The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

What does it really take to turn a casual news app opener into a loyal, paying subscriber at scale? Join this fireside chat as we go behind the scenes at The New York Times to unpack the real decisions, experiments, and big bets shaping their full mobile app growth journey, from first tap to long-term retention!

Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution.
In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.

Attention is harder to earn than ever, and AI hasn’t fixed that by letting teams send more messages. The brands pulling ahead are rethinking when they show up, not just how often. In this customer panel moderated by Gabby Kustner, Sr. Growth Marketing Manager at Customer.io, Lindsay Hemings, Lifecycle Marketing Manager at Justworks and Chris Crompton, VP of Growth at Collx share how they’re moving away from disconnected campaigns toward behavior-driven experiences across email, messaging, and AI-powered decisioning. We’ll dig into the impact AI is making today in marketing teams, what these experts predict marketers need to adapt to for the future, and how the best marketing teams are getting more impact from the resources they already have.

In this fireside chat, Chris Curth of Babbel joins Justin Trieu of SplitMetrics to share how Babbel approaches app growth with the discipline of a performance team. They’ll cover how Babbel uses data to make faster decisions, where automation helps reduce manual Apple Ads work, and how the team applies AI in practical ways without giving up control. Expect a candid conversation about efficiency, brand defense, and what matters most for education apps in 2026.

User acquisition is no longer about picking a single winning channel. This panel explores how teams build diversified strategies, test creatives that match platform behavior, and measure performance beyond installs. Learn practical approaches to scaling campaigns, improving user quality, and adapting your mix as platforms evolve.

In this session, Ankit Nayal shares how he generated over 50M organic views and scaled Flamme without relying on paid acquisition or a traditional marketing team. The talk breaks down the system behind TikTok virality, AI creator pipelines, rapid creative testing, and algorithm-first distribution. Attendees will leave with a repeatable framework for building scalable organic growth engines in today’s app ecosystem.

Growth compounds when users keep coming back. Learn how leading teams design product flows that encourage discovery, reinforce value, and reward continued use. This session focuses on actionable approaches to improving stickiness without relying solely on notifications or incentives.

What happens when you drop a stack of growth questions into a box, shake it up, and let the audience decide what gets answered live by Noa Gutterman, Mistplay’s Vice President of Consumer Marketing? We’re going to find out in this interactive and unique session format! Questions are pulled and tackled on the spot, some topics could include CTV creative, Rewarded Gaming Psychology, Sweepstakes Strategy, and (of course) GenAI experimentation…and who knows what else?

Immediately following App Growth Summit NYC is our on-site rooftop After Party! Join us for an Old School Open Bar party as the sun sets over the Manhattan! A live turntable DJ, free flowin cocktails, a super fun photo booth will bring you back to the times when hip hop began - all provided to you by RevX, Mintegral, and StackAdapt! Tasty bites, and good drinks until the sun goes down...and a little after!