App Growth Summit Singapore 2023

25 May 2023 9:00 am SGT • Distrii Singapore • 9 Raffles Place, Singapore
Overview Speakers Agenda Sponsors

ACQUISITION • ENGAGEMENTNETWORKING

App Growth Summit returned to Singapore, for its 6th year of bringing together the Mobile App ecosystem in Southeast Asia! We met the core APAC App Growth community and learned from our carefully handpicked app growth experts, who provided the actionable strategies necessary to get their app on the road to success!

Hand-Picked Expert Speakers
Invite-Only Attendance
Insightful Sessions & Networking
All-day Co-Working Area
 Delicious Gourmet Food & Refreshments

In this exclusive event, we learned how to effectively acquire users; how to improve your user retention rates; how to maximize user experience; how to increase engagement, monetize appa and more, from top mobile growth experts!

This invite-only, limited-vendor event was designed to showcase the great mobile app experts located in the APAC region!

Thank you for joining this unique opportunity to optimize your app growth!


COMPANIES ATTENDING INCLUDED:

App Growth Summit Singapore 2023 Attendees


VIEW PHOTOS FROM THE EVENT:

 

Speakers

Benjamin Chew
Benjamin Chew foodpanda Senior Product Analytics Manager foodpanda
Foodpanda
Asha Gourinath
Asha Gourinath Grab Regional Head Of Growth, Performance Marketing & Media Grab
Grab
Joanna Janik
Joanna Janik Booksy Data Strategy Architect Booksy
Booksy
Nishita Lalvani
Nishita Lalvani Indeed Director of Marketing Indeed
Indeed
Roshat Adnani
Roshat Adnani M&C Saatchi Performance Managing Partner APAC M&C Saatchi Performance
M&C Saatchi Performance
Simon Bacher
Simon Bacher Ling Co-Founder Ling
Ling
Yuliana Chusna
Yuliana Chusna ClearPier Country Manager, Indonesia ClearPier
ClearPier
Mahip Dwivedi
Mahip Dwivedi Tyke Head of Marketing & Growth Tyke
Tyke
Gary Foo
Gary Foo Income Lead, Growth Acquisition Income
Income
Patricia Freijo
Patricia Freijo TrafficGuard VP of Customer Growth TrafficGuard
TrafficGuard
Marc-Antoine Hager
Marc-Antoine Hager CleverTap Regional Vice President, SEA CleverTap
CleverTap
Frank (Yu Hang) Ng
Frank Ng intellect Head of Marketing intellect
intellect
Hrishi Oberoi
Hrishi Oberoi Photon Tadpole Founder & CEO Photon Tadpole
Photon Tadpole
James Peng
James Peng Arta Finance Marketing Arta Finance
Arta Finance
Kevin Peng LU
Kevin Peng LU ShopBack Head Of Online Marketing ShopBack
ShopBack
Nikhil Rolla
Nikhil Rolla TikTok Head of Industry, SuperApps, SEA TikTok
TikTok
Srivatsa Udupa
Srivatsa Udupa Grab Head of Regional Performance Marketing Grab
Grab
Vitya Vijayan
Vitya Vijayan M&C Saatchi Performance Director Search & Social M&C Saatchi Performance
M&C Saatchi Performance
Benjamin Waters
Benjamin Waters Jampp Head of APAC Jampp
Jampp
Jasslyn Ye
Jasslyn Ye Smadex Senior Director Growth SEA Smadex
Smadex

Agenda

25 May 2023 • Full-Funnel App Growth Strategies
8:30
DOORS OPEN!
Breakfast & Networking!
Get Your Day Started Right!

The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services (courtesy of ClearPier), and a catered breakfast will be waiting for you as we get ready to kick off a full day of custom-curated content!

9:15
EVENT KICK-OFF!
Opening Remarks!

Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

We'll introduce the unique format of this event, and get things started.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
9:30
PRESENTATION
Evolution of Privacy in App Marketing

Dive into the evolution of ever-changing landscape of privacy in app marketing and its effects on advertisers. This session will cover the progression of privacy regulations and the challenges surrounding in user tracking on iOS and Android ecosystem. Learn how to navigate these changes while ensuring the best possible ROI for your brand.

Roshat Adnani
Roshat Adnani M&C Saatchi Performance Managing Partner APAC, M&C Saatchi Performance
9:55
PRESENTATION
Optimized Channels, Amplified Results:
Perfecting Your Mobile App User Acquisition and Retargeting Strategy

Uncover the secrets of mobile app marketing, as we delve into the world of user acquisition and retargeting. This insightful session will provide a comprehensive overview of paid UA channels, and their interplay with organic data. Equip yourself with the right approach to optimize your channels and amplify your marketing outcomes.

Yuliana Chusna
Yuliana Chusna ClearPier Country Manager, Indonesia, ClearPier
10:20
PRESENTATION
The Ad Fraud Epidemic:
Is Your User Acquisition Strategy at Risk?

As mobile app usage continues to rise, ad fraud has become a significant challenge for app marketers, resulting in wasted ad spend and a decline in user acquisition. In this session, Patricia Freijo, the Vice President of Customer Growth, APAC at TrafficGuard, a leading ad fraud prevention platform, will demystify the day-to-day problems app marketers face and address common issues hindering app growth. Patricia will delve into the various types of ad fraud tactics that affect mobile app marketers and provide practical strategies to combat them. She will highlight the significance of scaling on genuine data, and provide examples of typical ad fraud situations that marketers encounter, demonstrating how they can identify ad fraud within their own data.

Patricia Freijo
Patricia Freijo TrafficGuard VP of Customer Growth, TrafficGuard
10:45
PRESENTATION
Gearing Up To Climb The Personalization Ladder And Maximize Growth

Discover the profound impact of personalization and hyper-personalization in mobile app engagement through real-world customer examples. This session will take you on a journey through the transformative power of tailored experiences, illustrating their role in boosting user engagement and retention. Learn how to harness these strategies and elevate your business to new levels of success. Get ready to unlock unprecedented growth in the realm of mobile applications.

Marc-Antoine Hager
Marc-Antoine Hager CleverTap Regional Vice President, SEA, CleverTap
11:05
NETWORKING BREAK
Morning Networking Break

Taking a break for some networking, personal break needs, or just to stretch out a little, we'll offer some light power snacks to keep your energy high, refill the coffee, and then get right back into the sessions!

11:25
DISCUSSION PANEL
Mastering Attribution in the SKAD 4 Era

Join our experts as they unravel the complexities of attribution and SKAD 4. Learn how to navigate the challenges of the current attribution environment, ensuring accurate data collection and maximizing your growth potential.

Benjamin Waters
Benjamin Waters Jampp Head of APAC, Jampp
Mahip Dwivedi
Mahip Dwivedi Tyke Head of Marketing & Growth, Tyke
12:10
PRESENTATION
Satisfying Your Hunger: Search & Discovery Tools @ foodpanda

Feeling hungry but unsure which restaurant to order from? Within the foodpanda app, we help you discover and decide on your favourite restaurant via a range of discovery tools. In this session, we will cover an overview of these tools followed by a deeper look into how search handles a range of user intent and drives monetization through relevance and secondary revenue streams.

Benjamin Chew
Benjamin Chew foodpanda Senior Product Analytics Manager, foodpanda
12:30
NETWORKING LUNCH
Gourmet Lunch & Networking Time

Let's take a big break for food at the half-way point of the day's content. We'll provide you with tasty catered lunch (dietary restrictions will be respected, please contact us for specific requirements) as our friendly team refills the coffee, so you can fuel up, do a little more networking at the halfway point of our Summit, and get ready for the second half of the day!

13:45
DISCUSSION PANEL
Navigating the Future:
Exploring AI-Driven Automation in App Marketing

Join this panel of industry experts as they delve into the forefront of automation in app marketing campaigns. Discover the pros and cons of Google Universal App Campaigns, Facebook Advantage+ App, and TikTok Smart Performance campaigns, and gain insights into how these AI-driven approaches are reshaping the mobile app advertising landscape while streamlining campaign management.

Srivatsa Udupa
Srivatsa Udupa Grab Head of Regional Performance Marketing, Grab
Vitya Vijayan
Vitya Vijayan M&C Saatchi Performance Director Search & Social, M&C Saatchi Performance
Gary Foo
Gary Foo Income Lead, Growth Acquisition, Income
Kevin Peng LU
Kevin Peng LU ShopBack Head Of Online Marketing, ShopBack
14:40
PRESENTATION
Beyond Silos:
Using In-App Activity Analysis to Enhance Team Collaboration

In this session, Joanna Janik, Data Strategy Architect from Booksy, will explore the power of product analytics as a tool to bridge communication gaps within an organization. By measuring in-app user activity, teams can gain a shared understanding of user needs, aligning their objectives and facilitating clearer communication. Through a real-life case study, the session will delve into team setup, tools, methodologies, and the processes involved in event collection. Lastly, we will explore the future potential of these strategies in breaking new ground.

Joanna Janik
Joanna Janik Booksy Data Strategy Architect, Booksy
15:00
NETWORKING BREAK
Afternoon Networking Break

Taking another networking break will allow you to power up on some snacks and networking ahead of our final block of custom content!

15:15
FIRESIDE CHAT
Cultivating Satisfaction:
The Power of Content and Building Community for Your App

Explore the transformative role of in-app content and user communities as a strategy to enhance user satisfaction. This session will reveal strategies for creating engaging content and fostering dynamic communities. Learn how these elements can heighten user loyalty and increase app retention.

Nishita Lalvani
Nishita Lalvani Indeed Director of Marketing, Indeed
Frank (Yu Hang) Ng
Frank Ng intellect Head of Marketing, intellect
15:40
DISCUSSION PANEL
Mastering the Maze:
Maximizing ROI with a Multi-Channel UA Strategy

Immerse yourself in a session dedicated to User Acquisition (UA) channels for mobile apps. Get acquainted with pioneering testing strategies, delve into undiscovered channel opportunities, and grasp the significance of evolving platforms. Gain invaluable insights from industry leaders on leveraging popular social media platforms for user acquisition and maintaining an edge in the ever-evolving mobile app marketing sphere. This comprehensive session is designed to arm you with the essential knowledge and tools to drive substantial growth and revenue for your mobile app. Take this opportunity to revolutionize your app marketing strategy!

Simon Bacher
Simon Bacher Ling Co-Founder, Ling
Jasslyn Ye
Jasslyn Ye Smadex Senior Director Growth SEA, Smadex
Hrishi Oberoi
Hrishi Oberoi Photon Tadpole Founder & CEO, Photon Tadpole
16:15
Discussion Panel
Creative Confluence
The Art and Impact of Mobile Ad Creatives

Delve into the dynamic world of mobile ad creatives in this engaging panel discussion. From video ads and statics to in-app and social ads, our expert panelists will provide a comprehensive overview of various ad formats. Gain unique insights from real-world experiences, explore creative examples, and analyze the strengths and weaknesses of different creative strategies.

Asha Gourinath
Asha Gourinath Grab Regional Head Of Growth, Performance Marketing & Media, Grab
Nikhil Rolla
Nikhil Rolla TikTok Head of Industry, SuperApps, SEA, TikTok
James Peng
James Peng Arta Finance Marketing, Arta Finance
16:45
EVENT CLOSE
Closing Remarks & Thank You's

We'll close out the day with a quick thank you and recognition of some key individuals who helped make App Growth Summit Singapore possible.

Louis Tanguay
Louis Tanguay Managing Director, App Growth Summit
17:00
OPEN BAR RECEPTION
Networking Happy Hour!
Open Bar & Snacks!

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!

Sponsors

Title Sponsor

Presenting Sponsors

Exhibiting Sponsors

Contributing Sponsors

App Growth Summit Testimonials

Jessica Hasenplaugh

"App Growth Summit curates a forward thinking, and highly engaging experience. It's a good sized event where you'll meet great people, see highly relevant content, and enjoy yourself. Not too much pressure like some of the larger events."

Jessica Hasenplaugh, Maple Media
Jillian Lee Stout

"AGS is a fantastic place to not only meet other people in the industry, but also gain insights on the market, up-and-coming trends, and also learn about tools and services to solve business challenges. I really enjoy getting to know other founders and vendors as well. It's great to make those personal connections beyond a Zoom call or LinkedIn connect. The food was also amazing! Who doesn't love that!"

Jillian Lee Stout, Mindful Mamas