The doors are open! Let the networking at App Growth Summit begin! All-day coffee & beverage services and a hot catered breakfast will be waiting for you as we get ready to kick-off a full day of custom-curated content!

As markets mature across all sectors, what’s required is no longer “just marketing,” but a comprehensive approach called “Growth.”

In this seminar, we will cover ways of thinking and practical strategies to drive results by integrating product, creative, and strategy.

In the global expansion of “Family Album Mitene,” which is used by over 29 million families worldwide, we will share insights on the KPI gaps encountered compared to the Japanese market, as well as unique findings derived from user research. We will also discuss how these insights are being applied to creative strategies and product development, offering tips on overcoming the challenges of expanding into international markets.

Taking a mid-morning break will allow us to power up on some snacks and get more networking in before lunch!

AI apps and short-form drama apps currently represent two of the fastest-growing categories in the mobile landscape, attracting millions of users worldwide and giving rise to a new mobile subscription economy. However, the monetization strategies driving the success of these apps often differ significantly from the models adopted by many traditional mobile applications. In this session, we will explore how AI apps and short-form drama apps effectively transform user attention into sustainable subscription revenue. Drawing upon subscription app data and practical insights from Adapty, we will highlight the key patterns driving growth, share real-world case studies, and present the monetization strategies that enable these new app categories to scale rapidly. Attendees will learn which monetization models are most effective, how to optimize paywalls and subscription offerings, and discover practical tactics for maximizing user Lifetime Value (LTV).

Social media was supposed to save people from loneliness, yet before we knew it, it has instead made people feel lonely and exhausted.
Can the next-generation social network ‘whoo,’ a location-sharing app, break this curse?

In this session, we will explore how the location-based social network ‘whoo’ surpassed a total of 30 million downloads amid the rapid emergence of new social platforms. By diving deep into both the successes and failures behind its explosive growth, we will uncover practical insights that you can apply to your own mobile marketing.

Moving beyond “experience and intuition”. How do you balance User Acquisition and Retention with a logical approach? In this session, we reveal a “Common Language” — a single formula used by top startups to align Marketing and Product teams. We will share real-world case studies and the “behind-the-scenes” logic of how to determine your app’s user ceiling. Learn how to transition from rapid expansion to a sustainable, data-driven growth model with actionable tips you can use from tomorrow.

As customer acquisition costs rise and third-party data becomes less reliable, web-first companies are rethinking their growth strategy. Apps are no longer just an additional channel — they are becoming the core driver of retention, lifetime value, and first-party data strategy.

In this session, we explore why companies that once relied primarily on web traffic are now investing heavily in mobile apps. From CRM optimization and push engagement to subscription models and ecosystem control, we will examine the strategic, financial, and operational reasons behind this shift — and what it means for companies still web-centric today.

Taking an afternoon break will allow you to power up on some snacks, and get more networking in ahead of our final sessions of the day!

Maximizing app revenue is a constant challenge for all developers. In an increasingly competitive landscape, are you facing rising acquisition costs and a lack of transparency in ad performance?

In this session, we will introduce the expertise Meta has developed as one of the world’s largest app companies, along with its latest AI-powered advertising solutions. Moving beyond simple install acquisition, we will explore Value Optimization—maximizing the “value (ROI)” directly tied to business goals—as well as incrementality measurement, which scientifically proves the true business impact of advertising. Discover sustainable growth strategies that go beyond short-term ROAS improvements.

More than doubling its user base in about four years, and surpassing 13 million total members—the AI-powered diet management app “Asken.”

With an eye on the ceiling of the diet market, this session will explore how the company has driven growth by combining product expansion and full-funnel marketing design tailored to specific needs such as strength training, pregnancy, and sleep—along with the decision-making principles behind it.

Immediately following App Growth Summit is our on-site Appy Hour: Open Bar Reception! Network for the final time today with your fellow attendees, have a libation or three on us, and cap off the event in style while exchanging contact information with those you enjoyed meeting throughout the day!