🔉 We’re Turning Up the Volume for App Growth Summit San Francisco 2026! 🔉
We’re back at The Midway, where app growth meets festival vibes! Join the app growth community for a full day of insights, networking, and unforgettable energy.
With two content rooms, meeting tables, 40+ speakers, and 300+ app growth leaders all in one place, you’ll discover the latest strategies in acquisition, retention, engagement, monetization, AI, and more.
Andrew Davies PaddleChief Innovation OfficerPaddle
Cyril Dhenaut Octopus CommunityLate founder & CROOctopus Community
Nick Janner SnapSenior Client Partner, FinServSnap
Neha Khopkar AppsFlyerPrincipal CSMAppsFlyer
Dennis MinkBideaseCMOBidease
Viktor Orlov AsaptyCEO & Co-FounderAsapty
Jesse Paliotto FastSpringDirector of Demand GenerationFastSpring
Tu Tran StackAdaptMobile App SpecialistStackAdapt
Jessica You RZRHead of Growth, AmericasRZR
Louis Tanguay App Growth SummitFounder & CEOApp Growth Summit
AGENDA | Times coming soon
Main StageExperts Corner Stage
DOORS OPEN!
Breakfast & Networking! ☕️
The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of Universal Ads), and a hot catered breakfast courtesy of Mobavenue) will be waiting for you as we get ready to kick-off a full day of custom-curated content!
Coffee courtesy of: Breakfast courtesy of:
CONTENT START
Event Kick-Off!
Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited and trusted partners, and engaged community networking, all combined with some fun and good times!
Most Apple Ads strategies focus on short-term optimization. But sustainable growth comes from something else: structure, data clarity, and disciplined execution. In this session, Viktor Orlov, CEO of Asapty, will break down the principles behind scalable Apple Ads performance. The talk covers campaign architecture, the role of SKAG structures, how to use real signals like Impression Share and IPM, and why most optimization approaches fail to scale. Instead of chasing “growth hacks,” this session shows how to build Apple Ads systems that deliver predictable growth over time.
Viktor Orlov Asapty
CEO & Co-Founder, Asapty
NETWORKING BREAK
Morning Networking Break! 🤝🏻
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Adikteev to keep your energy high, refill the coffee, and then get right back into the sessions!
Morning Break courtesy of:
EXPERT TALK
Beyond Booking:
How Expedia Is Growing App Experiences That Travelers Love
Join us for an expert talk on what's driving app growth in travel today. From tailoring experiences across Expedia's family of brands to where AI is headed in travel apps, get an inside look at one of the most dynamic app categories.
Neha Khopkar AppsFlyer
Principal CSM, AppsFlyer
LUNCH BREAK
Networking Lunch 🍽️
Fully-Catered Lunch!
Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Tarrific (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Lunch Break courtesy of:
PANEL DISCUSSION
Your Users Already Told You What to Build:
Finding Growth in Behavior, Feedback and Data
The next big growth idea may not come from another brainstorm or dashboard. It may already be visible in customer behavior and feedback. This panel explores how teams uncover those signals, translate them into hypotheses, and use experimentation to determine which ideas can meaningfully improve activation, conversion, engagement, and ROI.
Taking another break will allow you to power up on some snacks (courtesy of Appier),and get more networking in ahead of our final sessions of the day!
Afternoon Break courtesy of:
EXPERT TALK
Growth in the Privacy-First Era:
Rethinking Mobile Advertising and Measurement
As the shifting privacy landscape and signal loss reshape growth marketing strategies, join us to learn how Lyft leverages strategic partnerships, particularly with financial institutions—to access high-quality first-party data and enable closed-loop, outcome-based measurement. Discover how Lyft builds resilient, diversified growth strategies centered on long-term value and durable performance.
Kevin HsuLyft
Director, Growth, Lyft
Jessica You RZR
Head of Growth, Americas, RZR
PRESENTATION
For the Culture:
A Framework for Building Products That Grow Globally
Growth looks different everywhere. In this session, Adobe Express Senior PM Carey Flack shares a practical framework for thinking about culturalization across product dimensions — and what product teams should consider when designing growth loops that resonate and scale across markets.
From AI Assistant to AI Teammate: Building Systems That Learn With You
Most of us have tried an AI tool, watched it flop out of the box, and written it off. But AI is what you make it — and the magic isn't day one, it's what happens as you teach it. In this practical, example-driven session, Sara San Antonio breaks down the four building blocks anyone can start with (MCPs, skills, hooks, and agents) and shares real mobile-growth builds — from instant AppsFlyer MCP analysis to a self-checking, human-in-the-loop creative refresh.
Sara San Antonio Square
Sr Global Marketing AI Lead, Square
NETWORKING BREAK
Morning Networking Break! 🤝🏻
Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks courtesy of Adikteev to keep your energy high, refill the coffee, and then get right back into the sessions!
Morning Break courtesy of:
WORKSHOP PRESENTATION
From ASO to AEO:
Winning Visibility in the Age of AI
Search is expanding; it's no longer just about ranking for high-volume keywords, but being surfaced and cited in the answers AI generates. This talk explores AI visibility as the newest layer of app visibility, sitting alongside (not replacing) ASO. You'll walk away with a clear picture of how AI is changing discovery, how AI interprets prompts and surfaces its recommendations, along with actionable steps to optimize your visibility within it.
Anthony Asuncion AppTweak
App Growth Consultant, Team Lead, AppTweak
WORKSHOP PRESENTATION
In-App Communities:
The Retention and Monetization Playbook
Discover top tips and best practices from apps using in-app communities successfully. Done right, in-app community can dramatically boost retention and monetization, but most teams get the mechanics wrong. This session covers how to build a safe, positive, and engaged community, which features drive the strongest engagement loops, and how to measure real impact on KPIs.
Cyril Dhenaut Octopus Community
Late founder & CRO, Octopus Community
LUNCH BREAK
Networking Lunch 🍽️
Fully-Catered Lunch!
Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch, courtesy of Tarrific (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!
Lunch Break courtesy of:
WORKSHOP PRESENTATION
Building AI Features Users Actually Love
Some AI features become daily habits while others, often
more impressive under the hood, get politely ignored. Drawing on real
experience building consumer AI features at scale, this session breaks
down the traits that earn user love and the quiet ones that push
people out of the funnel: what to make fast, what to keep cheap, where
friction actually costs you, and what usage patterns reveal about what
users truly value. You will leave with a practical lens for telling
which AI features will stick, and a hint at what changes when AI
agents start using your app for the user.
Balakrishnan Ramdoss Amazon
Mobile Tech Lead, Amazon
WORKSHOP PRESENTATION
The Cross-Channel Imperative for App Growth:
Why mobile alone is no longer enough
We explore why app growth now depends on reaching audiences across desktop, audio, DOOH, CTV, and mobile — and how cross-channel attribution helps marketers understand the full customer journey, optimize spend, and drive stronger install outcomes.
Tu Tran StackAdapt
Mobile App Specialist, StackAdapt
NETWORKING BREAK
Afternoon Networking Break! 🗣️
Taking another break will allow you to power up on some snacks (courtesy of Appier),and get more networking in ahead of our final sessions of the day!
Afternoon Break courtesy of:
Experience the Globally Leading App Growth Event in the Bay
App Growth Summit SF isn’t like other industry conferences. Invite-only, limited-vendor, and highly curated, it delivers an experience that’s informative, actionable, and fun—finally, an event for experts, by experts!
Drive 2026 App Growth With Never-Before-Seen Content
From Retention, Product, User Acquisition, and more, Content at App Growth Summit covers everything app experts, app business owners, brands and companies need to know to get ahead.
300+ Experts Come to Connect at App Growth Summit SF
From Apptrepreneurs, App pioneers, Product and Marketing Experts , App Growth Summit SF will have 100’s of brands in attendance. Our Events are very community-driven, so whether you’re joining for the first time or returning, you’re guaranteed to make incredible connections!
Ready to join the App Growth Summit community in SF? This invitation-only, in-person event is your chance to learn from and network with the best in the industry. If you work for a mobile app, game or consumer brand, tickets are free! Fill out the form below and let’s get started!
Vendors and service providers must be sponsors to participate.
There are no vendor tickets. Please note that this event will not be streamed live and tickets are limited.
App Growth Summit Testimonials
"Great speakers, great networking area and amazing organization! I would recommend it to everyone who want to learn something new, extend their professional network and have great time overall. "
Andrej Kugonič,
Nordeus
"One of the best conferences I have been to! Not only was it super informative, but it was also engaging and fun!"
Isabella Hawker,
Penske Media Corporation
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