Let's kick-off App Growth Summit Paris in our brand new, larger venue with a great welcome video and new energy hitting one of the only stages which put app developers first! Settle in for a full day of Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Tarrific Ads to keep your energy high, refill the coffee, and then get right back into the sessions!

The best app growth strategies do not begin at install, and they do not end at conversion. This session explores how top apps optimize every stage of the funnel, from first impression and App Store visibility to onboarding, monetization, retention, and long-term engagement. Learn how growth teams connect acquisition, product, creative, and UX into one system designed to compound performance over time.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch provided by Purchasely (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

As media measurement becomes increasingly fragmented, growth teams need better ways to understand what actually drives performance. Yifan Zhang will dive into how an in-house MMM framework uncovered the true incrementality and efficiency sitting within upper channels, enabling smarter budget allocation and more effective long-term media planning.

Not all users behave the same way, and not all traffic sources create the same long-term value. In this session, we’ll explore the importance of understanding audience differences across acquisition channels and how growth teams can better align short and long-term KPIs to make smarter performance, retention, and investment decisions.

Every app company is talking about AI. Very few are successfully integrating it into everyday work. This session focuses on the cultural and operational side of AI adoption: how to introduce AI in ways that create real value for employees, improve execution across teams, and support smarter decision-making without overwhelming the organization.