Let's start off in style! App Growth Summits are the way events should be done: Custom-curated sessions, original content, limited vendors, and engaged networking, all combined with some fun and good times!

Mobile gaming remains one of the most competitive and fast-evolving sectors in the app ecosystem. Sustainable growth today requires more than just user acquisition — it demands a sophisticated blend of monetization design, LiveOps execution, data optimization, and creative experimentation.

In this session, we break down the real growth strategies leading mobile game publishers are using right now. From advanced UA tactics and creative testing frameworks to retention mechanics, event design, IP leverage, hybrid monetization, and community-driven engagement — this talk focuses on actionable insights, not theory.

Attendees will gain practical frameworks and growth hacks that can be applied immediately to improve installs, engagement, ARPU, and long-term LTV in today’s competitive mobile game market.

App Store screenshots are one of the most powerful conversion levers — yet many teams still rely on intuition and manual iteration.

This session explores how AI is transforming creative testing, screenshot generation, localization, and performance prediction. Learn how leading teams are leveraging generative AI and data modeling to accelerate experimentation, improve CVR, and reduce creative production costs.

From automation to personalization, discover how AI is reshaping the future of app store optimization.

Since its launch, Threads has steadily grown its user base in Japan and is building a unique and active community. This session will concisely cover the product features driving its growth, explain highly engaged communities within Japan—including entertainment fandom (“oshi-katsu”) and housewife audiences, as well as companies and creators gaining strong support—and present its vision for the future.

Each team is hitting its KPIs, and ad ROAS is at an exceptionally high level—yet have you ever faced the contradiction where overall business growth doesn’t follow?

In this session, we’ll uncover this gap in performance metrics using real data from Nifty Real Estate, which has surpassed 13 million cumulative downloads.

Why didn’t the efforts of a high-performing acquisition team translate into net growth for the overall business?
We’ll explore the reality of “hidden losses” caused by organizational silos, and share a real-world account of organizational transformation—redefining evaluation metrics and shifting toward overall optimization.

Let's take a big break for food at the half-way point of the day's content. We'll provide you with a tasty catered lunch (dietary restrictions will be respected, please contact us with your specific requirements). Our friendly staff will also refill the coffee so you can fuel up, network more, and get ready for the second half of the day!

User acquisition today cannot rely on platform algorithms alone.

As privacy shifts and auction dynamics evolve, successful apps are diversifying beyond single-channel dependency. This session explores advanced UA strategies that integrate paid media, owned channels, influencer ecosystems, offline activation, and first-party data optimization.

Discover how to build a resilient acquisition model that performs even when platform conditions change — and how to align creative, data, and product teams to maximize ROI.

Most companies treat web and app as separate channels. High-performing companies treat them as one unified growth engine.

This session explores how to design a true full-funnel strategy that seamlessly integrates web acquisition, app conversion, activation, retention, and monetization into one cohesive system.

We will break down:

• How paid media, SEO, and offline initiatives drive top-of-funnel awareness
• How web experiences should be optimized specifically to transition users into the app
• How onboarding and in-app activation impact long-term LTV
• How CRM, push notifications, personalization, and subscription models strengthen retention
• How to measure performance across web and app with unified KPIs

Rather than focusing only on installs, this session reframes growth as a continuous value loop — where web and app work together to maximize customer lifetime value.
Attendees will leave with a practical framework for building a scalable, data-driven Web-to-App growth engine.

Japan’s Smartphone Act marks a major turning point in platform governance and digital competition.

What does this mean for app developers, publishers, and game companies? From app store policy changes to billing structures and data transparency requirements, regulatory shifts may fundamentally alter monetization and distribution strategies.

This session brings together industry and policy perspectives to unpack the law’s impact — and what companies must prepare for in the evolving mobile ecosystem.

Why was LINE able to become a platform used by over 80% of the population? Since its launch, “LINE” has aimed to be a life platform that starts with communication and makes everyday life more convenient and enriching. It has continued to evolve by supporting diverse connections between people, businesses, local governments, and information.

This session will provide a comprehensive overview—from the expansion of LINE Official Accounts to LINE Mini Apps, key design decisions behind its multi-industry growth, and the next stage in the era of AI agents.

In this fireside chat, we will discuss how a globally successful learning app has grown over time, how its story has evolved, and what that journey reveals about building for different markets. A key focus will be Japan: a market with its own language-learning motivations, user expectations, and cultural dynamics.

The discussion will explore how those local realities influence app marketing and growth strategy, from who to target and how to position the product, to what kind of messaging and engagement approach resonates most. This session offers a closer look at the connection between market insight and sustainable growth.