Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

It’s been a seismic year for the app economy. In the US, a landmark ruling forced Apple to allow external payments without fees. But things are more tricky in Europe. With complex tiered structures and renewed scare tactics, it's clear Web2App is becoming a non-negotiable growth lever for all apps. So how do you win on the web? Join this talk to find out:
- The moments that matter: A data-backed framework for acquiring, converting and retaining subscribers, based on real conversion data from top apps.
- Do the numbers work for you? See if the economics of external payments make it worth testing with our interactive calculator.
- How to go from zero to live in hours: See how teams are launching web monetization quickly and iterating fast.

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of AppTweak to keep your energy high, refill the coffee, and then get right back into the sessions!

Break courtesy of:

From unexpected pricing wins to optimizing paywall strategies for maximum conversion, this panel explores the reality of testing monetization approaches across markets. Hear how teams refine paywalls on iOS and Android, re-engage churned subscribers, and adapt pricing for different regions. We will also cover how to analyze subscription performance data to identify the most effective offers, and how a hybrid rewards model blends performance adtech with game-like incentives to increase LTV, segment users by behavior, and shift rewards toward more profitable actions.

In this presentation, Sophia Lee, CEO of Culture Flipper, shares how conducting user research across target markets helps uncover key behaviors, preferences, and pain points. This approach ensures your app’s features and design meet real user needs. In contrast, skipping these steps, and jumping straight into localization, often lead to wasted effort and missed opportunities to connect with local audiences.

AI agents are transforming how app marketers approach both acquisition and creative execution. In this session, you will learn how specialized AI agents can automate and optimize UA workflows, analyze performance data, and adjust campaigns in real time to hit target KPIs. We will also explore how AI agents are enhancing creative strategy — from generating concepts to personalizing assets — while preserving brand voice and consistency. Discover how to reduce operational load, improve speed to market, and connect performance insights with creative decision-making, enabling your team to focus on what matters most: strategy, growth, and impactful user experiences.

In this insightful session, Andrew Allison, Vice President of IRONMAN; and Nancy Roberts, President of CRAFTSMAN+ explore how unconventional creativity and strategic storytelling can unlock breakthrough growth. They will dive into real world examples of clever and bold initiatives, showing how unexpected ideas and overlooked user moments can turn into powerful levers for engagement, UA and brand. This discussion brings a sharp lens on performance strategy, as the two experts unpack how moments of untapped user interactions and creativity can drive outsized results.

Installs are just the start. This session explores how leading teams are aligning UA, app store optimization, integrated marketing, and product strategy to build growth systems that last. Panelists will discuss how to optimize campaigns, improve conversion flows, and adapt strategies to changing user expectations — ensuring engagement and retention match acquisition at scale.

As the sun sets on App Growth Summit SF 2025, the real party begins. Head up to the rooftop for Sky High Sounds—an elevated after-hours experience with Coachella-style vibes and serious skyline energy. Groove to a live DJ set by Youngmin Joo, sip on curated cocktails from the open bar, and snack on flying apps while making those next-level connections. It's all happening on-site—just head upstairs and let the night of chill vibes unfold.

Presented by Aarki, Mintegral, Voyantis, and RevX