App Growth Summit NYC 2022

In Partnership with mParticle
April 13, 2022 9:00am ET • Midtown Loft & Terrace • Manhattan, NYC
Overview Speakers Agenda Sponsors

WE ARE BACK!

App Growth Summit NYC 2022 is back with a full day of content aimed at helping App Marketers, Brands, and Entertainment & Gaming companies refine their 2022 plans for growth!

30 Expert Speakers
17 Custom-Curated Sessions
Outstanding & Transparent Networking

This invite-only, limited-vendor event is designed to create maximum high-quality connections and in-depth learning opportunities. App Growth Summit NYC 2022 provides the Northeast US with the latest up-to-date strategies and trends for this rapidly growing mobile app community.

SOLD OUT EVENT! Thank You!

Companies Attending Include

COMPANIES ATTENDING AGSNYC2022 INCLUDE

Speakers

Ally Tubis
Ally Tubis Disney Streaming Services VP, Engagement & Retention Analytics Disney Streaming Services
Disney Streaming Services
Annica Lin
Annica Lin Sable Vice President of Growth Marketing Sable
Sable
Dave Bell
Dave Bell Gummicube Co-Founder & CEO Gummicube
Gummicube
Mike Brooks
Michael Brooks SVP of Revenue WeatherBug
WeatherBug
Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC The Clorox Company
Clorox Company
Austin Cohen
Austin Cohen FlexIt Founder & CEO FlexIt
FlexIt
Taylor Cohen
Taylor Cohen NBA Digital Growth & Subscriber Acquisition NBA
NBA
Sebastian Daly
Sebastian Daly Adjust Partnerships Manager, US Adjust
Adjust
Pedro de Arteaga
Pedro de Arteaga COO & VP USA Winclap
Winclap
Una Dowlen
Una Dowlen Lifetime Value Co Sr. Product Manager Lifetime Value Co
Lifetime Value Co.
Alethia Halbig
Alethia Halbig Natural Cycles Senior Digital Marketing Manager Natural Cycles
Natural Cycles
Trevor Hamilton
Trevor Hamilton Kochava Managing Director, Americas Kochava
Kochava
Lou Hong
Lou Hong Sensor Tower VP of Marketing & Insights Sensor Tower
SensorTower
Annie Kim
Annie Kim Stash Lead Product Manager Stash
Stash Invest
Rohit Kulkarni
Rohit Kulkarni mParticle Team Lead, Senior Solutions Engineer mParticle
mParticle
Donna Li Stash Senior Manager, Growth Marketing Stash
Stash Invest
John Lopus
John Lopus AppsFlyer Senior Solutions Architect AppsFlyer
AppsFlyer
Kelsey Lutz-Ma
Kelsey Lutz-Ma Wagmo Lifecycle Marketing Manager Wagmo
Wagmo
Jacinta Mathis
Jacinta Mathis Wagmo VP of Growth Wagmo
Wagmo
Alex Meredith
Alex Meredith Clover Director of Product Clover
Clover
Mike Pollard
Mike Pollard Adjust Senior Account Executive Adjust
Adjust
Justin Principe
Justin Principe ironSource Director of Sales, Luna ironSource
IronSource
Arthur Querou
Arthur Querou vibe.co Co-Founder & CEO vibe.co
Vibe.co logo
Nancy Roberts
Nancy Roberts YouAppi CMO YouAppi
YouAppi
Laura Schaack
Laura Schaack Tattd Founder & CEO Tattd
Tattd
Josh Stephens
Josh Stephens Current VP Product Management Current
Current
Tu Tran
Tu Tran Smadex Sales Director, Programmatic Smadex
Smadex Logo 2021
Jeff Wang
Jeff Wang Hiatus Head of Growth Marketing Hiatus
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing Jampp
Jampp
Rockford Yapp_2021
Rockford Yapp Public.com VP of Acquisition Public.com
Public.com-Logo-220px

Agenda

Main Stage Schedule
8:00
ET
DOORS OPEN
Breakfast & Networking!

The doors are open virtually and IRL for networking at AGS NYC 2022, our 2nd in-person event of the year!

If you're joining us in-person, enjoy all-day coffee & beverages courtesy of AppTweak and a great breakfast from RevU as we get ready to begin!

9:00
ET
INTRODUCTIONS
Event Kick-Off

We'll be starting our first Summit of the year on the East Coast of the United States in style, the way events should be done...the App Growth Summit way!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:15
ET
PRESENTATION
What I Learned from Starting Up an App Start-Up

As Founder & CEO of Tattd, an app to connect Users to their ideal tattoo artist, Laura Schaack has a lot of lessons learned to share (mostly learned the hard way!). Building upon her experience at app development firms, where she was involved in the build of dozens of apps across many verticals, launching the Tattd app involved a ton of pivots, creative problem solving, curve balls, and surprises! Laura will go over a few key takeaways from her journey that might change the way you approach the build or launch of a new product, or at the very least will be entertaining to hear about!

Laura Schaack
Laura Schaack Tattd Founder & CEO, Tattd
9:30
ET
KEYNOTE
Delighting Your Users with Data
Optimizing the User Journey to Maximize Retention

Data fits into every aspect of your app business, and plays a critical role in optimizing the User Journey. Every data point is a signal Users send to you and every time your User enjoys something, or has a poor experience, it is clear in the data. As a leader in the engagement and retention space, Ally Tubis, Disney's VP of Engagement & Retention Analytics, will share learnings about how to use data to drive subscriber health, and ultimately strong business performance!

Ally Tubis
Ally Tubis Disney Streaming Services VP, Engagement & Retention Analytics, Disney Streaming Services
9:50
ET
PRESENTATION
It's Chaos! How to Overcome Customer Data Headaches and Develop a Winning First-Party Data Strategy

The amount of customer data available to brands has absolutely exploded in the past decade, giving brands an opportunity to create personalized experiences. But with the introduction of privacy regulations, thousands of new marketing tools, new customer touchpoints, and more, this data can simply cause chaos. It's hard to measure and manage, but most importantly, blocks brands from delivering winning customer experiences. The fun stuff! Come to this session to learn how brands like Postmates, Spotify and Burger King solve data chaos.

Rohit Kulkarni
Rohit Kulkarni mParticle Team Lead, Senior Solutions Engineer, mParticle
10:10
ET
PRESENTATION
Single Source of Truth & DCR

In the post-iOS 14 reality, mobile marketing data comes from multiple, overlapping sources. In this session, John Lopus, Senior Solutions Architect at AppsFlyer, shares perspectives on how to close these new mobile measurement gaps and arrive at a single source of truth.

John Lopus
John Lopus AppsFlyer Senior Solutions Architect, AppsFlyer
10:30
ET
PRESENTATION
The Secrets of ASO Success

What’s the secret to successful mobile marketing results that last? Developers need to go above and beyond their tried methods of optimization to compete. The question is – How? Listen to Gummicube Co-founder and CEO, Dave Bell reveals the secret behind what truly makes a great ASO and mobile marketing strategy stick, and how you can empower your mobile data-driven decisions starting today.

Dave Bell
Dave Bell Gummicube Co-Founder & CEO, Gummicube
10:50
ET
PRESENTATION
Calculating LTV Post IDFA: A Need for Predictive Analytics

Apple’s privacy changes in iOS 14.5 has caused a considerable amount of concern and disruption for mobile marketers. This presentation will outline the difficulties iOS 14+ has brought to measure campaigns, the pain points marketers are experiencing and how Adjust is approaching LTV (pLTV) to address and solve them.

Mike Pollard
Mike Pollard Adjust Senior Account Executive, Adjust
11:15
ET
CO-PRESENTATION
The Reality of Lifecycle Marketing:
5 Things Reality TV Can Teach You About Making the Most Out of Your Customer Lifecycle

From Love is Blind to the Real World. Jacinta, Wagmo’s VP of Growth, and Kelsey, Wagmo’s Lifecycle Marketing Manager will take session participants on a journey of strategies to ignite customer acquisition and retention through lifecycle marketing.

Jacinta Mathis
Jacinta Mathis Wagmo VP of Growth, Wagmo
Kelsey Lutz-Ma
Kelsey Lutz-Ma Wagmo Lifecycle Marketing Manager, Wagmo
11:40
ET
FIRESIDE CHAT
Publishing in a Post Privacy World

First-party data is a publisher's most valuable asset in the privacy-first, digital advertising economy. Learn how new ad tech solutions help publishers maximize demand-side spend on their owned & operated inventory, while limiting unwanted data leakage to advertisers and their partners.

Trevor Hamilton
Trevor Hamilton Kochava Managing Director, Americas, Kochava
Mike Brooks
Michael Brooks SVP of Revenue, WeatherBug
12:05
ET
CO-PRESENTATION
Harnessing the UA Power of CTV Reach with the Depth of Digital

Connected TV is the hottest channel for mobile apps and reaching the right audience. Learn how to harness the power of CTV campaigns, and how privacy updates over the past year or so have increased the need to add CTV spend into your media mix and best practices for running your first campaign!

Arthur Querou
Arthur Querou vibe.co Co-Founder & CEO, vibe.co
Sebastian Daly
Sebastian Daly Adjust Partnerships Manager, US, Adjust
12:30
ET
NETWORKING LUNCH
Networking Lunch

Network, stretch, and enjoy an amazing lunch courtesy of Bidease before we jump into our second half of the day!

1:30
ET
PRESENTATION
The Future of Advertising in a Decentralized World

With Web3, NFTs, and a decentralized token-based world, technologies like the Basic Attention Token (BAT), the Brave web browser, smart contracts and new blockchain-based applications will help everyone succeed where Web2 is failing them: users, advertisers, and content creators. Is BAT the future? What are the pros and cons of a new world of Decentralized Autonomous Organizations (DAOs)?

Annica Lin
Annica Lin Sable Vice President of Growth Marketing, Sable
1:50
ET
PRESENTATION
Shared Traits of Breakout Apps

Sensor Tower data reveals the breakout mobile apps of 2021—and how they rose above the rest. This talk will look at everything from their store pages to advertising strategies using our digital intelligence insights.

Lou Hong
Lou Hong Sensor Tower VP of Marketing & Insights, Sensor Tower
2:10
ET
PRESENTATION
Generating Exposure Through Creative Marketing

In this presentation, learn from proven business builder, Austin Cohen, about how to leverage partnerships, events, influencers and more to increase downloads for your app, without increasing spend!

Austin Cohen
Austin Cohen FlexIt Founder & CEO, FlexIt
2:30
ET
PRESENTATION
Pendulum Swing of Performance & Brand Marketing

Changes in how consumers discover and choose brands, coupled with increased restrictions on cookies & privacy, are forcing marketers to adapt their approach on channels, content, targeting and even staffing and resourcing. Clorox’s VP Growth, Clorox DTC, Vivian Chang, sharing examples from CPG and DTC, will discuss how to drive brand engagement and loyalty while being accountable to performance in this new reality.

Vivian Chang
Vivian Chang Clorox Company VP Growth, DTC, The Clorox Company
2:55
ET
DISCUSSION PANEL
Spilling the Tea: Leveraging the Right App Growth Marketing Mix

Leveraging the right app growth marketing mix and optimizing your best efforts starts from having a solid foundation. Exploring the different ways that organic, brand traffic, and other mix strategies can amplify your paid performance efforts. This session looks at ways you can leverage your brand to help increase conversion on your paid campaigns and increase awareness to lead to a direct, positive impact.

Nancy Roberts
Nancy Roberts YouAppi CMO, YouAppi
Andrew Whiteside
Andrew Whiteside Global Head of Sales & Marketing, Jampp
Jeff Wang
Jeff Wang Hiatus Head of Growth Marketing, Hiatus
Alethia Halbig
Alethia Halbig Natural Cycles Senior Digital Marketing Manager, Natural Cycles
3:25
ET
DISCUSSION PANEL
Channel Diversification Strategies for Maximum User Acquisition ROI

With the many changes in acquisition strategies, tools, and tactics, publishers need to sprint to keep pace with the current trends of channel diversification, and where to allocate budget to in the most efficient and effective manner to maximize Return on Ad Spend (ROAS). Our panel of experts will discuss which channels are worth exploring with your acquisition budgets, organic and paid.

Pedro de Arteaga
Pedro de Arteaga COO & VP USA, Winclap
Tu Tran
Tu Tran Smadex Sales Director, Programmatic, Smadex
Alex Meredith
Alex Meredith Clover Director of Product, Clover
Donna Li Stash Senior Manager, Growth Marketing, Stash
4:00
ET
DISCUSSION PANEL
First Impressions: Onboarding & UX Strategies with Long-Term Results in Mind!

The old saying is true. You never get a second chance to make a first impression with your Users. After your acquisition efforts have brought clicks, installs and activations, we’re now faced with the critical next step of effective onboarding. If those new users enjoy their first experience in your app, your app growth efforts will result in less churn and longer-retained users, which ultimately results in increased LTV and Monetization. Learn from our Product experts on how they maximize the user experience post-install to create sticky and long-term users!

Annie Kim
Annie Kim Stash Lead Product Manager, Stash
Josh Stephens
Josh Stephens Current VP Product Management, Current
Una Dowlen
Una Dowlen Lifetime Value Co Sr. Product Manager, Lifetime Value Co
4:25
EST
DISCUSSION PANEL
Exploring the Latest from Apple & Its Impact on App Marketers

It’s been a big year for Apple – and for advertisers too. Apple's proprietary UA products like Apple Search Ads and custom product pages are creating new opportunities and challenges for growth marketers in a post-ATT world. In this session, we’ll explore all the latest from Apple, its impact on app marketers, and top strategies for success in your iOS marketing.

Justin Principe
Justin Principe ironSource Director of Sales, Luna, ironSource
Rockford Yapp_2021
Rockford Yapp Public.com VP of Acquisition, Public.com
Taylor Cohen
Taylor Cohen NBA Digital Growth & Subscriber Acquisition, NBA
4:50
ET
GAME SHOW
The App Growth Challenge!
Play to Win Prizes!

Before the Happy Hour, get ready to test your knowledge for the glory of public recognition and prizes! Stay until the end of the day for your chance to win some amazing prizes, such as an Apple Watch, Apple AirPod Pros and more...and have fun doing it!

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
Kaelani Amputch-Curtis
Kaelani Amputch-Curtis App Growth Summit Marketing Manager, App Growth Summit
5:00
ET
NETWORKING PARTY
Networking Happy Hour!
Open Bar Reception

Head up to the Terrace for our super fun on-site & open bar Happy Hour immediately following the final session of the day!

Our Happy Hour will feature hot appetizers, open bar, and Specialty Cocktails courtesy of mParticle, Vibe, Kismet, and Yoke Network!

Let's celebrate the safe and successful return of regular live, in-person events in New York City!

Sponsors

SPONSORSHIPS ARE SOLD OUT!

Title Sponsor

Presenting Sponsors

Contributing Sponsors

Supporting Sponsors

App Growth Summit Testimonials

Lubo Smid

"App Growth Summit is a one of a kind event where the latest marketing trends and techniques are revealed by top industry professionals."

Lubo Smid, STRV
Paulina Torres Bejar

"This is my first App Growth Summit, and it had great content and amazing speakers! I’m keeping all the good advice and expertise shared. Without a doubt, I think it was a good experience for me!"

Paulina Torres Bejar, Tilting Point