Site!

Now the day is done, but the networking continues! In the main foyer, we will enjoy each other's company with an open bar reception and some light fare, all courtesy of ironSource! Let's have a couple drinks and network with your fellow attendees, as we enjoy the first time back together in far too long!

Sponsors

SPONSORSHIPS SOLD OUT!

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App Growth Summit Testimonials

Brian Choe

"Awesome event! Great speakers and attendees!"

Brian Choe, Visibook
Jason Sutherland

"App Growth Summit is a great and quick way to surround yourself with like-minded professionals across many verticals."

Jason Sutherland, Movoto